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Why monitoring external factors is key to corporate reputation

Onclusive

Corporate reputation has surpassed profitability in its importance to business success—today’s customers, employees, investors, and other stakeholders have many choices, and they are leaning toward companies with a stellar public image. In the age of social media, managing corporate reputation is a complex undertaking.

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The Golden Rule of Measuring Communications

Doctor Spin

Measuring communications is a critical task for PR professionals. However, the golden rule of measuring communications is that the choice of metrics has a more significant impact than whatever actions are taken on the measurement’s output. However, the focus on output often precedes strategic choices in what to measure.

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Edward Bernays—The Father of PR

Doctor Spin

In Wikipedia. In Wikipedia. Bernays: Celebrated and Criticized His work significantly influenced how corporations interact with the public, shaping modern marketing, advertising, and public relations strategies. Please support my blog by sharing it with other PR- and communication professionals. In Wikipedia.

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On Today’s Multi-Agency Wikipedia Statement

Where the Fishermen Ain't

PR Leaders Today Affirm a Commitment to Abide by and Evangelize Wikipedia Community Norms. Last February, William Beutler , principal of Beutler Ink and publisher of The Wikipedian , convened a meeting of digital leaders from multiple agencies, as well as notable Wikipedia volunteers. Here are four of them.

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Influencer-Started Businesses: Leadership by Popular Demand

Doctor Spin

The pushback argument was that influencers wouldn’t be able to challenge traditional businesses due to their lack of corporate proficiency. In Wikipedia. In Wikipedia. In Wikipedia. Having seen the naked interior of hundreds of corporate promotion systems throughout my career as a consultant, I’m not impressed.

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The Sword of Certainty: Information is Power

Doctor Spin

Doctor Spin | The PR Blog. link] Information is Power As a leader, disseminating information on a “need to know” basis isn’t necessarily a good communication strategy. “Do corporate myth that only a few people in any organisation deserve (or are capable of knowing and understanding) the “big picture.” In Wikipedia.

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The Media Kit: What To Include

Doctor Spin

But what exactly is a media kit, and why is it a foundational element in your communication arsenal? This blog post delves into the anatomy of media kits, exploring their raison d’etre, components, and how they can be crafted to capture attention , tell your story, and establish relationships with the news media. In Wikipedia.

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