ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

There are many public relations industry blogs that offer know-how on everything from crafting brilliant media pitches to perfecting presentation skills. But how to determine which blogs are me-too, and which are worth your while? After that, the blog world is your oyster! Bad Pitch Blog. trendhunter.

Blogging 159

Blogging Pitching Fashion Sports 159

Sword and the Script

MAY 11, 2019

1) Earned media is sales enablement. A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations. In recent years, the trend has been for website templates that blend news, press releases, blogs and resources together.

Study 146

Study Media Relations Media Measurement 146

Critical Mention

OCTOBER 24, 2019

While we certainly encourage PR and communications pros to follow our insightful Critical Mention blog , we also want to share a few of our other favorite PR blogs. PR Daily is a news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds.

Blogging 68

Blogging Education Resources Creativity 68

PRSay

MAY 23, 2018

You can share whole episodes to social media, clip individual soundbites and create images of quotes. The unique audio format of podcasts provides opportunities to creatively reuse content in ways you couldn’t do with written articles. Don’t overlook blogs. Is your client still hesitant to embrace blogs?

Media Relations 136

Media Relations Publicity Media Blogging 136

Sword and the Script

MARCH 10, 2019

Media Relations is Hard and Getting Harder. A majority (68%) of PR professionals say media relations is getting harder or much harder. This is up 17% from last year where 51% said media relations was getting harder. Their contract came up at the end of the year and I didn’t even consider them.

Survey 105

Survey Media Relations Corporate Communications 105

The Hoffman Agency

JULY 16, 2019

I’ve been mulling the idea of creativity in public relations lately. I’ve nothing against the big idea, and the creative thinking that goes into it. The ongoing need for creativity in public relations. Take a media relations campaign, for example, or ongoing content creation for a corporate blog.

Creativity 41

Creativity Energy Ethics Course 41

ImPRessions - Crenshaw Communications

JULY 10, 2023

Amid budget cuts, tools like generative AI are ushering in a new era of creativity. However, with the rise of the internet and social media, PR professionals can now reach a global audience with their messages. Reading that in 2009 — when it was published — might have led you to believe that media relations was no more.

Technology 266

Technology Television Web Social Media 266

Sword and the Script

DECEMBER 31, 2019

There were 62 posts published on this blog in 2019. In going through the reader analytics for the full year, these are the top 10 most-read posts on this blog about public relations (PR) and marketing. If you haven’t already, consider subscribing to these blog posts by email or RSS. hours to write.

Blogging 81

Blogging Publicity Marketing Survey 81

ImPRessions - Crenshaw Communications

NOVEMBER 9, 2021

By packaging it into creative infographics, PR teams can gain additional legs for data that would otherwise go unused or underleveraged. Additionally, if a company highlights its design and UI as a key differentiator, data visualizations offer a way to showcase their creative prowess. . Short-form content.

Content Marketing 309

Content Marketing Case Study Marketing Data 309

Sword and the Script

DECEMBER 16, 2021

88% of PR pros say creativity is critical for businesses to recover from the pandemic – and other public relations statistics summarizing 2021 . Every year this blog pours over dozens of public relations surveys and breaks down the findings. social media, content, etc.). The media relations struggle is real.

Publicity 154

Publicity Survey Pitching Creativity 154

Shift Communications

AUGUST 4, 2016

As an account executive on the account services team at SHIFT, my role is focused primarily on media relations as it pertains to my client roster. Although media relations is a blast, it has its fair share of challenges – the PR struggle can be very real. Which leads us to our next media relations challenge….

Media Relations 60

Media Relations How To Media Groups 60

Deirdre Breakenridge

JANUARY 6, 2020

The question quickly became, “should it be another blog post contest?” When I teamed up with Professor Jennie Donohue last year, we wanted to create an assignment for her UMASS at Amherst Intro to PR class that was an opportunity for students to create content based on what they learned during the semester.

Video 352

Video Journalism Education Resources 352

Sword and the Script

APRIL 19, 2016

My media relations and outreach efforts had secured an interview with CNBC for a technology client and the reporter had flown in to conduct it in person. Proven to get More Out of Media Relations. That was the outcome good media relations pitching earned. Pitch media upstream. Riff off the placement.

Media Relations 60

Media Relations Media Interviews Pitching 60

Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Media Monitoring & Analysis. Social Media & Community Management. Relationship building takes time.

Media Training 397

Media Training Crisis Communications Conference Training 397

Mindful Marketing

JUNE 22, 2015

Last week PR Newser wrote an interesting article on the value of media relations. Patrick Coffee had insightful commentary on the Holmes Report’s 2015 World PR Report , where he “respectfully disagreed” with the report’s claim that “media relations skills are not seen as particularly relevant.”. Creativity is nice.

Media Relations 50

Media Relations Measurement Report Media 50

Onclusive

AUGUST 9, 2021

Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 370

Training Media Training Reputation Crisis Communications 370

Onclusive

MARCH 17, 2020

On a broader level, this presents challenges because traditional media relations has become a singular (and increasingly narrow) part of the overall scope of public relations. As the industry continues to broaden and diversify, areas that were once considered only creative advertising tend to overlap with PR and communications.

Media 243

Media Analysis Measurement Advertising 243

Onclusive

NOVEMBER 8, 2023

Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

MARCH 17, 2020

On a broader level, this presents challenges because traditional media relations has become a singular (and increasingly narrow) part of the overall scope of public relations. As the industry continues to broaden and diversify, areas that were once considered only creative advertising tend to overlap with PR and communications.

Media 221

Media Analysis Measurement Advertising 221

Ronn Torossian

APRIL 13, 2016

Just a decade ago, public relations mostly entailed media relations and the occasional press release. Today, public relations involve a higher level of creativity and innovation to get the same results. The post PR in a New Age Digital World appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

Software 150

Software Technology Creativity Media Relations 150

Waxing UnLyrical

MAY 11, 2016

My public relations career began with media relations. Although I’d never recommend someone go through the “boot camp” experience I had, it did teach me how to secure media opportunities quickly and make them stick. As you can imagine, I’m a big proponent of media relations. Media relations can be tough.

Media Relations 40

Media Relations Media Measurement Conference 40

5W PR

AUGUST 14, 2023

Misconceptions about career opportunities in public relations can lead to misunderstandings about the work and required skills. Public relations focuses on media relations and party planning Public relations is often misunderstood as just event planning and media interaction.

Publicity 78

Publicity Storytelling Crisis Management Reputation 78

Journalistics

JANUARY 24, 2016

In my first post of the year, I confessed my blogging sins and provided some insights around what caused me to blog less the past few years, and what I learned from the process. This posts was the first step in my journey to blog more in 2016. About This Two-Part Series. Which posts have your readers enjoyed least?

Blogging 69

Blogging Strategy How To Writing 69

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

Allow the agency creative freedom. But the last thing any brand wants to do is beat media over the head with non-news. A key component of stellar media relations is knowing what stories to pitch and to whom. In media relations, as in so many things, it’s important to take the long view.

Publicity 256

Publicity Brand Branding Storytelling 256

Business Wire

JUNE 23, 2020

Ellen Roseman is a Canadian writer, specializing in personal finance and consumer issues. Roseman is also a renowned journalist who has been a strong advocate for Canadian consumer rights for the past 35 years. There is plenty of evidence of this in her current column at LowestRates.ca , as well as in her multiple published books.

Report 63

Report Creativity Blogging Consumer 63

Burrelles Fresh Ideas

MARCH 5, 2024

Yes, it’s true that in today’s digital landscape, public relations professionals no longer rely on earned media alone. Most PR pros today use some form of the PESO Model which includes owned, shared, paid and earned media. However, media pitching and media relations to secure earned media still dominate the industry.

Media 98

Media Nonprofit Pitching Analytics 98

OnePitch

OCTOBER 20, 2022

Tell us a bit about your day-to-day and your role as the Vice President/Media Group Manager at Ketchum. One of the beautiful, energizing aspects of my role (and media relations in general) is that there is no ‘typical’ day-to-day. Earlier in my media relations career, I thought clever subject lines were key.

Media 94

Media Sports Agriculture Pitching 94

Journalistics

APRIL 5, 2016

The report is jam-packed with information about the current news media environment and how most journalists prefer to work (particularly around areas like social media and working with media relations professionals). If media relations is part of your job, I highly recommend you review Cision’s report in detail.

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

The report is jam-packed with information about the current news media environment and how most journalists prefer to work (particularly around areas like social media and working with media relations professionals). If media relations is part of your job, I highly recommend you review Cision’s report in detail.

Media Relations 40

Media Relations Media Mobile Pitching 40

Sword and the Script

DECEMBER 24, 2019

1) The average blog post is 1,236 words. How long is the average blog post? How long does it take to write the average blog post? Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML].

Marketing 78

Marketing Publicity Survey Study 78

Critical Mention

FEBRUARY 4, 2020

There are lots of useful public relations and communication news sources one can benefit from across the internet. From tweets to blogs, many PR organizations publish great PR content. Several popular topics covered in their news & views section of their site are advertising, digital, diverse, creative and awards news.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Journalistics

JANUARY 3, 2016

As part of my effort to get the blog back on track in 2016, I spent the past month doing some quantitative and qualitative analysis to better understand how this happened. I’ve shared the results from this exercise in the first half of this post below (“Why I Was Not Blogging”). Why I Was NOT Blogging.

Blogging 64

Blogging Analytics Google Writing 64

ImPRessions - Crenshaw Communications

AUGUST 29, 2022

As B2B PR pros, we’re always looking for creative ways to tell a story. The art of the follow up can be its own blog post. We look to secure an article or segment that not only hits priority message points, but appears in an influential publication relevant to the company’s business. Follow up, but know when it’s time to stop.

How To 321

How To Media Report Pitching 321

Sword and the Script

MARCH 28, 2017

It’s a whole lot easier to ask a customer to do a media interview if you’ve already built some trust with them. A simple way to do this is to request an interview for a corporate blog. The operative phrases here is interview for a blog post – not a media interview. Is your PR agency bringing creative ideas to the table?

B2B 60

B2B Blogging How To Media 60

Sword and the Script

NOVEMBER 3, 2020

The opportunity is another potential source for earning coverage – even as traditional media relations gets harder. Many of the media monitoring tools are the market offer podcast monitoring through a third-party partnership with the company. The growth presents both an opportunity and a challenge for PR.

Instagram 147

Instagram Technology Resources Employee 147

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. Marketing turns to creative to stand out from the clutter . “I see a few things.

Marketing 198

Marketing Content Marketing Data Social Media 198

Sword and the Script

APRIL 20, 2021

A blog with B2B sales attribution. Years ago, I championed a blog for this exact organization. It was the center of its content marketing, media relations and social media efforts. I literally wrote and edited thousands of blog posts – many over 1,000-words long – for that brand. Check out our services.].

B2B 106

B2B Leadership Marketing Blogging 106