Bianchi Biz Blog

FEBRUARY 1, 2024

The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. million in print and 3 million online subscribers.

Marketing 109

Marketing Newspapers Print Local 109

5W PR

APRIL 12, 2021

Quick Response (QR) Codes are read and understood by smartphones, so many marketers have been using this tool in magazines, websites, billboards or other marketing material, as a way to provide customers with more information about the company’s products or services at the press of a button. Company Website.

Publicity 88

Publicity How To Consumer Print 88

Onclusive

FEBRUARY 22, 2018

I believe each client begins at a different point on the PR spectrum … some need to start with blogs, online magazines and trades publications to perfect their narrative before moving to mainstream radio and television media outlets. Today, Mika runs TMI (The Mas Ink), a boutique PR firm.

Interviews 284

Interviews Radio Small Business Pitching 284

5W PR

APRIL 11, 2023

The luxury goods market is a global industry that is worth billions of dollars and is driven by the high demand for luxury products from affluent consumers. The market is competitive, with many companies vying for the attention of consumers. Instead, they use print magazines, social media, and events.

Marketing 78

Marketing Radio Print Consumer 78

5W PR

JULY 5, 2023

Messaging The language and key messaging employed in marketing men’s health products are carefully crafted to resonate with male consumers. This includes platforms such as sports websites, fitness magazines, and male-centric social media communities. They tend to emphasize strength, performance, and confidence.

Marketing 78

Marketing Sports Advertising Advertising 78

The Proactive Report

NOVEMBER 3, 2022

Marketing is the process of promoting, selling, and distributing a product or service, or the functions involved in moving goods from producer to consumer. While digital marketing agencies often provide reputation management services, it is important to differentiate PR from marketing and understand the purposes of both. PR comes first.

Digital PR 246

Digital PR Reputation Employee Energy 246

Deirdre Breakenridge

OCTOBER 29, 2018

Edmunds, G raduate Student, American University, PR Expanded Blog Contest Winner. Credit: DDS Magazine www.ddsmagazine.com. The first is to acknowledge and accept that the campaigns are not about the companies, they are for the consumers. A Guest Post By Elissa B. How do companies lose valuable customers?

Advertising 295

Advertising Advertising Twitter Consumer 295

Onclusive

MARCH 23, 2020

MMM does not focus on the consumer journey, like many attribution models. They began by choosing three or four television networks and magazines to promote the new products. Data Driven Attribution. It’s important to remember that MMM exclusively measures the impact marketing efforts have on meeting certain objectives.

Media 221

Media Measurement Analysis Television 221

Onclusive

MARCH 23, 2020

MMM does not focus on the consumer journey, like many attribution models. They began by choosing three or four television networks and magazines to promote the new products. Data Driven Attribution. It’s important to remember that MMM exclusively measures the impact marketing efforts have on meeting certain objectives.

Media 195

Media Measurement Analysis Television 195

Onclusive

MARCH 23, 2020

MMM does not focus on the consumer journey, like many attribution models. They began by choosing three or four television networks and magazines to promote the new products. Data Driven Attribution. It’s important to remember that MMM exclusively measures the impact marketing efforts have on meeting certain objectives.

Media 195

Media Measurement Analysis Television 195

Cision

DECEMBER 18, 2017

If you’re scratching your head because you only know of magazines and other publications using editorial calendars, you’re not alone. If past analytics tell you that blog posts about staying organized do really well in September, you can mark down some possible titles to write in that month. Welcome to the content calendar.

How To 0

How To Content Marketing Conference Analytics 0

Deirdre Breakenridge

MARCH 2, 2015

A Guest Post By Natasha Clark, Founder of Lioness Magazine. As founder of Lioness Magazine , there were a few things that I learned as we launched: Content is key. As consumers, we all know that so much more goes into our spending. Are they consumers who purchase gently used items on eBay or amazon.com? Maintain the edge.

Enterprise 150

Enterprise Community Education Radio 150

Cision

NOVEMBER 28, 2017

These SMB (small and mid-sized businesses) and mid-market companies are in a unique situation when it comes to brand outreach and consumer attraction. Grassroots and word-of-mouth campaigns work best for gaining the trust and increasing the confidence a consumer has in a brand. And companies are taking notice.

Small Business 245

Small Business Media SMB Pitching 245

Mindful Marketing

MAY 22, 2021

Native advertising has likely existed for more than a century, one of the earliest examples being John Deere’s agricultural magazine The Furrow , which contained “articles on agriculture and farming tips” alongside ads for the firm’s agricultural products. ” “Disclosure must be clear and prominent.”

Advertising 114

Advertising Advertising Agriculture Ethics 114

5W PR

JANUARY 8, 2019

The space got crowded and loud, but heading into 2019, consumer interest in new product discovery is at an all-time high, paving new roads for strong, smart campaigns to succeed. Smart 2019 beauty PR campaigns will meet consumers where they are and follow them home via digital touch points. Telling a specific, transparent brand story.

Brand 74

Brand Branding Instagram Fashion 74

Mindful Marketing

DECEMBER 20, 2023

The iconic magazine about all things athletic ran afoul of public opinion on a viral scale when it apparently used artificial intelligence to write articles that it attributed to human beings. ” ​ Subscribe to Mindful Matters blog. His question to me was more about what he might do or say.

Ethics 94

Ethics Marketing Sports Education 94

5W PR

JANUARY 12, 2022

About a decade ago, practically the only way that makeup and beauty brands could get noticed by the public was by securing a spot inside a popular magazine, or by getting endorsed by a celebrity. Beauty brands and companies have a lot of market competition, given the sheer number of different brands available to consumers.

Pitching 60

Pitching Social Media Consumer Brand 60

Communications Conversations

AUGUST 27, 2019

People now spend only 11 minutes a day consuming newspaper media, and 9 minutes a day consuming magazine media. Meanwhile, they spend 6 hours and 35 minutes a day consuming digital media. Blog content from people with varying writing skills (this even applies to some “media “sites now).

Handbook 131

Handbook Guidelines Print LinkedIn 131

Mindful Marketing

AUGUST 27, 2022

” Given that in many countries, alcohol advertising is commonplace – on television, in magazines, and on billboards – why have many taken issue with Sake Viva on social media? On the other hand, alcohol producers can advertise their individual brands without necessarily encouraging consumers to drink more.

Advertising 82

Advertising Advertising Government Consumer 82

5W PR

FEBRUARY 16, 2021

Education, sports media, software, nonprofits, professional associations, finance, fast-moving consumer goods, beverages, and of course, healthcare, all saw big spikes in average engagement rates per post in 2020. appeared first on NY PR Agency 5W Public Relations Blog - 5WPR.

Social Media 88

Social Media Healthcare Brand Branding 88

Polaris

NOVEMBER 17, 2014

According to a 2013 Technorati study , blogs are one of the most important online sources of purchase influence. In fact, they ranked third after retail and brand sites—well above online magazines and news sites. If your product falls into a niche, blogs are a terrific way to get the word out to your target market.

Media Relations 232

Media Relations Marketing Media Fashion 232

Cision

APRIL 10, 2017

For those of you in the travel communications business there are countless of opportunities to tell yours story to travel journalists, bloggers, influencers – and consumers. Be sure to offer a news hook, and explain why a magazine for example, needs to cover something now. Spring is here, which means travel season is upon us!

Travel 174

Travel Pitching How To Radio 174

Bianchi Biz Blog

NOVEMBER 9, 2020

In fact, a recent article in the BusinessWire Blog called Media Outlet Availability on PR Efforts , by Christopher S. Even with the biggest budget in the industry, your company would be hard-pressed to build the same kind of qualified, engaged audience for your website or blog … and if you could, it would take years.

Media Relations 102

Media Relations Automotive Media Newspapers 102

Newsfile

FEBRUARY 27, 2024

This vast reach can significantly sway market trends and consumer interests. By choosing the right media outlets, your announcement can become a key player in shaping market dynamics and consumer behavior. Content comes from newspapers, journals and magazines, making it a valuable resource for in-depth research and analysis.

Financial 52

Financial Media Analytics Data 52

The Hoyt Organization

JANUARY 17, 2024

This includes traditional outlets like newspapers and magazines, broadcast media such as radio and TV, and digital platforms like blogs and online news sites. Utilizing a diverse spread of channels widens your reach and helps effectively propagate your message.

Education 52

Education Publicity Radio Newspapers 52

Cision

JANUARY 15, 2016

So where do consumers place their trust? Today, audiences turn to blogs, online reviews and social media before making decisions. For example, Red Bull’s magazine, “The Red Bulletin,” is available in both digital and print versions to appeal to young males, whether on the go or at home.

Journalism 120

Journalism Strategy Brand Branding 120

Contently - Strategy

APRIL 4, 2019

Often we will advise clients to leave a story for a few days for both reasons of media appetite and also [because] the end-consumer’s head will be full of the awful news,” said Rick Guttridge , owner and managing director of Smoking Gun, a UK PR agency. “We During an onslaught of news, stick with your optimal audience.

Pitching 111

Pitching How To Guidelines Agency 111

Barokas

AUGUST 1, 2019

The article featured a number of major companies in tech, financial services and travel that have launched media initiatives ranging from podcasts, books, print magazines and talk shows. Understanding that the competition for reader attention is fiercer than ever, these companies are turning to content to connect with audiences.

B2B 60

B2B Survey Case Study Enterprise 60

PRSay

JANUARY 3, 2018

We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms. In 2018, discussions about the future for PR and communications pros will likely include the topic of robots.

Publicity 167

Publicity Social Media Television Measurement 167

Presspage

JULY 18, 2017

Is your audience mostly consuming content quickly and on their mobile devices, or do they prefer to read long form content on paper while enjoying a relaxed morning coffee? To make sure your content will not be consumed, ignore all information you might be able to gather on the audience's preferences.

How To 90

How To Guidelines Writing Consumer 90

ImPRessions - Crenshaw Communications

MAY 22, 2017

Earned coverage offers a credibility that can’t be matched by paid media like ads or “owned” content like company blog posts or creative social videos. This is why earned media – the stories and interviews produced by PR – will always be relevant. This is where PR excels. Showing a brand’s humanity.

Brand 185

Brand Branding Marketing Wireless 185

Presspage

AUGUST 22, 2017

Blogs, social media, forums and tools to monitor and schedule content have been integrated into most PR teams by now. Integrating blogs and social media into the PR strategy. Audiences are more in control of what content they consume and which channels and formats are being used to consume this content.

Trends 79

Trends Measurement Television Consumer 79

5W PR

NOVEMBER 28, 2016

When you are trying to influence people you need to not only sell yourself but help consumers understand how your product or service will make their life easier, better, amazing? A journalist or magazine may be willing to listen when you let them know your ideas or pitch a story if you’ve proven to be a good source in the past.

Ethics 102

Ethics Consumer Employee Pitching 102

Cision

MARCH 17, 2017

Simultaneously, I was devouring fashion blogs, particularly those that had an intelligent point of view and strong voice. What advice do you have for fashion brands looking to improve their communication and better connect with consumers? It is increasingly important to be able to strategically utilize paid, owned, and earned media.

Fashion 227

Fashion Travel Interviews Instagram 227

MaccaPR

FEBRUARY 2, 2017

Has digital media – from Huffington Post , Google News and BuzzFeed to Kindle e-books, Twitter and (God help us) more than 8 million blogs – finally vanquished Print? Recent headlines provide brutal evidence: Condé Nast announced last December it was shutting down the print version of Self magazine to go online-only. Long Live Print”!

Print 48

Print Newspapers Interviews Journalism 48

Shift Communications

MARCH 4, 2016

We all stay up-to-date on our social media streams and subscribe to our favorite newsletters and blogs, but it’s a big world out there. Trades, podcasts, dailies, daytime TV, the myriad cable network shows – it’s nearly impossible to consume it all. What are your favorite ways of consuming media? Meghan Burek.

Media 60

Media Google Sports Print 60

Cision

JUNE 14, 2016

I don’t mean to say that as a bad thing, for example Google Alerts might return a Mashable link to a keyword search and a Talkwalker Alert might return a blog post. I read The New York Times on Kindle which has hundreds of newspapers , magazines and blogs that you can subscribe to and consume on your Kindle.

Google 120

Google Newspapers Trends Print 120