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Announcing PR Daily’s Content Marketing Awards finalists

PR Daily

The finalists on this list represent the storytellers who know how to create content that stands out on the crowded content landscape. Their creative works led to success for their organizations and clients—and recognition as a finalist in PR Daily’s Content Marketing Awards.

PR Professional’s Guide to Content Marketing

5W PR

Developing and maintaining a blog is an excellent way for executives to establish relationships and engage with industry thought leaders. Content marketing is not a novel phenomenon and has been used as a marketing tool by PR executives for years. Content Factors.

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J&J recalls sunscreens over carcinogen concerns, content marketing strategies that work, and Amazon’s response to CPSC lawsuit

PR Daily

Also: Brands celebrate National Ice Cream Day, Microsoft resurrects Clippy and Twitter retires Fleets. Check out the infographic here. According to its blog post: “We hoped Fleets would help more people feel comfortable joining the conversation on Twitter.

Blogging trends for content marketers

PR Daily

Blogging for business has gone from perceived trend to a valuable business tool that helps achieve real marketing objectives. How are bloggers approaching their work in this age of content marketing—and how do marketers’ efforts compare? WEBINAR: Cisco shares its best brand journalism and social media tips. More than half (54 percent) of the 1,000 bloggers surveyed said that they can knock out a blog post in an hour or two.

How to Overcome 7 Top Content Marketing Challenges

Cision

Content marketing has never been more important. A report from Content Marketing Institute (CMI) conducted in 2016 found that 47 percent of enterprise marketers planned to increase their budgets for content marketing over the following 12 months. While it’s indisputable that content marketing is making waves in the business world, many marketers still complain about challenges they face on a daily basis.

5 Must-Have Types of Content Marketing

Cision

When you think of content marketing, you probably think of blog posts. But they’re just one of the many types of content that can help you establish your brand as a thought leader in your industry and attract new leads. By diversifying the types of content that you share, you attract different people with different needs. Let’s look at the types you absolutely need in your content marketing strategy. Blog Posts (All Lengths & Types).

Why PR Pros Need to Own Content Marketing

Cision

The Content Marketing Institute defines content marketing as “owning, as opposed to renting, media. It’s a marketing process to attract and retain customers by consistently creating and curating content in order to change or enhance a consumer behavior.”. So while it is a marketing process, content marketing isn’t just for marketers. It’s more than an inbound marketing tool. Featured Trends Content Marketing

What to Know Before Creating a Content Marketing Strategy

Cision

This post is based on our white paper “ Outside-The-Box Content Marketing for PR.” ” A week into 2014, Mark Schaefer published a blog post that questioned whether content marketing – which he termed “the hottest marketing trend around” – was a sustainable strategy for businesses. Is this the end of content marketing? It means brands will have to invest in content creation.

Infographic: 64 content marketing stats to inform your strategy

PR Daily

Companies with content marketing strategies see six times the conversion rate of businesses that don’t. That’s just a taste of the information contained in an infographic. that looks at the state of content marketing. The infographic focuses on B2B marketing efforts but has takeaways for marketers in all industries. RELATED: Craft engaging stories that inspire audiences, build brand loyalty and more ].

Content marketing is changing with every passing second – A discussion

Waxing UnLyrical

In today’s hi-tech, fast-moving, cluttered digital world, content marketing is one of the most practical, effective and useful marketing strategies to date. It’s an essential aspect of today’s digital marketing landscape. With 70% of internet users saying they’d prefer to learn through content rather than ads (as per Shonaliburke.com), don’t pass off content marketing as just a buzzword just yet. Infographics.

How to Tailor a Content Marketing Strategy By Company Size

Contently - Strategy

” Too many content marketing teams try to half-ass a bunch of things—blog posts, whitepapers, video, social media, SEO—in the pursuit of a cohesive content program. “We want to be as cool as Apple or as daring as Red Bull ,” someone might say, ignoring the fact that Apple and Red Bull have giant teams and giant budgets devoted solely to content. Level 1: A small, committed content team. Primary goal(s): Brand awareness.

Infographic: What trends signal a bright future for content marketing?

PR Daily

The sea of content that floods the internet is not subsiding—and lackadaisical marketers risk missing the tide. Casting out scores of mediocre blog posts, videos and social media posts, hoping for audiences to bite, is a poor substitute for a robust strategy. Instead, identify your target audience and develop a content marketing strategy that produces useful, engaging content that readers want to consume. According to An infographic.

Infographic: 7 common blog errors to avoid

PR Daily

Blog content is essential for building SEO, developing your reputation within the industry and educating new customers. Are you wearing yourself out trying to publish new content every day? This infographic from Who is Hosting This argues that burning out your writing staff to maintain a breakneck publishing schedule might be shortsighted. In the current digital landscape, the quality of your content matters more than the frequency of your output.

5 moments when it’s time to double down on content marketing

PR Daily

Content creation is a tactic that requires constant attention, but it can be easy to let your efforts slide. There are so many reasons to put off making content marketing a priority. You have a never-ending to-do list, and you don’t have time to think about blog posts or whitepapers. You know you should be working on building your brand, but you’re too busy working in your business. RELATED: Join us for our Brand Storytelling Conference at Disneyland. ].

Should an e-book Be Part of Your Content Marketing Strategy?

Cision

When it comes to content marketing, the best strategies go beyond just churning out a lot of blog content. Whitepapers, e-books, infographics, video, podcasts…all are fair game when it comes to reaching your audience. They’re definitely a proven component of a smart marketing strategy, but are they right for your brand? Do We Have the Content to Support an e-book? If you have a decent amount of blog content, the answer is probably yes.

Survey Finds Tough Grades on B2B Content Marketing

Sword and the Script

If content marketing was a self-evaluated college class, marketers would give themselves a “C.” That’s my sense after reading the new B2B Content Marketing 2016 Benchmarks, Budgets and Trends – North America report. The annual report is a joint effort between MarketingProfs and the Content Marketing Institute. Now in its sixth year, the report is derived from a survey of 1,521 North American B2B marketers. Content Marketing Effectiveness.

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How PR pros invented content marketing

PR Daily

That was the advent of content marketing. Many years and lots of technology upgrades later, content marketing and public relations seem to have drifted apart, taking on identities of their own. However, a great public relations practitioner knows content marketing like the back of their hand. Why, through content, of course. Content marketing vs. public relations. Five examples of content marketing.

3 ways infographics can power your content marketing campaigns

PR Daily

Despite some naysaying, infographics are thriving. A recent article on infographics on PR Daily reviewed a report from Clutch that stated: “The age of infographics is dying, and most of them are quite bad.”. RELATED: Ragan creates custom content, from white papers to emails to intranets and more! When done well and as part of a larger marketing and PR strategy, a creative infographic can make otherwise dull content more digestible for a wider audience.

State of Healthcare Content Marketing: 5 Trends Transforming the Industry

Contently - Strategy

” Good medicine, like good content, comes down to trust and results. But the rise of digital health content has complicated the way people think about healthcare. So it’s never been easier to search and find health content online.

How many blog posts should you publish?

PR Daily

Your content strategy can deliver big returns, but only with the proper investment. There’s no universal magic number of blog posts that every organization should create per month in order to see results. Though the perfect amount of blog content doesn’t exist, there is a range to shoot for. Depending on what your company goals are and what your capacity is for creating content, you can find a blogging sweet spot. A dedicated content editor.

Infographic: 55 blog post ideas to captivate your audience

PR Daily

Keeping up with the internet’s insatiable appetite for content is exhausting. However, industry experts suggest that a quantity over quality approach will damage your brand. Marketers and content creators must produce a steady stream of captivating, informative posts. For marketers who feel they are running out of ideas, Digital Marketer has put together an infographic that contains 55 ideas for different blog posts.

64% of PR and Marketing Pros Will Increase Content Marketing Efforts in 2016: Marketwired Survey and Infographic

Marketwired

If you’re curious about content marketing, a quick Google search will serve up no shortage of information on trends, best practices, benefits for B2B and B2C companies and what it all means as 2016 approaches. The Marketwired Team wondered what PR, marketing and corporate communications pros are doing with content today , and what they’re going to be doing tomorrow. Check out the survey highlights in our original infographic and read more in our news release.

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Announcing PR Daily’s Content Marketing Awards finalists

PR Daily

The finalists in PR Daily’s Content Marketing Awards know that compelling content can capture the attention of busy audiences. Content Marketing for the Purpose of: Brand Awareness. Powerful Content Marketing Helps Customer Deliver Awareness and Business Growth for a Greener Ice Melting Solution, BASF. Smart Marketing Marketing Smart, Stein IAS with Trelleborg Marine & Infrastructure. Content Marketing Assets.

4 ways brand managers can amplify content-marketing efforts

PR Daily

Content marketing is an important component of every digital-marketing strategy. It serves several purposes, such as: Building brand awareness. Though most businesses know they need to do content marketing , many don't gain much traction. In an effort to help you improve your content-marketing efforts, here are some tips that will greatly improve your results. Many businesses just throw up blog posts without a plan.

5 steps to outstanding content marketing

PR Daily

By now, most organizations realize that content marketing should be a crucial part of their PR and marketing strategies. However, it can get overwhelming to remember to update your blog regularly, distribute your newsletter on a consistent basis and focus the necessary time on social media marketing. Fortunately, by counting to five, you can remember the crucial tenets of content marketing: 1. on the agency’s blog.

State of Healthcare Content Marketing: 5 Trends Transforming the Industry

Contently - Strategy

” Good medicine, like good content , comes down to trust and results. But the rise of digital health content has complicated the way people think about healthcare. So it’s never been easier to search and find health content online.

11 Simple Ways for PR to Score Content Marketing Points

Sword and the Script

As author and keynote speaker Dan Pink has articulated in his talks for the last 18 months or so, brands used to have a controlling influence on information about their products. The web has obviously changed that – a few quick product searches on a mobile device leads a buyer to reviews and commentary from sources other than the brand. In this case, market research has consistently demonstrated people favor recommendations from peers over brands.

Infographic: Why content marketing is a must for your small business

PR Daily

Content marketing is a potentially powerful tool—especially for small businesses without robust advertising budgets. Of course, content marketing can be a massive waste of time, resources and energy, but according to this infographic from Muffin Marketing , it can “drive traffic to your website for years to come.”. If you shuffle out materials laden with lousy writing, poor graphics and irrelevant subject matter, your brand profile will suffer.

16 content marketing resolutions for 2016

PR Daily

As PR pros, we should consider making a few to guide our content marketing efforts in 2016. Produce higher quality content. Bad content. is the nemesis of content marketing. We need to produce high quality content to capture our audience, otherwise we will lose them in an increasingly cluttered media space—especially with recent updates to Google algorithms and the rise in ad blockers. Use mobile responsive email marketing.

12 Months of Content Marketing

Beyond PR

Generating a stream of interesting and engaging ways to reach your audience through content marketing can be a pain. as an offer, use this month to brainstorm the kinds of content — like an ebook, whitepaper, special report or discount — that people will gladly trade their email to get. February: Strategize Your Blog Content for the Future. A lot of businesses come up with blog topics in the moment rather than planning in advance.

4 ways to improve content marketing efforts

PR Daily

Content marketing has been, and will likely continue as, one of the most effective tools for businesses of any size to drive brand awareness. As Google and other search engines continue to refine their algorithms, businesses need to quickly step up their game when it comes to content marketing. The four steps below will help keep you on your game when it comes to content marketing: 1. Use data to drive content marketing.

Basic, Advanced and Bridge Building: Boldness in Content Marketing [UML]

Sword and the Script

A new survey of 2,400 B2B marketers suggests content marketing is the top priority this year – and by a wide margin. According to Marketing Charts , 37% of the respondents cited content marketing as the most important initiative. While that percentage is a plurality, the next highest priority, brand building, trailed with 24% of the votes. And that’s the theme for this week’s Unscripted Marketing links [UML].

Announcing PR Daily’s 2018 Content Marketing Awards finalists

PR Daily

The platforms we use to tell our stories, along with how those stories meet larger business goals, can make all the difference when measuring content marketing success. PR Daily’s 2018 Content Marketing Awards was all about highlighting unique, powerful content. CONTENT MARKETING FOR THE PURPOSE OF …. Brand Awareness. Increasing Huawei’s Brand Recognition, Huawei with Racepoint Global. CONTENT MARKETING ASSETS.

NYC requires proof of vaccination for indoor activities, SEO-friendly blog tips, and New York Gov. Andrew Cuomo responds to sexual harassment report

PR Daily

Hello, communicators: Marble Slab Creamery has announced a new Cheetos Flamin’ Hot ice cream and shake, a mashup of the brand’s sweet cream flavor with crushed Flamin’ Hot Cheetos scattered throughout.

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How To Get Started with Content Marketing [SlideShare]

MaccaPR

It may go without saying that content marketing is one of the most discussed topics among public relations professional and marketers this year, a practice which centers on really great, high-quality content. As proof, a Content Marketing Institute survey found 70% of B2B marketers are creating more content than they did one year ago. Here at MaccaPR, we've blogged about content marketing a number of times (e.g."

Libraries, Long-Term Value and the Influence of Creativity in Content Marketing [UML]

Sword and the Script

One of the risks in marketing is the tendency we all have to get caught in a habit. As the conversations around the marketing table often begin with, “At my last company we…”. However, if there’s one thing the internet did for marketing, it showed us how dramatically things can change – and that they are changing at increasingly faster pace. This means we must, as marketers, maintain a student’s mindset , continuously challenge assumptions , and actively seek out new ideas.

How to thrive in content marketing

PR Daily

You probably already know how important it is to incorporate content into your marketing strategy. What you might not know is how to get started, or how you’ll put out good content day after day. Here’s how: Assemble a content team. The first step is establishing who will be developing and promoting your content. Your team should be led by a content manager (someone who sees the big picture). How will your content support your business?

3 ideas to repurpose your content marketing efforts

PR Daily

Owned content has become integral for organizations seeking to become leaders in their respective industries. Though traditional earned media provides opportunities for brands to insert their name into mainstream conversations, owned media has its own unique benefits. You have complete control over the message you share, and the number of platforms that can host your content is almost endless: social media, company blogs, podcasts, videos and more. the agency’s blog.

Announcing PR Daily's 2017 Content Marketing Awards finalists

PR Daily

Creating content that resonates with your audience is a gateway to increasing followers, influencing purchasing behavior, finding talented employees and so much more. PR Daily’s 2017 Content Marketing Awards aimed to find organizations with big marketing goals and successful content. This year’s applicants include restaurants, health care organizations, financial institutions, tech giants, influencer marketing firms and more. Brand Awareness.

How content marketing should follow customers along consumer journey

PR Daily

For how widespread its use is, the practice of content marketing. continues to challenge brands in more ways than one. Sure, we've all experienced bumps in the road when it comes to content creation or effective distribution — but one issue that still leaves a lot of marketers scratching their heads is how various elements of a content marketing plan actually work together to achieve specific goals. Check out this infographic.