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S&T Live Recap: Gini Dietrich on the Evolution of the PESO Model and the Impact of AI

PRSay

Dietrich, CEO and founder of Arment Dietrich, a Chicago-based communications firm, is the author of the 2014 book “Spin Sucks” and the “Spin Sucks” blog. If you’re going to do owned media, it’s about storytelling and creating that brand narrative. The model became much more strategic.” What has changed are the tools.

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Creative Headlines Will Drive PR SEO & Success in 2017

Cision

It continues a thought leading series based on Agency and Client-side workplace issues, and is the basis of a forthcoming coaching and mentoring book to be published in 2017 alongside the 15th anniversary of the agency. The power of ideas and proper communication is one that cannot and will not be underestimated. Search dominates.

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Storytelling Returns to Marketing

David PR Group

What do every great movie, book and marketing campaign have in common? Every SEO company would write “press releases” which said virtually nothing and distribute them to “article farm” websites that published them. Have you seen examples of great storytelling lately? The answer: a great story. More on that soon.

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The Communicator’s Guide to Deciphering Acronyms

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The post The Communicator’s Guide to Deciphering Acronyms appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. It’s weird. We’re in the business of communications.

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Once upon a time in public relations: 21 fairy stories about professionalism

Stephen Waddington

Sarah Hall’s fourth book is a bit different from the norm. Fairy tales are one of the most original forms of storytelling, a way of sharing stories from generation to generation, often with an important message. Each of the industry protagonists is represented by an ink portrait and short story in the 50-page book.

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Brand Story to Watch: Bluebird Meadows

ReimaginePR

But back to their brand storytelling. Extraordinary value, great people, a charming country setting, and a smart photo-driven, SEO savvy website — that’s what have set Bluebird Meadows apart and meant that they are almost always booked several months, sometimes years in advance. No exaggeration. Gorgeous ones.

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How to Leverage Topic Pillars to Build a Targeted Content Framework

Contently - Strategy

At Contently, for example, we organize all content within The Content Strategist around our five pillars: Strategy, Digital Transformation, Storytelling, ROI, and Trending. SEO Value: They often have SEO value, meaning they are topics that people are searching for. Topic pillars offer a looser and less restrictive strategy.

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