ImPRessions - Crenshaw Communications

NOVEMBER 20, 2017

Whether you’re a nonprofit targeting donors or a corporation trying to build customer and employee engagement through a giving program, there is one group of consumers who stand out — millennials. So, too, should the businesses and brands that support social-impact programs. Make it authentic. Drive engagement year-round.

Corporate 168

Corporate How To Employee Nonprofit 168

Onclusive

FEBRUARY 14, 2023

Welcome back to this four-part blog series where we’ve been discussing how you can build brand reputation in an era of greenwashing scrutiny and backlash. Vocal online audiences are ready and waiting to give their opinions and call out individual brands; a trend that’s likely to increase. Now you need to build trust and engagement.

Reputation 195

Reputation Automotive Brand Branding 195

Agility PR Solutions

AUGUST 16, 2020

As brands and businesses continue to battle through the COVID fallout, fears of an imminent economic dip remain on CEOs’ minds, according to new research from the Worldcom PR Group, which recently released its Confidence Index (WCI) monthly report for June 2020. image and brand reputation dips appeared first on Agility PR Solutions.

Reputation 176

Reputation Crisis Brand Branding 176

wiredPRworks

MAY 13, 2022

The ongoing battle of content thought leadership, and brand journalism and how to win more. His team leverages a multi-channel approach to promote the firm’s brand and reputation through storytelling and thought leadership. The post Running Corporate Communications and Social Media appeared first on wiredPRworks. wiredPRworks.

Social Media 52

Social Media Corporate Communications Media 52

Agility PR Solutions

JANUARY 14, 2021

Perhaps more than any other group, the ongoing COVID crisis has had a profound impact on the lives of the women of Generation Z—on their priorities for the future and their views on careers, relationships, racial injustice, social media and brands.

Social Media 148

Social Media Brand Branding Media 148

ReimaginePR

NOVEMBER 17, 2020

an open book showing an eaten apple and a snake, standing in for at least a couple of the deadly sins when it comes to brand storytelling. There’s so much going on and you’re doing what you can to get some compelling brand storytelling done and out into the world. Most brand storytelling sucks. Hey, I get it. About its values?

Storytelling 156

Storytelling Brand Branding Meeting 156

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

PR and marketing are perceived very differently, especially in a corporate environment. PR, on the other hand, with its ties to reputation and crisis management, is thought to play a more defensive role, designed to protect the corporate brand. A great brand marketing PR campaign can even drive leads and sales.

Marketing 310

Marketing Product Launch Corporate Viral 310

Cision

DECEMBER 13, 2017

A 2016 study from Label Insight reveals that nearly 40 percent of consumers will switch to a brand that is more transparent, and 56 percent of people say additional product information inspires more trust in a brand. Marketers stand to gain much by communicating brand transparency.

Brand 208

Brand Branding Consumer Transportation 208

5W PR

FEBRUARY 26, 2024

Beauty aficionados aren’t just buying beauty products, they’re seeking experiences, belonging, and brands that resonate with their values. The best way for brands to connect with these customers is to avoid generic marketing strategies and delve into the captivating world of strategic PR, tailor-made for this coveted crowd.

Strategy 78

Strategy Brand Branding Product Launch 78

Doctor Spin

DECEMBER 20, 2023

My personal branding formula is different. There’s no shortage of online advice on establishing and maintaining your personal brand. But my personal branding formula is different—it’s actionable. The Three Cs of Personal Branding. Crafting Your Impactful Personal Brand: The 5 P’s Unveiled. 1 Holbus, J. 1 Holbus, J.

Brand 52

Brand Branding eBook Resources 52

PRSay

FEBRUARY 2, 2024

In 2023, powerful campaigns strengthened PR’s ability to improve brand reputation and influence, while also strengthening customer adoption and loyalty. Brands have attempted to adapt their corporate social responsibility (CSR) efforts to suit their audiences’ varying opinions on controversial issues. Short-form video reigns.

Trends 184

Trends B2C Video Measurement 184

ImPRessions - Crenshaw Communications

MAY 18, 2018

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. You feel connected to these brands. Some customers are initially attracted to certain brands because they like their ad message. 4 ways PR creates brand attachment.

Brand 149

Brand Branding Storytelling B2B 149

Stern + Associates

MARCH 5, 2024

A compelling corporate innovation story represents a valuable opportunity to differentiate from competitors, educate investors, galvanize employees and attract prospective new talent. This blog was crowd-sourced by the team of thought leadership communications experts at Stern Strategy Group.

How To 98

How To Corporate Storytelling Conference 98

5W PR

OCTOBER 20, 2020

While some brands like Ben & Jerry’s, Timberland, and Nike have been espousing various causes for years, recent events have greatly accelerated this movement, among many others. 93% believed that brand purpose would increase consumer trust and loyalty, while 88% felt doing so would differentiate them from their competition.

Brand 88

Brand Branding Survey Study 88

5W PR

JUNE 5, 2023

As a result, companies are increasingly adopting sustainable packaging practices in order to reduce their environmental footprint and improve their brand image. That means sustainable packaging can improve a company’s PR and brand image. Many of them have started seeking out products and brands that align with their values.

Brand 88

Brand Branding Reputation Consumer 88

PR in High Definition

MAY 12, 2020

ENGIE Impact , accelerator of sustainability transformation for corporations, cities and governments across the globe, has appointed Firefly Communications Group to handle communications in the UK, Germany and Belgium. Firefly was selected to support ENGIE Impact’s launch and increase brand awareness across three European markets.

Groups 62

Groups Communications Energy Government 62

Melissa Agnes

SEPTEMBER 4, 2020

Unfortunately, in my experience, most professionals don’t think about their professional brand , how well it represents them, and how strong it is within the search engine result pages, until it’s too late. How well do those findings represent you and the brand that you represent? Monitoring your personal brand. Google you.

Brand 234

Brand Branding Reputation Crisis 234

Agility PR Solutions

JUNE 15, 2021

After a long settlement procedure, the Volkswagen Group is now set to receive about $14 million from its former chairman Martin Winterkorn. Back in March, the supervisory board for the corporation reviewed all of the findings regarding the “dieselgate” scandal from 2015.

Crisis 86

Crisis Brand Branding Software 86

ImPRessions - Crenshaw Communications

JANUARY 24, 2022

The authors call out several PR giants for creating and promoting “front groups” (with misleading names like Foundation For Clean Air Progress) that actually oppose clean-air legislation. The group fingered Edelman for its work for many brand-name fossil-fuel companies and trade organizations.

Policies 309

Policies Creativity Reputation Groups 309

Mindful Marketing

SEPTEMBER 19, 2020

Its mission is to make a life-sustaining service safely available to a group of consumers who are consistently underserved. Its ‘product features’ back up its brand promise. It’s great that the company identified Jason as an ideal candidate for the position and offered it to him. Accessible Pharmacy is different.

Corporate 102

Corporate Consumer Employee Print 102

Cision

APRIL 10, 2017

At Forrester’s Customer Marketing conference held last week in New York, speakers ranging from Casey Carey, director of marketing at Google Analytics to Stephen Kennedy, director of loyalty marketing at Dominos discussed how personalization is helping brands succeed. active loyalty program members from 2015.

Brand 223

Brand Branding Pitching Conference 223

Stern + Associates

FEBRUARY 16, 2024

From their height in 2020 and 2021, corporate diversity, equity and inclusion (DEI) initiatives have seen a fall from prominence. In fact, a corporate communications plan is crucial to build a stronger brand – for you or your company. The most successful companies are strategic with the way they communicate.

Communications 104

Communications Ethics Corporate Conference 104

Cision

MAY 31, 2017

And as marketers and storytellers, it’s up to us to not only get our brands in front of consumers but to also pique their interest instantly so they don’t scroll right on past. Upon snapping photos of them, participants were given the option to add a branded filter to their Snapchat photos. Captivate, Then Maintain.

Consumer 243

Consumer Brand Branding How To 243

Reputation Us

JUNE 23, 2019

Already in 2019, corporate crises appear to be increasing and getting nastier than 2018. According to The Holmes Report , last year brought an increasing penchant for corporate scandals. So how does a company handle a corporate crisis in today’s world? Develop Strong Organizational Brand Culture. Turn Off The Fan.

Corporate 74

Corporate Crisis Management Exercises Crisis 74

Communications Conversations

OCTOBER 12, 2018

The report shares some interesting data about corporate blogging. Here’s what the study’s authors had to say: “Corporate blogs are steadily becoming more prevalent on company websites. 53% now have corporate blogs.” In fact, I’m a little surprised so many corporate blogs still allow comments!

Corporate 74

Corporate Blogging Social Media Facebook 74

PR in High Definition

MAY 12, 2020

ENGIE Impact , accelerator of sustainability transformation for corporations, cities and governments across the globe, has appointed Firefly Communications Group to handle communications in the UK, Germany and Belgium. Firefly was selected to support ENGIE Impact’s launch and increase brand awareness across three European markets.

Groups 48

Groups Communications Energy Government 48

The Proactive Report

JANUARY 8, 2016

It would appear that the corporate pendulum is swinging away from marketing as the place for social media to PR. Study by The Creative Group.). More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. This is up from 39% in 2013.

Corporate 100

Corporate Digital PR Social Media Study 100

The Proactive Report

JANUARY 8, 2016

It would appear that the corporate pendulum is swinging away from marketing as the place for social media to PR. Study by The Creative Group.). More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. This is up from 39% in 2013.

Corporate 100

Corporate Digital PR Social Media Study 100

The Proactive Report

JANUARY 8, 2016

It would appear that the corporate pendulum is swinging away from marketing as the place for social media to PR. Study by The Creative Group.). More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. This is up from 39% in 2013.

Corporate 100

Corporate Digital PR Social Media Study 100

Bianchi Biz Blog

FEBRUARY 22, 2021

I am the editorial director, Commercial Vehicle Group at Endeavor Business Media. The Endeavor Commercial Vehicle Group is comprised of six CV brands: FleetOwner, Fleet Maintenance, Trailer/Body Builders, Bulk Transporter, Refrigerated Transporter, and American Trucker. What story or stories are you most proud of?

Groups 55

Groups Meeting Transportation Media 55

ImPRessions - Crenshaw Communications

AUGUST 4, 2016

When done well it creates a public platform and builds brand visibility designed to resonate with customers. The right campaign can also humanize a corporate brand and engage individual customers and stakeholders in a powerful way by tapping their emotions. Millennials Rewards Principled Brands. It’s no longer safe.

Brand 120

Brand Branding Corporate Study 120

PRSay

MAY 23, 2023

The long-term trend undercuts corporate volunteer programs and nonprofit organizations that depend on volunteers. The PR Paid Forward program also performed a communications audit for an LGBTQ-advocacy group, a service that helped the organization decide to rebrand itself. Communications projects will be completed in September.

Nonprofit 148

Nonprofit Local Training Media Training 148

PRSay

DECEMBER 18, 2019

The image was from an activist group that has called for foreign intervention to stop China’s violent, antidemocratic crackdowns in the semiautonomous administrative region. In the new era of corporate responsibility, large organizations increasingly turn on a dime when faced with criticism on social media. Tip 1: Live your values.

Corporate 100

Corporate Crisis Management Crisis Government 100

PRSay

FEBRUARY 15, 2022

Torod Neptune — senior vice president corporate marketing, brand, communications and chief communications officer, Medtronic. Lez Cunningham ­— senior vice president, communications and corporate marketing, Bristol Myers Squibb. Candace Steele Flippin — senior vice president and chief communications officer, Acuity Brands.

Communications 180

Communications Sports Corporate Government 180

Communications Conversations

OCTOBER 11, 2017

And my angle–corporate blogs. You see, whenever I see any kind of list post involving corporate blogs, the same corporate blogs keep popping up: Coke, Whole Foods and GE come to mind. But, you RARELY see a Minnesota-based corporate blog on these lists. OneBeacon Insurance Group: [link]. Use it as a barometer.

Corporate 60

Corporate Blogging Insurance Insurance 60

Prakkypedia

JULY 8, 2014

So you’ve just landed a new corporate communications role. And naturally, I’ve been focused on all the things a good corporate communications manager should have in place. My five things to address in your first week as a Corporate Communications Manager: 1. Who’s authorised to speak to community groups and the wider public?

Corporate 107

Corporate Communications Guidelines Policies 107

ImPRessions - Crenshaw Communications

SEPTEMBER 12, 2017

But no stunt is worth the effort and resources if it doesn’t advance brand messages in a positive way. Even seemingly stale “World’s Largest [insert brand name]” can pack a strategic punch — if well executed. Creating a brand PR stunt that really works. Does the gin work? Well, does it matter?

Brand 136

Brand Branding Local Hotels 136