ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Business books create long-term opportunity. But in recent years, data has shown its efficacy. 6 benefits of long form PR content.

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Case Study SEO Film Video 178

Beyond PR

MAY 2, 2017

It’s the same thing with social media and PR. Social Media = Peanut Butter. Think of social media as the peanut butter. As a business owner, you must be on social media. If you don’t think you need to be on social media, consider the fact that there are over 2.7 PR = Jelly.

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Social Media Media Local Pitching 78

Maxim Behar

JANUARY 28, 2024

Maxim: I would compare what's been happening in the last year with AI to the appearance of social media 20-22 years ago. But here we are, in 2024, we are all in social media, sharing pictures all day and night. I wrote the book "The Global PR Revolution" in 2019, which was first published in America and then in Bulgaria.

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Radio Ethics How To Writing 59

Cision

JUNE 6, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . In my book The Content Code, I refer to this group as the “Alpha Audience” and I contend that this elite group is the bedrock of your business. Social media professionals agree. Not anymore.

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Marketing Television Handbook Web 239

Maxim Behar

FEBRUARY 20, 2024

Thanks to the social media revolution, we are in the afterlife. Another factor driving another nail in the press release’s coffin is that whatever is left of traditional journalism has begun using social media as their primary source for news stories. My advice: if you know how to write it, tweet it.

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Social Media Facebook Airlines Web 59

PR Breakfast Club

MAY 19, 2014

When I was given the opportunity to review the book, “ Spin Sucks: Communication and Reputation Management in the Digital Age ,” (Que Publishing) by Arment Dietrich founder and CEO, Gini Dietrich , I was excited. Gini has great respect in the PR/marketing/social media world. It’s that good.

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Case Study Television Radio Resources 49

Mindful Marketing

OCTOBER 9, 2022

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Millions of baseball fans were recently watching televised games when they were unexpectedly hit by a pitch! Smile is a psychological horror movie featuring murders that begin and end with evil smirks.

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Consumer Marketing Television Viral 80

Sword and the Script

JANUARY 3, 2023

PR can also involve managing events, speaking at conferences, and developing social media campaigns. PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more.

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Interviews Publicity Technology Social Media 100

Cision

AUGUST 16, 2016

Moving around effectively in the media industry can be daunting. Erik Wheater, account executive at Burns360, details his transition from a five-year career in television news to the PR agency life. In this interview, Erik discusses moving from one media world to the next. I could write a book on this topic.

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Television Pitching Journalism Interviews 120

PR Insiders

APRIL 13, 2021

I shared some practical tips for doing just that in my book, Gaining the Publicity Edge: An Entrepreneur’s Guide to Growing Your Brand Through National Media Coverage. If you’re also an author, find a firm that works as well with book reviewers and book bloggers. Hire a firm that specializes in the right media for you.

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Radio How To Public Affairs Print 78

Maxim Behar

JANUARY 11, 2024

Many years ago, I wrote a little book that first came out on Facebook called "111 Rules." There is competition, there is free relations, there is media, there is social media, my favorite topic. Because we get up in the morning we go on social media and we are bombarded with information, with news.

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Leadership Social Media Creativity Ethics 59

Waxing UnLyrical

JANUARY 4, 2011

In the Indian context, the web has begun to move beyond a media genre that was no different in terms of interruption when compared to conventional media like television and radio. As privacy and choice gained momentum, permission-based Internet activity has led to what we now describe as the social web.

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Social Media Web Media Measurement 78

Maxim Behar

NOVEMBER 23, 2020

A month ago I published my new book The Morning After in Bulgaria and in it I focused not so much on the communication business, but on leadership. Because actually being a PR expert nowadays is being a leader, in your workplace, on social media, among your clients and your readers. Crisis PR has become commonplace.

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Crisis Management Crisis Advertising Advertising 83

Beyond PR

MARCH 22, 2018

“Don’t pay any attention to what they write about you. Once located, these articles would be clipped out like store coupons and added to books (yes – that’s why we still call them “clip books”!) So, what does a modern media monitoring program look like? Broadcast – television and radio.

Media 75

Media Radio Newspapers Print 75

Maxim Behar

JANUARY 22, 2022

Maxim Behar was a guest in the Bulgarian National TV 's studio and commented the most searched three words in 2021 in Bulgaria, according to a survey on the Internet platform "How to write", in which all Bulgarians could participate. Good morning to Dorothea Nikolova from the literacy platform "How to write?"

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System Education Television Writing 52

OnePitch

DECEMBER 13, 2022

[00:02:20] KM: If I look at it right now, it is a massive flood of everything from do you want to do a book review to here is a really good story about an organic brand on social media. That’s marketing on platforms, marketing on television. How She Writes Stories. [00:08:23] It runs the gamut. “We

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The Stalwart Blog

JULY 7, 2015

If you haven’t heard of this huge convention, it’s considered the biggest show for the convergence of movies, television, gaming and comic books. One of the best pieces of advice I’ve ever gotten in this business is to “listen to the audience and they’ll write your copy for you.” Sometimes agency life feels like flying.

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Marketing Television Crisis Communications Travel 60

PR Conversations

OCTOBER 27, 2023

Toni Muzi Falconi writes: Regular readers of this blog are aware of my long-term, personal relationship with the Grunigs, yet I confess surprise when I read Jim Grunig’s first comment on this earlier blog post. NOTE: Originally published on October 15, 2008. But what is the primary reason for your change of heart?

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Reputation Social Media Internal International 52

Waxing UnLyrical

NOVEMBER 25, 2010

He spent Thanksgiving with the television, a frozen meal and a card table. the Macy’s Thanksgiving Parade became a familiar sight on television (no football for me, thank you very much). Ever budget-conscious, I booked what I thought was a great hotel, using my points… right in the heart of Times Square. That’s love.

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Hotels Television Twitter Facebook 89

Maxim Behar

APRIL 2, 2024

Is there something else in the history of the PR industry that could be deemed comparable to the current revolution caused by social media? PR used always to be dependent on traditional media, as well as being dependable. This has entirely changed with social media, which has uplifted the quality of Web 1.0

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Print Social Media Web Television 64

PRSay

MARCH 29, 2021

Oprah Winfrey’s prime-time television interview with Prince Harry and Meghan Markle on March 7 provided a reminder of the principles PR professionals should follow to prepare clients for media interviews that create positive coverage and help manage crises. Prepare a briefing book with the facts, supporting evidence and FAQs.

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Media Training Training Interviews Media 182

ZudePR

JUNE 6, 2016

Five book recommendations. I'm writing a blog post on how the best communicators "go deep" and get stuff done. New habits were formed and reading Cal Newport's book Deep Work: Rules for Focused (sic) Success in a Distracted World (2016) crystallised my thinking. My two biggest daily challenges are social media and reading.

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Writing Social Media SEO Blogging 114

Maxim Behar

NOVEMBER 15, 2023

I started creating news with the idea of making products and people more popular in the media. However, in the last 10 years, media has changed and so have the ideas. Now, 10% of it is in print, the other 90% is on the social media platforms. Thus, we should make everything seem interesting on social media.

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Hotels Newspapers Journalism Ethics 64

Communications Conversations

JULY 18, 2019

I know I wouldn’t still be in business for 35 years if my local media relationships weren’t deep and effective. Every single media interaction — whether it’s face-to-face, on the phone, via email or social media — matters. Regardless, I treat every media interaction with integrity and honesty.

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Local Course Community Interviews 94

David PR Group

JANUARY 21, 2016

A few weeks back, I interviewed David Meerman Scott about his book, The New Rules of Marketing & PR , and one area I promised to revisit is known as newsjacking. Scott describes it as the art and science of injecting your ideas into a breaking news story to generate media coverage, get sales leads, and grow one’s business.

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Television Corporate Infographics Radio 40

Solo PR Pro

JANUARY 19, 2016

Case in point, groups conducted a social media audit of four multi-million dollar brands. Countless blogs and books stress some semblance of these key points when creating social content: Don’t sell all the time. Show something that advances the ball or social good. Think beyond the brand.

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Strategy Brand Branding Journalism 40

PR Conversations

APRIL 8, 2015

In serialising chapters from the 1948 book Your Public Relations since October 2013, I have been struck by the relevance of the authors’ thinking and practice, often in total contrast to arguments that PR today is more strategic than in the past.

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Retail Radio Advertising Advertising 40

PR Conversations

APRIL 8, 2015

In serialising chapters from the 1948 book Your Public Relations since October 2013, I have been struck by the relevance of the authors’ thinking and practice, often in total contrast to arguments that PR today is more strategic than in the past.

Retail 40

Retail Radio Advertising Advertising 40

Cision

MAY 21, 2015

Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related. Social Media Zoom Factor. to rock your social media and content marketing. Want to get on the show?

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Social Media Marketing Pinterest Media 120

Stuart Bruce

OCTOBER 30, 2014

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. And thank you Aaron for that fascinating insight into how social media has changed journalism.

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Crisis Communications Transportation Conference Social Media 148

Maxim Behar

NOVEMBER 15, 2021

Then there was only one television, and then this debate had reached if I'm not mistaken, 3.5 They take pictures of people with their phones, talk on social media, and think big politics has been made. Host: Okay, interesting analysis and we had a nice parallel to the debate you were leading. This debate is very much needed.

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Newspapers Course Government Meeting 52

Stephen Waddington

DECEMBER 5, 2018

In Two-Way Street , a short book about public relations published in 1948, Eric Goldman describes the three stages of the development of corporate communication from 1900. The rise of mass media, namely print newspapers, magazines, radio and television, provided a shortcut to large audiences and it enabled the business to operate at scale.

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Media Relations Media Print Newspapers 115

Maxim Behar

AUGUST 6, 2022

For quite some time I have shared my thesis (especially in the recently published American book “The Global PR Revolution”) that sooner or later the so-called democracy will "RIP" and countries will be governed like huge business organizations with boards of directors and with the strong involvement of digital control. At least for now.

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Government Tourism Conference Hotels 52

Masters in Communications

FEBRUARY 12, 2022

The media can unite us, as exemplified in the days after 9/11 Diversion : Provided almost exclusively by entertainment media (television, movies, music, games), the diversion element helps us wind down, escape from our daily lives, and relax. The internet is the most obvious form of digital media.

Ethics 52

Ethics Communications Print Television 52

Maxim Behar

NOVEMBER 16, 2020

Maxim was a professional, a precise journalist, an incredible traveler, a person for whom we have visited around 150 countries while reading his books. You are right that our social media was a bit like modern obituaries. By the way, I brought my latest book The Morning After specially for Slavi and you. It’s a pity.

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Government Measurement Crisis Radio 52

Sword and the Script

NOVEMBER 29, 2016

The post gained traction in social media, which was the intended effect, but then something else happened: it earned links and mentions from several news outlets. Today, those sources go far beyond pricing guides like Kelley Blue Book or reviews like Consumer Reports. Re-write white papers as long form contributed articles.

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Content Marketing Publicity Marketing Television 60