PR Fuel

AUGUST 26, 2021

It’s not enough to start blogging, though. Instead, you can expand your reach and maximize business growth with press release distribution. On the fence about creating press releases for your business? Keep reading to discover how a well-structured press release can boost business growth.

Engineering 105

Engineering SEO Consumer Content Marketing 105

Doctor Spin

FEBRUARY 14, 2024

In this blog post, let’s look at the differences between public relations and marketing. PR strategies are designed to manage the public’s perception and ensure positive association and reputation. It also involves crisis communication to mitigate damage to the company’s reputation.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Critical Mention

DECEMBER 13, 2019

Many communications strategies can lead to business success. One of the most prominent strategies that helps refine a brand’s reputation and status in its industry is online news tracking. If utilized the right way, you can use the earned media from online news coverage to connect with your audience.

Analysis 105

Analysis Comparison Reputation Radio 105

Critical Mention

DECEMBER 20, 2019

PR and marketing professionals have the opportunity to expand their organization’s brand reach by leveraging earned media coverage. Earned media is significant for businesses because it is unpaid content that is published by journalists, influencers, reviewers and organizations who have valuable thoughts and opinions about your brand.

How To 103

How To Brand Branding Media 103

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. It involves developing relationships with tech journalists, bloggers and influencers , as well as leveraging online channels like social media, blogs and other digital platforms.

Strategy 62

Strategy Brand Branding Technology 62

Newsfile

OCTOBER 24, 2023

As a PR professional, you are most likely focusing on trying to enhance your company’s reputation. This means that avoiding PR communication mistakes is probably high on your list of priorities. This means that avoiding PR communication mistakes is probably high on your list of priorities.

Communications 52

Communications How To Corporate Training 52

PR Fuel

APRIL 29, 2021

It takes between five and seven impressions before people remember your brand. With a press coverage strategy, you can reach customers, generate awareness, and remain transparent. Here are 12 benefits of press coverage to keep in mind. By reviewing these benefits, you can make an informed decision for your business.

Engineering 60

Engineering Consumer SEO Google 60

Sword and the Script

JULY 27, 2021

Where some see diminishing value in media relations others see opportunity; the best way to improve results is to use a combination of pitching, content and social media. The media relations struggle is real. Perhaps invest in people, research or tools to help facilitate media relations. Try our services.

Media Relations 175

Media Relations Media Pitching Survey 175

Doctor Spin

FEBRUARY 22, 2024

PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications. Monitor word-of-mouth and press coverage. Improve internal communications.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. She always explains clearly how to demonstrate organisational impact from your PR work. Check out my post to find out how.

Tools 136

Tools Publicity SEO Measurement 136

Critical Mention

NOVEMBER 7, 2019

Englander Knabe & Allen (EKA) is a strategic communications firm in Southern California that specializes in assisting organizations with reputation issues, media strategy and implementation. ” What are Your Favorite PR Trends? . ” What are Your Favorite PR Trends? Who is EKA?

Communications 81

Communications Crisis Communications Media Crisis 81

Presspage

OCTOBER 24, 2017

Credibility & reputation management. Nowadays, anything and everything can be researched online, so make sure you are upfront and honest when putting out a statement. Also, anyone can publish a piece of content online targeting your organization. How do you pick the right channels?

Crisis 102

Crisis Measurement Reputation Crisis Management 102

Cision

JANUARY 19, 2017

Today, media is fragmented and competitive. To make your voice heard, use strategic, targeted pitching techniques and broadcast authentic stories that will resonate with your audience. your spotlight. Many PR professionals are still focused on producing and sending out media releases to journalists in bulk.

Social Media 120

Social Media Newspapers Pitching Reputation 120

5W PR

AUGUST 19, 2019

In the world of public relations, digital PR refers to the online marketing strategy utilized by businesses to increase their online presence and boost their brand. Instead, in order to make the most impact, digital PR uses online strategies such as search engine optimization, influencer outreach, content marketing, and social media.

Digital PR 76

Digital PR Print Construction Television 76

Doctor Spin

APRIL 5, 2023

As a small business, having a successful PR strategy is essential for reaching your target audience and achieving growth. Knowing which strategies to employ can be the difference between success and failure. In this article, I’ll outline the top 10 PR strategies for small businesses and how each one can help you reach your goals.

Small Business 52

Small Business Strategy eBook Reputation 52

Doctor Spin

APRIL 5, 2023

As a B2B organisation, having a successful PR strategy is essential for reaching your target audience and achieving growth. Knowing which strategies to employ can be the difference between success and failure. In this article, I’ll outline the top 10 PR strategies for B2B and how each can help you reach your goals.

B2B 52

B2B Strategy eBook Small Business 52

Sword and the Script

MAY 14, 2019

This is because Onclusive takes broader crawl of the web, which matters to PR because the media landscape has fragmented. This is the basis of the company’s 2018 Global Media Report which I summarized here. The newscrawler is what is able to find your news and render the searches and mentions you’ve established in a dashboard.

Case Study 118

Case Study Software Data Web 118

Flack's Revenge

DECEMBER 5, 2017

In smaller markets, like where I live, there has long been a tendency for media professionals to seek corporate roles when they become available. Include a link in an online news piece, though, or pay an influencer to promote your brand in their blog post and it gets a bit murkier.

Pitching 174

Pitching Journalism Video Advertising 174

Critical Mention

OCTOBER 18, 2019

You may have heard the controversy among media professionals about whether or not social media affects search engine optimization. While mentions and engagement do not directly impact SEO, what’s within the content can. . Optimize Your Social Media Pages. Craft Creative Social Posts.

SEO 80

SEO Social Media Strategy Media 80

Critical Mention

SEPTEMBER 19, 2018

Being on top of media trends is at PR’s core. Whether you’re a Fortune 500 company or a one-person operation, if you don’t know what’s going on with your competition, how do you begin to keep up? Not surprisingly, one of the ways your competitors use media monitoring is to monitor you.

How To 61

How To Media Crisis Crisis Management 61

Prohibition

DECEMBER 9, 2021

Brands and businesses know how important it is to protect their reputation. In the midst of a crisis, reputations that have been so hard to build can be easily destroyed and the effects can be hard to undo. It doesn’t take much to provoke a crisis, sometimes just a simple mistake on social media can be enough.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

PR Fuel

JULY 12, 2020

Communication is a skill that you can never be complacent with if you’re trying to grow your brand. In the age of social media, you might not have ever considered just how valuable something like an online press release can be. Press Release Distribution Is Invaluable to Your Brand.

SEO 65

SEO Engineering Web eBook 65

Sword and the Script

AUGUST 14, 2018

If you work in PR and engage in media relations , it’s a good idea to keep an ear out as to what is on the minds of those that work in the media. The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. 2) Trust in media still adrift, says media. Most (59%) of U.S.-based

Survey 102

Survey Report Media B2B 102

Critical Mention

SEPTEMBER 13, 2018

What they may overlook is that third-party credibility and substantial press coverage is still an essential part of telling an organization’s story, because objectivity breeds trust. Even more fascinating, after watching a video, 64% of users are more likely to buy a product online. Paid vs. owned media. Your time is now!

Technology 73

Technology Print YouTube Financial 73

Sword and the Script

JULY 6, 2021

I missed my self-imposed deadline in June as I was simply overwhelmed by events: client work – always my first priority – but also bisdev, podcast production, blog posts, and trying to get this year’s annual JOTW comms survey ready for publication. Can your agency bring big ideas and execute? Give our services a try.

Pitching 90

Pitching Report Software Survey 90

5W PR

JANUARY 31, 2024

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. Crisis Management PR: Addresses and mitigates potential damage to a tech company’s reputation during challenging situations or crises. This can include investors or customers.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels.

Marketing 190

Marketing Content Marketing Data Social Media 190

Cision

MARCH 13, 2017

While there are many online challenges faced by business today, content marketing, digital marketing, SEO and social media are all trying to achieve a single purpose – increase brand reputation and improve awareness about the company. can all be labeled as PR activity. ScreramingFrog.

SEO 229

SEO Social Media Tools Google 229

Critical Mention

SEPTEMBER 10, 2019

In today’s digital world, many people seek the answers to their most important questions online. Therefore, your prospective clients are likely to conduct online searches to learn more about your brand. With that said, your online presence plays an incredible role in your organization’s reputation.

Reputation 60

Reputation Case Study Mobile eBook 60

Sword and the Script

NOVEMBER 7, 2023

Propel releases AI-based “media war room”; Muck Rack has AI recommending reporters to PR; PRophet partners to bring influencer marketing and media alerts; Did you know Gartner has a Market Guide for Employee Communications? One of the oldest uses, and perhaps most valuable uses, is in media monitoring.

Employee 137

Employee Software Survey Tools 137

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Social media statistics from 2020.

Survey 178

Survey Marketing B2B Study 178

MaccaPR

NOVEMBER 20, 2018

Is your online newsroom a warm and welcoming haven for the media who are vital to the success of your company? Is it an easily-navigable, content-rich destination that rewards journalists with the information they seek and reinforces your brand’s reputation for transparency and accessibility?

Mobile 91

Mobile Corporate Survey Web 91

Buzzstream

FEBRUARY 3, 2021

Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. While an outreacher’s main aim is to land linked coverage for a client, they should also provide the journalist with a story that is newsworthy.

Digital PR 170

Digital PR Industry Strategy Film 170

Sword and the Script

SEPTEMBER 14, 2019

Most PR professionals say media relations is getting harder or much harder, according to the 2019 JOTW Communications Survey. This is up 17% from last year where 51% said media relations was getting harder. What can PR do about it? Study the media. 1) How reporters view social media, embargoes and exclusives.

Survey 77

Survey Media Relations Report Media 77

Burrelles Fresh Ideas

JUNE 13, 2023

Sound PR practices are essential if you want to build connections with your target audience. This involves establishing credibility for your brand by enhancing customer engagement and improving awareness of what you offer in the marketplace.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

ZudePR

JUNE 6, 2016

Yet still you spend your days in a distracted fuzz. Deep work productivity hacks from 28 world-class communicators : how do they focus and achieve. Deep work productivity hacks from 28 world-class communicators : how do they focus and achieve. I'm writing a blog post on how the best communicators "go deep" and get stuff done.

Writing 114

Writing Social Media SEO Blogging 114

PR Conversations

JULY 5, 2017

Ironically, PR as a sphere has certain reputational problems itself. Public relations professional strives to create a positive reputation for his/her client with the help of information materials. Public relations professional strives to create a positive reputation for his/her client with the help of information materials.

Infographics 63

Infographics Corporate Policies Reputation 63