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Content Marketing: How to Get Ridiculously Awesome Reach With Minimal Effort

Rock the Status Quo

If I did a better job of creating content, it could be even better! Can you imagine the fantastic reach you could earn for your content if using SlideShare with dedicated time and energy – backed by a specific, focused content strategy? It also isn’t just limited to slide decks; you can upload videos, infographics, images, and documents. Content Marketing 10,908.

4 content marketing lessons from Teenage Mutant Ninja Turtles

PR Daily

For many content marketers, millennials—who have $1.3 that millennials’ resistance to content marketing occurs when they think the content is unoriginal, boring, irrelevant or deceptive. Simply calling it “content” and not “marketing” doesn’t mean they’ll find it more valuable than a typical ad. This can better inform your personas and ultimately help you create valuable content that resonates with this demographic.

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How Content Makes Loyal Fans: Part One

The Proactive Report

Every person that has an interaction with your brand – whether it’s good, bad or indifferent – forms a perception about your brand. Every person in your company is a representative of the brand and now that we’re all online, that’s truer than ever. They go from awareness, when they first hear or learn about your brand, to finding out more about you. The post- decision step is about delivering what was promised, the experience of the brand and the level of service.

Google’s Content Rules

The Proactive Report

Content has always been a major part of PR, but now it’s become an integral part of all marketing. According to research from the Content Marketing Institute, 91 percent of B2B brands and 86 percent of B2C brands use it. Unique, original content.

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SMART News Content

The Proactive Report

According to the 2013 State of the Media report from Pew Research Center, shrinking newsroom staff has opened the door for news content from nonprofits and brands to be included in news reporting: “With fewer specialized beats your press release has never been more important. So while the core of news reporting and media relations is still the same, there are new ways to get earned media for your brand. How’s how to create SMART news content.

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Why Mobile Content Strategy is Important to PR

The Proactive Report

Mobile platforms – smartphones and tablets – now account for 60% of total digital media time spent, up from 50% a year ago. And that’s not just the majority of mobile time, that’s the majority of all digital time. Does any of this matter to PR? percent access content/information. So what kind of content are they looking for in apps? The Exact Target 2014 Mobile Behavior Report found that consumers use their mobile devices for connectivity and content.

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PRSA LA State of the State of PR

The Proactive Report

On Wednesday January 28, 2015 PRSA LA chapter met for their annual State of the State of PR review. The theme this year was “How Content is Evolving to Tell Our Stories.” Duane Bates, Senior Director of Digital Communications Strategy and New Media, Habitat for Humanity International. Daniel Lemin, President, One Good Brand. Robert Rose, Chief Strategy Officer, Content Marketing Institute. The same principles apply to content.

#DigitalPR Chat on Visual Content with Victoria Lim

The Proactive Report

My guest was Victoria Lim, visual content expert and the Social Media and Content Editor for Walt Disney World. Q1: The Track Maven study showed that while content publication and distribution from brands and companies is up by 35% engagement is decreasing. How can visual content help with engagement? Q2: Only 7% of marketers feel confident about their current visual content (Source: Curulate.) How to improve visual content?

#DigitalPR Chat on Visual Content with Victoria Lim

The Proactive Report

My guest was Victoria Lim, visual content expert and the Social Media and Content Editor for Walt Disney World. Q1: The Track Maven study showed that while content publication and distribution from brands and companies is up by 35% engagement is decreasing. How can visual content help with engagement? Q2: Only 7% of marketers feel confident about their current visual content (Source: Curulate.) How to improve visual content?

Announcing PR Daily’s 2019 Digital PR & Social Media Awards finalists

PR Daily

The digital landscape is constantly changing, and it’s overcrowded with content. The impressive finalists for our Digital Marketing & Social Media Awards checked all the boxes. DIGITAL & SOCIAL MEDIA ACTIVITY. Digital Product or Service Launch. Stony Brook News Website, Stony Brook University Office of Communications and Marketing. The Flack Pack PR podcast, Washington Media Group. USE OF DIGITAL & SOCIAL MEDIA FOR.

Create More Content…. Without Actually Creating More

Rock the Status Quo

With my book launch coming up WAY too fast and not enough time in the day to do everything I’d like, I’m revisiting how I repurpose content. Like seeds blown from a dandelion, repurposed content grows reach and brings fresh life to your ideas while extending the impact of content you’ve already paid to create. I do this to promote each new piece of content. Maybe these great infographics will inspire you. Digital PR

Create More Content…. Without Actually Creating More

Rock the Status Quo

I thought I’d share a little bit of my thinking processes when it comes to repurposing content, in hopes of inspiring you to do the same. I do this to promote each new piece of content. Maybe these great infographics will inspire you. Digital PR

7 PR Blogs You Should Be Following

Critical Mention

Adjusting to new trends is part of the business for PR professionals. While we certainly encourage PR and communications pros to follow our insightful Critical Mention blog , we also want to share a few of our other favorite PR blogs. Ragan’s PR Daily. PR Daily is a news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds. Building brand awareness is essential for businesses to succeed.

Six Tips for Generating a Content Plan to Boost your PR Efforts

5W PR

PR experts have a lot of experience creating exceptional content for their brands. In the digital marketing world, making the most of this content generation ability now means investing in new content marketing plans to ramp up brand awareness and cultivate customer engagement.

What Content Discovery Means for Search and How to Fuel Its Growth

Cision

The focus was more on quality of content. Enter content discovery! Marketers are now keen on making brand content discoverable to ensure better awareness and traffic. But what is all this buzz about content discovery? What is Content Discovery? Content discovery is the art and science of using predictive algorithms to help make content recommendations based on how people search. Why is Content Discovery Important?

Are you on the cutting edge of digital communications?

PR Daily

The digital landscape is changing the way communicators attract attention for their clients or organizations. Social media has the power to turn followers into brand advocates. Digital platforms allow organizations to announce important news or engage audiences with captivating stories. The infographic below offers a step-by-step guide to perfecting your award entry: Looking for more inspiration?

Why 'new PR' requires linkbuilding

PR Daily

The link is the new currency of digital PR success. Content marketing has reached its tentacles into public relations, with blogs, social media and personalized content gaining influence. A few stats to consider: 74 percent of Facebook users prefer to click on shared content via a brand''s page versus a paid advertisement. Users are 6 times more likely to click on user-generated content than sponsored content.

Can Twitter’s Decline be Saved With PR?

Rock the Status Quo

The below infographic outlines the major issues pretty well. I’ve invested years building Twitter presence that helps me curate content and grow reach of my own blog posts, and have maintained a Twitter chat for over two years now called #PRprochat. Watching Twitter seemingly self-destruct is hard on my heart, and some root problems behind its decline point right back to its lack of innovation and PR. Why not try these 4 digital PR tactics to revitalize Twitter?

How PR Can Help Build An Organic Audience

Cision

Taral Patel is PR Executive at PRmention , a digital PR agency for startups. Just the way organic food is good for our health, organic traffic is the best for your brand. They associate with your brand by reading your content because they feel your products or services can bring a positive change to their lives. It not only helps you build brand awareness, but is crucial for building stronger customer relationships.

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Can Twitter save itself with PR?

PR Daily

The below infographic from Instavest outlines the major issues pretty well. I’ve invested years building Twitter presence that helps me curate content and grow the reach of my blog posts. Watching Twitter seemingly self-destruct is hard on my heart, and some root problems behind its decline point right back to its lack of innovation and PR. Why not try these 4 digital PR tactics to revitalize Twitter? It’s a giant brand advocacy program waiting to happen.

9 Quotes About the Intersection of PR, Social & Content

Cision

The Internet has transformed PR, which means you now need a strategy that combines PR with social and content to appeal to your audience and drive results for your business. Each speaker had a unique perspective on the topic and offered valuable insight for PR professionals looking to blend three strategies into one. Here are some of the top quotes from each of the three speakers: Want to brush up on your basic PR skills? Check out our “PR Starter Kit!”

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BuzzStream Data: The Outperforming Outreach Tactics We Learned From Analyzing 12,000 Campaigns

Buzzstream

Outreach is at the heart of any strategy geared towards getting links, building buzz, or increasing brand awareness. Still, despite the fact that almost every company that cares about promoting their site or content sends outreach, there are tons of questions. SEO Content Marketers – This type of outreach team blurs the line between traditional SEO and PR, using a range of tactics including blogger outreach, infographic placement, broken link building.

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What Content Discovery Means for Search and How to Fuel Its Growth

Beyond PR

The focus was more on quality of content. Enter content discovery! Marketers are now keen on making brand content discoverable to ensure better awareness and traffic. But what is all this buzz about content discovery? What is Content Discovery? Content discovery is the art and science of using predictive algorithms to help make content recommendations based on how people search. Why is Content Discovery Important?

How to modernize your PR team workflow – The Essential Guide

Frederik Vincx

Reading Time: 24 minutes This guide provides you with a thorough 5-step plan to evaluate and improve the workflow of your PR team. What’s ahead: Map your PR team workflow. Hence, this isn’t a typical 500-word blog post with 10 tips to ( insert random PR activity ). PR teams need to adapt to the changing consumer. And you are not just competing against other PR teams for budgets, but also against advertising, digital, and marketing.

Post Election Digital Skills Shortage

The Proactive Report

We already have a shortage of workers with digital skills and recruiters report that they are struggling to find people with the right talent. Marketing and PR jobs are one area where digital skills are in high demand. A recent scan of 75000 job postings on LinkedIn found that digital marketing jobs being advertised required candidates with a wide range of skills, from SEO and social media to Google Analytics and content marketing.