Books Infographics Pitching SEO 
Rock the Status Quo
AUGUST 21, 2014
It’s raining outside and I’m feeling lazy, like curling up with an afghan, a full french press of coffee and a great book. Trust me, I have hundreds of books to pick from. That being said, here are a few dozen “do’s and don’ts” to help you in your pitching and writing efforts.
Buzzstream
FEBRUARY 15, 2024
Most SEOs want to scale their processes, but it’s virtually impossible to scale link building while ensuring quality. In this post, we are talking about link quality from an SEO perspective. Note: If you create off-topic content and get links from the same off-topic sites, this doesn’t help your case for SEO.
ImPRessions - Crenshaw Communications
MAY 3, 2018
Close behind are e-books (67%), infographics (66%), and blog posts (66%).” Business buyers prefer hard, unbiased data over sales pitches and marketing collateral. Plus, earned and owned content can boost SEO over the long haul, driving more leads in your direction. PR offers credibility. Credibility begets trust.
Buzzstream
FEBRUARY 3, 2021
Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind. Supercharging SEO.
Burrelles Fresh Ideas
JUNE 27, 2023
Now, it’s not at all unusual to see a company announcement first posted on their own blog or newsroom (including being optimized for search engines), promoted on social media and pitched to the media with an accompanying release. In the book, Clark writes, “The purpose of a story is not to convey information but to capture experience.
Cision
JUNE 2, 2017
This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. Hustle and pitch. At Movoto, each team member pitched the target audience using email. Each email pitch included these tactics: How would you describe the article to your mom? Cool infographics. Nieman Lab.
Communications Conversations
OCTOBER 16, 2017
When I was young and ruthless, I asked Dave if I could help his agency – then called Mona Meyer McGrath & Gavin – pitch the Bachman’s garden center chain as a retail client. Also after waiting for 12 years to publish my first book, I find it intoxicating to be able to publish anything I want, instantly.
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