Shift Communications

DECEMBER 18, 2014

If you’re working with a data-driven PR firm, chances are at some point in your relationship you will be asked to grant access to a variety of marketing and data systems. To understand how systems access informs your PR program, we’ll reference the SHIFT Earned Media Hub Strategy as the base framework.

Data 157

Data Data-Driven PR System Analytics 157

Onclusive

APRIL 21, 2020

This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. We recommend working with your marketing team to understand which tools they are using and can share with you.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Onclusive

APRIL 21, 2020

This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. We recommend working with your marketing team to understand which tools they are using and can share with you.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Data-driven PR.

Marketing 214

Marketing Content Marketing Social Media Employee 214

ImPRessions - Crenshaw Communications

JUNE 28, 2018

Last week’s post covered the trend of data-driven storytelling in PR. But where does the data come from? But there are lots of other options for PR pros to source relevant data, and many are inexpensive and fairly easy to find. Data to power PR storytelling. Quality data may already exist.

Storytelling 149

Storytelling Data Survey Financial 149

Shift Communications

NOVEMBER 10, 2014

Big data is a buzzword thrown around in every industry. Companies of all shapes and sizes collect data that can be used to make strategic decisions at every level. petabytes of data. Collecting and analyzing data doesn’t have to mean combing through pages upon pages of spreadsheets. Social Media Data. Embrace it!

Data 117

Data Data-Driven PR Big Data Analytics 117

Onclusive

SEPTEMBER 13, 2017

In recent market estimates, digital online and ad spending is expected to grow at approximately 11% per year through 2021. 1 Paid search, display ads, social media, online video advertising and email marketing will grow to 46% of advertising budgets 2. So what does digital marketing growth have to do with PR?

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Shift Communications

DECEMBER 26, 2016

If you’re an avid (or even a sometimes) reader of the SHIFT blog, then you already know data-driven public relations is something we know well. Our PR teams have been taking an analytical approach to forming their account strategies for some time, and our clients have been very pleased with the results. Google Trends.

Google 98

Google Data Pitching Tools 98

Onclusive

DECEMBER 6, 2017

Better Decisions Begin with Data and Artificial Intelligence. The MarTech and AdTech revolutions have forever changed the way marketers work and measure their success. The methods they use to attribute business achievements and even revenue back to marketing efforts have given birth to bigger budgets and new skills.

Strategy 294

Strategy Data-Driven PR Measurement Enterprise 294

Newsfile

JANUARY 24, 2024

AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. Data-driven PR Data-driven PR uses analytics to guide PR strategies.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Shift Communications

SEPTEMBER 18, 2017

In the last post, we reviewed the necessary ingredients to make successful predictions: good data. We defined good data as clean, compatible, and chosen well. Let’s next look at a predictive analytics example every PR practitioner will benefit from. Suppose we looked at a very common data source: search engine data.

Analytics 132

Analytics Data-Driven PR Data Software 132

Shift Communications

NOVEMBER 24, 2014

As marketers, PR professionals, and advertisers begin to wind down the year (save for those in retail who are firing on all cylinders right now), one of the top things you’ll focus on in 2014 is reviewing the numbers. How do you use the data to make changes in your business and marketing that are meaningful in 2015?

Analytics 155

Analytics Data-Driven PR Marketing How To 155

Shift Communications

FEBRUARY 20, 2019

The ability to tap into this knowledge can help inform owned, earned, and paid media of your organization’s PR and marketing efforts. If we are building out a content strategy for owned media, like a company blog, using content that pertains to trending topics is a way to take advantage of the increasing searches on Google.

Trends 142

Trends Industry Wikipedia How To 142

Shift Communications

NOVEMBER 15, 2017

For PR pros in the midst of the planning madness — myself included — there is a better and more efficient way to create PR plans, and it all revolves around data. By that, I mean I’ll never start working on a PR plan without taking a critical, data-driven look under my “client’s hood.”

Data 95

Data eBook Strategy Pitching 95

Shift Communications

JUNE 8, 2015

We’ve covered the basics of public speaking here on the SHIFT blog before. Rather than just wing it or have a purely canned talk that may not be relevant to the audience and the event, we can look to data. Consider offering them a chance to guest blog or participate in some meaningful way in advance of the event.

Data 60

Data Publicity Data-Driven PR How To 60

Onclusive

SEPTEMBER 20, 2017

MarTech forever changed the way that marketers work, what they report as success and how they do their jobs. PR professionals and communicators, however, have not, as a whole, significantly changed how they measure their success. The typical response is that PR ROI and Earned Media are more difficult to measure.

Analytics 170

Analytics Measurement Data Technology 170

Shift Communications

OCTOBER 22, 2014

It’s never a surprise when another ‘update’ materializes in the daily news scan, making the maintenance of a successful social media strategy difficult for marketers and communicators. To answer that question, we did our homework using our own data in a research experiment to determine what strategy worked best for our audience (i.e.

Facebook 156

Facebook Strategy Data-Driven PR Data 156

Newsfile

JANUARY 30, 2024

AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. Data-driven PR Trends PR pros are using data-driven analytics to guide PR strategies.

Trends 105

Trends YouTube Video Social Media 105

Shift Communications

JULY 14, 2015

During the raging debate that followed re: firing Ellen Pao (and why Alexis Ohanian chose to tell the world on Friday afternoon), a redditor linked our blog post on worst days and times to send a press release for context on why Friday afternoons are coveted when you have bad news to shove out the door. Account Manager, Marketing Technology.

Data 60

Data Reddit Technology Agency 60

Shift Communications

APRIL 2, 2015

It’s hard to miss all the articles and blog posts about how the PR industry is changing, how it’s integrating with new skill sets. Today, I wanted to dive a little more into my personal experience on the subject – including why PR pros should honestly start thinking about expanding their skill sets (and where to start).

Marketing 60

Marketing Data-Driven PR Analytics Training 60

Shift Communications

SEPTEMBER 15, 2016

You may have noticed already that we talk a lot about data-driven PR at SHIFT. It’s not just a topic on our blog, it’s a concept we are encouraged to prioritize in every facet of our PR strategies. Step 1: Ask for access. Step 2: Confirm goals.

Analytics 60

Analytics B2B Google Data-Driven PR 60

Onclusive

MAY 10, 2017

With this misconception of glamour comes a general misunderstanding about the industries that require PR acumen, average salaries for various PR roles, and the best states in which to pursue careers in PR. That said, here are 10 PR industry job trends, including some data sourced from the U.S.

Trends 150

Trends Publicity Data-Driven PR Government 150

Shift Communications

MAY 22, 2017

At the same time, generation after generation of new media pop up, from blogs to social media to video influencers and more. One of the most impressive demonstrations of managing unstructured data was IBM Watson’s ability to read and interpret legal and financial regulations, then compare a company’s compliance with those regulations. .

Publicity 166

Publicity Data Analytics Advertising 166

Shift Communications

FEBRUARY 23, 2015

Far too many PR professionals blindly mass email their pitches without making any attempt at the “Relations” part of Public Relations. Here are three examples I’ve received in the last month for my personal blog: Thanks a lot for accepting the request to connect. For those who don’t know me, I rarely ever blog about lawns and gardens.

Data-Driven PR 60

Data-Driven PR Infographics Pitching Data 60

Shift Communications

NOVEMBER 30, 2015

The important thing for us, beyond the upgraded look and feel, was to hammer on the data-driven PR aspect. We’re also well on our way to embedding at least one data jockey on every Agency team. In essence, we’ve built an Integrated Marketing Agency while in mid-air aboard a high-flying PR Firm.

Data-Driven PR 60

Data-Driven PR Data Analytics Mobile 60

Shift Communications

DECEMBER 27, 2016

Want to see how to do this for your blog? Our top posts from the first quarter of 2016 focused on the different ways data and analytics have transformed the efforts of public relations professionals and how they affect client expectations. TOP DATA-DRIVEN PR TRENDS OF 2016: INTERACTIVE INFOGRAPHICS. Here’s how.

Infographics 68

Infographics Analytics Data-Driven PR Data 68

Shift Communications

DECEMBER 16, 2015

In between those times where you use Google Analytics to do reporting, there is plenty of maintenance to do to ensure that the data that you rely on to make decisions is accurate and will lead to the best decisions. Last but not least, want to get search engine data inside Google Analytics? Connecting Google Search Console.

Analytics 60

Analytics Google Data Engineering 60

Shift Communications

APRIL 6, 2015

This was a simpler time, when MySpace ruled the social media sphere and people still blogged heavily on services like LiveJournal. We took published user base data for as many social networks as we could round up, loaded them into analytics software, and turned the data into treemaps. Vice President, Marketing Technology.

Social Media 60

Social Media Data-Driven PR Infographics Analytics 60

Shift Communications

DECEMBER 28, 2015

Want to see how to do this for your blog? If Facebook is where your target audience spends time online, allocate a portion of your marketing spend to Facebook advertising. Data-Driven PR Milestone: SHIFT Becomes Google Analytics Certified Partner. Keep PR Weird: SHIFT Starts 2015 With New Austin Office.

Data-Driven PR 60

Data-Driven PR Facebook Analytics Google 60

Shift Communications

AUGUST 25, 2017

From blog posts to white papers, most companies create some form of owned content but not all are utilizing it to its fullest potential – or even know how it performs on its own. Daily blog posts demand large amounts of time and effort. Rather, content decisions should rely on one influence above others, data. Owned content.

Data 92

Data SEO Guidelines Advertising 92

Shift Communications

OCTOBER 15, 2015

Both in-house and agency marketing teams will be defending the year’s work, planning for 2016 and securing (or hopefully expanding!) That does not mean we are left without resources to help define PR success and set the agenda for an even more data-driven PR program in the New Year. Tracking Key Indicators.

Measurement 60

Measurement Data-Driven PR Analytics Data 60

Shift Communications

MAY 14, 2015

At SHIFT we’re big proponents of data-driven PR. Living on the B2B side of the house, I’ve been thrilled by the enthusiasm we’re seeing for deeper understanding on how these elements play into our PR programs and the RFP’s we’re receiving. Here are my findings: Marketing Technology.

B2B 60

B2B Marketing Construction Analytics 60

Shift Communications

SEPTEMBER 12, 2017

The foundation of predictive analytics is one familiar to modern PR practitioners: data. What Data Do We Need for Predictive Analytics? To make accurate predictions, we need data with three attributes, what I call the three Cs: Clean. Clean Data. Compatible Data. Sources of Great Data for Predictive PR.

Analytics 92

Analytics Software Data System 92

5W PR

JUNE 6, 2022

For instance, in the past, a number of companies were used to having separate public relations departments internally, but these days, those departments are divided into public relations and marketing and both departments have shared responsibilities, especially in terms of any potential negative responses from the customers.

Trends 88

Trends Data SEO Consumer 88

Shift Communications

MAY 3, 2016

Keeping pace with the rate of change in marketing technology has become a full time job. Media Lab and Deloitte launched the joint project Data USA. We started to notice the move towards more widespread marketing technology adoption in our client base in the last 18 months. Prioritize and Share…. Prioritize Learning.

Technology 60

Technology Marketing eBook Training 60

Shift Communications

SEPTEMBER 25, 2017

In the last post , we looked at a sample prediction using Google Analytics™ data to make a prediction about my blog’s website traffic. We used clean, compatible, well-chosen data and looked forward 365 days to see what future performance of my blog looked like. How might our predictions go awry? Black Swans.

Analytics 87

Analytics Engineering Data Reddit 87

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62