Bianchi Biz Blog

APRIL 19, 2021

I am also responsible for writing and leading the “Daily Money” newsletter – our M-F roundup of the day’s personal finance, business and tech news. After covering it for the Detroit Free Press, I wrote a nationally published book telling the inside story: Detroit Resurrected: To Bankruptcy and Back. I love stories on business trends.

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Report Meeting Automotive Media 84

Bianchi Biz Blog

OCTOBER 9, 2023

In my current role, I plan, write and edit industry news stories and oversee a range of regular features and special projects, including weekly longform feature stories in our flagship newspaper and on TTNews.com. How long have you been in journalism and how did you get started? Know your audience. That works both ways.

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Transportation Meeting Newspapers Media 99

Solo PR Pro

JULY 5, 2022

reviewing all the news alerts I have set up for my clients and their industry competitors and fielding urgent emails before devoting the rest of the morning to writing and other client work. I write or pitch media in the mornings, so I am only available beginning at noon daily. if I can help it. Michelle Kane, VoiceMatters, LLC.

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Meeting Writing Pitching Case Study 98

Bianchi Biz Blog

OCTOBER 4, 2021

Award-winning automotive journalist Gary Witzenburg has been writing about automobiles, auto people and the auto industry for 33 years. Navy officer, auto engineer, race driver and advanced technology vehicle development manager who has authored eight automotive books. How long have you been in journalism and how did you get started?

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Automotive Meeting Engineering Media 75

Bianchi Biz Blog

MARCH 21, 2022

For this series of articles, I won a first-place writing/reporting award from the New England Newspaper and Press Association. From that, I wrote a book for him. How long have you been in journalism and how did you get started? What advice do you have for PR people that want to pitch you? He’s been a mentor ever since.

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Meeting Newspapers Agriculture Media 73

Cision

JANUARY 28, 2016

In this interview, Stuart discusses his motives for making the switch, the value of a news background and the intersection of journalism and PR. What was behind your decision to switch from journalism to PR? where I could learn from Mike Sitrick, the guy who wrote the book on strategic and crisis PR, I jumped at it.

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Journalism Newspapers Writing Report 120

Bianchi Biz Blog

JULY 25, 2022

As lead editor for Work Truck , I am responsible for content planning for both print and digital, feature writing, news reporting, manage our brand’s social media efforts, eNewsletters, event planning, and am also the content technical lead, helping with editorial technical and SEO efforts. Keep it relevant!

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Meeting Media Journalism Education 93

Cision

MARCH 22, 2016

Your brand may have a good story, but if you’re not catching journalists’ attention with your pitch, it won’t get covered. Journalist Sharon Ward Keeble stresses the importance of providing value and detail when pitching your story. How did you get your start in journalism? How did you get your start in journalism?

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Newspapers Pitching Interviews Writing 120

Landis PR

MARCH 27, 2023

The Monterey native has published two books, 100 Things A’s Fans Need to Know and Do Before They Die and If These Walls Could Talk, Tales from the Oakland A’s Dugout, Locker Room and Press Box , co-authored with Ken Korach. What advice do you have for PR people who want to pitch you? Tell us about your dream assignment.

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Meeting Sports Media Pitching 52

Cision

JANUARY 30, 2016

Preparing a well-crafted pitch is only half of the battle to gaining media coverage. And with journalists slowly, but surely, joining social networks, PR professionals are left wondering where and how to pitch. Follow these tips for pitching reporters on their top four preferred contact methods. Don’t wing your verbal pitches.

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Media Pitching Social Media Report 120

Cision

JANUARY 4, 2016

In his book, The New Rules of Marketing and PR, David Meerman Scott describes how authors Bryan and Jeffrey Eisenberg successfully marketed a book by sending out digital press releases every day for a few months. He is a history buff and read in The Wall Street Journal about a book of letters written by a German soldier during WWII.

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Resources Journalism Print Pitching 120

Bianchi Biz Blog

OCTOBER 18, 2021

I’ve been a participant or contributor to various pieces of buff-book hijinks over the years, like the first Battle of the Beaters, which became a sort of series for Car and Driver. How long have you been in journalism and how did you get started? What advice do you have for PR people that want to pitch you?

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Meeting Report Automotive Media 75

Bianchi Biz Blog

MAY 3, 2021

I like writing about these new features and making them relatable and understandable, so people are excited when they seem them in their cars rather than put off. How long have you been in journalism and how did you get started? I’ve been covering cars for about a decade, but started out writing about pop culture, because I’m a nerd.

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Automotive Meeting Media Pitching 86

Sword and the Script

APRIL 6, 2021

Although it’s been a while since I read it, I seem to recall Rand Fishkin , who founded Moz, crediting SEMrush with topping Moz in his book Lost and Founder. In a statement, the company said its solution “is currently used by journalists at ABC News, Forbes, Bloomberg, USA Today, San Diego Union-Tribune , and American Business Journals.”.

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Media SEO Analytics Analysis 105

Cision

JUNE 25, 2015

Click here for your free “10 Media Pitching Do’s and Don’ts” tip sheet now! If your company is in the news regularly, consider a tool like Coverage Book to curate news seamlessly in a visually appealing format. Write a press release. Before you share coverage, you need to get coverage. Share with clients.

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LinkedIn Pitching Interviews Journalism 120

PRSay

JUNE 18, 2019

How do you decide on updates to the book, and how frequently do you amend the online version? What is the thought process at the AP behind making changes to longstanding style rules (like the change to writing out state names in datelines, for example)? she holds a master’s degree in arts journalism from Syracuse University’s S.I.

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Bianchi Biz Blog

NOVEMBER 12, 2021

The writing had been on the wall for years, but it was still a shock to people in the industry because Oshawa is where the Canadian automotive industry was born. All great stories make clear why whatever you’re writing about matters to the audience. How long have you been in journalism and how did you get started?

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Automotive Meeting Report Media 52

Cision

AUGUST 16, 2016

He reveals how his background in journalism has shaped his view of the industry, his growing appreciation for PR professionals and gives insight into how journalists in the TV industry truly want to be pitched. How has your background in journalism influenced your abilities in PR? I could write a book on this topic.

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Television Pitching Journalism Interviews 120

Bianchi Biz Blog

DECEMBER 7, 2020

I also write about mobility and transportation topics, including pedestrian safety. If a story topic interests me, I expect I will report and write a better story. How long have you been in journalism and how did you get started? What advice do you have for PR people that want to pitch you?

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Automotive Report Meeting Transportation 56

MaccaPR

APRIL 18, 2017

Now that I’ve morphed from journalist to public relations guy, I’m aware of how vital it is to target precisely the right reporter – so you avoid becoming the PR pro who pitches the launch of a new Caramel Coconut Cherry ice cream flavor to a reporter who is dedicated to covering Islamic fundamentalism in Qatar. For your reference, here’s a.

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How To YouTube Pitching LinkedIn 121

Shift Communications

JANUARY 18, 2018

Doing so can help us ensure we picked the right target from our media list and that our pitches are tweaked to address their specific interests. Don’t Just Reach Out With Pitches. Taking a few minutes to reply to a tweet or write up a quick email telling a reporter you enjoyed their article can go a long way.

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Media Relations Healthcare Media Hotels 76

Bianchi Biz Blog

MARCH 7, 2022

As managing editor of Heavy Duty Trucking magazine and TruckingInfo.com, she writes trucking news and features, manages e-newsletters and social media, coordinates magazine production, and helps to develop content for events and multimedia projects. How long have you been in journalism and how did you get started? Have a reason.

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Meeting Automotive Media Transportation 81

MaccaPR

FEBRUARY 2, 2017

Has digital media – from Huffington Post , Google News and BuzzFeed to Kindle e-books, Twitter and (God help us) more than 8 million blogs – finally vanquished Print? In the words of Ruth Jamieson’s new book on the indie mag explosion, “Print Is Dead. And do you read books? Long Live Print”! We are always pitchable by PR people.

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Print Newspapers Interviews Journalism 48

Maxim Behar

MAY 31, 2021

Meanwhile, I was also learning the news I was writing. But I was such a big fan of journalism, so I became a correspondent, travelled all over the world and met a lot of people. One day, I remembered the words of Winston Churchill “You can achieve a lot of things with journalism, but you must know when to quit”.

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Newspapers Social Media Ethics Travel 52

Cision

FEBRUARY 17, 2016

Learn how to build a brand journalism strategy with our free white paper! His words drove home the tremendous responsibility I had as someone who never served in uniform, speaking and writing on behalf of those who did. For PR professionals, this emerging reality means that we can’t only sell the significance of our pitch.

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Beyond PR

JUNE 8, 2016

Although the trio’s conversation focused on the state of journalism in the District, the obstacles and opportunities they discussed not only apply to most news markets, they also impact their PR counterparts. Washington’s not really unique – it’s like any town with a myriad of local stories,” writes Christine. “So Take photographs.

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Media Relations Media Journalism Print 40

Ethical Voices

AUGUST 1, 2022

” I was ordered to do so and ended up writing a memo to the agency CEO stating my objections of why I thought it was wrong. We start working and I pitch some new stories for the new client, including one that actually landed in the Wall Street Journal. It was not received well. Why isn’t this us? .”

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Ethics Agency Journalism Corporate 71

Beyond PR

SEPTEMBER 6, 2016

Although most of us were introduced to Hamill as the young Jedi Master, his career reaches far beyond the Star Wars universe to television, Broadway, video games, comic books, audio books and more. For instance, earned media tactics like pitching and press release distribution are not only useful for major company announcements.

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Marketing Content Marketing Television Storytelling 40

Journalistics

FEBRUARY 25, 2013

It was pure magic the first time I read an article in print that was the result of a story I pitched. Back then, if you called enough reporters, you would eventually find a couple willing to listen to your pitch – and perhaps one or two that would write a story. This is nirvana for a media relations professional.

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Media Relations Media Pitching Writing 52

Waxing UnLyrical

JULY 2, 2018

A3 I studied journalism in grad school. Universities should teach Writing, Pitching, Attention to Detail, Measurement (of course), and… How to deal with Rejection. Books are one thing. Shonali’s PR Virtuosos, blogs, etc.). I meet a lot of young students who get so discouraged in PR & very fast.

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Measurement Nonprofit Education Social Media 40

Cision

MARCH 1, 2016

With more and more people pitching reporters every day, your pitches may be falling under the radar. You need to adjust your tactics and learn “ The New Rules of Media Pitching.” ” Want to get all of Michael Smart’s pitching tips? How do you recommend pitching a service like an app?

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Pitching Twitter Report Analytics 120

Waxing UnLyrical

NOVEMBER 10, 2010

It helps you understand what a journalist feels like when you start receiving completely off-topic pitches. Last week on BNET, I talked about the two critical elements of the perfect media pitch ; the subject line, and the first paragraph of the email. Once you’ve been blogging for a bit, you’ll start being pitched.

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Blogging Facebook Twitter Writing 90

Sword and the Script

DECEMBER 1, 2020

In software you’ve got to build something before anyone – customer or investor – is writing a check. Reporters get pitched – a lot. Knowing what will land is a guessing game purely based on professional experience, labor-intensive research and instinct, with no performance-based data to support or guide a pitch.”.

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Pitching Report Tools Software 84

Waxing UnLyrical

JANUARY 27, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 15 Reasons Your PR Pitches Suck January 27th, 2011 Tweet In the genes? I can’t tell you how many pitches I received that were so bloviated, they would have made Alec Baldwin jealous. And that was it.

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Pitching Facebook Interviews Twitter 111

Waxing UnLyrical

OCTOBER 6, 2010

He lives in Dallas with his wife, Rhonda, and has a strong track record in media communications, both “old” and “new,” with organizations such as Vonage and the Wall Street Journal Online. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? So what does this all mean for you?

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Social Media Twitter Facebook Measurement 73

Burrelles Fresh Ideas

JUNE 27, 2023

Now, it’s not at all unusual to see a company announcement first posted on their own blog or newsroom (including being optimized for search engines), promoted on social media and pitched to the media with an accompanying release. Press releases should be written in proper AP style (like journalists write). No ‘spray-and-pray’ allowed

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Pitching Writing Engineering Wikipedia 40

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 Or the Longview Journal in the case of this particular announcement. Notified adds coverage books. Notified by Intrado added “coverage books” to its PR platform.

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Software Case Study Advertising Advertising 118