5W PR

OCTOBER 14, 2024

Public relations (PR) offers a strategic method for enhancing brand visibility, establishing credibility, and driving business growth. With effective PR strategies, companies can enhance brand awareness, generate leads, stand out from competitors, manage crises, and attract investors. It also builds trust among potential customers.

B2B 78

B2B Company Publicity Marketing 78

Cision

MAY 23, 2015

Here are five steps to consider when creating your crisis communication plan. How you react and take responsibility for the situation will make or break your brand’s reputation. When a crisis occurs, many companies scramble to respond quickly. Want more crisis communication tips? Define the problem.

Crisis 120

Crisis Crisis Communications How To Brand 120

PRSay

JULY 21, 2020

On July 15, Cision hosted a webinar titled “Demanding Change: How to Best Communicate Brand Action,” which focused on best practices for internal and external communications in challenging times. Toledo followed up by noting that we must ensure that crisis communications efforts go beyond having good talking points.

Communications 192

Communications Brand Branding Crisis Communications 192

5W PR

SEPTEMBER 6, 2024

PR helps build and maintain a robust and trustworthy brand image. Organizations can position themselves as reliable guardians of sensitive information by effectively communicating safety measures. A robust PR strategy can manage public perception during a crisis and prevent reputational damage.

Communications 78

Communications Measurement Reputation Employee 78

Onclusive

NOVEMBER 8, 2023

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Corporate communications regularly involves interaction with senior leaders and HR departments. PR pros often review and edit when appropriate.

Training 195

Training Media Training Crisis Communications Reputation 195

Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Corporate communications regularly involves interaction with senior leaders and HR departments. Studies show that brand loyalty plays a huge role in why people spend their money the way they do.

Training 370

Training Media Training Crisis Communications Reputation 370

Cision

JUNE 3, 2015

Peter will present his free “ Crush Crises Before They Spread ” webinar on June 1o. Is prevention of a crisis possible? It’s unlikely that you can do anything to avoid the instant virality of anything remotely salacious or damning to a company, its executives or its brand. Integrate your crisis plan.

Crisis 120

Crisis Construction Viral Reputation 120

Waxing UnLyrical

SEPTEMBER 16, 2015

Social media and crisis communications has become one of the fastest growing areas of both practice and research for today’s communication landscape. Additionally, “over half of respondents (52%) feel that the benefits of using social media as a crisis communications tool outweigh the risks” (page 4).

Crisis Communications 40

Crisis Communications Social Media Crisis Communications 40

Cision

JANUARY 21, 2016

Social media can quickly turn local events into breaking national news which means every season is crisis season. They turned to their crisis communication plan and Cision Global Insights At the recent “ Prepare for Crises Lurking Beneath Your Brand ,” Scott Peacock and Cision’s K.C. Here, Scott and K.C.

Crisis 120

Crisis Tourism Hotels Crisis Communications 120

Cision

JANUARY 19, 2016

So how can brands prepare when local events turn into national and global crises in mere seconds? At his recent Cision webinar , Scott explored how he and his team responded to a series of shark-related events last summer. During “ Prepare for Crises Lurking Beneath Your Brand ,” Scott Peacock and Cision’s K.C.

Crisis 120

Crisis Tourism Local Crisis Management 120

Onclusive

MARCH 8, 2018

Last week, AirPR hosted the webinar “How AI Will Be a PR Pro’s Dream Come True” with industry leaders Wendy Marx, President of Marx Communications, Sharam Fouladgar-Mercer, CEO of AirPR Software, and Heidi Sullivan, President of HKSully Consulting. Taking the crisis out of crisis communications. Quantify the buzz.

Case Study 170

Case Study Engineering Measurement Big Data 170

Melissa Agnes

AUGUST 1, 2014

We’ve also decided to brand it. As I’m not a super huge player in #FollowFriday, we’ve decided to start a new Friday hashtag for content-creating rockstars in the fields of crisis, issues and reputation management. So here you have it, this week’s #crisisroundup: From The Crisis Intelligence Blog.

Crisis Management 214

Crisis Management Crisis Crisis Communications Privacy 214

Onclusive

OCTOBER 12, 2021

This initiative can be anything from a new product launch, to a proposal to increase spend on a branding campaign, or a significant investment with a new agency—to name a few. A business case can also help you demonstrate the value of PR and communications for your brand. The key question to ask is: what do you need?

Resources 195

Resources Technology Data Measurement 195

Cision

JUNE 13, 2015

On Twitter, reactions to your company’s crisis can spread like wildfire if you don’t extinguish the flames as quickly as possible. Avoid amplifying the issue by preparing in advance and having team members assigned to each communication platform, including Twitter and Facebook. 1. Use a Human Touch. 2. Create a Hashtag.

Twitter 120

Twitter Crisis Web System 120

Melissa Agnes

SEPTEMBER 26, 2014

I had the opportunity to present a crisis management workshop to some very savvy and fascinating professionals within the healthcare sector of the United Arab Emirates and Saudi Arabia. From The Crisis Intelligence Blog. These Smart Social Media Tactics Will Help You Prevent A Crisis. Welcome to this week’s #CrisisRoundup!

Crisis Management 199

Crisis Management Airlines Crisis Resources 199

The Hoffman Agency

APRIL 1, 2020

Many large tech companies have shifted to new social strategies, de-emphasizing their own content and business goals to join the COVID-19 conversation and help the public however they can: In light of these efforts, we wanted to share a few recommendations for effective B2B social media strategy during this crisis.

Social Media 69

Social Media B2B Crisis Strategy 69

Cision

JUNE 22, 2015

It takes only a minute for a crisis to harm your brand, especially in the age of social media. Peter LaMotte discussed at his recent webinar, showing the keys to crisis management , how you can reduce brand vulnerability by preparing for crises in peacetime and more. Q: I work for a new brand.

Crisis 120

Crisis Crisis Communications Local Social Media 120

Reputation Us

NOVEMBER 15, 2021

It only takes one crisis to permanently harm your company’s image. Today, most corporations value brand and reputation ahead of property, plants and equipment.”. Loss of reputation is a big risk for any brand. A reputational crisis can happen to any business of any size. Recognizing The Big Risk. Bodily injury.

Insurance 97

Insurance Insurance Exercises Reputation 97

Sword and the Script

JANUARY 21, 2017

Asks any digital savvy marketer to drive more clicks or more webinar registrants and they certainly can. Whether those are the right clicks and webinar registrants is another story. 1) Communication Metrics: Disruption or True Crisis . First, metrics can be gamed. Just ask your sales development rep (SDR).

Social Media 60

Social Media Crisis Marketing Media 60

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 173

Reddit Software B2B Technology 173

Newsfile

FEBRUARY 28, 2024

Media monitoring involves systematically tracking and analyzing media content (such as news articles, social media posts, and broadcast segments) related to a specific brand, industry, or topic. Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands.

Viral 52

Viral Crisis Communications SEO Reputation 52

PRSay

NOVEMBER 2, 2017

“The PRSA MBA/Business School Program curriculum was designed to give faculty flexibility in how they teach strategic communications and reputation management principles and adapt these essential PR management skills to the participating university’s MBA curriculum,” said Rennie. She shared her approach on the webinar.

Communications 119

Communications Case Study Training Reputation 119

Beyond PR

APRIL 22, 2016

If managed especially well, few outside your crisis response team will even know something happened. A carefully compiled crisis communications guide can literally save your business when the inevitable occurs. The key to remember is that there’s no universal crisis handbook you can order and put on your shelf.

Crisis 40

Crisis Crisis Communications Chemicals Handbook 40

The Stalwart Blog

AUGUST 12, 2018

- Offering focuses on Crisis PR services, training, monitoring programs - . David Oates, APR, Founder of Stalwart Communications, announced today the launch of its PR Security Service. Second, we want to provide these same companies as well as other marketing and PR agencies expert training to be Crisis PR proficient on their own.”.

Communications 60

Communications Training Crisis Crisis Communications 60

Cision

FEBRUARY 4, 2016

Social has brought a multitude of new ways to distribute a brand’s messaging, and as Joe Pulizzi pointed out at his recent webinar , consumers can afford to ignore what’s being said. If brands want to stand out from the crowd, they need to put as much thought and organization behind distribution as they do with the creation process.

B2C 120

B2C Crisis Communications Content Marketing Engineering 120

Stephen Waddington

OCTOBER 21, 2019

Brands can suffer the effect of negative influencers just as much as from positive ones. Other outcomes include brand awareness, crisis communications, employee advocacy, and social change. Who owns influencer marketing within brands? Selling is only one outcome of working with influencers.

Government 60

Government Publicity Marketing Advertising 60

Onclusive

JUNE 29, 2018

This month, AirPR hosted the webinar “How to Protect Your Brand in a PR Crisis.” Moderated by Heidi Sullivan, President of HKSully Consulting, the webinar outlined best practices in the New PR world of rapid-response and all-way communication. How crisis communications has changed.

Crisis 186

Crisis How To Brand Branding 186

Beyond PR

SEPTEMBER 7, 2016

How can you take advantage of the numerous opportunities these events present for furthering your brand, while avoiding a large-scale crisis? With the right plan and team in place, your brand can position itself strategically, take action when necessary and shine in the spotlight. Prepare in advance. Be flexible.

Crisis Communications 40

Crisis Communications Crisis Viral Mobile 40

Waxing UnLyrical

NOVEMBER 19, 2010

Although I have no experience in crisis communication, I have learned some important lessons in light of Tablo’s scandal. Mark as read Approve comment Hi Herwin--nice case example of crisis communications and reputation management. Regardless, thanks for visiting! These fine folk did: Jan.

Publicity 77

Publicity Reputation Crisis Communications Twitter 77

Waxing UnLyrical

OCTOBER 27, 2010

Orderly exits that don’t necessarily include leap-frogging your way to safety – even though that may be a little fun… In the business of communications, the need for a “fire drill&# can be equated to needing a crisis plan in place. You can also see this kind of attitude with the current housing crisis.

Crisis 71

Crisis Twitter Facebook Measurement 71

Cision

JUNE 15, 2015

With the ever-increasing use of social media, brands have to accept that they’re no longer in complete control of their image. So who can PR professionals rely on when a threat looms above their brand? Want to learn how to tackle a crisis before it begins? Identify Influencers to Be Brand Ambassadors.

Crisis Communications 120

Crisis Communications Crisis Software Communications 120

Waxing UnLyrical

NOVEMBER 22, 2010

When I was at Blogworld this year, listening to Todd Defren and Dave Fleet talk about how social media for PR has to be about building engagement year-round with people, around your brand or organization. Lindy: Open communities already exist around every organization – we just need to find them and start building relationships.

Community 82

Community Publicity Web Social Media 82

5W PR

JANUARY 31, 2024

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. It’s important to have a plan in place before a crisis might arise.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Newsfile

JANUARY 30, 2024

Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal? Podcasts for Depth : Utilize podcasts and webinars to dive deeper into topics, offer insights and connect more personally with your audience.

Trends 105

Trends YouTube Video Social Media 105

Waxing UnLyrical

AUGUST 12, 2015

So, when the horrific Sandy Hook shooting occurred in December of 2014, we asked crisis communications expert Gerard Braud to host a free teleseminar. At CommPRO we closely track enrollment at webinars with engagement in content and branded intellectual property (e.g. tied to webinar subject matter.

Radio 40

Radio Mobile Media Sports 40

Sword and the Script

NOVEMBER 29, 2016

Owned media had clear implications for an earned media strategy – and beyond the conventions of just crisis communications. Brands used to have a controlling influence on information about their products. Review webinars for pitch ideas, contributed articles or guest posts. Media Changes mean PR needs Content Marketing.

Content Marketing 60

Content Marketing Publicity Marketing Television 60