Stephen Waddington

DECEMBER 5, 2018

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement.

Media Relations 115

Media Relations Media Print Newspapers 115

Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. Equilar spends 90% of our marketing and communications efforts on earned media.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. Equilar spends 90% of our marketing and communications efforts on earned media. We invest a lot in earned media because this is precisely how you build trust and corporate.

Marketing 195

Marketing Measurement Advertising Advertising 195

Sword and the Script

APRIL 27, 2019

Is the process of media relations getting harder? Part of the answer is rethinking traditional PR efforts – and another part is studying the media to understand how it’s changing. 1) The top challenges in journalism. How do you measure influencer marketing results? That’s up 17% from the same survey last year.

Survey 96

Survey Journalism Study Pitching 96

Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Media Monitoring & Analysis. Iterative PR Measurement. Data Journalism. Speaking Engagements.

Media Training 397

Media Training Crisis Communications Conference Training 397

Remote PR Jobs

SEPTEMBER 25, 2023

[RELATED: Take the first step in achieving communications excellence ] This means the credibility of media outlets and other information sources is more important than in the past. The public values journalism, and people are moving to media channels they trust. PR is more measurable than ever.

Mobile 100

Mobile SEO Reputation Web 100

Cision

OCTOBER 6, 2016

Although some PR professionals have seized the opportunity to evolve their public relations strategies, far too many have stayed complacent, keeping their heads down and focusing on media relations and other traditional tactics that have served them well throughout the years. Earned Media. Owned Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Cision

SEPTEMBER 25, 2017

You see it in blog posts and on social media — journalists frustrated with generic, relevant pages and irrelevant material. With the advent of digital journalism, it is journalists who find their objectivity scrutinized more often than before. These journalists spend little time on social media relative to their peers.

Journalism 258

Journalism Social Media Study Comparison 258

Burrelles Fresh Ideas

MARCH 5, 2024

Yes, it’s true that in today’s digital landscape, public relations professionals no longer rely on earned media alone. Most PR pros today use some form of the PESO Model which includes owned, shared, paid and earned media. However, media pitching and media relations to secure earned media still dominate the industry.

Media 98

Media Nonprofit Pitching Analytics 98

Critical Mention

OCTOBER 25, 2021

But, this is a blog about PR, communications and media relations, so enough about the plot summary. Instead, let’s talk about how Season 3 began with Kendall Roy focused on getting his media monitoring tools and strategy in place as he gets ready to take on his father and snatch his media empire away.

Media 162

Media Fashion Television Radio 162

Sword and the Script

MAY 26, 2020

Media relations only gets harder. 75% of PR pros say media relations is getting harder. The top five communications tactics based on a weighted average are: data & analytics; storytelling; content marketing , blogging, and brand journalism; business social responsibility; and thought leadership.

Survey 123

Survey Measurement Public Affairs Storytelling 123

Onclusive

JANUARY 25, 2019

PR and content marketing are rapidly evolving with new access to data and insights, new methods of measurement and more channels to reach your audience than ever. With several events throughout the year, PR News addresses a senior-level public relations and marketing audience. and the Social Shake-up in May in Atlanta.

Conference 256

Conference Content Marketing Marketing Internal 256

Sword and the Script

DECEMBER 19, 2023

Pitching media remains a challenge; Twitter is still a journalist favorite; PR dabbled with generative AI as businesses worried about misinformation Regular readers know I publish a weekly post every Tuesday. Sometimes I write a complete blog post on a report – and other times it’s just a blub.

B2B 106

B2B Survey Pitching Software 106

Onclusive

NOVEMBER 29, 2017

Each year, CASE offers more than 220 professional development opportunities for public relations, communications, and fundraising in North America, Europe, Asia, Africa and Australia. Skim the event calendar for conferences geared toward media relations and communications professionals. Ragan Conferences. Date/Location: Varies.

Conference 210

Conference Content Marketing Marketing Education 210

Sword and the Script

SEPTEMBER 28, 2022

B2B marketing should take a little slice of the display ad budget and invest in media relations, genuine content marketing (not marketing content) and paid distribution of related assets from both . That’s a pretty generous measure too. that’s written like journalism. billion in 2022 and grow to $4.56

B2B 89

B2B Marketing LinkedIn Content Marketing 89

Doctor Spin

FEBRUARY 14, 2024

Some organisations have Communications Departments for their public relations needs and some have Marketing Departments for their promotional needs. In this blog post, let’s look at the differences between public relations and marketing. Here we go: Public Relations vs Marketing Public relations vs marketing.

Publicity 52

Publicity Marketing eBook Public Affairs 52

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

Top-tier earned media articles are terrific, and they’re often a highlight of the research, relationships and media strategy that goes into a good media relations campaign. If leadership insists that only splashy features in Fast Company or The Wall Street Journal will do, it will miss many opportunities.

SEO 178

SEO Storytelling Product Launch Measurement 178

Sword and the Script

NOVEMBER 7, 2023

Muck Rack AI recommends reporters to PR Muck Rack says a proprietary AI will now create a curated list of recommended journalists based on your existing media list. A blog post published online said its platform will “generate a tailored list of recommended journalists wherever you’re adding contacts. PR measurement.

Employee 141

Employee Software Survey Tools 141

Sword and the Script

DECEMBER 16, 2021

88% of PR pros say creativity is critical for businesses to recover from the pandemic – and other public relations statistics summarizing 2021 . Every year this blog pours over dozens of public relations surveys and breaks down the findings. social media, content, etc.). 23% said measurement / ROI. When asked “Why?”

Publicity 151

Publicity Survey Pitching Creativity 151

Sword and the Script

APRIL 12, 2022

In its funding announcement, the company says it can also “measure ROI from earned media including traffic, form submissions, purchases and other conversions.” In addition, it will soon “enable journalists and influencers to discover sources, manage their stories, and measure reach and sentiment of their published work.”.

Software 89

Software Pitching Measurement Enterprise 89

Sword and the Script

DECEMBER 24, 2019

1) The average blog post is 1,236 words. How long is the average blog post? How long does it take to write the average blog post? Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML].

Marketing 78

Marketing Publicity Survey Study 78

Beyond PR

JUNE 8, 2016

When PR is done right, the axis that connects it with the media — the thing that both parties can work together to support — is the media’s reading, viewing and listening audience. DC Reporters Discuss How Social Media Has Changed the Game on PR Newswire’s media blog Beyond Bylines.

Media Relations 40

Media Relations Media Journalism Print 40

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. The internet created an obsession among marketers for measurement, but it overcorrected over the last 10 years or so.

Marketing 196

Marketing Content Marketing Data Social Media 196

Sword and the Script

AUGUST 17, 2019

Branded media, defined in this report as blogs, social media and video weren’t far behind with 27%. How often should you publish on your company blog? The answer may well depend on how much traffic you want to glean: “With data showing that B2B companies that publish 16+ blog posts per month receive 3.5

Study 61

Study Survey B2B Advertising 61

Burrelles Fresh Ideas

JANUARY 30, 2024

For the PR industry, like journalism, disclosure is an issue of transparency and authenticity , which are the building blocks for trust. Our blog posts are human-written, and if we use any sort of AI-assisted writing tool, we will disclose it. When I am writing or editing others’ work, I personally use Grammarly Premium.

Ethics 97

Ethics Crisis Transportation Airlines 97

Journalistics

FEBRUARY 25, 2013

For many of us, it’s what attracted us to media relations in the first place. In this post, I’ll share what I believe to be the two most effective media relations tactics for 2013 (hint: it’s all about inbound and real-time). If you work in media relations today, you have to be always on as well.

Media Relations 52

Media Relations Media Pitching Writing 52

5W PR

FEBRUARY 4, 2019

The downturn in media relations is just one of the many challenges faced by PR professionals. Toni Harrison from Etched Communications says, “It is vital for communications professionals to clearly define the value, purpose and potential impact of traditional media coverage upfront.

Consumer 68

Consumer Ethics Measurement Journalism 68

Sword and the Script

MAY 5, 2020

You can play the clip inside the Muck Rack dashboard and “also check to make sure the team behind the clip is on your media list, and if they aren’t there, add them instantly.” Muck Rack joins Cision, Meltwater and Burrelles in providing broadcast media monitoring through an integration with TVEyes.

Pitching 85

Pitching Survey System Technology 85

Barokas

DECEMBER 5, 2019

Whether you are working with an agency, handling in-house or preparing to kick off the RFP process, make sure you ask these questions among your team to spur the development of a comprehensive and executable media relations program in the new year. What media placements will truly move the needle? How do you measure success?

Strategy 78

Strategy Media Storytelling Pinterest 78

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Studying for a public relations or mass communications degree is the most traditional route into the industry today, but it’s not the only route. I know PR professionals with degrees in journalism, mass media, English, business communication, marketing, sports and more.

Agency 89

Agency Energy Crisis Management Industry 89

The Stalwart Blog

NOVEMBER 6, 2015

While it’s not uncommon for reporters and editors to change periodically, there are other aspects with the media that alter as well. For instance, the New York Times ’ You’re the Boss blog published its last post in December 2014 and renamed its small business section Entrepreneurship. Are there new sections? Adopt new methods.

Marketing 60

Marketing Crisis Communications Small Business Measurement 60

Presspage

APRIL 11, 2019

A PR strategy is used to help your business organize its public relations (or media relations) activities and make strategic decisions about the best way to communicate with its target audience. These goals can be quantitative or qualitative in nature, depending on what is the most reasonable way to measure your success.

Strategy 76

Strategy eBook Consumer Fashion 76

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Growth of independent journalism. “We We are going to see more journalists build their own paid content channels – with or without backing from media outlets. Brad Marley , Chief Storyteller, Yelram Media .

Marketing 215

Marketing Content Marketing Social Media Employee 215

Rock the Status Quo

FEBRUARY 9, 2015

Their content marketing and brand journalism has not yet evolved to a place where they are comfortable letting employees take the spotlight, allowing independent voices to ring out with options, truth and expertise. Take advantage of the LinkedIn blogging platform – called long-form posts.

Corporate 100

Corporate Leadership Brand Branding 100

Beyond PR

SEPTEMBER 26, 2017

You see it in blog posts and on social media — journalists frustrated with generic, relevant pages and irrelevant material. With the advent of digital journalism, it is journalists who find their objectivity scrutinized more often than before. These journalists spend little time on social media relative to their peers.

Journalism 63

Journalism Social Media Study Comparison 63

Sword and the Script

DECEMBER 4, 2018

The statistics selected can be grouped are heavily weighted along the following topics: Statistics about – or for – the CMO ; Statistics about digital and B2B marketing ; Statistics about PR or media relations ; and. Each statistic links to the blog post that covered that particular study or survey and links to the underlying source.

Survey 104

Survey Marketing B2B Content Marketing 104

Stuart Bruce

OCTOBER 30, 2014

And thank you Aaron for that fascinating insight into how social media has changed journalism. We can use it to measure and evaluate our success. We can publish our own content without the need for an intermediary or filter that is mainstream media. She will be media neutral.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148