Expert insights. Personalized for you.
Avoid these four common content marketing mistakes for better results, advises John Phillip Loof , who works in Slideshare Product Management at LinkedIn and is a featured speaker at the July 30-31 Content Marketing Summit at LinkedIn : Mistake 1: Building an editorial calendar first. Creating an editorial calendar and immediately filling it with content can be tempting. They key to successful content marketing is to be authentic and consistent. MORE
If you're developing digital content in any capacity, you've probably run across some of the following advice: Develop a content strategy. Write "good" content. You could develop a content marketing strategy , but that doesn't mean that it will be a good strategy, or that it is related to your corporate goals. You could develop content to entertain and never sell, but what if people really. When editing, you're too focused on optimizing content. MORE
I’ve noticed it posted a dozen different times on LinkedIn – and each time it seems to get further apart from the truth. The Facebook Frozen Frog and Fodder for Content. Teaching and Relevance: The Last Mile in Marketing. The Shocking Beef about Feeding the Content Monster. If we look at California with Apple vs. Chevron, there is a large discrepancy between market value and total revenues. The important lesson here is that context matters in content marketing. MORE
It’s almost cliché, except the advice is sage: when it comes to content marketing , don’t make home improvements to a rental property. Blab was sort of a middle ground between Periscope (single-user video) and Google Hangouts (multiple users),” reported Matt McGee , in a news piece for Marketing Land. “It It allowed up to four people to participate in a live video chat and quickly became popular among marketers for its ease of use and integration with social media.”. MORE
As 2017 unfolds, the importance of content marketing is growing. The challenging aspect of content marketing is that it’s easy to lose track of where you are. There’s usually a lot of time between when you publish content and when you see results, so you can get lost in the middle. If this is true, then why wouldn’t you have specific content marketing goals as well? They don’t provide much value to your brand (other than exposure). LinkedIn. MORE
With more than 364 million registered users in roughly 200 countries, LinkedIn is a powerful and active social media network. Although users can hunt for a new career, share online portfolios and connect with other professionals, LinkedIn can also boost marketers’ and PR professionals’ efforts to create and share content. Here are five ways to use LinkedIn in your content marketing strategy: 1. MORE
As you continue to adjust your content calendars and launch schedules in light of COVID-19, consider what you can offer consumers, brand advocates and employees during the crisis that can strengthen your relationships and boost your image. LinkedIn rolls out virtual events tool. MORE
‘LinkedIn Live’ is currently only available to select users in the United States. The platform faces competition from Facebook, Twitter and more, but the video offering can boost content efforts. It’s never too late to embrace video content and livestreaming. That seems to be LinkedIn’s mindset, as it recently announced a live video tool that will enable users to broadcast to connections and followers. LinkedIn Live (as the product is called) will be invite-only. MORE
PR and content marketing are rapidly evolving with new access to data and insights, new methods of measurement and more channels to reach your audience than ever. Attending conferences can not only be an effective way to sharpen your skills, but can provide you with lots of networking with other PR and marketing pros navigating our evolving industry. Content Marketing World. Content Marketing Conference. Confab, The Content Strategy Conference. MORE
The value of content marketing for PR and social media has become a slam dunk when it comes to digital marketing. And if we had any doubts, a new study from Brunswick shows that investors and analysts are making decisions based on the digital content of executives and companies. These statistics prove a direct link between your content and communications and how willing people are to invest in your brand -- aka, your bottom line. MORE
If you’re developing digital content in any capacity, you’ve probably run across some of the following advice: Develop a content strategy. Write “good” content. You could develop a content marketing strategy , but that doesn’t mean that it will be a good strategy, or that it is related to the corporate goals in any meaningful way. You could develop content to entertain and never sell, but what if people really want to buy from you? MORE
LinkedIn has all the features needed for personal branding. From its resume-like feel to its in-house publishing platform, you'll find everything to make your brand shine. But that doesn't mean that your personal brand will be an automatic success. MORE
The same holds true with your B2B brand. Don’t share that message with the same, old content marketing tactics. To “spice up” your B2B content creation , consider these five tips: 1. What’s your brand’s story? It determines the shape that other content marketing pieces take. Choose content channels. Make content easy to find, consume and share. How do they consume and share content? Base content channels on those answers. MORE
B2B content marketing has become the white bread of content marketing. It's on every B2B marketer's menu and unfortunately a lot of it is as exciting as white bread. Simply content without a strategy it isn't a solid part of B2B marketing strategies. According to Content Marketing Institute, content marketing costs 62% less than oubound marketing and generates #X as many leads.". Invest in Video Content. MORE
B2B content marketing has become a mainstay in many businesses. The same can be said of content marketing. With that in mind, let's examine content marketing as a whole and see what common mistakes people make and how to address them. The experts over at Marketing Profs and Content Marketing Institute have joined together in a recent study, entitled, B2B Content Marketing 2020: Benchmarks, Budgets and Trends. LinkedIn. MORE
The finalists in PR Daily’s 2020 Content Marketing Awards know about the power of storytelling. Content Marketing Assets: Blog. Brand Journalism. G&S Business Communications: Customer Narratives Fuel Brand Journalism for a Water Solutions Leader. MORE
When I started as an editorial intern at Contently, the first thing I realized was that I had a lot to learn about content marketing. Like many people entering the job market, I wanted to write and edit, and I was interested in exploring different ways to make a living with those skills. I searched through Glassdoor, LinkedIn, and Indeed for traditional internships at media companies. A Marketer’s Guide to Decoding Social Media Algorithms in 2019 | Buffer. MORE
How are health care marketers handling content strategy, and which key issues keep them from delivering engaging communications? Tandem surveys found that content marketing has become mainstream for health care organizations. The 2017 State of Healthcare Content Marketing , TrueNorth Custom surveyed mostly B2C health care firms, as did DamoDigital in. Content Marketing and the Battle for Attention. Why are marketers creating content? MORE
Your B2B content marketing strategy plays a powerful role in a buyer’s journey. We’ve known for years that it helps to build brand awareness and overall trust in a company. But new research shows that a strong B2B content strategy goes beyond simple information; it influences audiences. Content Marketing Institute and SmartBrief joined forces and recently released a study that reveals the impact of a content strategy on the purchasing process. MORE
This week I was reminded of a post I wrote back in March on jumpstarting your B2B content. MarketingProfs’ latest B2B Content Marketing 2015 Benchmarks, Budgets & Trends report. The report provides some great insight into how B2B marketers are thinking about content and where they’re stuck. Challenge #1: Producing Engaging Content. This will help you further dictate and target your content. Challenge #2: Producing Consistent Content. MORE
If there’s one thing every content marketer loves, it’s the grind. I was high on the grind myself recently, fresh out of Uberflip’s stellar Conex conference and sitting in Cleveland for Content Marketing World , typing so fast my laptop was (almost) billowing smoke. Marketers don’t slow down. If a sales team’s motto is Always Be Closing , the marketing team’s motto is Always Be Creating. MORE
Repurposing content, livestreaming, and embracing SEO and metrics should be key elements of your efforts in 2019. The new year brings new opportunities to create content that shines. As you launch into 2019, consider turning over a new leaf with your content marketing efforts. A lot of small-business owners get hung up on content volume —and though it’s important to be consistent in your content development, remember that quality matters more than quantity. MORE
New research reveals that LinkedIn offers a surprisingly effective channel and that consumers desire short videos and videos that explain and demonstrate brands’ products and services. What’s surprising is LinkedIn’s popularity and effectiveness. MORE
Every marketing leader on earth needs to focus on developing their team’s content muscle if they want to thrive. In-person events make up over 20 percent of B2B marketing budgets on average, and upwards of 50 percent inside many organizations. Content Strategy. MORE
How has B2B content marketing changed since the start of the pandemic? What challenges do content marketers face? What do successful content marketers do that set them apart from others? 5 B2B Content Marketing Trends That You Should Know. MORE
Did you know that over 60% of businesses don’t have a documented content marketing strategy according to CMI and MarketingProfs? Without a plan, you risk all of your content efforts going to waste. We have 10 steps on how to create your next content marketing plan: What exactly is content marketing? Whether you’re just starting or a seasoned pro, we have 10 steps to create a successful content marketing plan: 1. MORE
Then follow these three often counter-intuitive tips for successful content marketing, provided by keynote speakers for the July 30-31 Content Marketing Summit at LinkedIn : 1. Avoid the common tendency to add visuals merely to increase the likelihood of getting more content views. Answer these three questions before creating any content: What is going to serve their needs? Want greater reach and results for your digital PR programs? MORE
New Content! That’s what many social media marketers are thinking about as we start 2021. And, as you think about new content ideas, you need to think about visuals as much as text (even more so, really). I could see companies working tie dye designs into branded templates. MORE
If the B2B community feels overwhelmed by the volume of content, then B2B marketing might feel overwhelmed by the volume of content marketing studies. The trends suggest to me that content is still very much a form of currency bartered in exchange for attention. However, marketers, especially B2B marketers are beginning to realize that, in an economy of trust, not all currencies are equal. 1) Content Requirements at Every Stage of the Sale. MORE
LinkedIn Stories offer an easy way to share experiences and insights and build meaningful relationships with your professional community. It also offers PR, marketing and HR departments opportunities to create more entertaining and light-hearted posts for followers. MORE
Brand storytelling has dramatically increased in both importance and volume over the last three months, likely driven by the communications urgency of the pandemic and associated crises of 2020. Topics include brand values, products, and DE&I. MORE
It’s good to know where and how other marketers are finding success. We are after all forever students of marketing. In the continuing effort to put a bow on content this year, I went back through each of 80 posts published this year pulling out interesting statistics and linking back to the original piece. Those categories are: Content marketing statistics. Social media marketing statistics. Marketing measurement statistics. MORE
LinkedIn has become a powerhouse platform for lead generation. LinkedIn Groups , especially, can be a boon for businesses eager to facilitate more meaningful interactions between industry peers and potential customers. It’s also an incredible (and free) marketing opportunity. Here are some best practices on how to optimize marketing opportunities via LinkedIn Groups. Using LinkedIn Groups. First, you can use the group search tool in LinkedIn. MORE
LinkedIn reported its earnings for the first quarter of 2015 on Thursday, and it cast a light on the ongoing breakdown of barriers between PR, advertising and marketing. CEO Jeff Weiner said on a conference call with investors that the social media platform’s Sponsored Updates program—a content marketing service that enables advertisers to pay to put posts on LinkedIn users’ home pages—accounted for a full 40 percent of overall marketing revenue. MORE
The Need for a Documented Content Strategy. Only 37 percent of US companies have a documented content strategy. Not according to the 65 percent of brands who say that their success with content marketing is a direct result of a documented strategy. A complete content marketing strategy starts with research, not setting goals. You also need to know what content you have now, what’s working and what’s not. Connect on LinkedIn. MORE
Anne Carton is a small business consultant, digital marketing expert and blogger working with Designhill , the world’s largest online graphic design marketplace. With more and more businesses across verticals and industries creating content, people have become desensitized towards brand content. People now look for and essentially demand content that gets them involved, creating a more personalized and memorable experience. Episodic Content . MORE
Let’s start with the professional networking favorite, LinkedIn. There are a number of ways to get your brand that “new year, new you” look. Through a combination of data and analysis and taking advantage of all that LinkedIn has to offer, you have quite a bit to work with. MORE
Brands are answering the call to create more value for customers and their community by publishing their own news and editorial content. As companies adopt a publisher model of content and media creation, many are surpassing the reach and influence of traditional publications in their industry. Some great examples of popular content hubs include Intel IQ , Target’s Bulls Eye View , Adobe’s CMO.com and Dell’s Power More (Dell is a client of mine). Social Content. MORE
Here are two things every content marketer should be ungrateful for— more and mediocrity. We’ve heard countless times that most companies are creating more content. It’s loaded with expectations and pressure to just crank out content. There is a false presumption that more content means better results. More content simply creates more noise for content marketers to break through. A version of this article first appeared on LinkedIn. MORE
Marketing and PR specialists recognize LinkedIn as the premier B2B social media network, but few spend substantial time networking on the platform. More often than not, they treat LinkedIn as an online Rolodex and résumé posting service. They tend to spend more time producing content and building relationships on Instagram, Facebook or Twitter. Don’t post as a faceless brand or business. Sustain your LinkedIn presence with consistency. MORE
However, no one enjoys being lied to or made to look a fool and Volkswagen’s little media stunt could cost the brand with its relationships with media outlets. Here are today’s top stories: Spotify and LinkedIn announce new Clubhouse competitors. MORE
Brand Content Marketing LinkedIn Marketing B2B PR Sense
OCTOBER 30, 2019
B2B content marketing has become a mainstay in many businesses. The same can be said of content marketing. With that in mind, let's examine content marketing as a whole and see what common mistakes people make and how to address them. The experts over at Marketing Profs and Content Marketing Institute have joined together in a recent study, entitled, B2B Content Marketing 2020: Benchmarks, Budgets and Trends. LinkedIn.
B2B PR Sense
MARCH 4, 2019
B2B content marketing has become the white bread of content marketing. It's on every B2B marketer's menu and unfortunately a lot of it is as exciting as white bread. Simply content without a strategy it isn't a solid part of B2B marketing strategies. According to Content Marketing Institute, content marketing costs 62% less than oubound marketing and generates #X as many leads.". Invest in Video Content.
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Contently - Strategy
JULY 27, 2020
Every marketing leader on earth needs to focus on developing their team’s content muscle if they want to thrive. In-person events make up over 20 percent of B2B marketing budgets on average, and upwards of 50 percent inside many organizations. Content Strategy.
B2B PR Sense
OCTOBER 12, 2020
How has B2B content marketing changed since the start of the pandemic? What challenges do content marketers face? What do successful content marketers do that set them apart from others? 5 B2B Content Marketing Trends That You Should Know.
PR Daily
FEBRUARY 19, 2020
Let’s start with the professional networking favorite, LinkedIn. There are a number of ways to get your brand that “new year, new you” look. Through a combination of data and analysis and taking advantage of all that LinkedIn has to offer, you have quite a bit to work with.
Critical Mention
JUNE 19, 2019
Did you know that over 60% of businesses don’t have a documented content marketing strategy according to CMI and MarketingProfs? Without a plan, you risk all of your content efforts going to waste. We have 10 steps on how to create your next content marketing plan: What exactly is content marketing? Whether you’re just starting or a seasoned pro, we have 10 steps to create a successful content marketing plan: 1.
B2B PR Sense
FEBRUARY 23, 2020
LinkedIn has all the features needed for personal branding. From its resume-like feel to its in-house publishing platform, you'll find everything to make your brand shine. But that doesn't mean that your personal brand will be an automatic success.
The Proactive Report
DECEMBER 4, 2018
The Need for a Documented Content Strategy. Only 37 percent of US companies have a documented content strategy. Not according to the 65 percent of brands who say that their success with content marketing is a direct result of a documented strategy. A complete content marketing strategy starts with research, not setting goals. You also need to know what content you have now, what’s working and what’s not. Connect on LinkedIn.
Cision
APRIL 20, 2015
If you’re developing digital content in any capacity, you’ve probably run across some of the following advice: Develop a content strategy. Write “good” content. You could develop a content marketing strategy , but that doesn’t mean that it will be a good strategy, or that it is related to the corporate goals in any meaningful way. You could develop content to entertain and never sell, but what if people really want to buy from you?
Glean.info Blog
NOVEMBER 3, 2020
LinkedIn Stories offer an easy way to share experiences and insights and build meaningful relationships with your professional community. It also offers PR, marketing and HR departments opportunities to create more entertaining and light-hearted posts for followers.
PR Daily
FEBRUARY 1, 2019
Repurposing content, livestreaming, and embracing SEO and metrics should be key elements of your efforts in 2019. The new year brings new opportunities to create content that shines. As you launch into 2019, consider turning over a new leaf with your content marketing efforts. A lot of small-business owners get hung up on content volume —and though it’s important to be consistent in your content development, remember that quality matters more than quantity.
|
PR Daily
FEBRUARY 14, 2019
‘LinkedIn Live’ is currently only available to select users in the United States. The platform faces competition from Facebook, Twitter and more, but the video offering can boost content efforts. It’s never too late to embrace video content and livestreaming. That seems to be LinkedIn’s mindset, as it recently announced a live video tool that will enable users to broadcast to connections and followers. LinkedIn Live (as the product is called) will be invite-only.
PR Daily
MARCH 3, 2020
New research reveals that LinkedIn offers a surprisingly effective channel and that consumers desire short videos and videos that explain and demonstrate brands’ products and services. What’s surprising is LinkedIn’s popularity and effectiveness.
Onclusive
JANUARY 25, 2019
PR and content marketing are rapidly evolving with new access to data and insights, new methods of measurement and more channels to reach your audience than ever. Attending conferences can not only be an effective way to sharpen your skills, but can provide you with lots of networking with other PR and marketing pros navigating our evolving industry. Content Marketing World. Content Marketing Conference. Confab, The Content Strategy Conference.
Sword and the Script
NOVEMBER 15, 2016
If the B2B community feels overwhelmed by the volume of content, then B2B marketing might feel overwhelmed by the volume of content marketing studies. The trends suggest to me that content is still very much a form of currency bartered in exchange for attention. However, marketers, especially B2B marketers are beginning to realize that, in an economy of trust, not all currencies are equal. 1) Content Requirements at Every Stage of the Sale.
PR Daily
JUNE 21, 2019
LinkedIn has become a powerhouse platform for lead generation. LinkedIn Groups , especially, can be a boon for businesses eager to facilitate more meaningful interactions between industry peers and potential customers. It’s also an incredible (and free) marketing opportunity. Here are some best practices on how to optimize marketing opportunities via LinkedIn Groups. Using LinkedIn Groups. First, you can use the group search tool in LinkedIn.
Cision
MAY 5, 2015
The same holds true with your B2B brand. Don’t share that message with the same, old content marketing tactics. To “spice up” your B2B content creation , consider these five tips: 1. What’s your brand’s story? It determines the shape that other content marketing pieces take. Choose content channels. Make content easy to find, consume and share. How do they consume and share content? Base content channels on those answers.
Shift Communications
OCTOBER 21, 2014
This week I was reminded of a post I wrote back in March on jumpstarting your B2B content. MarketingProfs’ latest B2B Content Marketing 2015 Benchmarks, Budgets & Trends report. The report provides some great insight into how B2B marketers are thinking about content and where they’re stuck. Challenge #1: Producing Engaging Content. This will help you further dictate and target your content. Challenge #2: Producing Consistent Content.
B2B PR Sense
FEBRUARY 3, 2019
The value of content marketing for PR and social media has become a slam dunk when it comes to digital marketing. And if we had any doubts, a new study from Brunswick shows that investors and analysts are making decisions based on the digital content of executives and companies. These statistics prove a direct link between your content and communications and how willing people are to invest in your brand -- aka, your bottom line.
Contently - Strategy
SEPTEMBER 13, 2019
If there’s one thing every content marketer loves, it’s the grind. I was high on the grind myself recently, fresh out of Uberflip’s stellar Conex conference and sitting in Cleveland for Content Marketing World , typing so fast my laptop was (almost) billowing smoke. Marketers don’t slow down. If a sales team’s motto is Always Be Closing , the marketing team’s motto is Always Be Creating.
Sword and the Script
DECEMBER 26, 2017
It’s good to know where and how other marketers are finding success. We are after all forever students of marketing. In the continuing effort to put a bow on content this year, I went back through each of 80 posts published this year pulling out interesting statistics and linking back to the original piece. Those categories are: Content marketing statistics. Social media marketing statistics. Marketing measurement statistics.
PR Daily
JULY 16, 2019
Marketing and PR specialists recognize LinkedIn as the premier B2B social media network, but few spend substantial time networking on the platform. More often than not, they treat LinkedIn as an online Rolodex and résumé posting service. They tend to spend more time producing content and building relationships on Instagram, Facebook or Twitter. Don’t post as a faceless brand or business. Sustain your LinkedIn presence with consistency.
PR Daily
MAY 1, 2015
LinkedIn reported its earnings for the first quarter of 2015 on Thursday, and it cast a light on the ongoing breakdown of barriers between PR, advertising and marketing. CEO Jeff Weiner said on a conference call with investors that the social media platform’s Sponsored Updates program—a content marketing service that enables advertisers to pay to put posts on LinkedIn users’ home pages—accounted for a full 40 percent of overall marketing revenue.
Contently - Strategy
NOVEMBER 12, 2019
When I started as an editorial intern at Contently, the first thing I realized was that I had a lot to learn about content marketing. Like many people entering the job market, I wanted to write and edit, and I was interested in exploring different ways to make a living with those skills. I searched through Glassdoor, LinkedIn, and Indeed for traditional internships at media companies. A Marketer’s Guide to Decoding Social Media Algorithms in 2019 | Buffer.
PR Daily
MAY 13, 2015
Then follow these three often counter-intuitive tips for successful content marketing, provided by keynote speakers for the July 30-31 Content Marketing Summit at LinkedIn : 1. Avoid the common tendency to add visuals merely to increase the likelihood of getting more content views. Answer these three questions before creating any content: What is going to serve their needs? Want greater reach and results for your digital PR programs?
PR Daily
MARCH 31, 2021
However, no one enjoys being lied to or made to look a fool and Volkswagen’s little media stunt could cost the brand with its relationships with media outlets. Here are today’s top stories: Spotify and LinkedIn announce new Clubhouse competitors.
PR Daily
JUNE 12, 2015
Brands are answering the call to create more value for customers and their community by publishing their own news and editorial content. As companies adopt a publisher model of content and media creation, many are surpassing the reach and influence of traditional publications in their industry. Some great examples of popular content hubs include Intel IQ , Target’s Bulls Eye View , Adobe’s CMO.com and Dell’s Power More (Dell is a client of mine). Social Content.
PR Daily
JUNE 26, 2017
How are health care marketers handling content strategy, and which key issues keep them from delivering engaging communications? Tandem surveys found that content marketing has become mainstream for health care organizations. The 2017 State of Healthcare Content Marketing , TrueNorth Custom surveyed mostly B2C health care firms, as did DamoDigital in. Content Marketing and the Battle for Attention. Why are marketers creating content?
Sword and the Script
AUGUST 23, 2016
It’s almost cliché, except the advice is sage: when it comes to content marketing , don’t make home improvements to a rental property. Blab was sort of a middle ground between Periscope (single-user video) and Google Hangouts (multiple users),” reported Matt McGee , in a news piece for Marketing Land. “It It allowed up to four people to participate in a live video chat and quickly became popular among marketers for its ease of use and integration with social media.”.
B2B PR Sense
AUGUST 1, 2017
Your B2B content marketing strategy plays a powerful role in a buyer’s journey. We’ve known for years that it helps to build brand awareness and overall trust in a company. But new research shows that a strong B2B content strategy goes beyond simple information; it influences audiences. Content Marketing Institute and SmartBrief joined forces and recently released a study that reveals the impact of a content strategy on the purchasing process.
PR Daily
OCTOBER 30, 2020
Brand storytelling has dramatically increased in both importance and volume over the last three months, likely driven by the communications urgency of the pandemic and associated crises of 2020. Topics include brand values, products, and DE&I.
PR Daily
MAY 21, 2015
Avoid these four common content marketing mistakes for better results, advises John Phillip Loof , who works in Slideshare Product Management at LinkedIn and is a featured speaker at the July 30-31 Content Marketing Summit at LinkedIn : Mistake 1: Building an editorial calendar first. Creating an editorial calendar and immediately filling it with content can be tempting. They key to successful content marketing is to be authentic and consistent.
PR Daily
JANUARY 30, 2017
As 2017 unfolds, the importance of content marketing is growing. The challenging aspect of content marketing is that it’s easy to lose track of where you are. There’s usually a lot of time between when you publish content and when you see results, so you can get lost in the middle. If this is true, then why wouldn’t you have specific content marketing goals as well? They don’t provide much value to your brand (other than exposure). LinkedIn.
PR Daily
MAY 8, 2015
If you're developing digital content in any capacity, you've probably run across some of the following advice: Develop a content strategy. Write "good" content. You could develop a content marketing strategy , but that doesn't mean that it will be a good strategy, or that it is related to your corporate goals. You could develop content to entertain and never sell, but what if people really. When editing, you're too focused on optimizing content.
Cision
DECEMBER 29, 2015
Anne Carton is a small business consultant, digital marketing expert and blogger working with Designhill , the world’s largest online graphic design marketplace. With more and more businesses across verticals and industries creating content, people have become desensitized towards brand content. People now look for and essentially demand content that gets them involved, creating a more personalized and memorable experience. Episodic Content .
Communications Conversations
JANUARY 28, 2021
New Content! That’s what many social media marketers are thinking about as we start 2021. And, as you think about new content ideas, you need to think about visuals as much as text (even more so, really). I could see companies working tie dye designs into branded templates.
Sword and the Script
SEPTEMBER 20, 2016
I’ve noticed it posted a dozen different times on LinkedIn – and each time it seems to get further apart from the truth. The Facebook Frozen Frog and Fodder for Content. Teaching and Relevance: The Last Mile in Marketing. The Shocking Beef about Feeding the Content Monster. If we look at California with Apple vs. Chevron, there is a large discrepancy between market value and total revenues. The important lesson here is that context matters in content marketing.
PR Daily
DECEMBER 16, 2016
Here are two things every content marketer should be ungrateful for— more and mediocrity. We’ve heard countless times that most companies are creating more content. It’s loaded with expectations and pressure to just crank out content. There is a false presumption that more content means better results. More content simply creates more noise for content marketers to break through. A version of this article first appeared on LinkedIn.
PR Daily
MAY 12, 2020
As you continue to adjust your content calendars and launch schedules in light of COVID-19, consider what you can offer consumers, brand advocates and employees during the crisis that can strengthen your relationships and boost your image. LinkedIn rolls out virtual events tool.
PR Daily
JULY 13, 2015
With more than 364 million registered users in roughly 200 countries, LinkedIn is a powerful and active social media network. Although users can hunt for a new career, share online portfolios and connect with other professionals, LinkedIn can also boost marketers’ and PR professionals’ efforts to create and share content. Here are five ways to use LinkedIn in your content marketing strategy: 1.
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