5W PR

SEPTEMBER 14, 2023

Brand loyalty goes beyond transactional interactions and involves advocating for the brand and building a sense of community. Evolving with customers As customer preferences and market trends evolve, adapt the campaigns to remain relevant. During market fluctuations or economic downturns, brand loyalty can be a lifeline.

Consumer 148

Consumer Brand Branding How To 148

PR for Anyone

OCTOBER 12, 2021

Here is a great way to create great content fast: Most Realtors struggle with what content to post on social media and in blogs. This is a great way to highlight your expertise in the real estate market with this demographic. Content can be all about neighborhoods you specialize in and the local community. 3StepstoPRSuccess.com.

Real Estate 130

Real Estate How To Local Interviews 130

5W PR

MARCH 8, 2024

Living the brand values Highlight the brand’s core values and how they resonate with what matters to the customers during tough times. Showcase a commitment to social responsibility and community support. Community Foster a strong sense of community around the brand.

Consumer 78

Consumer How To Customer Service Policies 78

The Proactive Report

MARCH 27, 2020

In this situation, it’s natural to want to cut costs, but the mistake most businesses make is to cut marketing and PR spend. If you’re not able to deliver your products or services as usual, then think of how you could build trust and affinity during this time. They will be will be watching. Provide factual updates.

Crisis 225

Crisis How To Small Business Social Media 225

5W PR

NOVEMBER 16, 2023

Encouraging customers to generate UGC can have significant advantages, fostering trust, authenticity, and a sense of community around a brand. Role of user-generated content creators To understand how to encourage UGC, we must first acknowledge the importance of user-generated content creators in shaping a brand’s image.

How To 78

How To Community Customer Service Tools 78

Flack's Revenge

JUNE 29, 2022

It was a story on Medium by Solo Thought Leader author Diego Pineda called Content Marketing is Dying; Here’s why you need to Develop Thought Leadership Instead. But why is content marketing dying, Diego? My first reaction was, “give me a break! Another XXX is dead (or dying) story! More clickbait fodder.”

Content Marketing 156

Content Marketing Leadership Marketing Interviews 156

Landis PR

JULY 19, 2021

We decided to publish an updated version of this popular blog since it provides valuable information for PR and marketing professionals. This blog originally appeared on the Public Relations Global Network (PRGN) website in May 2019. PRGN is a connected network of 50 public relations firms serving key markets around the world.

Blogging 119

Blogging Case Study Journalism Resources 119

5W PR

AUGUST 18, 2023

Businesses and marketers can connect with this movement to engage with a growing segment seeking alternatives to traditional drinking culture. Authentic storytelling Authenticity is key when marketing to the Sober Curious audience. Their authentic voices can help brands reach a wider audience and build credibility within the community.

How To 78

How To Resources Storytelling Community 78

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Why limit yourself to PR blogs when there’s a whole world of interesting stuff that can offer important information as well as increase specific skill sets? The Cision Blog.

Blogging 170

Blogging Writing Creativity Storytelling 170

5W PR

OCTOBER 9, 2023

In today’s interconnected world, cosmetics brands have unprecedented opportunities to expand their reach beyond their domestic markets. For cosmetics brands seeking to establish a global presence, international PR goes beyond traditional marketing tactics to build brand awareness, credibility, and resonance in new markets.

Strategy 78

Strategy Brand Branding How To 78

Deirdre Breakenridge

JUNE 12, 2018

ET, #PRStudChat sponsored by Spin Sucks community members will gather for an in-depth Twitter discussion on “How to Communicate Your Research.” Joining us as our special guest and co-host is Kevin Anselmo (@KevinAnselmo ) the Founder and Principal of Experiential Communications. Why should you communicate research?

Communications 150

Communications How To Case Study Community 150

Deirdre Breakenridge

FEBRUARY 23, 2018

ET, the #PRStudChat community will gather for a Twitter discussion on how social media elevates your personal brand and jumpstarts your career. Here are several of the topics / questions that Lee and our community will discuss the night of the 8th: Q1: Why is important to have a presence on social media even in college?

Brand 213

Brand Branding How To Social Media 213

Doctor Spin

FEBRUARY 14, 2024

Public relations vs marketing—what are the differences? Public relations (PR) and marketing are closely related, but few know the differences. Some organisations have Communications Departments for their public relations needs and some have Marketing Departments for their promotional needs.

Publicity 52

Publicity Marketing eBook Public Affairs 52

5W PR

JUNE 9, 2023

They often generate user-generated content (UGC), which serves as authentic and relatable marketing material. Finally, these ambassadors offer valuable feedback, insights, and market research, enabling brands to improve their offerings and enhance the customer experience.

Brand 88

Brand Branding How To Guidelines 88

ReimaginePR

OCTOBER 3, 2016

And perceptually, it has more weight than a regular blog post. Let’s talk about why an ebook is an essential element for your content marketing strategy, and how to create and promote one for maximum effect. Reason #5: eBooks allow you to create a community around your brand. Click Here. I like those reasons, don’t you?

eBook 219

eBook How To Writing Community 219

5W PR

SEPTEMBER 27, 2023

Influencer partnerships have become a valuable marketing tool for brands. The partnership can include informative posts, videos, or blog content explaining the science behind ingredients, benefits, and how the products fit into a comprehensive skincare routine. The goal is to foster a sense of community and authenticity.

Brand 78

Brand Branding How To Analytics 78

5W PR

MAY 15, 2023

For a wine brand, Gen Z marketing can be tricky due to their distinct preferences and values. Sustainability Sustainability is an essential factor when marketing to Gen Z consumers, who are more concerned about the environment and sustainability practices. Influencer marketing can also be effective in reaching Gen Z consumers.

Consumer 88

Consumer Brand Branding Agriculture 88

Sword and the Script

FEBRUARY 20, 2024

The vendor community that serves PR has published a handful of reports over the last few months. Studies show the average email marketing campaign has a 20% open rate and 2% CTR. That’s according to a report by Muck Rack based on 193 survey responses from marketing and PR professionals late last year. Is that good?

Report 105

Report Publicity Marketing Pitching 105

Onclusive

NOVEMBER 8, 2023

At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach.

Training 195

Training Media Training Reputation Crisis Communications 195

Waxing UnLyrical

APRIL 4, 2019

Communities have been around for centuries, however online communities have only been around for a few decades. According to Computerworld the first “online community” came about in 1973 when Talkomatic for the PLATO time-sharing system released a text-based group chat. Let’s get right to it, how to build your brand’s community.

Community 79

Community Customer Service System Guidelines 79

Cision

APRIL 21, 2015

When it comes to marketing, nothing beats people telling others about your brand. No advertising, no paid placement beats the simplicity of word-of-mouth marketing (WOMM). Think of all the places you’ve wasted money trying to market your brand. I just let my peers market to me. Featured Trends word of mouth marketing'

Marketing 120

Marketing How To Employee Advertising 120

Deirdre Breakenridge

DECEMBER 13, 2017

In the spirit of connecting students, teachers and pros and with a goal to enhance professional development, #PRStudChat invites its community members to join a Twitter chat on December 21st at 12:00 p.m. We’ll be discussing the topic, “How to Motivate Students in the Classroom and in the New Year.”. A follow-up blog post by PR 2.0

How To 177

How To Education Community Twitter 177

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. David Berkowitz , Founder, Serial Marketers .

Marketing 214

Marketing Content Marketing Social Media Employee 214

ImPRessions - Crenshaw Communications

MAY 4, 2018

This year’s graduates are entering the job market at a time of low unemployment and high demand for smart, industry-focused PR talent. So, how to find the perfect first PR job? A job in the corporate communications group of a major company, a position at a nonprofit, or a PR post in a marketing or ad agency are the most common.

How To 189

How To Nonprofit Privacy Interviews 189

Buzzstream

JANUARY 9, 2019

Content marketing takes time and effort. And, unfortunately, average tactics such as blogging, keyword-optimized landing pages and the occasional guest post will only get you average results (at best!). Reciprocal marketing in a nutshell. So let’s dive in! This is my personal checklist: 1.

Content Marketing 134

Content Marketing Marketing How To Resources 134

Deirdre Breakenridge

FEBRUARY 13, 2015

ET, the #PRStudChat community will participate in a Twitter chat discussion focused the state of healthcare communications. We’ve invited a few special guests to join our discussion who will share their expertise on healthcare issues and the many advancements that we’ve seen in communications. Susan Young ( @SueYoungMedia ).

Healthcare 150

Healthcare Community Twitter Communications 150

Deirdre Breakenridge

MARCH 8, 2017

ET, the #PRStudChat community will gather to discuss how storytelling and content help to build relationships with your community. Several of the topics and questions answered by our special guests and our community members on the 22nd will include: How much time/attention do you give to the content you share and why?

Radio 170

Radio How To Community Storytelling 170

Sword and the Script

MARCH 28, 2017

However, for many B2B marketing organizations, obtaining publicly referenceable customers willing to speak to the press is an insurmountable challenge. A simple way to do this is to request an interview for a corporate blog. The operative phrases here is interview for a blog post – not a media interview. Talk to Us!

B2B 60

B2B Blogging How To Media 60

Onclusive

AUGUST 9, 2021

At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Internal Communications. Event & Experiential Marketing.

Training 370

Training Media Training Reputation Crisis Communications 370

Waxing UnLyrical

JUNE 3, 2013

Having a strong community is one of the most important aspects of business. This week’s roundup includes seven posts that are good reads on both maintaining as well as building your business community. How To Be A Better Facebook Community Manager. So You Think You Want to be a Community Manager?

Community 99

Community Resources Facebook LinkedIn 99

Sword and the Script

NOVEMBER 12, 2016

If B2B marketing isn’t careful with how these are sourced and created, then interest could plateau or decline. These are fundamental building blocks of effective marketing. And so buyer personas are the theme of this week’s Unscripted Marketing links (UML). Market Research Mistake: Falling in Love with an Idea.

B2B 114

B2B Marketing How To Survey 114

wiredPRworks

APRIL 20, 2022

In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. In a stroke of marketing brilliance, David included over 160 bloggers/contributors in the first edition. When I found David’s work and read his first book, I knew I’d found the roadmap to the future of marketing and PR.

Marketing 118

Marketing Social Media Trends Instagram 118

Shift Communications

JULY 10, 2015

Being a community manager may sound like a cool, trendy job filled with fun and creativity. Whether you’re managing a community of thousands or one of 100, you are the eyes and the ears of the company on platforms like Twitter and Facebook. As community manager, one of your main tasks is responding and interacting with audiences.

Community 60

Community Tools Measurement Crisis 60

Shift Communications

JANUARY 25, 2023

It is how they communicate with their vocabulary, attitude and the vibe that comes through with their visuals, advertising and customer experience. It is who they are and who they look to bring into their community. Is there a large enough addressable market when you limit your customer base to just a segment of the population?

Strategy 78

Strategy Brand Branding How To 78

Cision

SEPTEMBER 23, 2015

Here’s how to be a winner. Some identify the best companies in a given industry, like the AVA Digital Awards , which honor excellence in digital communication. Draw the Support of Your Community. If the awards are based on votes, this is where your online community can rally around you and help you win.

How To 120

How To Small Business Community Interviews 120

wiredPRworks

MAY 23, 2022

How could I delete this entry?? Instead, I was soon packing my bags for an all-expenses-paid trip to Las Vegas to Blog World. Two years later, this list also landed me a place as the LinkedIn expert in Sticks and Stones: How Digital Business Reputations Are Created Over Time and Lost in a Click by Larry Weber. I couldn’t.

LinkedIn 52

LinkedIn How To B2B Social Media 52

Sword and the Script

FEBRUARY 14, 2017

Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. For example, I once worked for a company that found visitors that engaged the blog were 50% more likely to make a purchase. Directional Indications of Success.

B2B 67

B2B Measurement Blogging Community 67