PR 20/20

JUNE 6, 2023

At the core of HubSpot is a customer relationship management (CRM) platform that provides businesses with a powerful and user-friendly system to manage their customer relationships. But first, it’s important to understand how HubSpot brands each of its suite of tools, called “hubs.” And that’s a great question.

Knowledge Base 52

Knowledge Base Customer Service System Analytics 52

Sword and the Script

DECEMBER 3, 2019

Here are my picks for the most interesting PR tech announcements this year: Talkwalker lets you run your data through their AI. Cision is working with adtech companies to allow PR (or their peers in digital marketing) to launch retargeting campaigns based on earned media. And here we go…. See item #1 here for more. million; and.

Data 87

Data Enterprise Survey Instagram 87

Sword and the Script

FEBRUARY 15, 2020

To borrow from a quote , the professional’s feet should be planted in their role, but their eyes should survey the marketing landscape. Click or right-click open an image in a new page for a higher resolution version). 1) Improving CX is the best way to distinguish your brand. 11% said emerging channels.

Study 78

Study Marketing Brand Branding 78

Melissa Agnes

AUGUST 8, 2016

With the growing use of social media to follow brands, rather than navigating to the brand’s corporate website, should your corporate website still be used as your crisis communications home base? One you should aim to think through within your crisis preparedness. This is a good question. So what’s the answer?

Crisis Communications 100

Crisis Communications Corporate Crisis Real Estate 100

wiredPRworks

FEBRUARY 14, 2022

From full-time editor for a big 5 publishing company, to book-buyer and curator for a major bookstore, to now-owner of her own publishing company and Chicago’s only Black-woman owned brick and mortar bookstore, she’s managed to do exactly that! What’s hot – and what’s not in social media right now?

Social Media 52

Social Media Trends B2C Media 52

Sword and the Script

APRIL 30, 2019

To be clear, this is a trial, so I’m not entirely sure what this will become; I welcome your feedback online or offline. To be clear, this is a trial, so I’m not entirely sure what this will become; I welcome your feedback online or offline. For now, I’m thinking of putting together a summary (sum) like this once a month.

Industry 85

Industry Media Technology Employee 85

Contently - Strategy

NOVEMBER 12, 2019

I searched through Glassdoor, LinkedIn, and Indeed for traditional internships at media companies. I searched through Glassdoor, LinkedIn, and Indeed for traditional internships at media companies. As I got more comfortable in the role, I picked up more nuances. This podcast will answer all of your pressing questions.

Content Marketing 86

Content Marketing Marketing SEO Video 86

Prohibition

JANUARY 14, 2022

But you can guard against them by putting in place a PR crisis plan before they happen – and reacting quickly if your business is struck with bad publicity. Here’s how to put your plan together, what to remember and how you can access specialist support. Your brand could be dragged through the mud.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Beyond PR

MAY 18, 2017

One of the two companies mentioned, though, was listening: Avaya. These include: Your company name. Your product or service brand name (if different). Your product or service brand name (if different). Your competitor’s company name. Your competitor’s product or service brand name (if different).

How To 57

How To Instagram Social Media LinkedIn 57

Sword and the Script

DECEMBER 10, 2019

The responses are nothing short of an eccentric collection of exceptional contributions – truly interesting perspectives worth your while to peruse. In 2020 I think we will see analytics playing a bigger role in helping teams become more proactive in their approach with customers and less reactive. 1) Marketing embraces sustainability.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Journalistics

MARCH 18, 2016

These six topical themes included the following: Global, Local and Hyper-Local – how organizations can balance and manage social media communications and priorities across geographically-dispersed audiences. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 45

Social Media Media Storytelling Local 45

Flatiron Communications

JANUARY 14, 2015

On the one hand, companies still crave and handsomely compensate their agencies for stories “placed” in mainstream media outlets. Even the SEC has loosened Reg FD rules to permit publicly traded companies to announce material news through social media. Thank you media fragmentation.).

Media 28

Media Journalism Social Media Mobile 28

Journalistics

MARCH 18, 2016

These six topical themes included the following: Global, Local and Hyper-Local – how organizations can balance and manage social media communications and priorities across geographically-dispersed audiences. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 40

Social Media Media Storytelling Local 40

Contently - Strategy

OCTOBER 15, 2020

B2B companies always have to think a step ahead. Lately, innovative marketing teams have been thinking beyond the standard blog post. Lately, innovative marketing teams have been thinking beyond the standard blog post. In our brand new report, we set out to highlight tactics that could help your brand thrive.

B2B 130

B2B Trends Video Course 130

Contently - Strategy

OCTOBER 15, 2021

B2B companies always have to think a step ahead. Lately, innovative marketing teams have been thinking beyond the standard blog post. In our brand new report, we set out to highlight tactics that could help your brand thrive. Want to test your site speed? Assess your marketing maturity? Identify untapped markets?

B2B 57

B2B Content Marketing Trends Marketing 57

Masters in Communications

FEBRUARY 12, 2022

Generally, if a communication system fills these five functions, it is mass media: Information : to feed or satisfy curiosity on behalf of an audience who wants to know more about an issue, to provide clarity where there may be confusion, and help the receiving audience understand how they fit into society.

Ethics 52

Ethics Communications Print Television 52

Contently - Strategy

NOVEMBER 7, 2019

That checklist to help plan your route… content. That video tutorial on how to change your car’s oil… content. Those Instagram posts with images of must-see landmarks… content. Those Instagram posts with images of must-see landmarks… content. Have a question you’re trying to answer?

Strategy 79

Strategy Education System Writing 79

Contently - Strategy

DECEMBER 29, 2022

The feeling that your hard work is (finally) out in the world, and you can breathe a momentary sigh of relief, sit back, and admire the final product. But your work isn’t really done yet. These tasks get your content into the right hands at the right time, ultimately maximizing your return on the investment used to create it.

eBook 120

eBook Product Launch Software Internal 120