Stephen Waddington

MAY 19, 2020

Since that point, the health of the business-to-business market has been mixed. Construction, engineering and manufacturing closed down, but technology and infrastructure are booming. The freelance PR market shut down in the first week of April as agencies and in-house teams reacted to the markets they serve and cut costs.

Crisis 151

Crisis Government Energy Community 151

PR 20/20

MARCH 6, 2020

At the time, the Clevelander was wrapping up his first book, The Marketing Agency Blueprint , in which he laid out the disruptive path he had blazed through the marketing industry since founding his agency, PR 20/20 , in 2004. Roetzer posited that the traditional marketing agency model was broken. A New Intelligence. “At

Ethics 52

Ethics Conference Technology Employee 52

Shift Communications

SEPTEMBER 15, 2015

I was struggling to think of a blog topic that would relate to my job in digital marketing. What could I say that would be interesting and compelling? If we don’t know the answer to something we just want someone (or something) else to do the work. Account Manager, Marketing Technology.

SEO 60

SEO Google Mobile Engineering 60

NewsWhip

JUNE 10, 2021

By the way, for anyone that doesn’t know what technical writing is, don’t worry. By the way, for anyone that doesn’t know what technical writing is, don’t worry. I don’t know if it even exists anymore, but basically I wrote a lot of user manuals on how to use technologies when people needed that.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

PR in High Definition

JUNE 27, 2017

We’re in the age of story-selling – not a new concept, but one that becomes more important as we become more reliant on social media and search. We’re in the age of story-selling – not a new concept, but one that becomes more important as we become more reliant on social media and search.

Google 48

Google Leadership Social Media Reputation 48

Norton's Notes

SEPTEMBER 3, 2015

This week I have been talking to Heather Baker the editor of the award-winning B2B PR Blog and founder of B2B PR consultancy TopLine Comms. This week I have been talking to Heather Baker the editor of the award-winning B2B PR Blog and founder of B2B PR consultancy TopLine Comms. The first interview was with Arik C.

Interviews 28

Interviews B2B Blogging Real Estate 28

Stephen Waddington

JUNE 21, 2018

The original promise of the internet was that mainstream media would be disintermediated and the public would have access to a huge variety of blogs and websites. Anyone could create and publish content, connect with like-minded individuals, and engage an audience. Print has ceded to digital in all but a few niches.

Social Media 73

Social Media Print Study Advertising 73

Sword and the Script

JULY 5, 2017

It’s a critical point in the evolution of a company, when marketing requires a strategic leader and change agent. It’s a critical point in the evolution of a company, when marketing requires a strategic leader and change agent. It could be a growth stage, or could be the need to re-organize.

B2C 55

B2C Education B2B Interviews 55

Communications Conversations

JULY 19, 2018

I “feel” like I know him–but again, we’ve never met. At 3M, I was one member of a pretty big corporate team of social & digital marketing specialists whose services span many divisions across just about every industry you can name. Simple rule. And I’ve followed it to the letter of the law.

Social Media 60

Social Media Media B2B Content Marketing 60

PR in High Definition

JULY 24, 2018

So, after years of dismissing the suggestion that robots will take over our jobs, should we now be concerned? In terms of advancement, the AI tools on the market today are more like a toddler than an adult. The robots are coming! For many in the PR industry, it’s fair to say it’s the former. Rise of the machines.

Analysis 48

Analysis Tools Data Exercises 48

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 189

Marketing Content Marketing Data Social Media 189

Cision

JUNE 2, 2017

The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. In the past (I am talking pre-web), it was hard to know unless you asked your customers, poached a competitor’s employee or searched through their garbage bins. You know the ones I mean.

How To 198

How To Real Estate Web Case Study 198

PR Conversations

OCTOBER 2, 2011

Regrettably, as society and technology continue to explode at a pace that stretches Moore’s law , it translates to the current knowledge acquisition ecosystem being broken; in fact, we may be at risk of losing a generational exchange of knowledge and innovation. In days of yore.

Education 40

Education Groups Community Google 40

PR 20/20

JUNE 7, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. To be honest, no one knows for sure. We know AI is advancing rapidly. Image and voice recognition have become serious technologies.

Marketing 41

Marketing System Technology Google 41

Beyond PR

JUNE 2, 2017

The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. In the past (I am talking pre-web), it was hard to know unless you asked your customers, poached a competitor’s employee or searched through their garbage bins. You know the ones I mean. The reply. “It

Real Estate 57

Real Estate How To Web Case Study 57

Stephen Waddington

AUGUST 27, 2018

The first model is publicity or press agent, the second is public relations information model, the third asymmetric persuasion, and the final one — the two-way symmetrical model — has become accepted as a formal definition of best practice for communication in Western markets between an organisation and its audiences.

Communications 60

Communications Analysis Web Handbook 60

Karen Freberg

OCTOBER 20, 2017

We have labs, workshops, presentations, keynotes, and receptions to attend. We have labs, workshops, presentations, keynotes, and receptions to attend. We are able to connect, discover, and learn from everyone across the industry. This was a complete first. I did not go outside for over 48 hours.

Creativity 40

Creativity Social Media Education Conference 40

Landis PR

DECEMBER 4, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Katie Casciato – Roopco. For the original blog, please visit here. In fact, the global market for AI in marketing is likely to reach $107.5 billion by the year 2028 —a more than sevenfold jump from just $15.8 billion in 2021.

Marketing 59

Marketing Content Marketing Storytelling B2B 59