PR in High Definition

DECEMBER 1, 2022

Companies have fought tirelessly to grow their reputations, and now thanks to cancel culture, there is even more need to build a robust reputation. Increasingly, we are seeing examples of when a strong reputation with loyal customers (or fanbases) make brands somewhat ‘cancel-proof’. Damage that cancellation can do.

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Reputation Leadership Company Crisis Management 62

Konnect Agency

JUNE 22, 2023

In today’s fast-paced world and in our current climate, businesses are more vulnerable than ever to face a crisis that could negatively impact their public reputation and ultimately their bottom line. The goal of a crisis PR plan is to minimize the impact of a crisis on a business’s reputation, operations, and finances.

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Crisis Communications Crisis Agency Communications 52

Melissa Agnes

AUGUST 12, 2014

In today’s “trust economy”, your company’s reputation is your most valuable asset. Note: This will probably correlate with your pre-determined crisis communications platforms.). Put some thought into these important questions and launch your personal brand intelligently. More than a crisis preparedness strategy.

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Crisis Communications Crisis Communications Energy 251

5W PR

MARCH 28, 2024

Crisis communication The financial landscape is constantly changing, and unexpected events or crises are par for the course. A solid financial PR strategy includes a crisis communication blueprint that lays out clear communication lines and ensures swift, honest, and steady messaging during tough times.

Company 78

Company Publicity Financial Crisis Communications 78

Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. A subset of corporate communications work, developing, documenting, and disseminating overarching corporate messaging is key to building a strong brand with a consistent message.

Media Training 397

Media Training Crisis Communications Conference Training 397

Newsfile

FEBRUARY 28, 2024

Media monitoring involves systematically tracking and analyzing media content (such as news articles, social media posts, and broadcast segments) related to a specific brand, industry, or topic. It helps organizations stay informed about their reputation, competitors, and industry trends. What are Brand Mentions?

Viral 52

Viral Crisis Communications SEO Reputation 52

Landis PR

JANUARY 30, 2024

Note: This is a reposted blog by our Public Relations Global Network Partner, Michelle Lyng, Novitas Communications. Many people understand that public relations can drive reputation, but some struggle to recognize that public relations can drive revenue. An intangible, yet essential, aspect of PR’s impact is brand recognition.

Leadership 105

Leadership SEO Measurement Reputation 105

Stern + Associates

JUNE 22, 2023

Corporate communication isn’t just a tool to roll out when a problem arises – it should be an integral part of an organization’s strategy , says Dartmouth Tuck School of Business Corporate Communication and Leadership Professor Paul A. Communication is a strategic general management function and such an important tool.

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Strategy Communications Crisis Communications Corporate 62

5W PR

JUNE 22, 2020

Nevertheless, if the people in the leadership positions are sharp, they would have already been working with a PR crisis communication team and have legal advisors on-board – all the people that are needed to provide support to the company during a tumultuous time. Tips for Post-PR Crisis Management. ?

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Crisis Communications Crisis Communications Crisis Management 88

PRSay

NOVEMBER 9, 2021

Companies can prepare by evaluating the crisis process, team, tools and resources they have in place. Effective planning ensures organizations are prepared to respond to a crisis in a timely and responsible manner to mitigate risk and protect their brand. Listen to learn. Prepare and plan. Illustration credit: sergetbitos ].

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Crisis Crisis Communications Crisis Management Training 196

PR Fuel

SEPTEMBER 16, 2020

There are five key components to public relations that should all work together to build and improve your company’s reputation. Crisis Communications. Crisis communications involve your plan to deal with negative news if it happens and how to avoid bad PR in the future. Reputation and Brand Management.

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Crisis Communications Product Launch Crisis Reputation 105

PR Conversations

OCTOBER 28, 2014

The chair of the Global Alliance introduces the Madrid Momentum ( Learning to Lead ) and details four Ps that constitute the cornerstones of PR leadership. Distance from an event lends a certain perspective, as we all know from our various war stories on crisis communication. The four Ps of public relations leadership.

Leadership 111

Leadership Publicity Government Journalism 111

PRSay

JUNE 7, 2021

In today’s unforgiving media environment, decades’ worth of arduous work to build a strong reputation can be destroyed in less than a week. Media fires that communicators could have doused before the 6 o’clock news, even a decade ago, can now erupt into global conflagrations, thanks to smartphones and social media.

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Crisis Exercises Crisis Communications Reputation 163

PR in High Definition

JANUARY 23, 2020

The business case for improving and protecting a reputation cuts across an entire organisation. HR takes an interest as it’s important to be seen as a good employer, whilst it is IT’s job to safeguard the organisation’s assets, including, in some part, its reputation. How do they intend the brand to be seen? Leadership team.

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Reputation Handbook Exercises Groups 48

Reputation Us

JUNE 23, 2019

Develop Strong Organizational Brand Culture. We’re rethinking corporate crisis. We’re attempting to identify reputation vulnerabilities and preparing companies well ahead of debilitating and disrupting crises. .” Our core crisis preparation services include: CRISIS COMMUNICATION PLAN.

Corporate 74

Corporate Crisis Management Exercises Crisis 74

Victorious PR

APRIL 13, 2023

Good PR helps real estate companies build trust and credibility, attract new customers, and maintain a positive reputation. PR efforts such as media outreach, thought leadership content, and case studies can help position a real estate company as an industry leader and a trustworthy partner for homebuyers and sellers.

Real Estate 52

Real Estate Reputation Case Study Crisis Management 52

Victorious PR

JUNE 15, 2023

PR professionals skilled in crisis communication can help project leaders respond promptly, transparently, and professionally to media inquiries, mitigating negative publicity and minimizing reputational damage. Note: Victorious PR, as a rule, does not deal in reputation management.

Community 52

Community Education Leadership Guidelines 52

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

But in most cases it’s important for brands to understand what will work with media and what won’t, and firms who don’t counsel clients accordingly fail on two counts – not delivering coverage for their clients and burning bridges with media. Some CEOs and others in leadership positions shun the idea of media training.

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Skype Interviews Crisis Communications Crisis 170

5W PR

JUNE 15, 2020

Brands need to have a vibrant and active social media presence today. The opportunity to engage, to solve problems, and to influence the narrative about and around the brand in the consumer public. The opportunity to engage, to solve problems, and to influence the narrative about and around the brand in the consumer public.

Crisis 113

Crisis Digital PR Retail Reputation 113

ImPRessions - Crenshaw Communications

APRIL 3, 2018

It became a much talked about event; it was fun; and fit right in with the ethos of the Wonka brand. Jerry McGuire (1996) – Reputation Management. His bad reputation prevented him from getting paid well and being able to support his family. A brand’s best PR move is to back up its claims with actions.

Tools 170

Tools Government Crisis Public Affairs 170

Prohibition

DECEMBER 9, 2021

Brands and businesses know how important it is to protect their reputation. In the midst of a crisis, reputations that have been so hard to build can be easily destroyed and the effects can be hard to undo. It doesn’t take much to provoke a crisis, sometimes just a simple mistake on social media can be enough.

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Crisis Crisis Management Reputation Crisis Communications 62

PRSay

NOVEMBER 2, 2017

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. Oppe begins with branding and helps students craft their personal narrative.

Communications 120

Communications Case Study Training Reputation 120

Landis PR

MARCH 6, 2023

Finding the right agency is more than hearing great ideas and understanding reputations. You should feel confident in your potential agency’s leadership and team members and their ROI programs/metrics. For example, is your organization a non-profit with a very small communications/marketing team? Presentation over zoom?

Agency 52

Agency Public Affairs Case Study Crisis Communications 52

Reputation Us

APRIL 17, 2019

In addition to developing and editing content for RepUs, she works with the team to provide strategic planning and ad hoc support for clients seeking to enhance , protect and defend their valuable reputations. She has a proven track record of success with global, entrepreneurial and local brands that engage government, B2C and B2B audiences.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

Ethical Voices

OCTOBER 16, 2023

I started in supply chain operations communications doing internal operations comms for our associates, communicating to them changes in their roles, changes in processes that they do every day, and then in April moved to the press office. Throughout my career, I’ve dealt frequently with crisis situations.

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Ethics Data Crisis Apparel 80

Critical Mention

JUNE 12, 2018

These epic World Cup fails show us what NOT to do when it comes to best PR practices and how to use crisis communication strategies to quickly recover. The key to crisis management is to have a plan ahead of time, respond immediately, take responsibility, and ensure everyone in the organization knows his or her role.

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Crisis Communications Crisis Construction Leadership 69

PR in High Definition

SEPTEMBER 30, 2022

Thought leadership pieces from a company’s experts and executives is another great way of communicating value and advice. The manner in which layoffs are carried out can truly make or break a company’s reputation, as demonstrated by Sna pChat’s CEO saying layoffs were a way to weed out the company’s ‘haters’.

Communications 62

Communications Internal International Energy 62

Cision

JUNE 15, 2017

It’s an exhilarating time for both the PR industry and Hispanic communications, as both areas continue to add significant value and return on overall marketing initiatives. With the diversity we see in America and the cross-cultural impact of Hispanic America, most brands have the foundation of a product or service that appeals to Hispanics.

Automotive 245

Automotive Resources Strategy Consumer 245

Stuart Bruce

NOVEMBER 10, 2017

Launched on International Women’s Day in March 2017 it was meant to symbolise the power of women in leadership. It appears that State Street thinks it’s great to talk about how brilliant women are in leadership, but not brilliant enough to put its money where its mouth is and pay them as much as men.

Case Study 99

Case Study Crisis Communications Corporate Leadership 99

Stern + Associates

OCTOBER 26, 2023

We often work with clients who have multiple communications agencies for different aspects of their program. They will have one for social media, another for digital marketing, another for media relations and perhaps a separate firm for crisis communications.

Agency 62

Agency Communications Crisis Communications Crisis 62

Prohibition

JANUARY 14, 2022

What is a PR Crisis? A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. A crisis could be triggered by an accident, a serious error, or an inappropriate action. What is a PR Crisis Plan?

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Crisis How To Crisis Management Crisis Communications 62

Critical Mention

FEBRUARY 5, 2019

With that in mind, we’ve outlined why it’s essential to have brand tracking capabilities to monitor trending topics. Tracking trends is critical to determining whether your marketing team can prove your value to senior leadership through earned media measurement. 3) Can your brand add value to the conversation?

Trends 61

Trends Viral Analysis Crisis 61

ImPRessions - Crenshaw Communications

MAY 15, 2018

First statements say a lot about what a brand stands for, and they reflect on the quality of its leadership. Five crisis PR first responses. The language fits the Tesla brand: aloof, calculated, and confident. The final paragraph of a March 30 follow-up blog stands out as a piece of sincere communication.

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Crisis Privacy Airlines Facebook 136

PRSay

OCTOBER 25, 2017

The speed and accessibility of social media means that brands are always teetering on the edge of a crisis. Because it only takes one post to destroy a reputation, companies need to be wary of who has the power to create and share content. Newhouse School of Public Communications, Jamie Ward, Ph.D. , Prepare in advance.

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Social Media Conference Media Corporate 119

Prohibition

DECEMBER 13, 2021

This is where crisis management comes in. Crisis management is the reaction to an unexpected event that could have long lasting consequences on the organisation’s finances or reputation. Crisis management is not preventing a crisis, but rather managing an existing crisis. What is Crisis Management?

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Stuart Bruce

MAY 29, 2016

I actually laughed out loud when I read this story about the BBC’s world affairs editor John Simpson setting up a corporate consultancy to advise on crisis communications and then even more rapidly closing it again because of the crisis it created. Real public relations is about behaviour, reputation and relationships.

Corporate 60

Corporate Crisis Communications Guidelines Crisis 60

PRSay

OCTOBER 8, 2019

Was your messaging on brand and did you win back your customer’s trust? . Measure the impact of your work and show how your leadership and advice helped reduce the crisis and saved the company’s and customer’s reputation. Every business and crisis is different. Did you appoint the proper spokesperson?

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Crisis Internal International Conference 89