Expert insights. Personalized for you.
Content creation is a tactic that requires constant attention, but it can be easy to let your efforts slide. There are so many reasons to put off making content marketing a priority. The best time to start content marketing was yesterday, but the second-best time is now. MORE
The finalists in PR Daily’s Content Marketing Awards know that compelling content can capture the attention of busy audiences. Content Marketing for the Purpose of: Brand Awareness. The Call Tracking Study Guide for Marketers, Invoca. Brand Journalism. MORE
When it comes to content marketing, the best strategies go beyond just churning out a lot of blog content. Whitepapers, e-books, infographics, video, podcasts…all are fair game when it comes to reaching your audience. Do We Have the Content to Support an e-book? MORE
That was the advent of content marketing. Many years and lots of technology upgrades later, content marketing and public relations seem to have drifted apart, taking on identities of their own. Why, through content, of course. Content marketing vs. public relations. MORE
Is your B2B content marketing strategy successful? According to Content Marketing Institute, content marketing leaders experience 7.8 So what sets these two groups apart, and how can you boost your content strategy to generate that kind of success? MORE
Content marketing is an important component of every digital-marketing strategy. It serves several purposes, such as: Building brand awareness. Though most businesses know they need to do content marketing , many don't gain much traction. MORE
But even before someone notices your offer, there's a lot you can do to prime the wheels of the B2B lead generation machine -- and content marketing plays a big part! The Relationship Between Lead Gen and B2B Content Marketing. But a lot of sites have content. MORE
This new trend some were calling content marketing had the hallmarks of a soft and subtle pitch. Media Changes mean PR needs Content Marketing. Brands used to have a controlling influence on information about their products. It was a good pitch. MORE
But what about two seemingly different teams, such as B2B PR and content marketing ? Recently there have been a variety of strong opinions circulating about PR and content marketing. Some believe that PR and content marketing are different strategies, and don’t mix well. MORE
If content marketing was a self-evaluated college class, marketers would give themselves a “C.” That’s my sense after reading the new B2B Content Marketing 2016 Benchmarks, Budgets and Trends – North America report. Content Marketing Effectiveness. MORE
Content marketing has grown up and no longer deserves a seat at the kids’ table. While it''s something that successful brands do well as part of an overarching marketing portfolio, not all brands are getting it right. MORE
Only 37% of B2B marketers have a documented B2B content marketing strategy ! While a blog or infographic may seem like an insignificant piece of the puzzle, every piece of content is crucial to your business. The role of content marketing is to serve your audience. MORE
In today’s hi-tech, fast-moving, cluttered digital world, content marketing is one of the most practical, effective and useful marketing strategies to date. It’s an essential aspect of today’s digital marketing landscape. Infographics. MORE
Mantra for the Digital Age: Judge a Book by Its Cover By Nicole Rideout, The Hoffman Agency It’s true when they say that you never get a second chance at a first impression, and it’s no exception in visual content marketing campaigns; according to researchers at the Missouri University of Science and Technology, it takes.more. The post 3 Visual Content Marketing Strategies You Should Know appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. MORE
The value of content marketing for PR and social media has become a slam dunk when it comes to digital marketing. And if we had any doubts, a new study from Brunswick shows that investors and analysts are making decisions based on the digital content of executives and companies. MORE
Your B2B content strategy is like a machine -- it needs regular maintenance to run smoothly. And that's where content marketing tools come in. Tools help you to maintain your content strategy and get the best results. 10 Content Marketing Tools That Will Help You Succeed. MORE
For example: INCREASED brand recognition and top-of-mind awareness. If we’re going to look at content marketing through a PR lens, we need to tie back to the ever-important 5 VITAL Signs of PR : V isibility. Building VISIBILITY through content. MORE
This infographic from One Productions can help brand managers analyze whether they should invest resources in TikTok, the video platform that has gained popularity in recent months. Case studies from brands already on the platform. Content Marketing Marketing Social Media MORE
But in reality, content marketing and SEO have a good deal to bring to the table when it comes to PR. What is content marketing and what does it have to do with PR? What content marketing and SEO tactics should you use in your next PR campaign? MORE
What are your content goals? That’s why we’ve created this ultimate checklist to get your B2B content marketing on track. This checklist has been designed to help you prioritize your content creation, come up with content ideas, and grow your audience over time. MORE
B2B content is the word du jour withmany companies having invested int their own B2B content marketing strategy. Today, it's s no longer a matter of companies implementing content within their marketing plan. Create a Content Management Strategy. MORE
In B2B content marketing, we’ve almost seen it all: The success when people get it right. The mistakes that cause content to crash and burn. Some of these mistakes are old timers -- others are newbies as the B2B marketing industry has evolved. Handpicked Related Content. MORE
When asked to recall your favorite online content, you probably don’t think about stuff made by banks. Unless, of course, your job is to make content for a bank. That’s not a knock on finance content at all, by the way. MORE
Brand managers know they must make content marketing a part of their campaigns, but examples and statistics that show its power are only the beginning. Anyone who starts on a journey into content marketing quickly realizes that it’s not enough to simply say that you’re doing it. MORE
The sea of content that floods the internet is not subsiding—and lackadaisical marketers risk missing the tide. Instead, identify your target audience and develop a content marketing strategy that produces useful, engaging content that readers want to consume. MORE
Your B2B content marketing strategy plays a powerful role in a buyer’s journey. We’ve known for years that it helps to build brand awareness and overall trust in a company. A strong B2B content strategy goes beyond simple information; it influences audiences CLICK TO TWEET. MORE
Content marketing remains the hottest topic of discussion among marketers and communicators. Even accounting for things like content shock , marketers continue to place a premium on content creation. Follow a 70/30 Rule – 70% of content curated, 30% branded. MORE
The Content Marketing Institute defines content marketing as “owning, as opposed to renting, media. It’s a marketing process to attract and retain customers by consistently creating and curating content in order to change or enhance a consumer behavior.”. So while it is a marketing process, content marketing isn’t just for marketers. It’s more than an inbound marketing tool. Featured Trends Content Marketing MORE
Companies with content marketing strategies see six times the conversion rate of businesses that don’t. That’s just a taste of the information contained in an infographic. that looks at the state of content marketing. MORE
This post is based on our white paper “ Outside-The-Box Content Marketing for PR.” He coined “ content shock ” and argued that though more and more businesses give away more and more content, people have only finite time to consume it. MORE
When you think of content marketing, you probably think of blog posts. But they’re just one of the many types of content that can help you establish your brand as a thought leader in your industry and attract new leads. Infographics. MORE
Marketers are always looking for ways to engage potential consumers and build a relationship with new audiences. What is your most important marketing channel? Communicators report that owned media and social (shared) content are of increasing value in the modern media landscape. MORE
” Too many content marketing teams try to half-ass a bunch of things—blog posts, whitepapers, video, social media, SEO—in the pursuit of a cohesive content program. Level 1: A small, committed content team. Primary goal(s): Brand awareness. MORE
It starts by cultivating a personal brand. Your social media channels, online presence, reputation and more can be carefully managed to create a brand that stands for excellence and innovation. What makes up your personal brand? Branding Content Marketing Marketing MORE
This infographic from One Productions can help brand managers analyze whether they should invest resources in TikTok, the video platform that has gained popularity in recent months. Case studies from brands already on the platform. MORE
As author and keynote speaker Dan Pink has articulated in his talks for the last 18 months or so, brands used to have a controlling influence on information about their products. In this case, market research has consistently demonstrated people favor recommendations from peers over brands. MORE
Content marketing has never been more important. A report from Content Marketing Institute (CMI) conducted in 2016 found that 47 percent of enterprise marketers planned to increase their budgets for content marketing over the following 12 months. MORE
Bernie Borges is executive producer of Social Business Engine , CEO of Find and Convert , an IBM Futurist , a Dell Social Influencer and frequent speaker at marketing conferences and private events. Context conscious content. Navigation – How will people find and experience the content? MORE
By now, most organizations realize that content marketing should be a crucial part of their PR and marketing strategies. Fortunately, by counting to five, you can remember the crucial tenets of content marketing: 1. MORE
Despite some naysaying, infographics are thriving. A recent article on infographics on PR Daily reviewed a report from Clutch that stated: “The age of infographics is dying, and most of them are quite bad.”. Use an infographic as a pitching tool. MORE
Content marketing isn’t a panacea. More important, however, is that content marketing can hit diminishing returns very quickly, in a phenomenon first described by marketing expert Mark W. Put simply, everyone is creating content. Lots and lots of content. MORE
B2B PR Sense
FEBRUARY 13, 2020
Your B2B content strategy is like a machine -- it needs regular maintenance to run smoothly. And that's where content marketing tools come in. Tools help you to maintain your content strategy and get the best results. 10 Content Marketing Tools That Will Help You Succeed.
PR Daily
MAY 28, 2019
Marketers are always looking for ways to engage potential consumers and build a relationship with new audiences. What is your most important marketing channel? Communicators report that owned media and social (shared) content are of increasing value in the modern media landscape.
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B2B PR Sense
FEBRUARY 3, 2019
The value of content marketing for PR and social media has become a slam dunk when it comes to digital marketing. And if we had any doubts, a new study from Brunswick shows that investors and analysts are making decisions based on the digital content of executives and companies.
PR Warrior
SEPTEMBER 28, 2018
For example: INCREASED brand recognition and top-of-mind awareness. If we’re going to look at content marketing through a PR lens, we need to tie back to the ever-important 5 VITAL Signs of PR : V isibility. Building VISIBILITY through content.
B2B PR Sense
JUNE 9, 2018
But even before someone notices your offer, there's a lot you can do to prime the wheels of the B2B lead generation machine -- and content marketing plays a big part! The Relationship Between Lead Gen and B2B Content Marketing. But a lot of sites have content.
B2B PR Sense
JANUARY 12, 2017
Is your B2B content marketing strategy successful? According to Content Marketing Institute, content marketing leaders experience 7.8 So what sets these two groups apart, and how can you boost your content strategy to generate that kind of success?
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B2B PR Sense
AUGUST 1, 2017
Your B2B content marketing strategy plays a powerful role in a buyer’s journey. We’ve known for years that it helps to build brand awareness and overall trust in a company. A strong B2B content strategy goes beyond simple information; it influences audiences CLICK TO TWEET.
Ishmael's Corner
AUGUST 23, 2016
Mantra for the Digital Age: Judge a Book by Its Cover By Nicole Rideout, The Hoffman Agency It’s true when they say that you never get a second chance at a first impression, and it’s no exception in visual content marketing campaigns; according to researchers at the Missouri University of Science and Technology, it takes.more. The post 3 Visual Content Marketing Strategies You Should Know appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.
B2B PR Sense
JANUARY 17, 2019
But in reality, content marketing and SEO have a good deal to bring to the table when it comes to PR. What is content marketing and what does it have to do with PR? What content marketing and SEO tactics should you use in your next PR campaign?
Contently - Strategy
NOVEMBER 12, 2018
” Too many content marketing teams try to half-ass a bunch of things—blog posts, whitepapers, video, social media, SEO—in the pursuit of a cohesive content program. Level 1: A small, committed content team. Primary goal(s): Brand awareness.
Contently - Strategy
AUGUST 22, 2019
When asked to recall your favorite online content, you probably don’t think about stuff made by banks. Unless, of course, your job is to make content for a bank. That’s not a knock on finance content at all, by the way.
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Shift Communications
MARCH 18, 2015
Content marketing remains the hottest topic of discussion among marketers and communicators. Even accounting for things like content shock , marketers continue to place a premium on content creation. Follow a 70/30 Rule – 70% of content curated, 30% branded.
Cision
SEPTEMBER 26, 2017
Content marketing has never been more important. A report from Content Marketing Institute (CMI) conducted in 2016 found that 47 percent of enterprise marketers planned to increase their budgets for content marketing over the following 12 months.
Sword and the Script
NOVEMBER 29, 2016
This new trend some were calling content marketing had the hallmarks of a soft and subtle pitch. Media Changes mean PR needs Content Marketing. Brands used to have a controlling influence on information about their products. It was a good pitch.
B2B PR Sense
AUGUST 15, 2017
Only 37% of B2B marketers have a documented B2B content marketing strategy ! While a blog or infographic may seem like an insignificant piece of the puzzle, every piece of content is crucial to your business. The role of content marketing is to serve your audience.
PR Daily
MARCH 27, 2019
Content creation is a tactic that requires constant attention, but it can be easy to let your efforts slide. There are so many reasons to put off making content marketing a priority. The best time to start content marketing was yesterday, but the second-best time is now.
Waxing UnLyrical
OCTOBER 7, 2019
In today’s hi-tech, fast-moving, cluttered digital world, content marketing is one of the most practical, effective and useful marketing strategies to date. It’s an essential aspect of today’s digital marketing landscape. Infographics.
PR Daily
SEPTEMBER 12, 2019
The finalists in PR Daily’s Content Marketing Awards know that compelling content can capture the attention of busy audiences. Content Marketing for the Purpose of: Brand Awareness. The Call Tracking Study Guide for Marketers, Invoca. Brand Journalism.
B2B PR Sense
JULY 17, 2017
B2B content is the word du jour withmany companies having invested int their own B2B content marketing strategy. Today, it's s no longer a matter of companies implementing content within their marketing plan. Create a Content Management Strategy.
B2B PR Sense
APRIL 12, 2017
In B2B content marketing, we’ve almost seen it all: The success when people get it right. The mistakes that cause content to crash and burn. Some of these mistakes are old timers -- others are newbies as the B2B marketing industry has evolved. Handpicked Related Content.
Cision
APRIL 23, 2015
This post is based on our white paper “ Outside-The-Box Content Marketing for PR.” He coined “ content shock ” and argued that though more and more businesses give away more and more content, people have only finite time to consume it.
Cision
NOVEMBER 25, 2015
When you think of content marketing, you probably think of blog posts. But they’re just one of the many types of content that can help you establish your brand as a thought leader in your industry and attract new leads. Infographics.
PR Daily
AUGUST 28, 2018
Companies with content marketing strategies see six times the conversion rate of businesses that don’t. That’s just a taste of the information contained in an infographic. that looks at the state of content marketing.
B2B PR Sense
JANUARY 2, 2018
But what about two seemingly different teams, such as B2B PR and content marketing ? Recently there have been a variety of strong opinions circulating about PR and content marketing. Some believe that PR and content marketing are different strategies, and don’t mix well.
Cision
MAY 17, 2017
When it comes to content marketing, the best strategies go beyond just churning out a lot of blog content. Whitepapers, e-books, infographics, video, podcasts…all are fair game when it comes to reaching your audience. Do We Have the Content to Support an e-book?
B2B PR Sense
FEBRUARY 16, 2017
What are your content goals? That’s why we’ve created this ultimate checklist to get your B2B content marketing on track. This checklist has been designed to help you prioritize your content creation, come up with content ideas, and grow your audience over time.
Sword and the Script
OCTOBER 6, 2015
If content marketing was a self-evaluated college class, marketers would give themselves a “C.” That’s my sense after reading the new B2B Content Marketing 2016 Benchmarks, Budgets and Trends – North America report. Content Marketing Effectiveness.
PR Daily
FEBRUARY 4, 2018
The sea of content that floods the internet is not subsiding—and lackadaisical marketers risk missing the tide. Instead, identify your target audience and develop a content marketing strategy that produces useful, engaging content that readers want to consume.
Cision
FEBRUARY 5, 2016
Bernie Borges is executive producer of Social Business Engine , CEO of Find and Convert , an IBM Futurist , a Dell Social Influencer and frequent speaker at marketing conferences and private events. Context conscious content. Navigation – How will people find and experience the content?
PR Daily
OCTOBER 5, 2015
Content marketing is an important component of every digital-marketing strategy. It serves several purposes, such as: Building brand awareness. Though most businesses know they need to do content marketing , many don't gain much traction.
PR Daily
JULY 30, 2017
Brand managers know they must make content marketing a part of their campaigns, but examples and statistics that show its power are only the beginning. Anyone who starts on a journey into content marketing quickly realizes that it’s not enough to simply say that you’re doing it.
PR Daily
OCTOBER 15, 2019
It starts by cultivating a personal brand. Your social media channels, online presence, reputation and more can be carefully managed to create a brand that stands for excellence and innovation. What makes up your personal brand? Branding Content Marketing Marketing
PR Daily
JANUARY 23, 2015
Content marketing has grown up and no longer deserves a seat at the kids’ table. While it''s something that successful brands do well as part of an overarching marketing portfolio, not all brands are getting it right.
Cision
MAY 2, 2015
The Content Marketing Institute defines content marketing as “owning, as opposed to renting, media. It’s a marketing process to attract and retain customers by consistently creating and curating content in order to change or enhance a consumer behavior.”. So while it is a marketing process, content marketing isn’t just for marketers. It’s more than an inbound marketing tool. Featured Trends Content Marketing
PR Daily
JANUARY 21, 2020
This infographic from One Productions can help brand managers analyze whether they should invest resources in TikTok, the video platform that has gained popularity in recent months. Case studies from brands already on the platform. Content Marketing Marketing Social Media
PR Daily
DECEMBER 17, 2019
This infographic from One Productions can help brand managers analyze whether they should invest resources in TikTok, the video platform that has gained popularity in recent months. Case studies from brands already on the platform.
PR Daily
JUNE 2, 2015
That was the advent of content marketing. Many years and lots of technology upgrades later, content marketing and public relations seem to have drifted apart, taking on identities of their own. Why, through content, of course. Content marketing vs. public relations.
PR Daily
SEPTEMBER 25, 2017
By now, most organizations realize that content marketing should be a crucial part of their PR and marketing strategies. Fortunately, by counting to five, you can remember the crucial tenets of content marketing: 1.
Sword and the Script
AUGUST 16, 2016
As author and keynote speaker Dan Pink has articulated in his talks for the last 18 months or so, brands used to have a controlling influence on information about their products. In this case, market research has consistently demonstrated people favor recommendations from peers over brands.
PR Daily
MAY 29, 2017
Despite some naysaying, infographics are thriving. A recent article on infographics on PR Daily reviewed a report from Clutch that stated: “The age of infographics is dying, and most of them are quite bad.”. Use an infographic as a pitching tool.
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