Sword and the Script

JANUARY 3, 2023

The goal of PR is to influence how the public perceives an organization or individual, and to manage their reputation. The goal of PR is to present an organization or individual in the best possible light, and to build and maintain a positive reputation.”. What are some examples of public relations?

Interviews 103

Interviews Publicity Technology Social Media 103

PR Conversations

APRIL 8, 2015

In serialising chapters from the 1948 book Your Public Relations since October 2013, I have been struck by the relevance of the authors’ thinking and practice, often in total contrast to arguments that PR today is more strategic than in the past. Customer services. Community service. Press and radio publicity.

Retail 40

Retail Radio Advertising Advertising 40

PR Conversations

APRIL 8, 2015

In serialising chapters from the 1948 book Your Public Relations since October 2013, I have been struck by the relevance of the authors’ thinking and practice, often in total contrast to arguments that PR today is more strategic than in the past. Customer services. Community service. Press and radio publicity.

Retail 40

Retail Radio Advertising Advertising 40

David PR Group

NOVEMBER 12, 2015

I’m talking about the concept of “exceptional customer service.” According to Solis, not only are most businesses failing at the customer experience, but they are failing by design. A few key points on designing a better customer experience: Innovation not iteration. The post Is Customer Experience the Next Killer App?

Television 40

Television Customer Service Storytelling System 40

Stuart Bruce

OCTOBER 30, 2014

I’d just like to echo his comments about the BBC as it certainly has led the way in many respects – pioneers like Euan Semple, who has written a brilliant book called ‘Organisations Don’t Tweet, People Do’. We think only of how it can harm us with the rapid dissemination of negative news and rumours detrimental to our reputation.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Cision

MAY 21, 2015

If you’re a business communicator, or even if you’re in another field but understand that reputation and communications make and break organizations, listen to Inside PR. 13) Mike Stelzner. Social Media Marketing Podcast. 24) Jason Keath. The Social Toolkit. 25) John Lee Dumas. It’s time for you to PRODUCE YOUR AUTHORITY!

Social Media 120

Social Media Marketing Pinterest Media 120