Critical Mention

JANUARY 30, 2019

If you work in public relations or marketing—or in the business world generally—you have likely heard about several major developments in the media monitoring marketplace. 24/7/365 customer service: “Always-on” support is often overlooked but should absolutely be considered during your vetting process.

Media 60

Media Marketing Analytics Television 60

Critical Mention

JANUARY 30, 2019

Like any technology investment, making a decision about which media monitoring or earned media measurement tool is right for your business can be challenging. 24/7/365 customer service. Every solution has its own unique value proposition and feature set, and wading through the vetting process is often complicated.

How To 60

How To Media Analytics Television 60

PR 20/20

JANUARY 15, 2019

Consider top personas, your company or service’s value proposition and how you’ll actually target them (personalized ads, reaching out via LinkedIn, targeted email nurturing campaigns). Software review site G2Crowd has done the work for you with an account-based marketing software review overview. Forbes: Benefit-Driven Content.

Trends 57

Trends Marketing Software Video 57

Sword and the Script

MAY 14, 2016

Relevant content of high quality, that provides the answer for which people are searching, like the sort Mr. Robert’s creates for his blog. Likewise, when experiencing good customer service, 75 percent are likely to share about a good experience and 70 percent are more likely to use a brand’s product or service.”.

Marketing 60

Marketing B2B Local Customer Service 60

PR 20/20

SEPTEMBER 17, 2019

“The premier gathering of digital marketers on planet Earth!”. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. Content Marketing World Conference and Expo.

Conference 97

Conference Marketing Case Study Content Marketing 97

Cision

JANUARY 9, 2017

After all, there is a certain prestige to being published by an established publishing house, and many people perceive self-publishing as lower echelon of the measure of quality, publicity, and distribution of as lower quality. Don’t overlook local printing options when considering publishing long-form content. All-Inclusive.

Print 120

Print How To Local Customer Service 120

PR 20/20

SEPTEMBER 5, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. Artificial intelligence has reached peak hype stage, but is it possible that its potential to transform marketing, and your career , is even greater than advertised?

Conference 59

Conference Marketing Analytics Case Study 59

Waxing UnLyrical

DECEMBER 14, 2016

You could be connected to exactly who you are trying to reach through your employees, whether they are customers, partners or potential employees. You could connect your customer service team with customers, your sales team with prospects and bring your entire workforce closer to who they are serving via employee advocacy.

Employee 40

Employee Measurement Social Media Product Launch 40

Beyond PR

AUGUST 31, 2016

Content marketing is all grown up. With 88% of B2B and 76% of B2C marketers saying their organization uses it, the art and science of content marketing have exploded over the past few years. “Content marketing is sometimes ineffective because people don’t realize what it’s intended to do.

Content Marketing 52

Content Marketing Conference Video Analytics 52

PR 20/20

SEPTEMBER 5, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. Artificial intelligence has reached peak hype stage, but is it possible that its potential to transform marketing, and your career , is even greater than advertised?

Conference 40

Conference Marketing Analytics Case Study 40

Landis PR

MARCH 14, 2022

Please note: this is a reposted blog by our Public Relations Global Network PR partner, Ghidotti Communications. Having a social media strategy can boost your brand and expand your market, but that doesn’t all happen overnight. Engage with your fans and focus on customer service to generate positive reviews.

Social Media 52

Social Media Consumer Brand Branding 52

wiredPRworks

FEBRUARY 11, 2016

Immediately upgrade your skills and achieve a much greater understanding of your personal branding, digital marketing and social selling potential. Taught in a quick-start format online at Ascend Training, this class is ideal for those who want to advance their branding, content marketing and social media skills.

Training 45

Training LinkedIn Marketing Pinterest 45

Critical Mention

APRIL 8, 2018

PRNews Online is on our same page: “I f your PR agency lacks an automated PR measurement solution, a good portion of your investment likely is spent on an account executive charging for countless hours of combing through media coverage and social channels. Track, monitoring and identify industry trends. Increased lead generation.

Media 64

Media Software Leadership Customer Service 64

Sword and the Script

JULY 2, 2019

The company rolled out three new chat channels to provided 24/7 support to customers. Customers can reach support through a chat channel on its website, within the Meltwater web application, or through the mobile app. Chat systems have certainly seen adoption rate grow to the extent some see them as a way to replace gated content.

Trends 60

Trends Media Report Technology 60

Sword and the Script

DECEMBER 20, 2022

“Data and the use of data will become the great divide between marketers producing content and content marketing. Those companies that can take data, do a deep dive, and understand what the data tells them will see more success in achieving their goals from content than those who look at simple analytics.

Marketing 189

Marketing Content Marketing Data Social Media 189

Onclusive

MARCH 21, 2018

In 2012, in response to the Altimeter group’s white paper on “converged media” last summer, Jeremiah Owyang took a stab on his blog at defining the new workflow for paid, earned, owned and shared media. Marketing and PR teams will need to work together to create compelling content that serves customers across all platforms and channels.

Storytelling 281

Storytelling Media Infographics Advertising 281

Onclusive

AUGUST 30, 2023

As the guardians of a company’s image and narrative, PR, comms, and marketing professionals have the unique power to shape perceptions , amplify awareness, and cultivate customer loyalty. Learn more about how to manage controversy in the media with an adaptive comms crisis strategy in one of our latest blogs.

Brand 195

Brand Branding How To Reputation 195

Rock the Status Quo

JANUARY 22, 2015

Social media is stealing their value away as the first source of breaking news and content marketing has exploded into a rich source of fresh perspectives, opinions and expertise in an unprecedented volume. Take a fresh look at your blog. If you don’t have a blog, start one now and post AT LEAST twice a week.

Agency 100

Agency Survey Customer Service Engineering 100

Journalistics

MARCH 24, 2015

What’s a digital content strategy? Is a digital content strategy something you need for social media? Content marketing? Influence marketing? Your digital content strategy should be an all-encompassing strategy that defines how you approach communications across all your digital channels.

Strategy 72

Strategy How To Measurement Analytics 72

Rock the Status Quo

MAY 28, 2015

One simple task that significantly improves the success of your content marketing is the ability to identify what pieces of content are driving results and which are not. Once you know which ones are resonating, you can CREATE MORE content centered around high-interest topics. How can you do this? GOOGLE ANALYTICS.

Measurement 100

Measurement Analytics Google SEO 100

Cision

APRIL 18, 2016

I hope that you can find a few features that you didn’t know about and that you can incorporate into your communication or marketing strategies. Content Improvements. If you do content marketing in any capacity, Facebook’s resources for you today are significantly more robust than they were a few weeks ago.

Facebook 0

Facebook Mobile Analytics Advertising 0

Cision

MAY 21, 2015

SocialZoomFactor is a podcast created for business and marketing leaders. If you want to learn how to integrate social media, content marketing, the latest technology and more, you won’t be disappointed in Pam’s podcasts, which she delivers each weekday. Online Marketing Made Easy. Content Inc.

Social Media 120

Social Media Marketing Pinterest Media 120

Stuart Bruce

OCTOBER 30, 2014

Just like how Aaron talked about how the BBC can see what stories work we can analyse how people consume and share our content. We can use it to measure and evaluate our success. We can publish our own content without the need for an intermediary or filter that is mainstream media. She will be measurable. We shouldn’t be.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Sword and the Script

DECEMBER 11, 2018

This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking. With more brands and industries getting comfortable with digital communications (social, blog, e-blast, etc.) 7: Lou Hoffman.

Social Media 91

Social Media Marketing Media Creativity 91