Shift Communications

OCTOBER 3, 2016

In the wake of these tragedies, what’s the appropriate social media behavior? If we were to stop our social postings for every event, we’d literally never be able to post on social media again. Alignment with our brand. Social media should be the least of our concerns. Brand Alignment.

Guidelines 158

Guidelines Social Media Media Crisis Communications 158

5W PR

MARCH 28, 2024

This hands-on approach shares good news and addresses any worries raised in the media, nurturing transparency and accountability. Crisis communication The financial landscape is constantly changing, and unexpected events or crises are par for the course.

Company 78

Company Publicity Financial Crisis Communications 78

Melissa Agnes

AUGUST 28, 2014

The other day I had a conversation with someone who made a statement about the healthcare industry not needing to be on social media because no one cares about the nurses’ birthdays and little useless memes (I’m SOOO paraphrasing here!). What’s the point of social media for healthcare?

Healthcare 238

Healthcare Social Media Media Case Study 238

Onclusive

AUGUST 22, 2017

The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. Owned Media/Content Strategy. Crisis Communications. Social Media & Community Management.

Media Training 397

Media Training Crisis Communications Conference Training 397

Waxing UnLyrical

SEPTEMBER 16, 2015

Social media and crisis communications has become one of the fastest growing areas of both practice and research for today’s communication landscape. Additionally, “over half of respondents (52%) feel that the benefits of using social media as a crisis communications tool outweigh the risks” (page 4).

Crisis Communications 40

Crisis Communications Social Media Crisis Communications 40

NewsWhip

OCTOBER 28, 2022

It was their job to try and crash-land the Adidas brand after Kanye West’s partnership sent their reputation into a tailspin. . The story began way back in September, when Kanye (now known by the name “Ye”) criticized the German footwear company in interviews and on social media. The Story in a Nutshell . Now what?” .

Crisis Communications 148

Crisis Communications Crisis Writing Social Media 148

PRSay

OCTOBER 25, 2017

8–10: Breaking Misconceptions About Communicating With Rural Americans. When PR professionals target people in poor, rural communities, relying on stereotypes and misconceptions often hinders their campaigns, said Deana Rachelle Haworth, M.A., 10, titled “ Rural Reach: Strategic Communication With Rural and Low Income Audiences.”

Social Media 119

Social Media Conference Media Corporate 119

Shift Communications

JULY 26, 2022

Should a recession hit, the narrative around the labor market and the impact it has on businesses, the workforce and our communities will undoubtedly change. The post Is Your Brand Messaging Recession-Ready? appeared first on SHIFT Communications: A Performance Communications Agency + PR Firm in Boston | New York | San Francisco.

Brand 78

Brand Branding SEO Employee 78

Stern + Associates

AUGUST 11, 2023

Customers, investors, suppliers, employees, and even the community can be stakeholders. By getting positive media coverage, a company can demonstrate to its stakeholders that it is a responsible and successful organization. Better community relations can increase sales, employee morale, and reputation.

Public Affairs 62

Public Affairs Publicity Local Crisis Communications 62

Landis PR

APRIL 29, 2024

For us, communications is the world’s most powerful tool for change. The Most Popular Social Media Channels in Finland Youtube : 4.46 The festival pays attention to its impact on the local community, residents, and the environment and works determinedly to cut down its harmful effects. million users Facebook : 3.59

Radio 64

Radio Pinterest Television Government 64

Konnect Agency

APRIL 20, 2021

Being slow to react to a crisis can be viewed just as unfavorably as not responding at all or providing a rushed response that lacks detail. Thus, having a prepared crisis communication plan is critical for every company. So what is crisis communication? Defining The Threats.

Crisis 52

Crisis Brand Branding Crisis Communications 52

Prohibition

AUGUST 24, 2023

The food industry faces numerous challenges – brand awareness, customer retention and most importantly food safety. Their expertise lies in managing communication and reputation for food-related businesses, including restaurants, food manufacturers, distributors, and retailers. This is where food PR agencies excel.

Agency 62

Agency Crisis Management Crisis Communications Crisis 62

Newsfile

FEBRUARY 28, 2024

Tailored for you, the PR pro, it breaks down key terms and strategies, from crafting effective press releases to mastering social media monitoring. Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. What are Brand Mentions?

Viral 52

Viral Crisis Communications SEO Reputation 52

Solo PR Pro

MAY 11, 2021

There’s a whole community of like minded people you can lean on. 5 solo PR pros advise on crisis communications. This month, we asked our panel of solo PR pros to share how they deal with a client crisis. Being honest is vital – in my counsel to them, their information sharing with me, and their end-result communications.

Crisis 115

Crisis Crisis Communications Exercises Communications 115

Waxing UnLyrical

JULY 24, 2015

The moon must be in the seventh house, or something, because all of a sudden all I see and hear is about digital crisis communications. Among other storied clients, Andy worked with Tylenol during its 1982 crisis , now a classic case study for communicators of all ages and stages. .” Based in the Washington, D.C.,

Crisis Communications 40

Crisis Communications Crisis Communications Pinterest 40

Cision

SEPTEMBER 8, 2016

Alan Caldwell, APR, vice president and chief diversity strategist at Cerrell Associates, stresses the importance of authenticity in brand communication. In this interview, Alan discusses the critical steps for successful crisis communications, what it means for your brand to be human and how to improve communication through research.

Crisis Communications 120

Crisis Communications Crisis Reputation Social Media 120

Cision

APRIL 13, 2016

There will always be people or organizations that do not like your brand. If your brand isn’t ready to face them, crises can blow up and do major damage. says it’s more important to add value with your crisis communication than to try and spin the issue. Today, one comment on social can impact a brand’s reputation.

Crisis Communications 120

Crisis Communications Crisis Social Media Reputation 120

5W PR

SEPTEMBER 9, 2021

As the social web expands and the power of consumers continues to grow, small businesses that want stay relevant, attract customers and retain their loyal followings must find new, compelling ways of communicating their brand messages. Having more media coverage means a company receives more customers and more brand awareness.

Small Business 158

Small Business Publicity Social Media Web 158

Sword and the Script

JANUARY 21, 2017

She uses a series of case studies to illustrate the impact of monitoring and metric can have in shaping a crisis communications response: “Remember the Rutgers University debacle in 2013? Some of the monitoring tools designed around social media, provide storage for just a few months of data. Give our services a try.

Social Media 60

Social Media Crisis Marketing Media 60

Landis PR

MARCH 4, 2024

Targeting audiences PR pros have access to audience statistics on almost any media outlet – digital/print/broadcast/social media/influencers. Example: pitch a story on a newly opened hiking trail to an outdoors editor at a local newspaper who also has a following on social media. His/her audience is your target.

Media Relations 107

Media Relations Media SEO Newspapers 107

Karen Freberg

FEBRUARY 25, 2019

As I have shared with my students all the time, blogging and social media can open up some amazing opportunities you would have never imagined. I presented my seminar talk all about the different challenges and issues that need to be discussed and reviewed by crisis communication researchers and professionals.

Social Media 50

Social Media Internal International Media 50

PR Fuel

SEPTEMBER 16, 2020

It’s a broad term that refers to all the ways your company interacts with the public and with the news media. The goal of PR is to create a positive image of your company and its leaders through a combination of news coverage and social media outreach. Owned media refers to any channel that you and your company own.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

Victorious PR

JANUARY 27, 2023

Also, having a designated team on your side and creating a crisis communication plan can be a good idea to anticipate any potential negative situation. Communication Another strategy for managing media relations is to proactively share news and updates about your company.

Company 52

Company Real Estate Strategy Publicity 52

5W PR

MAY 7, 2021

Using digital PR tools is a great way to ensure that brands are doing everything they can to be on-trend. Digital PR tools can be used to effectively manage time spent online and on social media to ensure the best results. Good PR and communication teams know how to communicate on social media platforms effectively and smartly.

Digital PR 88

Digital PR Company SEO Tools 88

Critical Mention

OCTOBER 21, 2018

What do all of these brands have in common? They have all been in the news for being involved in a crisis in the past couple of years. The lists go on and on when it comes to crisis communications case studies. Social media crises, on the other hand, can spread virally from person to person at a moment’s notice.

Crisis 80

Crisis Crisis Communications Case Study Social Media 80

Karen Freberg

JUNE 11, 2018

Social media operates in a way that allows brands and individuals share information and create buzz in a very powerful and immediate way. This can be done for both positive campaigns, but can also be used in crisis communications. I love IHOP – great food and atmosphere – and a pretty iconic brand.

Social Media 42

Social Media Case Study Media Creativity 42

Victorious PR

JUNE 8, 2023

In this comprehensive blog post, we will explore why crypto projects need PR, the role of blockchain PR agencies, and how strategic PR efforts can elevate a project’s visibility, credibility, and community engagement. To establish trust and credibility, working with a reputable crypto PR agency becomes imperative.

Education 52

Education Community Agency Crisis 52

Konnect Agency

MARCH 31, 2020

As the global community continues to experience the impact of the health and economic crisis of COVID-19, we as a PR Agency are continuing to keep current on best marketing practices during this unprecedented time. This applies both to traditional media, newsletter updates and social media programming.

Communications 69

Communications Crisis Communications Crisis Social Media 69

Waxing UnLyrical

NOVEMBER 22, 2010

Because if there’s one thing I believe takes public relations from good to great, it’s when your audiences start becoming your community through the relationships you develop with them. But I was curious to see how Maddie and Lindy perceived not just Open Community , but its juxtaposition with public relations.

Community 82

Community Publicity Web Social Media 82

Karen Freberg

MARCH 16, 2018

I had the chance to present and attend the CASE Social Media and Community conference in New Orleans these past few days. I have to thank social for this! Being present and active on social media is crucial to help establish relationships and connections. How did I get to CASE? Big takeaways.

Education 44

Education Social Media Trends Media 44

Doctor Spin

FEBRUARY 14, 2024

Here’s a breakdown of the main differences: Objective Public Relations: The primary objective of PR is to build and maintain productive relationships for a company or brand. It also involves crisis communication to mitigate damage to the company’s reputation. Public Relations is typically taught under Communications.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Shift Communications

JULY 24, 2017

s vegan donut shop is suffering from a crisis as a result of the negative media attention around sharks during Discovery Channel’s Shark Week. Whether a brand has experience with controversial news or has yet to meet a crisis challenge, having a communications plan in place in advance of a potential incident is a must.

Case Study 94

Case Study Crisis Management Crisis Study 94

Cision

JANUARY 21, 2016

Social media can quickly turn local events into breaking national news which means every season is crisis season. They turned to their crisis communication plan and Cision Global Insights At the recent “ Prepare for Crises Lurking Beneath Your Brand ,” Scott Peacock and Cision’s K.C.

Crisis 120

Crisis Tourism Hotels Crisis Communications 120

Prakkypedia

JULY 8, 2014

Who is authorised to speak to the media? Who’s authorised to speak to community groups and the wider public? While you’re at it, check if there’s a staff social media policy). As a Corporate Communications Manager, you could find yourself writing media releases, speeches, website content, newsletter content and more.

Corporate 107

Corporate Communications Guidelines Policies 107

PR Matters

OCTOBER 16, 2015

Our other responsibilities are varied and include advising management, marketing, HR, internal comms and branding, investor and community relations. Besides which, PR is typically responsible for: managing social media and its content. crisis communications. writing speeches for internal and external groups.

Crisis Communications 100

Crisis Communications Reputation Media Relations Internal 100

5W PR

JUNE 15, 2020

Brands need to have a vibrant and active social media presence today. However, being on social media comes with both benefits and dangers. The opportunity to engage, to solve problems, and to influence the narrative about and around the brand in the consumer public. That doesn’t mean pandering.

Crisis 113

Crisis Digital PR Retail Reputation 113

Waxing UnLyrical

JULY 12, 2018

When it comes to building brands most experts will likely start with the tactics: Develop a mission statement or messages, create a logo, use PR, advertise and leverage social media. To be clear, these are all important components of the brand building process. Let’s wind this back to branding.

Brand 74

Brand Branding Banking Financial 74