Small Business PR Campaign Pre-Launch Checklist

Ronn Torossian

Small business PR is not “simple” or “easy” just because you’re marketing a small business. In many ways, developing a brand presence and media connections for a small business is more complex and riskier than working a similar campaign for a big business.

Why Small Businesses Need a Media Database


First off, what constitutes a small business? According to this handy chart (page 32), the Small Business Administration considers those in the PR industry to be a small business if they earn an annual revenue of $15M or less.

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2019 Marketing Strategies for Small Business Owners

Critical Mention

Strategic, thoughtful marketing helps you achieve your business goals, such as increasing your brand’s awareness and profitability. If you’re a small business owner, these can be tougher to achieve. Take advantage of Google My Business. Promote your business on Instagram.

How to Empower Your Small Business PR with Thought Leadership

B2B PR Sense

In small business PR, it’s easy to suffer from product or service egomania. But the point is to succeed as a small B2B business, you need to believe in the greatness of your product or service. Why Small Business PR Often Fails at Thought Leadership -- And How to Fix It.

3 Reasons Small Business Needs Social Media

Shift Communications

You try to find information on a local business through social media, only to find a few accounts frozen in time. Even worse, sometimes the business doesn’t have social media accounts at all. But why exactly is social media a necessity for every business of every size?

The B2B Small Business Marketing Guide to Crushing it on Social Media

B2B PR Sense

So how can you get some of that transformational juice for your own B2B small business or larger company? By the end of this post, you'll know: Why social media is important for your small business marketing -- and for larger businesses too.

Snapchat for small business: Consider 3 key factors

PR Daily

When this shift starts, I recommend that small businesses prepare a marketing strategy for that up-and-coming network. Here are three factors to consider in determining whether your small business is ready to make the shift: 1.

5 simple (and free) small-business PR wins

PR Daily

For small businesses without the resources to hire a PR agency or an in-house specialist, crafting a cohesive PR plan can seem downright impossible. That’s a shame, because PR can generate leads, authority and revenue for small businesses. Business 2 Community.

3 Reasons Small Business Needs Social Media

Shift Communications

You try to find information on a local business through social media, only to find a few accounts frozen in time. Even worse, sometimes the business doesn’t have social media accounts at all. But why exactly is social media a necessity for every business of every size?

3 Reasons Small Business Needs Social Media

Shift Communications

You try to find information on a local business through social media, only to find a few accounts frozen in time. Even worse, sometimes the business doesn’t have social media accounts at all. But why exactly is social media a necessity for every business of every size?

Facebook aims to help small businesses with jobs feature

PR Daily

On Wednesday, Facebook wrote in its business blog : We know that finding the right talent can be a challenge. to help make it easier for businesses to interact with the over 1 billion people visiting Pages every month.

Airlines cut jobs and flights, Starbucks moves to takeout mode, and Facebook offers resources for small businesses

PR Daily

Though most airlines have published news releases along with blog posts and social media updates about their COVID-19 responses, a few airlines, including Alaska Airlines and Delta , have created hubs to consolidate all their information. Facebook offers COVID-19 resources to small businesses.

A Guide to Growing Your Small Business on Social Media

PR 20/20

Developing a credible, consistent presence on social media may seem like a daunting task for small or mid-sized businesses. This guide explains how small businesses can—and should—take advantage of the opportunities that social media has to offer to help grow and enhance their business.

Monday Roundup: Small Business Tips

Waxing UnLyrical

did you have a chance to participate in Small Business Saturday over the weekend? After all, small businesses (like mine !) In this post for the Social Media Hat , Calvin Sellers covers how you can make your small business stand out from the crowd.

14 of the Best Budget-Friendly Tools to Help You Master PR, Content and Social Media

Garrett Public Relations

With the new year well underway, many small business owners and freelancers may be looking for ways to streamline projects and squeeze more productivity out of the workday.

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15 Simple Small Business PR Strategies That Will Save You Money

B2B PR Sense

As a small business or startup, you know how quickly expenses can pile up. Thanks to a number of online tools and resources, small business PR does not have to break the bank. Small Business PR, Meet Budget Friendly Strategies.

3 ways hiring marketing interns could hurt your small business

PR Daily

A marketing budget—no matter how small—should be a key component of your early financial planning. Although this theoretically solid strategy could keep costs low and contribute to your marketing efforts, it’s more likely to hurt your business.

Instacart to hire 300K, how COVID-19 is changing social media habits, and Facebook offers small business resources during the pandemic

PR Daily

If you’re a small business struggling with the impact of COVID-19, Facebook has offered its Business Hub as a resource for virtual training, advice for communicating with remote employees and opportunities to apply for cash grants and advertising credits: As the COVID-19 outbreak escalates, our focus has been on keeping people safe and informed by making sure everyone has… Posted by Sheryl Sandberg on Tuesday, March 17, 2020.

Homegrown: 5 Local Marketing Tactics for Small Businesses

Beyond PR

For many small business owners, home is not just “where the heart is.” While organically earned media and third-party reviews are best, you’ll find that some businesses encourage reviews via in-store signage, their website, and social media channels.

How to Unlock Your Small Business PR Potential with Owned Content

B2B PR Sense

Owned content is an exciting prospect for any B2B small business. With the right small business PR program, it's like clay in your hands -- you can mold it to take virtually any form you desire to reach your specific goals. Owned media or content includes: Blog posts.

Digital Marketing and Storytelling Speaker Transforms Fables into Fortunes for Small Business and Nonprofits


Build your business in the right direction AND. How would your business, and your life, change? You’ll walk away with a refreshed, and revitalized, brand story model to power up your business. Digital Marketing Storytelling Speaker.

Streak: Possibly the Best CRM System for Small Business

Waxing UnLyrical

CRM, public relations and small business. And when it comes to those of us who are business owners as well… well, we have to know how to manage relationships with not just the media, bloggers and our community, we also have to keep track of our business relationships.

System 112

Small Town Brewery: Taking a Small Business to a National Sensation using Public Relations


Small Town Brewery in Wauconda started two upstairs rooms of an old warehouse. and Small Town signed an exclusive distribution agreement allowing Pabst to distribute all their products nationally. To date, three of Small Town’s products are distributed around the U.S.

A Small Business’ Guide to Beginning Influencer Marketing


As a small business, you are probably marketing through social media, content, or Google’s Pay-Per-Click. Influencer marketing is the practice of connecting your brand with online influencers , who then market your business to their followers. 1) Think Small And Influential.

I Can’t Use National Media

Mora Communications

Is there some trend or new breakthrough in your field that affects not only your particular business, but your profession as a whole? Are there other similar types of businesses or professionals that you can help weave into your story to give it a broader appeal?

The Public Relations Grand Slam

Mora Communications

There are times when, what you think will be a small piece will turn into a major article or TV segment. Not long ago I worked with a small, struggling company that barely made enough to stay. Still, although they were unable to take full advantage, it did launch their business.

Infographic: Why content marketing is a must for your small business

PR Daily

If you could conjure something to buoy your business, would you? Content marketing is a potentially powerful tool—especially for small businesses without robust advertising budgets. How can you turn that little blog of yours into a business-boosting hotspot?

Don’t Panic…But Have You Taken Care of These 4 Year-End Marketing Tasks??


Before you know it, 2016 will be over and it will be time to jump into a new year for your business. For example, you may have hired a marketing assistant to help with social media, but mid-year added blogging to her list of tasks.

Where to Focus Your Marketing Efforts If You Only Have 5 Hours a Week


There’s a misconception that marketing a business is always time-consuming. Blogging. Keep a spreadsheet of blog topics so that when you’re ready to write, you’re not challenged with blogger’s block. Best Practices Featured marketing strategy Small Business Marketing

Winning a Fake Award

Maine PR Maven

This is the email I received: Nancy On behalf of the Small Business Institute for Excellence in Commerce, I wanted to let you know that Nancy Marshall Communications has been recognized as a 2013 Maine Excellence Award recipient. Awards Blogs Small Business Commerce Association Small Business Institute for Excellence in Commerce Yesterday I received an email announcing that Nancy Marshall Communications had won an award.

3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]

Sword and the Script

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. Here are a few benchmarks that stood out for me: Content marketing teams remain small. 2) Blogging benchmarks.

Make Your Website a Tool to Grow Your Business

The Proactive Report

million small businesses in the US, which account for 99.7% of US businesses. Does the site help me grow my business? Well, the more important question is, what do they know about your business? There are 28.8

Tools 141

Qualify Hard; Close Easy: Leads in Unscripted Marketing Links

Sword and the Script

But that’s not how this local business gets most of its leads, according to the owner George Roberts. Relevant content of high quality, that provides the answer for which people are searching, like the sort Mr. Robert’s creates for his blog. Lead Sources Vary by Business and Industry.

Highlights from the State of Blogging in 2017 Survey

Sword and the Script

It’s easy to believe there are a million marketing blogs but that’s just not true. If you blog about marketing – especially with any semblance of frequency – you are in fact among a fair small group. Entrepreneurship and small business ranked second and third respectively.

Survey 106

Dear Business: Get Over the Social Media Hump

Waxing UnLyrical

Over the last several months – actually, couple of years – I have seen and experienced exactly what small business owners, business people, and basically any “regular” person feels when they are told they need to get with social media.

4 reasons blogs succeed—and how yours can, too

PR Daily

Blogging has become fundamental to the success of businesses, organizations and individuals. The following are four reasons why those blogs win and why so many others fail: 1. Blogs should provide information about trends and developments in trades that will benefit visitors.

Back to School: 4 Resources to Brush Up on Marketing


Even if you have no intention of sitting in a classroom again, you can still continue your business education on your own. Here, you can find ebooks, infographics, webinars and templates to help you: Grow blog traffic. It’s a small price to pay. Small Business Association.

7 PR Blogs You Should Be Following

Critical Mention

Adjusting to new trends is part of the business for PR professionals. While we certainly encourage PR and communications pros to follow our insightful Critical Mention blog , we also want to share a few of our other favorite PR blogs. PRNEWS Blog.

What the Tax Cuts and Jobs Act Means to You

The Hoffman Agency

It makes dramatic changes for individuals and businesses. Many of them are positive changes, while some may be disadvantageous to small business owners. The deduction does not reduce business income or adjusted gross income; it’s taken into account in figuring taxable income.

How to Attract Top-Tier Guest Bloggers to Your Blog

Beyond PR

You know that guest blogging on other authority websites is one way to establish your thought leadership and expertise. But did you also know that accepting guest bloggers on your business blog is a way to get great content that they’ll help you promote? Make Your Blog Appealing.