Books Corporate Course Newspapers 
Flack's Revenge
DECEMBER 5, 2017
Then, I forgot about it, until she emailed recently that my commentary was included in her new book: 21st Century Secrets to Effective PR. I was, of course, thrilled to be in it and eager to read Lin Pophal’s book. ” Run an ad in a newspaper and it needs to be labeled as an ad.
Cision
FEBRUARY 25, 2016
When I started at GE in 1995, I was one of a handful of people at corporate headquarters who had ever used the Internet. Faxing press releases was still fairly high-tech, we produced a 200-page hard copy clip report every week, and we used gigantic books of media contacts – which were updated annually – to create our press lists.
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Solo PR Pro
JULY 5, 2022
Michael Ares, MDA Corporate Marketing, LLC. And if nothing unexpected comes up by mid-afternoon, I can be reached by phone on the golf course feeding balls into the lake and deep into the woods — laptop at the ready in case of a true emergency. 5 solo PR pros share how they structure their work day.
Maxim Behar
OCTOBER 15, 2023
Host: You wrote the book "The World PR Revolution" and it became an absolute bestseller. It was also ranked at the top of the charts by an independent organization that evaluates the popularity of these types of books. And that's why I decided to write this book because I saw these huge changes happening in our business.
Cision
MARCH 29, 2016
Of course not, but like everything, planning has its place, as does a wonderfully executed strategy that comes together at the last minute. Do a digital marketing program, get involved in a CSR campaign for the community, write a blog, read books and keep writing – these will eventually define you as a PR practitioner.
wiredPRworks
FEBRUARY 12, 2018
Here’s a brief clip from author Tom Wheeler’s site about his book, Mr. Lincoln's T-Mails: How Abraham Lincoln Used the Telegraph to Win the Civil War. Known for her exposes of corporate America, particularly Standard Oil, along with her Lincoln biographies, Ms. The Civil War was the first ‘modern war.’ If you’re wondering about Ida M.
Maxim Behar
MAY 31, 2021
When I was a teenager, something like 13-14 years old, I was publishing a neighborhood newspaper on a typewriting machine. They gave me a big book about advertising and public relations and said there was no other public relations company in my country, so I shall do my best to learn the business. So, what made you write this book?
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