PR 20/20

SEPTEMBER 17, 2019

Plus, our very own founder and CEO, Paul Roetzer ( @paulroetzer ), will be speaking. Stop by his session and say hello! (He SXSW is one of the most effective channels for promoting your business to professionals.”. So as we plan for 2020, we take stock of the events we’d like to attend. He loves to talk about marketing AI.).

Conference 97

Conference Marketing Case Study Content Marketing 97

Norton's Notes

SEPTEMBER 3, 2015

This week I have been talking to Heather Baker the editor of the award-winning B2B PR Blog and founder of B2B PR consultancy TopLine Comms. Tell me one interesting fact about you that you have never revealed on your blog? I’d have to say the work we’ve done for Bullhorn over the last five years. What are you passionate about?

Interviews 28

Interviews B2B Blogging Real Estate 28

Sword and the Script

MAY 9, 2017

A week or two later, when the circus moved across the Potomac River to the Patriot Center at George Mason University, we ran the same play with similar effects. A week or two later, when the circus moved across the Potomac River to the Patriot Center at George Mason University, we ran the same play with similar effects.

Publicity 86

Publicity Radio Crisis Crisis Communications 86

ReimaginePR

MAY 30, 2015

And I receive them from organizations hoping for coverage in our blog. We know how influential great media coverage can be. I get to sit on both sides of the media kit divide. I develop them for clients. When we take a company on, we assess what materials they have. They’re often not what they need to be. It is completely doable.

Media 120

Media Television Video Print 120

Cision

APRIL 20, 2015

To read some of these it becomes a bit laughable how useless they are. Or learn about how they can use their purchase better? I’ll caveat that by saying that each tip needs to be specific, applicable to most and correctable. Write “good” content. We’ve all experienced “click-bait.”

Content Marketing 120

Content Marketing Marketing Mobile YouTube 120

Stephen Waddington

DECEMBER 30, 2019

Influencer marketing is messy How we do it 9. This is my annual long-read essay on the future of the PR business. It’s a work in progress. Let me know what I’ve missed. Dr Jon White is a reflective PR practitioner and scholarly provocateur. PR is a social science. It is an evolutionary rather than a revolutionary discipline.

Government 103

Government Education Print Ethics 103

Sword and the Script

DECEMBER 20, 2022

be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Baz Luhrmann, The Sunscreen Song, 1998. I see a few things.

Marketing 192

Marketing Content Marketing Data Social Media 192

Waxing UnLyrical

AUGUST 25, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Five Productivity Tools for PR Pros August 25th, 2010 Tweet A few months ago, I wrote a piece on communicating effectively with a virtual workforce for IABC’s monthly e-zine, CW Bulletin.

Tools 100

Tools Google Twitter Facebook 100

Cision

JUNE 1, 2017

So, we decided it was time to recognize and celebrate the women who have made it to the top — and gain their insight on how they got there. What dreams/goals do you hope to achieve in the next five years and how do you stay focused on them ? This can be found from the smallest agencies to the largest corporations.

Sports 245

Sports Agency Industry Creativity 245

Katie Paine's Measurement Blog

NOVEMBER 16, 2022

We gathered a panel of data-driven heavyweights to discuss the topic, including: Rob Key , founder and CEO of Converseon ; Jamin Spitzer , founder and lead partner at Abacus Insight Partners ; Mark Stouse , founder and CEO of Proof Analytics ; and Michael Ziviani , founder and CEO of Precise Value. Can we say it is causal?

Analytics 40

Analytics Crisis Data Measurement 40

Sword and the Script

NOVEMBER 7, 2023

The company says it offers “real-time bias monitoring” that provides a “snapshot of biased vs. non-biased press” alongside other analytics. Muck Rack AI recommends reporters to PR Muck Rack says a proprietary AI will now create a curated list of recommended journalists based on your existing media list. How accurate is it?

Employee 138

Employee Software Survey Tools 138

Sword and the Script

MARCH 10, 2019

A majority (68%) of PR professionals say media relations is getting harder or much harder. It’s a trend that mirrors similar patterns seen broadly in the marketing for the last several years, where CMOs have slashed agencies in favor of in-house teams. This year’s survey polled 223 communications and public relations (PR) professionals.

Survey 100

Survey Media Relations Corporate Communications 100

Sword and the Script

DECEMBER 10, 2019

It’s as if by saying it out loud, we’ll ward off an undesirable outcome. And then knows how to leverage this information to persuade you to purchase or act in a certain way.” As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year.

Marketing 102

Marketing Content Marketing Advertising Advertising 102

PR 20/20

DECEMBER 10, 2019

But when you’ve got access to everything, how do you parse out what’s important? How do you implement the tracking and reporting that is going to get you closer to reaching your goals? But if data is everywhere and easily attainable, how do you unearth what’s important? Yet here we are, working in the digital age of marketing.

Report 52

Report How To Marketing Analytics 52

Stephen Waddington

MARCH 15, 2021

Each of the speakers has kindly responded to the questions that we didn’t cover in the blog post below. It started as these things often do as a discussion on social media. What could we do to better support each other during the latest lockdown? The result was a learning and development event with a difference. You’d be welcome to join us.

Google 119

Google Data Government Social Media 119

Cision

JULY 27, 2015

” – Javier Burón, SocialBro CEO and Co-founder. ” – Javier Burón, SocialBro CEO and Co-founder. There’s no explanation on how to use Instagram for promoting a business.” Images get attention, and Instagram has found the secret formula to effectively present visual content to a social audience.

Instagram 120

Instagram Mobile Social Media Writing 120

Beyond PR

JUNE 1, 2017

So, we decided it was time to recognize and celebrate the women who have made it to the top — and gain their insight on how they got there. What dreams/goals do you hope to achieve in the next five years and how do you stay focused on them ? This can be found from the smallest agencies to the largest corporations.

Sports 81

Sports Agency Industry Creativity 81

ZudePR

MAY 31, 2015

You’re thinking of completely overhauling how you market your company. Your blog is just not working and you’re wondering why. You own a business and want to increase sales. But need reassurance that it’ll pay off. You are finding it more and more difficult to get your company’s message heard. Still reading?

Communications 81

Communications How To Blogging Content Marketing 81

MaccaPR

OCTOBER 7, 2014

Part 2 of a 2-part Special Blog Post: See Part 1 Here. What’s more, we promised that rebuilding the effectiveness of your YouTube channel could be completed within 30 days for most brands – if you already followed our five previous prescriptions for healthy YouTube channels. You say that you "don’t need no doctor?"

YouTube 61

YouTube Video SEO Trade Shows 61

Sword and the Script

AUGUST 6, 2019

For reference, I’m tracking 27 different vendors and if you work a vendor, this page has everything you need to know about how to get tracked, how this works, and how to get in touch to share news and views. The company has aggregated a stellar roster of contributors to produce a number of sessions on earned media.

Marketing 63

Marketing Pitching Corporate Tools 63

Waxing UnLyrical

AUGUST 26, 2016

And such days – be they International Women’s Day , or Women’s Equality Day, or Equal Pay Day – inevitably make me think about how far we have come… and wonder whether we’re doing enough to keep moving. Today is Women’s Equality Day in the U.S., These are the days. Equal Pay Day. Here in the U.S.,

Internal 40

Internal International Film Banking 40

Waxing UnLyrical

AUGUST 26, 2016

And such days – be they International Women’s Day , or Women’s Equality Day, or Equal Pay Day – inevitably make me think about how far we have come… and wonder whether we’re doing enough to keep moving. Today is Women’s Equality Day in the U.S., These are the days. Equal Pay Day. Here in the U.S.,

Internal 40

Internal International Film Banking 40

Buzzstream

FEBRUARY 9, 2024

Building links is supposed to take work. Usually, the more effort it takes, the more valuable the link. Google doesn’t like it when link builders try to game the system, and they regularly take steps to discourage this. So, if it looks too easy, it probably isn’t too valuable. Building relevant , quality links naturally is always the best way to go.

Google 71

Google Infographics Pitching Resources 71

Journalistics

MARCH 18, 2016

These six topical themes included the following: Global, Local and Hyper-Local – how organizations can balance and manage social media communications and priorities across geographically-dispersed audiences. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 45

Social Media Media Storytelling Local 45

Journalistics

MARCH 18, 2016

These six topical themes included the following: Global, Local and Hyper-Local – how organizations can balance and manage social media communications and priorities across geographically-dispersed audiences. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 40

Social Media Media Storytelling Local 40

Mindful Marketing

MAY 3, 2024

Even at a young age, I was very inquisitive, often wanting to know how and why. Effective use of AI often depends on a person’s ability to ask the right question of the appropriate app. If a company spends $7 million on 30 seconds of airtime, they should want to know: “Was the ad effective?”

Ethics 96

Ethics Privacy Radio Sports 96

Sword and the Script

SEPTEMBER 2, 2014

How it happened, I can’t quite recall, but over time, we just sort of took to each other. Steve and I are on opposite coasts, and what’s amazing is how a few hundred social media exchanges over the course of several years can lead to…a real friendship. . A few years ago, I met him out on the social media trail.

Content Marketing 112

Content Marketing Mobile Google B2B 112

Sword and the Script

NOVEMBER 14, 2017

Marketing has made so many small incremental changes over time – think social, digital and content – that we’ve forgotten to pause and examine the effects. More importantly, we haven’t examined how all these little changes through the years, have fundamentally changed business. 1) Challenge your marketing beliefs.

Marketing 66

Marketing Content Marketing Insurance Insurance 66