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Super Bowl LVIII — Record Viewership, the Ads and the Taylor Effect: February Roundup

Burrelles Fresh Ideas

Additionally, advertisers generated pre-Super Bowl excitement for their brands with teaser ads the week before the game that drove viewership and excitement. It showcased the unparalleled ability of brands to captivate audiences through a fusion of entertainment, creativity, and strategic promotion. and Jermaine Dupri.

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Top 10 Influential PR Businesses to Follow in 2020

Critical Mention

Hunter PR is a wonderful strategic and creative communications partner that helps brands by creating strategic programming, content and relationships that foster consumer attention to brands. Golin provides effective solutions and reaches diverse global markets to best represent brands. GOLINglobal. Edelman PR.

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Join #PRStudChat on March 22nd for a Chat on How to Build Relationships Through Content

Deirdre Breakenridge

ET, the #PRStudChat community will gather to discuss how storytelling and content help to build relationships with your community. What role does content play in building relationships and a community around your brand? How do you know the best type of content to share to support your storytelling?

Radio 170
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9 Blogs To Make You PR-Smart

ImPRessions - Crenshaw Communications

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Pop Culture/Creativity Blogs. This blog is full of content to help teams be more creative. Authentic Storytelling Project. Want to boost your public relations acumen?

Blogging 170
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Boosting Student Enrollment in Higher Education With Public Relations

The Hoyt Organization

Your institution stands a better chance of fostering connection, engagement, and inspiration through storytelling than traditional sales-driven marketing tactics. However, it takes creativity to identify and craft compelling and authentic stories. Today, the readiness to switch to other brands is at an all-time high.

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Trend: Repurposing Snapchat Stories across other social media channels

Communications Conversations

But, we haven’t seen too many good examples of companies using that “story” functionality creatively. Haven’t seen too many brands do this effectively yet, but Walmart seems to have repurposed Snapchat Stories into Facebook/YouTube content (if you’re wondering how to do that, here’s a nice tutorial ). .”

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How to Win at PR: Looking Ahead to a New Business Year

Cision

Tailoring a creative and strategic campaign to heighten awareness about the client, as well as drive sales, has become part and parcel of the digital economy and the purview of the agency partner. Once the catcher feels like a creative collaborator, the odds of acceptance are secured.” How To Win It. Next Level Thinking.

How To 120