The Power Of Creativity In PR

ImPRessions - Crenshaw Communications

Some people don’t think of PR professionals as particularly creative – except when it comes to hatching wild PR stunts or gimmicks, like KFC’s fried-chicken-flavored nail polish in 2016. Yet creativity plays a part in much of a PR person’s daily work.

What’s Better, PR Agency Or Client Side Work?

ImPRessions - Crenshaw Communications

In public relations , there are many career path possibilities, but most fall into either the agency side or the client side. Many who’ve been successful after years in agency PR may nurture a curiosity about client-side work. Agency PR Has Many Advantages.

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5 Tips to Get in Your #Creative #PR Groove

PR Expanded

Years ago, I was a PR person working at a creative marketing communications agency. The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. Tip #5: Read Creative Blogs.

How To Get The Best From Your PR Agency

ImPRessions - Crenshaw Communications

Bringing on an external PR agency , or really any outside firm, is an investment of time and budget for any company, no matter its size. Naturally, things will go better for both parties if the agency team gives their all, and the client manages for the best possible outcomes.

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Oregon agency gets creative in product testing

PR Daily

Many PR pros would argue that the most effective agency employees are the ones that most fervently and enthusiastically use their clients’ products. The Roundhouse agency from Portland, Oregon, apparently agrees.

Separating Creativity from Technology in Thinking about Marketing Innovation [UML]

Sword and the Script

However, when I really consider the word innovation in marketing, I tend to think of creativity. While technology can certainly change how we do marketing, it’s still reliant on creative inputs. Looking for an agency partner that can both bring big creative.

PR Creative: A 7-Year History

Shift Communications

I did it for the challenge, but I knew that applying my traditional creative director background to the world of earned media came with uncertainties. The strategic side of the PR coin can, and should be, as creative in nature as any other type of marketing. Creative Director.

5 Reasons PR Agency Relationships Fail

ImPRessions - Crenshaw Communications

Nobody enters into a PR agency partnership thinking it will fail, just like no one gets married thinking they may one day divorce. But when client-agency partnerships end prematurely, there are often avoidable factors involved. Why do some agency relationships fail?

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Making the case for small and mid-size PR agencies

PR Daily

Perhaps the flight to startups, craft brands and smaller agencies was a reaction to the era of dehumanization and disengagement, which, Gallup surveys assure us , continues today. At big companies and agencies, people feel—and are—interchangeable. Little agency, big edge.

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3 Landmark Studies that Sum Up the State of Creativity for the CMO [UML]

Sword and the Script

I sense we are reaching that point in marketing, with respect to data and creativity. This is the role of creativity in marketing: to drive an emotional connection and feeling of belonging. 1) Digital is killing creativity in marketing.

What The PR Agency Isn’t Telling You

ImPRessions - Crenshaw Communications

Any good public relations agency should want to have an open conversation about what clients can expect for their investment. But even the best agencies don’t always spill the tea at the very first meeting. What might the agency not want you to know?

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8 rules for working with a creative agency

PR Daily

If you’re going to spend money on an agency, you want to get as much out of the relationship as possible. By following these eight tips, you can help ensure strategies are aligned and your agency partner and production team are able to react quickly to snags or changes.

15 Top Questions To Ask During A PR Agency Search

ImPRessions - Crenshaw Communications

Selecting the right public relations agency is a bit like dating, and it can be fraught with some of the same perils and challenges. It helps to break down the PR agency search process into key phases and to articulate questions to elicit the best responses.

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Dawn of the Intelligently Automated Agency

PR 20/20

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. AI should make us better people, professionals and brands. which helps to streamline the creative process.

Creative Storytelling as the Soul of B2B Marketing [UML]

Sword and the Script

Yet that’s the central responsibility of the creative marketer – to convert the uninteresting into something interesting. Many brands attempt to begin stories with what when they ought to begin with why. She writes: “Want to know the real reason brands publish content with no value?

Injecting Creative Into Marketing for More Earned Media

Cision

Overreliance on analytics overshadows creativity, which can hinder your chances to earn more media. When you focus solely on optimizing for clicks or conversions, you miss the opportunity for the audience to emotionally connect with a clever or creative piece of content.

7 ways to reignite your creative spark

PR Daily

When the creative juices have clogged, it can seem like they will never flow again. PR pros and marketers know the horrors of creative slumps, of struggling to meet deadlines in a world where maintaining an innovative and imaginative edge has never been more vital.

13 Ways Our PR Agency's Blog Blew It -- And What Kuno Creative Did To Fix It

MaccaPR

Just as every parent thinks their own sons and daughters are the best looking and most brilliant children on Planet Earth, too many companies and marketing agencies – our Minneapolis PR firm included – are convinced that their blogs could hardly be better. Image Sources: Nike , Kuno Creative.

Creative Headlines Will Drive PR SEO & Success in 2017

Cision

It continues a thought leading series based on Agency and Client-side workplace issues, and is the basis of a forthcoming coaching and mentoring book to be published in 2017 alongside the 15th anniversary of the agency. Insights provided by the agency practitioner client-side include the importance of mobile, from both a creative and business standpoint. Most businesses rely not only on their brand equity, but market reputation and repeat clients.

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Agency Life 101: Jenny Lafortune, Art Director

Shift Communications

We pride ourselves on our smart, dedicated, creative (and who can forget ballsy) culture. This week, we check in with Jenny Lafortune, the Agency’s Art Director based in our Boston office. Anything creative! Talk about what it’s like to work with so many teams across the Agency.

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For PR Agencies, Does Cannes Really Matter?

ImPRessions - Crenshaw Communications

The Cannes Lions Festival of Creativity – the Oscars of the advertising business – was held last week, and apparently it was a big disappointment for the public relations industry, which won fewer awards than in previous years. The problem is, the work is often led by ad agencies.

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Libraries, Long-Term Value and the Influence of Creativity in Content Marketing [UML]

Sword and the Script

That’s how Jimmy Daly begins his piece – 5 Content Marketing Power Laws – for Animalz a marketing agency and it had me hooked as a reader. The apps themselves are a unique content marketing outlet for the athletic apparel brand, sure.

What Clients Should Expect From A PR Agency

ImPRessions - Crenshaw Communications

And we’ve written about what agencies need from their client partners in order to be successful. The chief parameters of the client-agency relationship are covered in the letter of agreement, and planning documents will further outline expectations.

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How I Started One of the Top B2B Agencies

B2B PR Sense

Over 20 years ago I built my company, Marx Communications, which now rates as one of the top B2B agencies in the industry. To my surprise, I discovered I had a talent for it, and that PR could be creative and challenging. The focus of my agency has always been B2B public relations.

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Agency Life 101: Annie Perkins, Vice President

Shift Communications

I love to join every brainstorm and be a part of the overall success of the agency. Whether it is a small creative project, a full marketing tech implementation or a street team execution, I appreciate that the team is always looking for ways to stretch.

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How technology has changed PR agencies

PR Daily

The structure of public relations, advertising and digital marketing agencies have changed significantly over the last five to 10 years. How have agencies updated their roles to reflect the technological changes and era of social media, and how have agency employees adapted?

How Agencies and In-House Teams Bring Out the Best in Each Other

Cision

There’s a new trend in the creative world — more companies are building their own in-house teams for a range of creative work that used to be assigned to external agencies. For one, agencies (particularly large ones) tend to be slower than in-house teams.

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How to recalibrate traditional mindsets for digital agency work

PR Daily

Some agency roles are changing a lot as communications pros switch to digital outfits. I recently made the switch from account management at a traditional advertising agency to the same position at a digital marketing agency. Client and agency as partners.

Why Your First PR Job Should Be At A PR Agency

ImPRessions - Crenshaw Communications

Here in New York, some set their sights on a media or fashion brand to learn those businesses while also gaining experience in external communications. On the corporate side, staff learn public relations as it serves the organization, but at an agency, it’s the core business.

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Making the case for small and mid-size PR agencies

PR Daily

Perhaps the flight to startups, craft brands and smaller agencies was a reaction to the era of dehumanization and disengagement, which, Gallup surveys assure us , continues today. At big companies and agencies, people feel—and are—interchangeable. Little agency, big edge.

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A Guide to Breaking into the PR Industry

Ronn Torossian

The days of traditional public relations are over, but career opportunities and the importance of creativity and social media savvy are more important than ever before.

[Guest Post] Top 5 Tools Agency Owners Must Embrace for the Digital Future

PR Expanded

Advertising agencies created ads for multiple outlets, public relations handled media inquiries and proactively sought after coverage, marketing agencies did a variety of things, but generally focused on brand identity and creative attention-garnering activities.

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How to brief a PR agency

Wildfire

And as Ritson has argued before, a brief to an agency is not something you can do at the last minute — and it starts way before you actually put pen to paper. We’re not an agency that will be happy just chucking out a couple of corporate press releases a month.

How to recalibrate traditional mindsets for digital agency work

PR Daily

I recently made the switch from account management at a traditional advertising agency to the same position at a digital marketing agency. The function of these positions is essentially the same at their core: acting as the liaison between the client and agency team.

11 creative ways to pump up your content marketing game

PR Daily

This is an awesome opportunity for brand managers, because it enables them to share more content marketing material without clogging up customers’ newsfeeds and appearing spammy. RELATED: Join us for the Brand Storytelling and Content Marketing Conference at The Coca-Cola Company.].

7 ways to make your PR agency work for you

PR Daily

Related: The 5 Answers You Need Before Hiring a PR Agency. Instead, collaborate with your firm to come up with some clearly articulated PR goals that are based on initiatives tied more closely to the overall business, such as product achievements, HR goals or brand/awareness goals.

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From Being Told He Was “Too Gay to Pitch” to Leading an Award Winning PR Agency: Steve…

The Resolution Blog

You’ve gone from a creative role to starting an agency from scratch and hiring people. Gary and I were in this situation in an agency at one point where we were told not to go into a pitch because it was with an Emirati client and we were a bit “too gay” to pitch.

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Agency Life 101: Julie Staadecker, Account Director

Shift Communications

The best thing about PR – especially in agency life – is the crazy, fast-paced environment. On the people front, I’m lucky to work with a strong team of smart, creative, fun colleagues. Throughout your career, you’ve worked with both large brands and small brands.

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5 steps for improving agency relationships

PR Daily

CMOs and chief communications officers are being held accountable to drive bottom-line growth, which means there’s no wiggle room for error when it comes to leading successful marketing teams and agency relationships. Enable your agency to be successful. Bring your agency in early.

4 steps to successfully hiring a PR agency

PR Daily

New business is vital to an PR agency looking to grow, and putting together a pitch can be a huge amount of work. Starting my career in a PR agency and moving to an in-house position, I have been through a number of agency pitches from both sides. Choose the right agency.

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