Mindful Marketing

JULY 4, 2020

During a time focused on re-opening the economy after the onset of a viral pandemic, there are glaring signs that the United States is suffering from another type of pandemic—racism. Subscribe to Mindful Matters blog. That means it is not just a sum of the prejudicial acts of individual “bad seeds.”

Marketing 74

Marketing Pharmaceuticals Policies System 74

ImPRessions - Crenshaw Communications

MAY 15, 2018

Facebook’s first instinct was to claim it was a victim of Cambridge Analytica’s mistake and to deflect with a series of privacy policy changes. When a passenger’s video of water flooding a Carnival cruise ship hallway went viral on May 3, it spawned thousands of references to Titanic and some sensational news headlines.

Crisis 136

Crisis Privacy Airlines Facebook 136

Sword and the Script

JUNE 3, 2020

Review your policies. Act on your policies. 7) Picks from the PR tech blogs and trades a) Beginner’s Guide to doing Content Curation the Right Way via Clément René & Mention “To start curate content properly and regularly, you’ll need to save at least 1 hour a day to secure 15 to 25 different sources that you trust.”

Product Launch 94

Product Launch Survey Banking Pharmaceuticals 94

David PR Group

MAY 26, 2017

This includes search results which may be the first to publish negative news stories, hate blogs and social media posts that are building viral strength. Businesses also need to implement social media policies for all employees. Online review sites become more important each day and should be checked regularly.

Reputation 44

Reputation Policies Web Employee 44

MaccaPR

FEBRUARY 19, 2018

One defender of the gym owner protested: "it was never intended to be posted to Facebook or go ‘viral.’" The company even admitted that they didn’t act fast enough and then, “what we missed” the spokesperson confessed, “was the perpetual mushroom effect of viral sensations.”. A final lesson for our MaccaPR blog readers?

Instagram 98

Instagram Crisis Local Privacy 98

Scott Public Relations

AUGUST 27, 2019

This willingness to follow the crowd is amplified in the modern era of shares and viral content on social media platforms. In broadcasting it was a policy by which two sides of an issue were required to receive equal amounts of coverage time in the news. The second concept involves the action of “selective sharing”.

Insurance 45

Insurance Insurance Healthcare Communications 45

Scott Public Relations

AUGUST 27, 2019

This willingness to follow the crowd is amplified in the modern era of shares and viral content on social media platforms. In broadcasting it was a policy by which two sides of an issue were required to receive equal amounts of coverage time in the news. The second concept involves the action of “selective sharing”.

Healthcare 40

Healthcare Insurance Insurance Communications 40

wiredPRworks

NOVEMBER 10, 2016

And here's my interview that first appeared on the conference blog. While influencer marketing sounds easy on the surface – find someone with lots of fans and have them share your product/services in a campaign – it goes way, way beyond sharing updates and blog posts. The biggest misconception is that the campaign will go viral.

Marketing 65

Marketing Conference Advertising Advertising 65

David PR Group

AUGUST 17, 2017

Delta left me unceremoniously stranded in New York City back in April — but that was a topic of a prior blog post. Szymczyk’s Yelp response was noticed by Eater.com and quickly went viral, appearing on many other websites and news outlets including The New York Post, The Daily Mail in the United Kingdom and Mashable.com.

Airlines 54

Airlines Reputation Customer Service Social Media 54

Mindful Marketing

MARCH 21, 2020

” Office Depot : “We’ve reinforced existing Office Depot policy encouraging employees who exhibit flu-like symptoms to stay home and consult with a medical professional.” ” Subscribe to Mindful Matters blog. Learn more about the Mindful Matrix and Mindful Meter.

Viral 75

Viral Marketing Retail Transportation 75

Prohibition

DECEMBER 9, 2021

Your business probably has multiple communications channels that you use regularly – website, blog, social media platforms, Make sure you use each of them to push out your statements and updates to your crisis until the issue has settled. Use all your communications channels. Align the crisis plan with the operational plan.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

ReimaginePR

MAY 23, 2015

Where minds are formed: Very few universities have policies or programs in place to deal with sexual assault and most universities simply don’t want to talk about the issue. One viral video has opened a window on how systemic the language of violence can be in our workplaces if left unchecked. In part, it’s generational.

Report 120

Report System Leadership Crisis 120

ReimaginePR

MAY 23, 2015

Where minds are formed: Very few universities have policies or programs in place to deal with sexual assault and most universities simply don’t want to talk about the issue. One viral video has opened a window on how systemic the language of violence can be in our workplaces if left unchecked. In part, it’s generational.

Report 120

Report System Leadership Crisis 120

Prohibition

JANUARY 14, 2022

In today’s world, a negative story about your brand or organisation could go viral in an instant. They allow you to see what people are saying about you on social media, blogs, forums and more. Don’t point fingers at others or make excuses for your organisation’s actions or policies. What is a PR Crisis Plan?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

5W PR

AUGUST 12, 2020

Keep healthcare staff informed about COVID-19 policies. With the frequent policy changes accompanying developments in the management of COVID-19, healthcare facilities need to update and distribute new internal communication strategies on a regular basis. Alerting staff members will help seamless transitions to new policies. #2.

Healthcare 88

Healthcare Strategy Communications Policies 88

Cision

DECEMBER 4, 2017

United Airlines came under fire for forcefully dragging a passenger out from the overbooked flight number 3411 as a video recording of the incident went viral on social media. They even published a blog post explaining what happened to the developer responsible for the crisis who became popular as “team-member-1” on social media.

Crisis 271

Crisis Brand Branding How To 271

Waxing UnLyrical

JANUARY 25, 2011

Thanks to Shelly Kramer for sharing Etsys updated policy change following the publicity surrounding this issue. It demonstrates, perhaps better than my original rambling post, why you’ve got to have honest, transparent business policies. And why, once you’ve made said policies, you’ve gotta stick to them.

Policies 86

Policies Twitter Facebook Writing 86

Doctor Spin

DECEMBER 15, 2023

Echo chambers in social media contribute to the viral spread of misinformation by acting as initial bandwagons for complex contagions.” Echo chambers and viral misinformation: Modeling fake news as complex contagion. Doctor Spin | The PR Blog. Please support my blog by sharing it with other PR- and communication professionals.

Viral 52

Viral eBook Journalism Resources 52

Scott Public Relations

JULY 14, 2020

For more information on who to deal with “Fake news” and tools to track and defuse it, please see this wonderful blog on the PRBI (Public Relations Boutiques International) site. Have a press conference in which you explain the intricacies of the bill from a policy and legal perspective. Lists of policy initiatives are BORING.

Healthcare 52

Healthcare Insurance Insurance Policies 52

Stephen Waddington

DECEMBER 24, 2019

Thanks to Stephen for allowing me to blog about the election, I think it is fair to say we took a different viewpoint. As part of the digital strategy, short films were made of each visit and were soon circulating on local Facebook posts, sort of mini-viral films mostly re-shared by Facebook users in the areas he visited.

Newspapers 78

Newspapers Film Local Policies 78

Critical Mention

NOVEMBER 5, 2018

The thoughtfulness of the video paid off–it went viral, with over three million views on YouTube. The ad: Pureval also uses humor in his campaign, borrowing an Aflac mascot lookalike to use repetition of “Aftab” as he goes through his policies. His wife and his friends’ faces are priceless.

Policies 64

Policies Film Viral Exercises 64

PR 20/20

APRIL 7, 2016

We’ve got your standard blog posts, ebooks, infographics and videos, but even those types of content can only go so far. Usually enclosed in a privacy policy, make sure you let your audience know what you’ll be doing with their information, especially if you’ll be contacting them anytime soon. Be honest about your marketing strategy.

Social Media 40

Social Media How To Media eBook 40

Doctor Spin

DECEMBER 4, 2023

link] Confirmation bias in media reporting can perpetuate stereotypes and misinformation, influencing public opinion and policy decisions based on incomplete or skewed information. Echo chambers in social media contribute to the viral spread of misinformation by acting as initial bandwagons for complex contagions.” Confirmation bias.

Media 52

Media eBook Viral Construction 52

Masters in Communications

FEBRUARY 12, 2022

For example, an age group in a workplace might feel one company policy benefits another age group and actively disadvantages them. There is some concern that the media influences the agenda too much - stories that go viral don't always have merit, they are not always completely true.

Ethics 52

Ethics Communications Print Television 52