Onclusive

SEPTEMBER 7, 2021

PR analytics technology, such as Onclusive, can help by automatically tracking all of your worldwide media coverage, including digital, newswire, print, broadcast and radio, and analyzing which channels drove the most impact for your brand. Jake Mazanke. Communications Manager, Livongo.

Measurement 356

Measurement SEO Web Social Media 356

ImPRessions - Crenshaw Communications

JULY 10, 2023

As a PR agency that works with high-growth companies, including many technology brands, we talk a lot about why public relations is important for the tech industry. Reach a Wider Audience In the past, PR was largely limited to traditional media outlets such as newspapers, magazines, television, and radio.

Technology 266

Technology Television Web Social Media 266

Critical Mention

OCTOBER 25, 2021

But, this is a blog about PR, communications and media relations, so enough about the plot summary. Instead, let’s talk about how Season 3 began with Kendall Roy focused on getting his media monitoring tools and strategy in place as he gets ready to take on his father and snatch his media empire away.

Media 162

Media Fashion Television Radio 162

Onclusive

JANUARY 5, 2021

One of your brand’s most valuable resources is your reputation. Media monitoring is a must-have for successful PR and communications professionals. You need to be in the know about all of the media coverage around your brand, your competitors, and keywords that are important to your business.

Real Estate 195

Real Estate Media Analytics Enterprise 195

Critical Mention

NOVEMBER 17, 2021

NEW YORK — Critical Mention — the leading earned media platform — today announced a new partnership with Podchaser that will enhance Critical Mention’s podcast monitoring service. The integration of Podchaser data will allow brands to accurately track and measure the impact of brand mentions across podcasting.

Analytics 126

Analytics Radio Television Measurement 126

Burrelles Fresh Ideas

MARCH 5, 2024

Yes, it’s true that in today’s digital landscape, public relations professionals no longer rely on earned media alone. Most PR pros today use some form of the PESO Model which includes owned, shared, paid and earned media. However, media pitching and media relations to secure earned media still dominate the industry.

Media 97

Media Nonprofit Pitching Analytics 97

Landis PR

APRIL 29, 2024

Key services: Strategy and Organizational Culture Strategic Communications, Public Relations and Branding Public Affairs and Corporate Responsibility Data Analysis and Future Scenarios Crisis Communications Top Advice for Foreign Companies Navigating Media and Communications Environment in Finland 1.

Radio 59

Radio Pinterest Television Government 59

Burrelles Fresh Ideas

DECEMBER 19, 2023

The post 2023 Season’s Greetings from Burrelles first appeared on Burrelles.

Radio 105

Radio Analysis Agency Communications 105

Prohibition

JUNE 26, 2023

As an expert in the field, working with many food and drink brands, including Primula, Cartwright & Butler, Sponge and Fentimans, we can guide you through the importance and benefits of PR tailored specifically to the food and drink industry. Pitching stories related to your business to these outlets can provide significant PR benefits.

Company 62

Company Radio Social Media Pitching 62

Solo PR Pro

FEBRUARY 1, 2022

He developed a love of sports and print media at a young age, and set off to the University of Florida to pursue a degree in journalism. When he arrived on campus, however, he was amazed by the student-run broadcast stations, including radio and TV stations that would actually compete in the local market for ratings. “I

Meeting 131

Meeting Radio Sports Telecommunications 131

PRSay

MAY 23, 2018

Explain to your client that with a major national outlet, you may get your message out to 20 million people who aren’t particularly interested in the brand or product, but with a trade outlet, your client’s message will reach 20,000 readers who are passionate, motivated and more likely to take action after reading. Mention depth of content.

Media Relations 135

Media Relations Publicity Media Blogging 135

Remote PR Jobs

SEPTEMBER 25, 2023

A communicator representing a roster of socially conscious clients such as politician Nina Turner and Run The Jewels rapper Killer Mike, Farmer has demonstrated her media training expertise in countless campaigns. When I think about media outlets, I look at the coverage they have written leading up to and prior to the interview.

Interviews 100

Interviews Media Media Training Training 100

Newsfile

FEBRUARY 28, 2024

Media monitoring involves systematically tracking and analyzing media content (such as news articles, social media posts, and broadcast segments) related to a specific brand, industry, or topic. Impressions : The total potential views of media content. What is Social Media Monitoring? news articles).

Viral 52

Viral Crisis Communications SEO Reputation 52

Agility PR Solutions

JANUARY 3, 2021

When planning a public relations campaign for your business, it’s important to achieve a happy medium between quality and quantity in regards to coverage. While it’s natural to want to go big and have your brand being talked about on every TV and radio station, it’s also imperative to ensure that your coverage is of […].

Radio 113

Radio Brand Branding Publicity 113

Critical Mention

NOVEMBER 20, 2020

Social Influencers have quickly risen to one of the most important assets to brands in just the past few years. On average, the earned media value for campaigns with influencers is $5.20 Some companies have even seen upwards of $18 in earned media value. Trust in your Brand. for every dollar invested. Intentional Content.

Tourism 157

Tourism YouTube Radio Social Media 157

Critical Mention

NOVEMBER 22, 2019

PR and marketing pros can choose to take many directions when deciding how to best promote their brand. Earned media is among the most highly valued types of brand promotion, so organizations won’t want to miss miss out on the great opportunities it can bring. . What is Earned Media? Share Tweet Share. Until next time!

Radio 104

Radio Media Newspapers Sports 104

PRSay

FEBRUARY 20, 2020

If you use this tool wisely, then it can earn increased exposure for your brand. When used properly, an embargo can help your brand’s story reach the widest audience possible. Just ask Reed Pence, host and producer of the award-winning national radio magazine Radio Health Journal. “An

Radio 197

Radio Tools Journalism Interviews 197

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

When considering how to make a brand stronger, business leaders often look to operational influences. Yet, public relations (PR) and communications efforts have significant potential to bolster a brand. Community members develop stronger connections to the brand, which can result in more sales and recommendations.

Community 91

Community How To Marketing Data 91

5W PR

FEBRUARY 17, 2020

In public relations, media refers to any messaging channel or platform the brand might use to connect with customers. Traditionally, there are three types of media: paid, earned and owned. Owned media is any content or messaging platform the brand owns or exclusively controls.

Media 103

Media Print Advertising Advertising 103

Critical Mention

JULY 15, 2020

The product launch is one of the company’s most significant since its founding in 2002 and will allow customers to leverage a powerful Earned Media Suite when combined with Critical Mention’s TV, Radio, Social Media and Online News Monitoring. Customer support is available 24/7/365. . www.criticalmention.com.

Media 108

Media Radio Television Engineering 108

5W PR

AUGUST 27, 2020

Delivering stores to radio, television, and online audiences through live coverage, SMT has become an important public relations strategy that helps an audience to have a behind-the-scenes understanding of a brand. Therefore, brands should watch-out for hooks that’ll maximize their media reach.

Media 68

Media Travel Radio Interviews 68

Critical Mention

MAY 7, 2020

Many people across the globe have tuned in to TV channels, radio stations, social media platforms and the web for news and updates on the state of the world during this pandemic. Adapt to new media practices and ensure that your brand is always on top of trends with real-time media monitoring.

Media 113

Media Radio Television Sports 113

Critical Mention

JULY 13, 2021

The new release adds to the platform’s already robust Social Media Monitoring offering, which also includes Facebook, Twitter and YouTube. In addition to Social Media Monitoring, Critical Mention also offers monitoring for the most expansive set of TV and Radio Monitoring for stations in North America.

Instagram 156

Instagram Industry Media Analytics 156

PRSay

MARCH 18, 2020

To help your team, we’re sharing our approach, which is based on experience and feedback from our long-term media relationships. We’ve been talking to our key media contacts to find out where things stand, how they’re feeling and what’s in store. Another said coronavirus stories are all she is working on. Photo credit: alhovik.

Resources 214

Resources Pitching Television Radio 214

Critical Mention

NOVEMBER 18, 2019

Boost your Brand Awareness. The great advantage of having access to real-time media monitoring is that you can get notified of your specific mentions seconds after they appear on tv, radio, online news sites and social media channels. Receiving instant alerts is key to boosting your brand’s name. Until next time!

Viral 70

Viral Radio Media Sports 70

Doctor Spin

OCTOBER 16, 2023

Social media, blogs, podcasts, and other online channels presented new opportunities for communication. For example, a well-known e‑commerce brand invested heavily in link building, believing it would drive its online presence and increase sales. But as the digital landscape evolved, so did PR.

Digital PR 83

Digital PR SEO Engineering eBook 83

Critical Mention

FEBRUARY 4, 2020

Hunter PR is a wonderful strategic and creative communications partner that helps brands by creating strategic programming, content and relationships that foster consumer attention to brands. Golin provides effective solutions and reaches diverse global markets to best represent brands. GOLINglobal. Edelman PR. Take risks.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Critical Mention

OCTOBER 15, 2020

Over 68 million Americans listen to podcasts weekly and that number will only continue to rise as the pandemic shifts how people choose to consume media. Not only will a podcast give you the opportunity to put a solid voice to your business, but you can also build brand credibility in your industry. . Focus on Client Communication.

Tourism 186

Tourism Radio Travel Social Media 186

Critical Mention

JUNE 26, 2020

In some instances, big companies receive backlash from media organizations on TV news stations and smaller companies receive complaints from local customers on social media platforms and review. It’s easy to feel defensive when someone publicly criticizes your brand. Always Listen. SCHEDULE A DEMO.

Publicity 105

Publicity Radio Sports Small Business 105

Critical Mention

MAY 12, 2021

Critical Mention’s Licensed Content offering makes it incredibly simple for media pros to track and measure mentions within worldwide news sources and industry trade journals. . Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Until next time! Critical Mention.

Radio 174

Radio Sports Journalism Analytics 174

Newsfile

JUNE 28, 2023

Media channels can include newspapers, magazines, television, radio, online news outlets, blogs, and social media platforms. What Is The Difference Between Media Mentions & Media Coverage? Media Coverage tends to be more in depth than media mentions. Why Is Media Monitoring So Important?

Media 52

Media Analytics Radio Google 52

PR Insiders

JULY 12, 2021

Did you hear that interview on the radio or on a podcast? It’s no secret, of course, that the media landscape has changed drastically over the years – and the changes keep coming at a pace that sometimes makes us all dizzy! Yes, the media landscape has been changing for some time now, and not always for the better.

Print 78

Print Newspapers Media Skype 78

Critical Mention

AUGUST 6, 2020

With that said, choose a media database that lets you search for both local and international contacts. The more contacts you have, the more brand visibility your business gets. Option to Build & Export Media Contact Lists. Many organizations sell products or services that appeal to consumers all across the world.

Media 104

Media Radio Local Tools 104

Critical Mention

JANUARY 24, 2020

Oftentime, media companies are first to get the word out regarding presidential and candidate-related announcements, endorsements and policy updates. Once they share such news with their audiences, whether it be via TV, radio, online news or social media, word gets out and people start sharing posts, links, tweets and so on.

Radio 101

Radio Media Television Social Media 101

Critical Mention

OCTOBER 29, 2019

Professionals in this field should make it a priority to hone important skills and capitalize on establishing their brand with the best communication strategies. PR pros can deliver exceptional multimedia experiences by spreading their brand’s updates and releases across TV, radio, social media and online publications.

Radio 92

Radio Television Social Media Sports 92

ImPRessions - Crenshaw Communications

MARCH 17, 2016

Anchor , which generated buzz at SXSW this year, calls itself “radio by the people,” and lets you respond to social media posts in your own voice. Visual and video content have been most shareable, but this year, we’re starting to see new ways of developing audio content, too. Tools for streamlining the work of PR.

Trends 120

Trends Radio Retail Technology 120

Axia PR

AUGUST 15, 2018

The term earned media describes news content featuring or sourcing your brand, products, or services. Earned media coverage comes from media relations when an outlet includes your company, product, service, expert, opinion, or ideas in a news story (online, print, radio, TV, podcast, etc.).

Media 48

Media Radio Newspapers Print 48