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Highlights from the State of Blogging in 2017 Survey

Sword and the Script

It’s easy to believe there are a million marketing blogs but that’s just not true. If you blog about marketing – especially with any semblance of frequency – you are in fact among a fair small group. There are more blogs focused on personal development than any other topic, according to the survey.

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Spotlight on a Solo PR Pro: Meet Daria Steigman

Solo PR Pro

From temp to small business owner. Daria suggested to one of the people she’d been temping for that his company engage her to write a newsletter covering agriculture, trade, and energy issues on Capitol Hill. She did start a blog in 2008, though. Daria blogged regularly until 2017, when both her parents passed away.

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Everything You Need to Know About Content Marketing When You Don’t Have Time

ReimaginePR

So how do other small businesses master this art? Most businesses I work with only associate content marketing with blog posts and writing articles—but this is just one small fraction of the much larger puzzle. On top of blog posts, content marketing also encompasses: Newsletters. content marketing strategy.

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Where to Focus Your Marketing Efforts If You Only Have 5 Hours a Week

Cision

Here’s where you should be putting your energy. Keep a spreadsheet of blog topics so that when you’re ready to write, you’re not challenged with blogger’s block. That way, if you get busy one week, you already have content lined up and ready to be published. Social Media. Each of the following can be done in an hour or less.

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PR Interns or Assistants – Which is Right for You?

Solo PR Pro

A continually important topic, it has been updated from the original version, which ran on this blog in 2010. Solo practitioners regularly seem to chat about the best way to scale up their businesses. That’s where, as small business people, we need to take an honest look at the time we’re willing to invest.

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Two Twitter Accounts: An Update

Waxing UnLyrical

I wrote a blog post last year about my decision to keep two Twitter accounts. “ So I made my decision, and decided to get rid of my anonymous account and focus all my energy on the professional (or more professional of the two) account. He also blogs , tweets , and tries to update his Facebook page once a day.

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Karen Swim to Lead Solo PR Pro

Solo PR Pro

Long-time Solo PR Pro Premium member and frequent collaborator Karen Swim, who has worked alongside founder Kellye Crane since the blog was launched in 2008, has taken ownership of the company.