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PR And SEO: Why They’re Better Together

ImPRessions - Crenshaw Communications

As someone who started my career ghostwriting blogs at a PR agency, I’ve long been fascinated by the relationship between PR and search engine optimization (SEO). While many see PR and SEO as two separate and unrelated disciplines, there are many places where the two overlap. What is SEO?

SEO 203
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Unlocking Success: Why Blogging is Important for Businesses

Prohibition

Today, having a blog isn’t just a nice-to-have for your page or website. Here, we’ll be delving into why blogging is the tool your business needs, as well as some tips on how to write an attention-grabbing blog to consolidate your content marketing strategy. Why do I need a blog? What do they want to know?

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5 Recommended Reputation Management Tools

Landis PR

They have quite a reputation!” When you heard that about a brand years ago, that usually meant something bad. Rather than look at online tools that are specifically designed to “fix” bad reputations, let’s take a look at tools that help brands promote a hopefully well-deserved positive reputation. By Sean Dowdall.

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What is brand reputation management

Prohibition

A brand’s reputation can be described as how the general public perceives your organisation. Your reputation as a brand reflects the level of trust your target market has in you. Online Brand Reputation Management is used to help build relationships with customers and increase sales conversions.

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What PR People Should Know About SEO

ImPRessions - Crenshaw Communications

Public relations and SEO were once worlds apart, with almost no overlap between them. A PR team or agency would work to build brand credibility through news announcements and feature stories. SEO focused on backlink schemes and website-stuffed keywords to drive search rankings. Here’s how PR and SEO can work together.

SEO 147
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7 PR Tips For Digital Reputation Management

ImPRessions - Crenshaw Communications

One foundation of a good public relations campaign is reputation management. Whether for a brand or an individual, most good PR people spend their time helping internal or external clients create a positive perception among key audiences or building a specific kind of reputation in the marketplace. Understand SEO basics.

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Review: ReputationDefender’s New Personal Branding Solution

Melissa Agnes

Investing in your professional online reputation is an important Crisis Ready strategy—and ReputationDefender has launched a service to help make this process easy for you. Most online reputation management companies focus solely on helping their clients fix their online reputations. Who is ReputationDefender?

Brand 234