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Why and how to embrace multimedia storytelling

PR Daily

Storytelling is also a growing trend within the communications discipline. In our Future of the PR Pro Report , 73% said storytelling was the No. And in the modern media landscape, storytelling is visual. Visual elements provide a critical advantage in storytelling,” he says.

How to Boost Your B2B Lead Generation with Content Marketing

B2B PR Sense

But even before someone notices your offer, there's a lot you can do to prime the wheels of the B2B lead generation machine -- and content marketing plays a big part! The Relationship Between Lead Gen and B2B Content Marketing. Many people think of lead generation and content marketing as two completely separate areas. But how you plan your content marketing can have a direct bearing on the number of leads you generate.

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3 Visual Content Marketing Strategies You Should Know

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Mantra for the Digital Age: Judge a Book by Its Cover By Nicole Rideout, The Hoffman Agency It’s true when they say that you never get a second chance at a first impression, and it’s no exception in visual content marketing campaigns; according to researchers at the Missouri University of Science and Technology, it takes.more. Techniques For Effective Business Communications.

8 Powerful Ways to Energize Your B2B Content Marketing Strategy

B2B PR Sense

Is your B2B content marketing strategy successful? According to Content Marketing Institute, content marketing leaders experience 7.8 So what sets these two groups apart, and how can you boost your content strategy to generate that kind of success? The answer may lie in your B2B blog content. A reported 80% of B2B marketers include blogging in their marketing strategy. Invest In a Motivating Storyteller.

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Why Content Marketing and Public Relations Need Each Other

Sword and the Script

This new trend some were calling content marketing had the hallmarks of a soft and subtle pitch. Media Changes mean PR needs Content Marketing. Brands used to have a controlling influence on information about their products. The web has obviously changed that – a few quick product searches on a mobile device leads a buyer to reviews and commentary from sources other than the brand. Credibility: Why Content Marketing also needs PR .

How Data-Driven Storytelling Drives PR

ImPRessions - Crenshaw Communications

For many B2B technology brands, data is not only a business asset, but a PR tool. No one should underestimate the power of data for storytelling. Whatever the case, B2B and technology-based businesses are in an excellent position to use data-driven storytelling as part of a PR strategy. Journalists look for pitches that are backed up by data in the form of charts, graphs, tables, or interactive infographics. Data-driven PR drives marketing engagement.

What to Know Before Creating a Content Marketing Strategy

Cision

This post is based on our white paper “ Outside-The-Box Content Marketing for PR.” ” A week into 2014, Mark Schaefer published a blog post that questioned whether content marketing – which he termed “the hottest marketing trend around” – was a sustainable strategy for businesses. He coined “ content shock ” and argued that though more and more businesses give away more and more content, people have only finite time to consume it.

5 moments when it’s time to double down on content marketing

PR Daily

Content creation is a tactic that requires constant attention, but it can be easy to let your efforts slide. There are so many reasons to put off making content marketing a priority. You know you should be working on building your brand, but you’re too busy working in your business. The best time to start content marketing was yesterday, but the second-best time is now. RELATED: Join us for our Brand Storytelling Conference at Disneyland. ].

Announcing PR Daily’s Content Marketing Awards finalists

PR Daily

The finalists in PR Daily’s Content Marketing Awards know that compelling content can capture the attention of busy audiences. Content Marketing for the Purpose of: Brand Awareness. Powerful Content Marketing Helps Customer Deliver Awareness and Business Growth for a Greener Ice Melting Solution, BASF. Smart Marketing Marketing Smart, Stein IAS with Trelleborg Marine & Infrastructure. Content Marketing Assets.

Native Advertising: Where Content Marketing and Journalism Overlap

Cision

Bernie Borges is executive producer of Social Business Engine , CEO of Find and Convert , an IBM Futurist , a Dell Social Influencer and frequent speaker at marketing conferences and private events. Native advertising is one of the most controversial and least understood concepts in contemporary marketing. As a journalist-turned content marketer, Melanie Deziel, director of creative strategy at Time Inc., Context conscious content.

How to Get Your Brand Noticed in a Crowded Market

ReimaginePR

You’re in a busy market, and not sure how to stand out from the crowd. What do you do when you don’t have the loudest voice, the biggest network or the most money to throw at marketing? Let’s discuss the best strategies to get noticed by the right audience for your brand. We’ll show you some of the best practices for getting your brand noticed in this extra resource. Marketing isn’t your audience finding you, rather it’s you finding them.

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How PR pros invented content marketing

PR Daily

That was the advent of content marketing. Many years and lots of technology upgrades later, content marketing and public relations seem to have drifted apart, taking on identities of their own. However, a great public relations practitioner knows content marketing like the back of their hand. Why, through content, of course. Content marketing vs. public relations. Five examples of content marketing.

5 steps to outstanding content marketing

PR Daily

By now, most organizations realize that content marketing should be a crucial part of their PR and marketing strategies. However, it can get overwhelming to remember to update your blog regularly, distribute your newsletter on a consistent basis and focus the necessary time on social media marketing. Fortunately, by counting to five, you can remember the crucial tenets of content marketing: 1.

State of Healthcare Content Marketing: 5 Trends Transforming the Industry

Contently - Strategy

” Good medicine, like good content, comes down to trust and results. But the rise of digital health content has complicated the way people think about healthcare. So it’s never been easier to search and find health content online. Yet that same content can be incorrect, promotional, contradictory, or overly complex. More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online?

Infographic: Tips for creating ‘big rock content’

PR Daily

How do you ensure your content strategy will create something your audience can’t ignore? When building a content strategy, it’s important to start with something big. Your big idea—whether it’s research, entertainment or something that combines the two—should be striking enough to grab immediate audience attention and continue to draw eyeballs as you repurpose the content over time. FREE DOWNLOAD: How to create content that converts leads into sales ].

Why telling sustainability stories is important year-round

PR Daily

Purpose-driven storytelling should be told year-round, not once a year when your corporate social responsibility report is published. Storytelling around your organization’s purpose and socially responsible efforts shouldn’t get pushed down your priority list.

Infographic: Why content marketing is a must for your small business

PR Daily

Content marketing is a potentially powerful tool—especially for small businesses without robust advertising budgets. Of course, content marketing can be a massive waste of time, resources and energy, but according to this infographic from Muffin Marketing , it can “drive traffic to your website for years to come.”. If you shuffle out materials laden with lousy writing, poor graphics and irrelevant subject matter, your brand profile will suffer.

Report: Most consumers recognize content marketing, but say it’s useful

PR Daily

The typical consumer is bombarded with marketing messages as they surf the web and interact on social media. To capture attention, many brand managers create articles, videos, infographics and other visuals to reach audiences and help them solve pressing issues. Communicators can no longer ignore content marketing—and consumers, too, recognize the trend. A recent content marketing survey by Clutch. However, not all content is created equal.

Infographic: How color changes the perception of your message

PR Daily

What hues, shades and tones are the best fit for your brand goals and your organization’s objectives? These are just a few of the insights in this infographic from Vowels about how color can coax an audience to change their opinion about you and your message. Around 95% of businesses use just one or two colors in their branding. To learn more about what colors are the best fit for your branding and style, read the full infographic.

Infographic: Facebook stats that matter for PR pros

PR Daily

How should the social media juggernaut feature in your content and messaging strategy for the coming year and beyond? Facebook has been a tricky platform for many brand managers to navigate in recent years. Algorithm changes and a crowded marketplace have made it harder for content creators to break through. This infographic from Hootsuite offers stats to help guide your strategy. Learn more about how users are interacting on Facebook by reading the full infographic.

5 keys to successful media relations right now

PR Daily

As storytellers, we often feel the urge to open our pitches by setting the stage or sharing a couple paragraphs of back story to paint a picture. Be a helper, keep your pitches snappy, and do your research before hitting send.

Statistics to punch up your content marketing game

PR Daily

Making a case for deeper investment in content marketing has never been easier. Nearly every statistic you read shows that organizations that do content marketing the right way are reaping rewards. Perhaps that’s why 70 percent of B2B marketers said they would spend more on content marketing in 2017 than compared to last year—and why 73 percent of their B2C counterparts said they would drop more on content marketing this year compared to last.

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Announcing PR Daily’s 2018 Content Marketing Awards finalists

PR Daily

Storytelling is the most valuable skill a communicator can have today. The platforms we use to tell our stories, along with how those stories meet larger business goals, can make all the difference when measuring content marketing success. PR Daily’s 2018 Content Marketing Awards was all about highlighting unique, powerful content. CONTENT MARKETING FOR THE PURPOSE OF …. Brand Awareness. CONTENT MARKETING ASSETS.

Infographic: Do’s and don’ts for social media marketers

PR Daily

Every interaction with a customer poses a risk to your brand. This infographic offers some basic do’s and don’ts for communicators who want to engage on social media. Don’t broadcast marketing drivel. Your audience gets enough of your marketing messages elsewhere. RELATED: Join us for our Brand Storytelling & Content Marketing Conference at Disneyland. ]. Reaching out through your preferred platforms comes with plenty of risks.

How Storytelling Connects Paid, Earned, and Owned Media

Onclusive

Breaking down silos between Paid, Earned & Owned media through continuous storytelling. In December 2009, Forrester defined what it called the three new media options for interactive marketers: “paid, earned and owned.” Earned media had traditionally been the responsibility of public relations, while paid and owned media had been part of the marketing mandate. Marketing? The new continuous storytelling cycle.

AOC nabs third-largest Twitch stream ever, Amazon allows employees to WFH until June 2021, and Cathway Pacific cuts 8,500 jobs

PR Daily

Snapchat might not be brand managers’ social media darling, but don’t count it out. Are you using Snapchat in your social media and content strategies? Along with increasing reach for branded messages, podcasts also pump up purchase intent, with 12.8%

3 ideas to repurpose your content marketing efforts

PR Daily

Owned content has become integral for organizations seeking to become leaders in their respective industries. Though traditional earned media provides opportunities for brands to insert their name into mainstream conversations, owned media has its own unique benefits. You have complete control over the message you share, and the number of platforms that can host your content is almost endless: social media, company blogs, podcasts, videos and more.

Monday Roundup: Compelling Storytelling

Waxing UnLyrical

When it comes to storytelling, quality over quantity is a pretty standard rule of thumb. Compelling storytelling can expand your audience and strengthen the bond you have with your customer base. If you hear crickets when you tell your brand’s story, don’t give up just yet. This week’s roundup is chock full of advice to spice up your storytelling. 7 Ways Storytelling Makes Your Content More Compelling. Pedal-powered Storytelling.

5 ways to use LinkedIn for content marketing

PR Daily

Although users can hunt for a new career, share online portfolios and connect with other professionals, LinkedIn can also boost marketers’ and PR professionals’ efforts to create and share content. Here are five ways to use LinkedIn in your content marketing strategy: 1. A great way to interest your online community is to provide helpful information such as listicles, how-to articles and infographics.

Infographic: 10 ideas for stellar marketing videos

PR Daily

It can be exhausting to create all the content for a robust social media presence, much less staying on top of SEO. Content marketing can be expensive, and your strategy won’t see immediate returns. However, creating content can raise your visibility, establish your brand position as an industry leader, and safeguard your organization’s reputation. For PR pros, content—especially video—is still king.

Disney reorganizes to focus on streaming, Facebook bans Holocaust denials, and Barbie speaks out about racism

PR Daily

Also: Steak-umm says brands aren’t cool on Twitter, a startup launches an anti-advertising campaign on TikTok, crucial pillars of marketing success, and more. You’d be wise to consider that in your content strategies as you look to the future. Image courtesy of B2B Marketing.

Infographic: 7 common blog errors to avoid

PR Daily

Blog content is essential for building SEO, developing your reputation within the industry and educating new customers. Are you wearing yourself out trying to publish new content every day? This infographic from Who is Hosting This argues that burning out your writing staff to maintain a breakneck publishing schedule might be shortsighted. In the current digital landscape, the quality of your content matters more than the frequency of your output.

Infographic: 8 hot graphic design trends

PR Daily

The visual virtuosi at Venngage have prepared a splashy infographic that predicts which design trends will rule in the coming year. The piece states: “As brands try to grab your attention and stand out more against the competition, vivid color palettes are becoming more popular.” Peruse the rest of Venngage’s helpful infographic to learn more. The post Infographic: 8 hot graphic design trends appeared first on PR Daily.

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How much should you spend on content marketing?

PR Daily

How much should you spend on content marketing? Business 2 Community features a Point Visible infographic that sheds light on this thorny financial decision that almost every organization must address. Citing a survey of marketers nationwide, the infographic states that 75 percent of respondents plan to increase their content marketing budgets in the next 12 months. The infographic’s lead-in article includes further budgeting tips.

Microsoft announces permanent hybrid workforce, British Airways’ chief steps down, and how far in to the future PR pros are planning

PR Daily

Red Website Design recently shared an infographic with 20 technical SEO tips to help you rank higher on Google, which includes making your website and content mobile-friendly and boosting loading speed. You can check out the entire infographic here.

Infographic: The formula for a perfect explainer video

PR Daily

These opportunities can be a sweet spot for brand managers looking to find new customers online. RELATED: Join us for our Brand Storytelling Conference at Disneyland. ]. This infographic from Breadnbeyond offers templates for different types of videos and insights for crafting a winning script. For more tips on how to create a clever video that will develop new sales leads and establish your organization as a industry powerhouse, read the full infographic.

Infographic: Visual statistics marketers should know

PR Daily

Your content requires eye-catching imagery to break through the digital noise. However, simply slapping any image on your content won’t cut it. Venngage ’s Nadya Khoja surveyed over 500 online marketers to find out how they were using visuals in 2018 and how they planned to adapt in 2019, and the results were compiled into this infographic. RELATED: Join us for our Brand Storytelling Conference at Disneyland. ].

Influencer Roundup: Top 5 Content Marketing Trends for 2017

PR 20/20

As content marketing continues to evolve, businesses across the globe have adopted it at a rapid pace. So what’s predicted to become of content marketing this year? Forbes ( @Forbes ) describes content marketing as a digital trend that is evolving fast , which means companies must jump on the bandwagon ASAP. Some aspects featured in this article that will continue to progress and impact content marketing strategies include: Mobile.

Announcing PR Daily’s 2016 Content Marketing Awards finalists

PR Daily

Content marketers are storytellers, no matter their chosen medium. Our call for entries sought your most influential, original and strategic content marketing—and you didn’t disappoint. You told your organization’s story through video, infographics, influencer partnerships, user-generated content, blogs and much more. PR Daily’s 2016 Content Marketing Awards set a new standard for excellence in communications. Content Series.

Snapchat’s redesign keys on UX, Mobile World Congress is canceled, and how one’s economic assessment skews by party

PR Daily

Will the new features make the app a better fit for brand campaigns? However, in a time of political divide and high emotions around the world, PR and marketing pros should anticipate criticism and prepare to address it, whenever they share potentially controversial messages. Unilever changes youth-focused marketing policies. Also: Scandinavian Airlines pulls divisive ad, Unilever pulls back youth-focused messaging, KFC and Crocs partner for an outlandish promotion, and more.