Expert insights. Personalized for you.
Content creation is a tactic that requires constant attention, but it can be easy to let your efforts slide. There are so many reasons to put off making content marketing a priority. You know you should be working on building your brand, but you’re too busy working in your business. The best time to start content marketing was yesterday, but the second-best time is now. RELATED: Join us for our Brand Storytelling Conference at Disneyland. ]. MORE
The finalists in PR Daily’s Content Marketing Awards know that compelling content can capture the attention of busy audiences. Content Marketing for the Purpose of: Brand Awareness. Powerful Content Marketing Helps Customer Deliver Awareness and Business Growth for a Greener Ice Melting Solution, BASF. Smart Marketing Marketing Smart, Stein IAS with Trelleborg Marine & Infrastructure. Content Marketing Assets. MORE
When it comes to content marketing, the best strategies go beyond just churning out a lot of blog content. Whitepapers, e-books, infographics, video, podcasts…all are fair game when it comes to reaching your audience. They’re definitely a proven component of a smart marketing strategy, but are they right for your brand? Do We Have the Content to Support an e-book? If you have a decent amount of blog content, the answer is probably yes. MORE
The platforms we use to tell our stories, along with how those stories meet larger business goals, can make all the difference when measuring content marketing success. PR Daily’s 2018 Content Marketing Awards was all about highlighting unique, powerful content. MORE
Is your B2B content marketing strategy successful? According to Content Marketing Institute, content marketing leaders experience 7.8 So what sets these two groups apart, and how can you boost your content strategy to generate that kind of success? The answer may lie in your B2B blog content. A reported 80% of B2B marketers include blogging in their marketing strategy. Choose Quality Content Over Quantity. MORE
Content marketing is an important component of every digital-marketing strategy. It serves several purposes, such as: Building brand awareness. Though most businesses know they need to do content marketing , many don't gain much traction. In an effort to help you improve your content-marketing efforts, here are some tips that will greatly improve your results. The purpose of content marketing is to generate revenue. MORE
But even before someone notices your offer, there's a lot you can do to prime the wheels of the B2B lead generation machine -- and content marketing plays a big part! The Relationship Between Lead Gen and B2B Content Marketing. Many people think of lead generation and content marketing as two completely separate areas. But how you plan your content marketing can have a direct bearing on the number of leads you generate. MORE
This new trend some were calling content marketing had the hallmarks of a soft and subtle pitch. Media Changes mean PR needs Content Marketing. Brands used to have a controlling influence on information about their products. The web has obviously changed that – a few quick product searches on a mobile device leads a buyer to reviews and commentary from sources other than the brand. Credibility: Why Content Marketing also needs PR . MORE
If content marketing was a self-evaluated college class, marketers would give themselves a “C.” That’s my sense after reading the new B2B Content Marketing 2016 Benchmarks, Budgets and Trends – North America report. The annual report is a joint effort between MarketingProfs and the Content Marketing Institute. Now in its sixth year, the report is derived from a survey of 1,521 North American B2B marketers. Content Marketing Effectiveness. MORE
Content marketing has grown up and no longer deserves a seat at the kids’ table. While it''s something that successful brands do well as part of an overarching marketing portfolio, not all brands are getting it right. If only there were some rules to help guide content marketers and show them the path to success. And if only those rules were disseminated in easy-to-follow infographic format. MORE
In today’s hi-tech, fast-moving, cluttered digital world, content marketing is one of the most practical, effective and useful marketing strategies to date. It’s an essential aspect of today’s digital marketing landscape. With 70% of internet users saying they’d prefer to learn through content rather than ads (as per Shonaliburke.com), don’t pass off content marketing as just a buzzword just yet. Infographics. MORE
Only 37% of B2B marketers have a documented B2B content marketing strategy ! While a blog or infographic may seem like an insignificant piece of the puzzle, every piece of content is crucial to your business. A content strategy helps to guide your content creation efforts with tactical precision. So what principles should steer you through your content creation and strategy? 12 Expert Tips to Improve Your B2B Content Marketing Strategy. MORE
Mantra for the Digital Age: Judge a Book by Its Cover By Nicole Rideout, The Hoffman Agency It’s true when they say that you never get a second chance at a first impression, and it’s no exception in visual content marketing campaigns; according to researchers at the Missouri University of Science and Technology, it takes.more. The post 3 Visual Content Marketing Strategies You Should Know appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. MORE
Sophisticated crisis management means that you are a creator and publisher of content on behalf of your brand. That means investing in owned and paid media, developing your own content, and sharing stories that entertain and educate through your various channels—directly to your audience. FREE DOWNLOAD: 10 ways to spin content marketing leads into gold ]. Interactive content. Hyper-dynamic content. Content Marketing Infographics MORE
The value of content marketing for PR and social media has become a slam dunk when it comes to digital marketing. And if we had any doubts, a new study from Brunswick shows that investors and analysts are making decisions based on the digital content of executives and companies. These statistics prove a direct link between your content and communications and how willing people are to invest in your brand -- aka, your bottom line. MORE
B2B content marketing without visual content has become the ignored stepchild of content marketing. Here's the takeaway: In a content-flooded world, you won't stand out without engaging visuals. Do you hold back from investing in visual content for fear of complicated programs and a large investment? Visual content creation is easier -- and more essential -- than ever before. Why You Need to Leverage Visuals in Your B2B Content Marketing. MORE
Your B2B content strategy is like a machine -- it needs regular maintenance to run smoothly. And that's where content marketing tools come in. Tools help you to maintain your content strategy and get the best results. 10 Content Marketing Tools That Will Help You Succeed. MORE
For example: INCREASED brand recognition and top-of-mind awareness. If we’re going to look at content marketing through a PR lens, we need to tie back to the ever-important 5 VITAL Signs of PR : V isibility. Building VISIBILITY through content. MORE
This infographic from One Productions can help brand managers analyze whether they should invest resources in TikTok, the video platform that has gained popularity in recent months. Case studies from brands already on the platform. Content Marketing Marketing Social Media MORE
But in reality, content marketing and SEO have a good deal to bring to the table when it comes to PR. What is content marketing and what does it have to do with PR? What content marketing and SEO tactics should you use in your next PR campaign? What is Content Marketing? Content marketing is the creation and sharing of material through the use of online platforms. Content marketing is not self-promotional. MORE
What are your content goals? That’s why we’ve created this ultimate checklist to get your B2B content marketing on track. This checklist has been designed to help you prioritize your content creation, come up with content ideas, and grow your audience over time. When developing the correct content marketing mix you should leverage the newest techniques and platforms so you won't be stuck in the past. Create a B2B Content Strategy. MORE
B2B content is the word du jour withmany companies having invested int their own B2B content marketing strategy. Today, it's s no longer a matter of companies implementing content within their marketing plan. The issue now is using that content to its fullest potential. Many companies have tackled the need for content with full gusto, pumping out top-notch content as if their lives depended on it. Create a Content Management Strategy. MORE
In B2B content marketing, we’ve almost seen it all: The success when people get it right. The mistakes that cause content to crash and burn. Some of these mistakes are old timers -- others are newbies as the B2B marketing industry has evolved. We've created a comprehensive list tthat will help you ace content marketing. 7 Mistakes That Harm B2B Content Marketing Success. Handpicked Related Content. Infographics. MORE
When asked to recall your favorite online content, you probably don’t think about stuff made by banks. Unless, of course, your job is to make content for a bank. That’s not a knock on finance content at all, by the way. It’s just that flashier B2C brands often muscle their way center stage, showing off the products and services that people genuinely love shopping for: sneakers, beauty products, vacation packages. MORE
Brand managers know they must make content marketing a part of their campaigns, but examples and statistics that show its power are only the beginning. Anyone who starts on a journey into content marketing quickly realizes that it’s not enough to simply say that you’re doing it. Every piece of content has to have a purpose, lest you create it in a vacuum. That’s where a recent infographic by Write to Done comes in. MORE
The sea of content that floods the internet is not subsiding—and lackadaisical marketers risk missing the tide. Instead, identify your target audience and develop a content marketing strategy that produces useful, engaging content that readers want to consume. You can’t just dip your toes into the content marketing pool, either. According to An infographic. and gain insight into where content marketing’s bright future MORE
The typical consumer is bombarded with marketing messages as they surf the web and interact on social media. To capture attention, many brand managers create articles, videos, infographics and other visuals to reach audiences and help them solve pressing issues. MORE
Your B2B content marketing strategy plays a powerful role in a buyer’s journey. We’ve known for years that it helps to build brand awareness and overall trust in a company. But new research shows that a strong B2B content strategy goes beyond simple information; it influences audiences. Content Marketing Institute and SmartBrief joined forces and recently released a study that reveals the impact of a content strategy on the purchasing process. MORE
The Content Marketing Institute defines content marketing as “owning, as opposed to renting, media. It’s a marketing process to attract and retain customers by consistently creating and curating content in order to change or enhance a consumer behavior.”. So while it is a marketing process, content marketing isn’t just for marketers. It’s more than an inbound marketing tool. Featured Trends Content Marketing MORE
Companies with content marketing strategies see six times the conversion rate of businesses that don’t. That’s just a taste of the information contained in an infographic. that looks at the state of content marketing. MORE
This post is based on our white paper “ Outside-The-Box Content Marketing for PR.” ” A week into 2014, Mark Schaefer published a blog post that questioned whether content marketing – which he termed “the hottest marketing trend around” – was a sustainable strategy for businesses. He coined “ content shock ” and argued that though more and more businesses give away more and more content, people have only finite time to consume it. MORE
When you think of content marketing, you probably think of blog posts. But they’re just one of the many types of content that can help you establish your brand as a thought leader in your industry and attract new leads. By diversifying the types of content that you share, you attract different people with different needs. Let’s look at the types you absolutely need in your content marketing strategy. Infographics. MORE
Marketers are always looking for ways to engage potential consumers and build a relationship with new audiences. What is your most important marketing channel? Communicators report that owned media and social (shared) content are of increasing value in the modern media landscape. For many organizations, that means it is essential to create content in-house and push it out through social media channels and other online platforms. MORE
” Too many content marketing teams try to half-ass a bunch of things—blog posts, whitepapers, video, social media, SEO—in the pursuit of a cohesive content program. Level 1: A small, committed content team. Primary goal(s): Brand awareness. MORE
It starts by cultivating a personal brand. Your social media channels, online presence, reputation and more can be carefully managed to create a brand that stands for excellence and innovation. What makes up your personal brand? This infographic from The Road to Recognition offers insights on how to develop your personal brand with an A-to-Z list of essential branding tenets. Learn how to develop your professional brand by reading the full infographic. MORE
This infographic from One Productions can help brand managers analyze whether they should invest resources in TikTok, the video platform that has gained popularity in recent months. Case studies from brands already on the platform. MORE
Content marketing has never been more important. A report from Content Marketing Institute (CMI) conducted in 2016 found that 47 percent of enterprise marketers planned to increase their budgets for content marketing over the following 12 months. While it’s indisputable that content marketing is making waves in the business world, many marketers still complain about challenges they face on a daily basis. MORE
Bernie Borges is executive producer of Social Business Engine , CEO of Find and Convert , an IBM Futurist , a Dell Social Influencer and frequent speaker at marketing conferences and private events. Native advertising is one of the most controversial and least understood concepts in contemporary marketing. As a journalist-turned content marketer, Melanie Deziel, director of creative strategy at Time Inc., Context conscious content. MORE
Despite some naysaying, infographics are thriving. A recent article on infographics on PR Daily reviewed a report from Clutch that stated: “The age of infographics is dying, and most of them are quite bad.”. RELATED: Ragan creates custom content, from white papers to emails to intranets and more! When done well and as part of a larger marketing and PR strategy, a creative infographic can make otherwise dull content more digestible for a wider audience. MORE
Content marketing isn’t a panacea. More important, however, is that content marketing can hit diminishing returns very quickly, in a phenomenon first described by marketing expert Mark W. Earlier this year, Mark Schaefer proposed the idea of what he calls content shock. Put simply, everyone is creating content. Lots and lots of content. Here’s a fun infographic from the folks over at Domo about how much is happening in an Internet minute. MORE
Is your content cutting through the noise? With the oxygen being devoured by COVID-19 stories and pandemic panic, your brand message has to work extra hard to make an impression. This infographic from Shane Barker shares nine of the metrics that matter for content marketing. See how to measure your content’s success by checking out the full infographic. The post Infographic: 9 content marketing metrics that matter appeared first on PR Daily. MORE
B2B PR Sense
FEBRUARY 13, 2020
Your B2B content strategy is like a machine -- it needs regular maintenance to run smoothly. And that's where content marketing tools come in. Tools help you to maintain your content strategy and get the best results. 10 Content Marketing Tools That Will Help You Succeed.
B2B PR Sense
JUNE 9, 2018
But even before someone notices your offer, there's a lot you can do to prime the wheels of the B2B lead generation machine -- and content marketing plays a big part! The Relationship Between Lead Gen and B2B Content Marketing. Many people think of lead generation and content marketing as two completely separate areas. But how you plan your content marketing can have a direct bearing on the number of leads you generate.
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PR Warrior
SEPTEMBER 28, 2018
For example: INCREASED brand recognition and top-of-mind awareness. If we’re going to look at content marketing through a PR lens, we need to tie back to the ever-important 5 VITAL Signs of PR : V isibility. Building VISIBILITY through content.
PR Daily
MAY 12, 2020
Sophisticated crisis management means that you are a creator and publisher of content on behalf of your brand. That means investing in owned and paid media, developing your own content, and sharing stories that entertain and educate through your various channels—directly to your audience. FREE DOWNLOAD: 10 ways to spin content marketing leads into gold ]. Interactive content. Hyper-dynamic content. Content Marketing Infographics
PR Daily
MAY 28, 2019
Marketers are always looking for ways to engage potential consumers and build a relationship with new audiences. What is your most important marketing channel? Communicators report that owned media and social (shared) content are of increasing value in the modern media landscape. For many organizations, that means it is essential to create content in-house and push it out through social media channels and other online platforms.
Ishmael's Corner
AUGUST 23, 2016
Mantra for the Digital Age: Judge a Book by Its Cover By Nicole Rideout, The Hoffman Agency It’s true when they say that you never get a second chance at a first impression, and it’s no exception in visual content marketing campaigns; according to researchers at the Missouri University of Science and Technology, it takes.more. The post 3 Visual Content Marketing Strategies You Should Know appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.
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B2B PR Sense
FEBRUARY 3, 2019
The value of content marketing for PR and social media has become a slam dunk when it comes to digital marketing. And if we had any doubts, a new study from Brunswick shows that investors and analysts are making decisions based on the digital content of executives and companies. These statistics prove a direct link between your content and communications and how willing people are to invest in your brand -- aka, your bottom line.
PR Daily
APRIL 28, 2020
Is your content cutting through the noise? With the oxygen being devoured by COVID-19 stories and pandemic panic, your brand message has to work extra hard to make an impression. This infographic from Shane Barker shares nine of the metrics that matter for content marketing. See how to measure your content’s success by checking out the full infographic. The post Infographic: 9 content marketing metrics that matter appeared first on PR Daily.
Shift Communications
OCTOBER 9, 2014
Content marketing isn’t a panacea. More important, however, is that content marketing can hit diminishing returns very quickly, in a phenomenon first described by marketing expert Mark W. Earlier this year, Mark Schaefer proposed the idea of what he calls content shock. Put simply, everyone is creating content. Lots and lots of content. Here’s a fun infographic from the folks over at Domo about how much is happening in an Internet minute.
Contently - Strategy
NOVEMBER 12, 2018
” Too many content marketing teams try to half-ass a bunch of things—blog posts, whitepapers, video, social media, SEO—in the pursuit of a cohesive content program. Level 1: A small, committed content team. Primary goal(s): Brand awareness.
B2B PR Sense
AUGUST 1, 2017
Your B2B content marketing strategy plays a powerful role in a buyer’s journey. We’ve known for years that it helps to build brand awareness and overall trust in a company. But new research shows that a strong B2B content strategy goes beyond simple information; it influences audiences. Content Marketing Institute and SmartBrief joined forces and recently released a study that reveals the impact of a content strategy on the purchasing process.
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B2B PR Sense
JANUARY 17, 2019
But in reality, content marketing and SEO have a good deal to bring to the table when it comes to PR. What is content marketing and what does it have to do with PR? What content marketing and SEO tactics should you use in your next PR campaign? What is Content Marketing? Content marketing is the creation and sharing of material through the use of online platforms. Content marketing is not self-promotional.
Waxing UnLyrical
OCTOBER 7, 2019
In today’s hi-tech, fast-moving, cluttered digital world, content marketing is one of the most practical, effective and useful marketing strategies to date. It’s an essential aspect of today’s digital marketing landscape. With 70% of internet users saying they’d prefer to learn through content rather than ads (as per Shonaliburke.com), don’t pass off content marketing as just a buzzword just yet. Infographics.
Cision
SEPTEMBER 26, 2017
Content marketing has never been more important. A report from Content Marketing Institute (CMI) conducted in 2016 found that 47 percent of enterprise marketers planned to increase their budgets for content marketing over the following 12 months. While it’s indisputable that content marketing is making waves in the business world, many marketers still complain about challenges they face on a daily basis.
PR Daily
AUGUST 28, 2018
Companies with content marketing strategies see six times the conversion rate of businesses that don’t. That’s just a taste of the information contained in an infographic. that looks at the state of content marketing.
Sword and the Script
NOVEMBER 29, 2016
This new trend some were calling content marketing had the hallmarks of a soft and subtle pitch. Media Changes mean PR needs Content Marketing. Brands used to have a controlling influence on information about their products. The web has obviously changed that – a few quick product searches on a mobile device leads a buyer to reviews and commentary from sources other than the brand. Credibility: Why Content Marketing also needs PR .
B2B PR Sense
AUGUST 15, 2017
Only 37% of B2B marketers have a documented B2B content marketing strategy ! While a blog or infographic may seem like an insignificant piece of the puzzle, every piece of content is crucial to your business. A content strategy helps to guide your content creation efforts with tactical precision. So what principles should steer you through your content creation and strategy? 12 Expert Tips to Improve Your B2B Content Marketing Strategy.
B2B PR Sense
APRIL 12, 2017
In B2B content marketing, we’ve almost seen it all: The success when people get it right. The mistakes that cause content to crash and burn. Some of these mistakes are old timers -- others are newbies as the B2B marketing industry has evolved. We've created a comprehensive list tthat will help you ace content marketing. 7 Mistakes That Harm B2B Content Marketing Success. Handpicked Related Content. Infographics.
B2B PR Sense
JULY 17, 2017
B2B content is the word du jour withmany companies having invested int their own B2B content marketing strategy. Today, it's s no longer a matter of companies implementing content within their marketing plan. The issue now is using that content to its fullest potential. Many companies have tackled the need for content with full gusto, pumping out top-notch content as if their lives depended on it. Create a Content Management Strategy.
PR Daily
MARCH 27, 2019
Content creation is a tactic that requires constant attention, but it can be easy to let your efforts slide. There are so many reasons to put off making content marketing a priority. You know you should be working on building your brand, but you’re too busy working in your business. The best time to start content marketing was yesterday, but the second-best time is now. RELATED: Join us for our Brand Storytelling Conference at Disneyland. ].
Cision
MAY 2, 2015
The Content Marketing Institute defines content marketing as “owning, as opposed to renting, media. It’s a marketing process to attract and retain customers by consistently creating and curating content in order to change or enhance a consumer behavior.”. So while it is a marketing process, content marketing isn’t just for marketers. It’s more than an inbound marketing tool. Featured Trends Content Marketing
Cision
APRIL 23, 2015
This post is based on our white paper “ Outside-The-Box Content Marketing for PR.” ” A week into 2014, Mark Schaefer published a blog post that questioned whether content marketing – which he termed “the hottest marketing trend around” – was a sustainable strategy for businesses. He coined “ content shock ” and argued that though more and more businesses give away more and more content, people have only finite time to consume it.
Cision
NOVEMBER 25, 2015
When you think of content marketing, you probably think of blog posts. But they’re just one of the many types of content that can help you establish your brand as a thought leader in your industry and attract new leads. By diversifying the types of content that you share, you attract different people with different needs. Let’s look at the types you absolutely need in your content marketing strategy. Infographics.
PR Daily
JANUARY 21, 2020
This infographic from One Productions can help brand managers analyze whether they should invest resources in TikTok, the video platform that has gained popularity in recent months. Case studies from brands already on the platform. Content Marketing Marketing Social Media
PR Daily
SEPTEMBER 12, 2019
The finalists in PR Daily’s Content Marketing Awards know that compelling content can capture the attention of busy audiences. Content Marketing for the Purpose of: Brand Awareness. Powerful Content Marketing Helps Customer Deliver Awareness and Business Growth for a Greener Ice Melting Solution, BASF. Smart Marketing Marketing Smart, Stein IAS with Trelleborg Marine & Infrastructure. Content Marketing Assets.
Contently - Strategy
AUGUST 22, 2019
When asked to recall your favorite online content, you probably don’t think about stuff made by banks. Unless, of course, your job is to make content for a bank. That’s not a knock on finance content at all, by the way. It’s just that flashier B2C brands often muscle their way center stage, showing off the products and services that people genuinely love shopping for: sneakers, beauty products, vacation packages.
PR Daily
FEBRUARY 4, 2018
The sea of content that floods the internet is not subsiding—and lackadaisical marketers risk missing the tide. Instead, identify your target audience and develop a content marketing strategy that produces useful, engaging content that readers want to consume. You can’t just dip your toes into the content marketing pool, either. According to An infographic. and gain insight into where content marketing’s bright future
Cision
MAY 17, 2017
When it comes to content marketing, the best strategies go beyond just churning out a lot of blog content. Whitepapers, e-books, infographics, video, podcasts…all are fair game when it comes to reaching your audience. They’re definitely a proven component of a smart marketing strategy, but are they right for your brand? Do We Have the Content to Support an e-book? If you have a decent amount of blog content, the answer is probably yes.
Sword and the Script
OCTOBER 6, 2015
If content marketing was a self-evaluated college class, marketers would give themselves a “C.” That’s my sense after reading the new B2B Content Marketing 2016 Benchmarks, Budgets and Trends – North America report. The annual report is a joint effort between MarketingProfs and the Content Marketing Institute. Now in its sixth year, the report is derived from a survey of 1,521 North American B2B marketers. Content Marketing Effectiveness.
PR Daily
OCTOBER 5, 2015
Content marketing is an important component of every digital-marketing strategy. It serves several purposes, such as: Building brand awareness. Though most businesses know they need to do content marketing , many don't gain much traction. In an effort to help you improve your content-marketing efforts, here are some tips that will greatly improve your results. The purpose of content marketing is to generate revenue.
Cision
FEBRUARY 5, 2016
Bernie Borges is executive producer of Social Business Engine , CEO of Find and Convert , an IBM Futurist , a Dell Social Influencer and frequent speaker at marketing conferences and private events. Native advertising is one of the most controversial and least understood concepts in contemporary marketing. As a journalist-turned content marketer, Melanie Deziel, director of creative strategy at Time Inc., Context conscious content.
B2B PR Sense
FEBRUARY 23, 2017
B2B content marketing without visual content has become the ignored stepchild of content marketing. Here's the takeaway: In a content-flooded world, you won't stand out without engaging visuals. Do you hold back from investing in visual content for fear of complicated programs and a large investment? Visual content creation is easier -- and more essential -- than ever before. Why You Need to Leverage Visuals in Your B2B Content Marketing.
B2B PR Sense
FEBRUARY 16, 2017
What are your content goals? That’s why we’ve created this ultimate checklist to get your B2B content marketing on track. This checklist has been designed to help you prioritize your content creation, come up with content ideas, and grow your audience over time. When developing the correct content marketing mix you should leverage the newest techniques and platforms so you won't be stuck in the past. Create a B2B Content Strategy.
PR Daily
SEPTEMBER 13, 2018
The typical consumer is bombarded with marketing messages as they surf the web and interact on social media. To capture attention, many brand managers create articles, videos, infographics and other visuals to reach audiences and help them solve pressing issues.
PR Daily
JANUARY 23, 2015
Content marketing has grown up and no longer deserves a seat at the kids’ table. While it''s something that successful brands do well as part of an overarching marketing portfolio, not all brands are getting it right. If only there were some rules to help guide content marketers and show them the path to success. And if only those rules were disseminated in easy-to-follow infographic format.
PR Daily
OCTOBER 15, 2019
It starts by cultivating a personal brand. Your social media channels, online presence, reputation and more can be carefully managed to create a brand that stands for excellence and innovation. What makes up your personal brand? This infographic from The Road to Recognition offers insights on how to develop your personal brand with an A-to-Z list of essential branding tenets. Learn how to develop your professional brand by reading the full infographic.
PR Daily
DECEMBER 17, 2019
This infographic from One Productions can help brand managers analyze whether they should invest resources in TikTok, the video platform that has gained popularity in recent months. Case studies from brands already on the platform.
PR Daily
JULY 30, 2017
Brand managers know they must make content marketing a part of their campaigns, but examples and statistics that show its power are only the beginning. Anyone who starts on a journey into content marketing quickly realizes that it’s not enough to simply say that you’re doing it. Every piece of content has to have a purpose, lest you create it in a vacuum. That’s where a recent infographic by Write to Done comes in.
PR Daily
NOVEMBER 14, 2018
The platforms we use to tell our stories, along with how those stories meet larger business goals, can make all the difference when measuring content marketing success. PR Daily’s 2018 Content Marketing Awards was all about highlighting unique, powerful content.
PR Daily
MAY 29, 2017
Despite some naysaying, infographics are thriving. A recent article on infographics on PR Daily reviewed a report from Clutch that stated: “The age of infographics is dying, and most of them are quite bad.”. RELATED: Ragan creates custom content, from white papers to emails to intranets and more! When done well and as part of a larger marketing and PR strategy, a creative infographic can make otherwise dull content more digestible for a wider audience.
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