The Hoffman Agency

MARCH 6, 2023

By Mariah Botkin, Associate Account Executive During my three-month internship at The Hoffman Agency, I grew into a far stronger communicator, learning industry lessons and discovering things about myself along the way. As I transition to an associate account executive, I reflect on several sentiments that underscore my PR journey thus far.

Internal 36

Internal International Pitching Creativity 36

Sword and the Script

SEPTEMBER 19, 2017

In the time I spent in-house for a global company and focusing on marketing to lawyers, one of the questions I’d consistently hear in the course of work from attorneys was this: There’s so much noise in marketing, how can I tell what is real and what is snake oil? 1) What are the top challenges facing law firm marketers today?

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Sword and the Script

DECEMBER 4, 2018

As we close in on the year’s end, I looked back over these marketing and PR statistics in an effort to surface those points that in some way, shape or form, help to summarize 2018 as a year. Each statistic links to the blog post that covered that particular study or survey and links to the underlying source. of revenue in marketing.

Survey 103

Survey Marketing B2B Content Marketing 103

Sword and the Script

APRIL 30, 2019

There isn’t a whole lot of coverage about PR technology. I got to thinking about it when putting together this piece – The Top 10 PR Tech Vendors by Familiarity and Favorability – and decided I’m going to do something. I don’t work with any PR tech vendors presently, and if that changes, I’ll be sure to disclosure it.

Industry 85

Industry Media Technology Employee 85

Cision

MAY 21, 2015

But why is podcasting important to PR and marketing professionals? So, if you’re looking to get a daily dose of valuable info from the experts or get inspiration for starting a podcast of your own, here’s our top 50, ranked in order of Twitter followers: 1) Gary Vaynerchuk. Tweet me your question with #AskGaryVee!

Social Media 120

Social Media Marketing Pinterest Media 120

OnePitch

MAY 12, 2022

I am a senior vice president for Broadcast Strategy at Bospar, the award-winning tech PR firm that’s “ Politely Pushy ” to speed our clients ahead. What are your top three tips for clients wanting to elevate their message and on-air appearance? Here’s what I ask myself: – What is my audience going to learn?

Strategy 52

Strategy Interviews Pitching Energy 52

ZudePR

JANUARY 21, 2016

But the overriding one – and the one that concerns me here in this blog post – is the amount I have read. I fondly remember sitting in a room with four PR consultant colleagues in 1997. ” PR has changed since then, and the Internet, powered by lightning fast broadband speeds, has been transformative.

Digg 104

Digg SEO System Reddit 104

MaccaPR

MARCH 2, 2017

How to optimize video for search? Those were questions I asked while preparing for a lecture before a tribe of shiny-eyed, impossibly young and disarmingly idealistic PR students at Metropolitan State University in Minneapolis earlier this month (thanks to professor Rose McKinney of the Pineapple RM agency for the invite).

Blogging 48

Blogging Marketing YouTube Content Marketing 48

Sword and the Script

DECEMBER 11, 2018

As I’m wont to do at year’s end, I ask many brilliant marketing and PR types for their take on what might transpire over the next twelve months. This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking.

Social Media 90

Social Media Marketing Media Creativity 90

NewsWhip

MARCH 31, 2021

Paul Quigley, NewsWhip CEO, is joined by fellow PR Week Dashboard 25 honoree Bryan Pedersen, Chief Innovation Officer of MSL. He was previously a part of innovation efforts at a number of different agencies, including FleishmanHillard and Marina Maher Communications. Read transcript. Bryan Pedersen, Chief Information Officer, MSL USA.

Advertising 131

Advertising Advertising Data Reputation 131

Shift Communications

AUGUST 3, 2016

PR planning. In order to produce an effective and impactful plan for B2B PR program you need the following five things: Alignment with Audience. Because if the recipient of this plan is not consulted at the start you may have a very unpleasant answer when you ask: “So, what do you think of this plan?”

B2B 60

B2B Interviews Strategy Product Launch 60

ZudePR

JANUARY 26, 2016

Once I get to know a client/friend/social acquaintance/someone I get on with, it’s a question I always ask. I’m working more and more with graphic design agencies; helping clients sell more online. Similarities to PR. Adrian (and Dave’s) 21 Golden Rules for Designers (and PRs). Graphic Design.

How To 65

How To Meeting Creativity Agency 65

The Stalwart Blog

APRIL 26, 2020

If you’ve been watching any of the local media, you know that PR crises can take place. He is a crisis PR expert, a friend of mine for many years. He has a PR security systems business down in San Diego. I’ve been in the PR business for about 25 years. The question is, any business relies on relationships.

Crisis 78

Crisis Local Facebook Social Media 78

ZudePR

MAY 31, 2015

Your blog is just not working and you’re wondering why. We both own PR companies, with a twist. And we were questioning why. And while I haven’t asked him, I’d bet my house on him believing in karma. Ask The Experts. So I jotted down a list of PR/digital/SEO/content marketing influencers.

Communications 81

Communications How To Blogging Content Marketing 81

ZudePR

JUNE 6, 2016

Links out to the 10 best blog posts I've read (on getting stuff done) during five months of exhaustive research. If you'd rather download a pdf of this 9,000-word post to read later, and want some bonus content (my top 51 deep work productivity tips) click this link. My favourite seven. Five book recommendations. Here's the email.

Writing 114

Writing Social Media SEO Blogging 114

Frederik Vincx

DECEMBER 11, 2015

Reading Time: 24 minutes This guide provides you with a thorough 5-step plan to evaluate and improve the workflow of your PR team. What’s ahead: Map your PR team workflow. Hence, this isn’t a typical 500-word blog post with 10 tips to ( insert random PR activity ). PR teams need to adapt to the changing consumer.

How To 60

How To Software System Employee 60

Norton's Notes

JUNE 12, 2015

The concept of this is that I ask each practitioner 20 questions about themselves and they give us a glimpse into their working lives and what makes them tick. PR Couture is described as a beloved resource among fashion and PR students publicists and fashion brands. I decided to call this series 20:20 Vision.

Interviews 28

Interviews Fashion SEO Social Media 28

ZudePR

MARCH 22, 2018

I’d been business blogging since early 2014, and diligently sending out helpful stuff to my email list subscribers since early 2015. (I My blogging had become more ambitious and I’d written a few unconventional influencer posts that had gone down well. This blog post showed me another way. I had questions: ????

Writing 83

Writing Google Blogging Exercises 83

PR Conversations

AUGUST 18, 2011

For that matter, some practitioners appear confused, limiting PR to media relations and/or publicity. Perhaps even more dangerous, the remit of PR is restricted to a smaller, subservient role under the marketing tent. ” If you ask a journalist what he or she does, likely they will say they tell stories.

Construction 40

Construction Internal International SEO 40

Waxing UnLyrical

FEBRUARY 5, 2011

And if I don’t watch the ads, I won’t be able to write a snarky blog post on “the best Super Bowl ad&# or “the worst Super Bowl ad&# or “why the Super Bowl ads sucked&# or… you get my drift. Just do a search and start watching. (No, Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

Facebook 49

Facebook Twitter Measurement Blogging 49