ImPRessions - Crenshaw Communications

APRIL 12, 2018

The reports can influence customers, investor interest, press coverage, and general reputation, and they typically have a long shelf-life. Additionally, if the CEO has a truly unique insight and/or an inspiring origin story, then publishing a full-length business book can yield substantial B2B thought leadership content and visibility.

Leadership 149

Leadership B2B Tools Conference 149

Sword and the Script

MARCH 29, 2016

Relationships and reputations aren’t built in days or even fiscal quarters and rebuilding a damaged brand can take years for a business. A poor showing of Batman on television in 1966, would turn Michael Uslan into a generational hero of a different kind, according to the Marketplace story about a boy who saved Batman.

Television 60

Television Course Newspapers Reputation 60

Landis PR

APRIL 4, 2022

The term was popularized due to David Meerman Scott’s 2011 book Newsjacking: How to Inject Your Ideas into a Breaking News Story and Generate Tons of Media Coverage. Earlier this year, we tapped into Dr. Ashley’s expertise again and he appeared on several television programs to discuss long-haul COVID and its effects on brain health.

Case Study 52

Case Study Television Video Pitching 52

Sword and the Script

JANUARY 3, 2023

The goal of PR is to influence how the public perceives an organization or individual, and to manage their reputation. The goal of PR is to present an organization or individual in the best possible light, and to build and maintain a positive reputation.”. What are some examples of public relations?

Interviews 104

Interviews Publicity Technology Social Media 104

Mark My Words

FEBRUARY 15, 2021

She has gone on to become the most famous and successful GBBS winner to date, thanks to her many television appearances and prolific output of cookbooks, children’s books, and novels. Although the show was dubbed by The Guardian as formulaic, it cemented Hussain’s reputation as “darling of the nation.”

Television 60

Television Radio Travel Report 60

PR Conversations

OCTOBER 27, 2023

Is recent social media engagement related to new research and/or a growing personal interest, or is it mainly a tool for reputation management regarding possible (mis)interpretation(s) of your theoretical body of work? A reputation is nothing more than what members of a public think and say about an organization.

Reputation 52

Reputation Social Media Internal International 52

Cision

JULY 14, 2015

Or a television newscaster with the cultural stature of Walter Cronkite? Anyone today can conduct research, publish a book, and potentially command an audience, not just the sages at the great business schools. Although many people might try to develop reputations as thought leaders, it’s not an easy task. That’s a good thing.

Leadership 120

Leadership Television Resources Energy 120

David PR Group

NOVEMBER 12, 2015

His book, X: The Experience When Business Meets Design , not only details why Apple and Disney kick ass in the experience department but also explains how the key to their success is understanding their customers on multiple levels. A great example: the television remote control – the dreaded clicker. He calls it an “analog app.”

Television 40

Television Customer Service Storytelling System 40

PR for Anyone

DECEMBER 1, 2021

For professional industry experts, I prefer a clean simple background with some books, a plant for color, maybe a diploma or award. And, I’ve never seen him on the news again. Also consider your brand. What do you represent? How do you make people feel? I recommend shying away from personal pictures too.

Interviews 130

Interviews Video Film Industry 130

David PR Group

NOVEMBER 30, 2014

Today, Amazon has grown from an online book seller to a huge retailer that sells nearly everything. With Bezos at the helm, the company has transformed how many of us buy goods and watch movies and television shows; it will likely change how we buy other things in the future. The post Person of the Year, 2014?

Groups 75

Groups Television Retail Survey 75

David PR Group

JANUARY 21, 2016

A few weeks back, I interviewed David Meerman Scott about his book, The New Rules of Marketing & PR , and one area I promised to revisit is known as newsjacking. And for more information on marketing and PR, check out Scott’s book or take a look around on this website. The negative reaction on Twitter was swift. –John.

Television 40

Television Corporate Infographics Radio 40

Communications Conversations

JULY 18, 2019

How have you built that reputation? Often, I’ll come away with another booking when I’m at the TV station. Entry-level PR practitioners, PR students or PR professionals who have focused on areas other than television pitching will find content that’s insightful, relevant and really oriented toward TV pitching results.

Local 94

Local Course Community Interviews 94

Cision

APRIL 5, 2017

Automobile companies (and the military) are the largest advertisers on television. Chris Lynch: My favorite book was, Boys on the Bus , an interesting read about the difference between truth, objectivity and facts. John Avlon: Great book. Richard Levick: There’s an immense amount of truth in that. Entertain, while we give facts.

Report 225

Report Media Advertising Advertising 225

PR Conversations

APRIL 8, 2015

In serialising chapters from the 1948 book Your Public Relations since October 2013, I have been struck by the relevance of the authors’ thinking and practice, often in total contrast to arguments that PR today is more strategic than in the past.

Retail 40

Retail Radio Advertising Advertising 40

PR Conversations

APRIL 8, 2015

In serialising chapters from the 1948 book Your Public Relations since October 2013, I have been struck by the relevance of the authors’ thinking and practice, often in total contrast to arguments that PR today is more strategic than in the past.

Retail 40

Retail Radio Advertising Advertising 40

Solo PR Pro

JANUARY 19, 2016

Countless blogs and books stress some semblance of these key points when creating social content: Don’t sell all the time. The reputation and relationship management connects to objectives on exposure (16 million views) and sales ( 6 million albums sold and counting.). The students see things many miss in the daily grind.

Strategy 40

Strategy Brand Branding Journalism 40

Stuart Bruce

OCTOBER 30, 2014

I’d just like to echo his comments about the BBC as it certainly has led the way in many respects – pioneers like Euan Semple, who has written a brilliant book called ‘Organisations Don’t Tweet, People Do’. We think only of how it can harm us with the rapid dissemination of negative news and rumours detrimental to our reputation.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

ZudePR

JUNE 6, 2016

Five book recommendations. New habits were formed and reading Cal Newport's book Deep Work: Rules for Focused (sic) Success in a Distracted World (2016) crystallised my thinking. Right now I'm reading a book every 3-4 days, so I spend a lot of my time reading. In that time (about 15 years) I have written 10 books.

Writing 114

Writing Social Media SEO Blogging 114

MaccaPR

MARCH 7, 2016

It’s not surprising that a 2016 survey of print, television and digital journalists by TEKgroup found that 80 percent of the reporters said it was “very important” or “important” for a company to have an online newsroom and 92 percent of journalists said they’d find an online newsroom useful.

How To 48

How To Media Print Real Estate 48

Cision

MAY 21, 2015

If you’re a business communicator, or even if you’re in another field but understand that reputation and communications make and break organizations, listen to Inside PR. 24) Jason Keath. The Social Toolkit. Social media marketing podcast covering digital tools, apps, and software. 25) John Lee Dumas. 38) Ed Gandia.

Social Media 120

Social Media Marketing Pinterest Media 120