David PR Group

OCTOBER 17, 2014

More than 15 years ago, I began telling people that the Internet might kill newspapers but that it won’t end journalism. Remember, journalism was created to educate, inform, and persuade people, and our nation’s first journalists were not writing to please advertisers. Do we charge for it? Part of it?

Journalism 84

Journalism Print Newspapers Advertising 84

Flatiron Communications

JULY 5, 2022

It’s been three years since Web Summit’s sister tech conference, Collision was physically held at Toronto’s Enercare Centre. Here’s a 9-minute overview: If you’ve attended Collision or Web Summit in Lisbon, you’ll know that the marquee speakers hold court on Centre Stage. Here’s a link to The AP’s blog post on the session.

Conference 36

Conference Journalism Web Comparison 36

Communications Conversations

DECEMBER 17, 2014

If you’re a regular reader of this blog, you know I’m a big devotee of reading the hard copy print edition of my local newspaper, the Minneapolis Star Tribune. And, it also includes some syndicated content from the Wall Street Journal, which I really enjoy. And, like many, I particularly enjoy the Sunday edition.

Corporate 148

Corporate Fashion Agency Travel 148

Stephen Waddington

DECEMBER 30, 2019

Vuelio named this blog the best PR and communications blog in 2019. has been exploring in her work on women in journalism. Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice The great hope of the web was that it would democratise the publication and sharing of information.

Government 103

Government Education Print Ethics 103

Sword and the Script

MAY 23, 2017

1) Web alerts and client mentions. Many PR pros use Google Alerts to monitor and get email notifications of news or blog mentions of clients or employers. A golden rule of PR is to treat every reporter as if they work for the Wall Street Journal because new reporters at (seemingly) small publications tend to move onwards and upwards.

SEO 65

SEO Tools Engineering Web 65

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? According to Search Engine Journal, SEO leads have a 14.6 100, 500, maybe 1,000? percent close rate.

Strategy 67

Strategy How To B2C Content Marketing 67

Journalistics

APRIL 17, 2013

Fast-forward a couple of years and we’re all talking about brand journalism, content marketing, and the new favorite, native advertising. You don’t need to have millions of dollars in your marketing budget to leverage content marketing to transform your website or blog into an earned media channel. Brands as media – silly marketer.

Brand 52

Brand Branding Media Local 52

Sword and the Script

MAY 9, 2017

The kids were fascinated by the snakes, and the snake man didn’t disappoint with a chat that would check blogs in both entertainment and reptilian education. I’ve gotten a couple clients and a former employer into the Wall Street Journal over my career, and that photo in Roll Call is right up there with them in my book. Talk to Us!

Publicity 84

Publicity Radio Crisis Crisis Communications 84

Masters in Communications

DECEMBER 10, 2018

Today's journalism is a far cry from what it used to be. In the past, you received the majority of your news and information from your local newspaper published every morning. Add in a few national newspapers, and that was it. Newspapers are still around today, but we have so much more to go along with them.

Journalism 65

Journalism Newspapers Web Data 65

Bad Pitch Blog

SEPTEMBER 8, 2008

While most recognized that Web properties are two-way streets, venerable newspapers and ages-old magazines kept thinking they ruled our worlds. As a guy who wrote for dozens of newspapers in the 1980s, I can report (get it?) Print outlets have been dying, okay let''s call it changing, for a while.

Journalism 41

Journalism Real Estate Print Newspapers 41

Bad Pitch Blog

DECEMBER 10, 2009

Years ago there was a certain cachet associated with anonymous queries, as reporters and producers were often from top-tier (big shot) publications like the New York Times , Wall Street Journal or national broadcast outlets like, ah, Nightline. Elevated egos have missed the boat.

Report 43

Report Pitching Reputation Twitter 43

Norton's Notes

JULY 17, 2014

Today the BBC announced that it is cutting almost 500 jobs but reinvesting in a further 195 posts to back what it calls ‘digital journalism’. So I think we can safely say that digital journalism is where the BBC believes the future of that industry is headed. Several years have now passed since the birth of Web 2.0

Journalism 50

Journalism Digital PR SEO Wikipedia 50

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. Data and metrics have emerged as the most powerful tools for creating better brand awareness, social media engagement and quality web traffic. Local news and indy journalism more trusted. “I I see a few things.

Marketing 189

Marketing Content Marketing Data Social Media 189

Sword and the Script

MAY 31, 2016

The problem is this content is scattered all over the web; it’s on microsites, landing pages and URLs long since forgotten. Shot-gunning content all over the web it’s not the same thing as being consistent. For generations, people picked up the newspaper from their doorsteps every morning. It depends. It depends. Did you know?

Content Marketing 60

Content Marketing Marketing Newspapers Web 60

PR 20/20

FEBRUARY 6, 2020

events, workshops, accreditation program, blog) help agencies take their performance to the next level. Sara, also at Drift, generates demand through web, email, and chatbots as a growth marketer. The creators: You know the Wall Street Journal, it’s one of the largest newspapers in the U.S. Apple Podcasts.

Marketing 74

Marketing Conference Content Marketing Agency 74

PR Fuel

JUNE 26, 2018

Open up any magazine, blog, trade journal, or newspaper, and you’ll likely be able to find at least one story that’s written as a list. You can add brief details to some items, or include a web link to lengthier information. The 10 Commandments of Writing Web Content. Lists just work. Just look around!

Writing 40

Writing Resources Web Newspapers 40

Sword and the Script

DECEMBER 8, 2015

Started in 2005 as “The Wall Street Journal this Morning,” and nearly shuttered amid a reorganization in 2014, the show got a second life with an acquisition by Compass Media Networks. True to its conservative newspaper roots, the program tends to lean right in its coverage in my opinion. This Morning with Gordon Deal. (~30

Radio 60

Radio Content Marketing Marketing Education 60

Beyond PR

MAY 17, 2018

While some still struggle with multimedia, there are people who would rather just write or take photos, there’s no question that journalism will become an even more visual industry in the future, especially when print eventually disappears, he says. Many of those images show up in magazines, newspapers and blogs, she says.

Infographics 54

Infographics Print Video Real Estate 54

Sword and the Script

JUNE 11, 2016

Aside from the well-deserved round of congratulations, it occurred to me the acquisition is an indication of a maturing industry for content marketing, which of course includes blogging. The Blogging Gutenberg . The last 10 or 15 years have brought a vast array of tools for publishing blogs.

Blogging 60

Blogging Marketing SEO Content Marketing 60

Stuart Bruce

OCTOBER 30, 2014

And thank you Aaron for that fascinating insight into how social media has changed journalism. We can tap into the wisdom of the web and discover what people really think, rather than what opinion formers and influencers tell us. Today he’s one of the world’s foremost thinkers on the future of media, journalism and communications.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Stephen Waddington

DECEMBER 5, 2018

If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct. The Daily Telegraph was the first UK national newspaper to go online in November the same year.

Media Relations 115

Media Relations Media Print Newspapers 115

Masters in Communications

FEBRUARY 12, 2022

Way before newspapers, the Romans and Greeks used scrolls, Egyptians used papyrus, and ancient China used a form of paper to distribute information, even if that information was limited to an inner circle of elites or an educated few in those cases. Also includes mobile gaming, social media, and the web.

Ethics 52

Ethics Communications Print Television 52

MaccaPR

OCTOBER 26, 2015

We’ll never forget the panic in the PR world as tens of thousands of journalists (aka our PR pitch targets) at newspapers, TV stations and magazines were laid off. whose lively “ Ad Blockers: An Uncertain Threat ” blog post is a must-read. They don’t block influencer blog posts, or emails, or sponsored white papers.

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48