Burrelles Fresh Ideas

JUNE 27, 2023

Multimedia Elements : Boost your press release with multimedia elements such as high-quality images, videos, infographics, or audio clips. Search Engine Optimization (SEO) : Incorporate relevant keywords and phrases in your press release to improve its visibility in search engine results pages (SERPs).

Pitching 40

Pitching Writing Engineering Wikipedia 40

PR 20/20

JANUARY 3, 2019

Book Clubbin': 4 Ways Marketers Can Better Manage Day-to-Day Activities. This post is part of our Book Clubbin’ series, which recaps business and marketing related books read by the PR 20/20 team each quarter as part of the agency book club. Unexpected Facts About the History of Search Engine Optimization.

Blogging 54

Blogging Marketing Content Marketing B2B 54

Rock the Status Quo

FEBRUARY 23, 2015

And to anyone who hasn’t purchased Gini Dietrich’s book, Spin Sucks – buy a copy before March 8, 2015 and send a copy of your receipt to iboughtspinsucks@armentdietrich.com for some free goodies from Gini. And it happens to be one of my favorites that all PR pros should absorb – Google’s SEO Starter Guide.

eBook 100

eBook Digital PR Handbook Content Marketing 100

Stuart Bruce

SEPTEMBER 14, 2015

There’s no doubt you can learn a lot from the multitude of free sources on the internet, as well as the wealth of PR social media books you can buy. Half of agency people require more education/insight around SEO (50%). It doesn’t make you Luis Suarez, Serena Williams or Lewis Hamilton. Other findings.

Digital PR 60

Digital PR Training Report Social Media 60

Shift Communications

JANUARY 16, 2018

What are you doing for your SEO? When was the last time you did a really good SEO audit? When was the last time you published an e-book? When was the last time that you created an infographic? When was the last time that you looked at your on-Site, your offset, your competitive landscape?

Facebook 116

Facebook Video Brand Branding 116

MaccaPR

AUGUST 20, 2014

Encourage more prospects to download content such as a white paper, e-book or infographic. Mastering how to optimize online content for sharing, click-thrus and SEO findability is only half a marketer’s battle – what about the quality of your content? Generate the most possible page views and readership.

Social Media 97

Social Media Media YouTube Facebook 97

Sword and the Script

DECEMBER 10, 2019

Organic social reach is all but dead, paid social has pathetic CTRs, and organic SEO is as rough as sitting in the crowd at AT&T Stadium and hoping the Monday Night Football camera crew focuses on your homemade sign. Sean Callahan , Senior Manager, Content Marketing | LinkedIn. So, what’s the answer? The list goes on.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

MaccaPR

JANUARY 21, 2016

In today’s hyper-digitalized marketing world, consumer brands must take a hard look at how they distribute content - infographics, e-books, videos, recipes and more - online. This SEO boost makes a difference, especially when it comes to social sharing. The benefits for your brand and bloggers are two-fold.

Consumer 48

Consumer Infographics SEO Blogging 48

Beyond PR

JUNE 2, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. Cool infographics. So what does Movoto focus on for SEO? On-page SEO such as keyword research, URL slugs (keywords in the URL), and titles. Competition for attention and business has never been fiercer…ever.

Real Estate 57

Real Estate How To Web Case Study 57

Waxing UnLyrical

AUGUST 19, 2011

Adam Toporek created this infographic on the state of small business in the US (click the image to see it larger and on IntenseFence’s site, please). Do you read that cache of business books and ebooks you’ve accumulated? Do you review your SEO strategy? The numbers reflected. Do you photoshop a new logo?

Small Business 82

Small Business eBook Infographics SEO 82

MaccaPR

JANUARY 6, 2015

For a closer look at past posts, we welcome you to peruse these past blog post categories: Agency Life (3) , Blogger Relations (2) , Blogging (8) , Brand Strategy (19) , Content Curation (3) , Corporate Communications (13) , Crisis Communications (9) , E-Book (1) , Event Marketing (5) , Facebook (5) , Giveaway (4) , Google+ (1) , Inbound Marketing (..)

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Contently - Strategy

NOVEMBER 12, 2018

” Too many content marketing teams try to half-ass a bunch of things—blog posts, whitepapers, video, social media, SEO—in the pursuit of a cohesive content program. Content output: 1-2 blog posts per week and 1 report or e-book per year. He has also published three e-books and sells a line of Nerd Fitness activewear.

Content Marketing 100

Content Marketing Company Strategy How To 100

Rock the Status Quo

JANUARY 12, 2016

With my book launch coming up WAY too fast and not enough time in the day to put marketing plans in place the way I’d like to, I’ve decided to revisit how I repurpose content. It’s also great for SEO, thanks to the transcript Slideshare automatically creates for an upload. . Hello again, SEO! .

Infographics 100

Infographics SEO LinkedIn Pinterest 100

Rock the Status Quo

JANUARY 12, 2016

With my book launch coming up WAY too fast and not enough time in the day to do everything I’d like, I’m revisiting how I repurpose content. It’s also great for SEO, thanks to the transcript Slideshare automatically creates for an upload. . Hello again, SEO! . Easier, too! Less brain power required.

Infographics 100

Infographics SEO LinkedIn Pinterest 100

Contently - Strategy

AUGUST 30, 2022

Or you can edit the same blog into an infographic or share pull quotes from the piece on social media. For example, Semrush repackaged its social media checklist blog post into an infographic and published it on Social Media Today. You build valuable backlinks (improving SEO) along with getting more mileage out of your content.

eBook 129

eBook YouTube Video Social Media 129

Contently - Strategy

JUNE 11, 2020

It’s also really important for SEO. Animated videos and infographics, for instance, can make a site come across as more innovative and trustworthy. But work with a medical expert who can fact-check and reality-check what you’re writing,” O’Connor said. That partnership can really enrich your content.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Contently - Strategy

APRIL 24, 2019

Click here to read the entire e-book. Specifically to scale, you’ll definitely need to assess a few parts: new goals and KPIs (more on this in a few pages), SEO keywords, and an updated gap analysis. If you only produced blog posts before, maybe scaling means starting to create visual content like infographics and video.

Content Marketing 88

Content Marketing Infographics Insurance Insurance 88

Contently - Strategy

SEPTEMBER 15, 2021

It’s also really important for SEO. Animated videos and infographics, for instance, can make a site come across as more innovative and trustworthy. But work with a medical expert who can fact-check and reality-check what you’re writing,” O’Connor said. That partnership can really enrich your content.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

The Proactive Report

JUNE 15, 2016

Create innovative and engaging marketing assets including infographics, slideshares, social posts, landing pages, podcasts, animated gifs, product collateral, email offers, and other tools as needed. SEO/SEM Marketing. SEO and SEM for a start are two different animals. That’s quite a list.

LinkedIn 100

LinkedIn SEO Infographics Data 100

Sword and the Script

JUNE 4, 2019

To that end, in this earnings release, the company said, “Cross-sell bookings of software, distribution and insights in the US increased 8.4% Learn more: report registration page ; PR News infographic. d) The Future of SEO: How to Optimize for Voice Search via Critical Mention. By my math, that represents about 2.4%

Software 102

Software Reddit Marketing Survey 102

Stephen Waddington

DECEMBER 5, 2018

Search engine optimisation (SEO) has shifted towards the skillset of public relations in identifying and listening to audiences and creating content to earn attention. In Two-Way Street , a short book about public relations published in 1948, Eric Goldman describes the three stages of the development of corporate communication from 1900.

Media Relations 115

Media Relations Media Print Newspapers 115

Contently - Strategy

JULY 31, 2019

At media companies run by tech executives like Bustle Media Group, writers may routinely use a CMS for social packaging and basic SEO metadata too, but they still typically turn to platforms like Parse.ly Most writers know what SEO is in a vague sense, but they’re probably not responsible for implementing a strategy.

Content Marketing 85

Content Marketing Marketing Media SEO 85

MaccaPR

AUGUST 5, 2015

What’s more, promoting the authors of your blog is a critical part of establishing employee advocates for your brand – advocates who can extend their value through branded e-books, speeches, webinars, podcasts, infographics, YouTube videos and much more.

Blogging 48

Blogging Employee Corporate Google 48