ImPRessions - Crenshaw Communications

APRIL 8, 2021

Worse, social media companies averaged a score of just 46, below all other business categories. At a time of huge partisan polarization, one thing that brings people together, it seems, is resentment of Big Tech, especially the Big Four — Facebook, Google, Apple, and Amazon. ” Take responsibility.

Reputation 305

Reputation Privacy Data Advertising 305

PRSay

JANUARY 3, 2018

Writing and presentation development will still be strongly emphasized, but successful PR practitioners of the future must also be adept at business, content creation, environmental scanning, managing people, ethics, purpose-driven corporate social responsibility, stakeholder engagement and interpreting data and analytics.

Publicity 167

Publicity Social Media Television Measurement 167

NewsWhip

JUNE 2, 2021

Predictive media intelligence describes a set of technologies that enable PR professionals and reporters to predict the impact of news stories, consumer trends, and create optimised content, earned media plans, and content distribution plans. . Alert consumer brands to emergent reputation threats .

Media 88

Media Data Reddit Crisis 88

Polaris

DECEMBER 18, 2014

New social media platforms will launch while existing platforms evolve and change—likely in a way that’s disadvantageous to marketers unless they invest in paid media. The lines between public relations, social media, content marketing—and every other marketing discipline—will continue to blur. Social Media'

Trends 135

Trends Marketing Pinterest Social Media 135

Cision

SEPTEMBER 22, 2016

I will start by introducing Brunswick Insight to my network of corporate and public affairs contacts as well as others in various industry sectors such as Health & Wellness and Fast Moving Consumer Goods. For example, are “brick-and-mortar” retailers’ marketing efforts aligning with the shifts in consumer behavior?

Measurement 120

Measurement Analytics Big Data Public Affairs 120

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

“Creativity is hardly possible without one’s capacity to think metaphorically, to coordinate proactively and to make predictions that go beyond simple extrapolation,” argues Anton Oleinik in a recently published paper in Big Data & Society. I’m not talking about a social media upvote or a Facebook “like.”

Marketing 173

Marketing Storytelling Creativity Privacy 173

Onclusive

SEPTEMBER 20, 2017

However, truly understanding the impact of earned media requires filtering and analyzing large quantities of disparate datasets that aren’t at the fingertips of most communicators. Moreover, there is no straightforward customer journey to trace with the increasing number of digital touchpoints that consumers encounter today.

Analytics 170

Analytics Measurement Data Technology 170

Presspage

JULY 25, 2017

Online data can be gathered on different platforms and using different tools. Which data to gather may be very specific for your organization and business goals, though there are some pointers to take into account. Online data is booming. Google Analytics is a widely used tool to track the behaviour of visitors to your website.

Data 92

Data Tools Measurement Big Data 92

5W PR

JUNE 6, 2022

Consumer Focus. This consumer-focused trend has become a lot more popular as of late, and it gives way to a lot of public relations opportunities for companies. One of the most important public relations elements is communicating with media outlets as well as journalists.

Trends 88

Trends Data SEO Consumer 88

5W PR

DECEMBER 21, 2018

Quality of Data. In recent years, the “Big Data” push has been all about quantity of data, but that doesn’t mean you should ignore or undervalue the quality of your data. Checking the value and veracity of your current data sets is a good practice at the beginning of each year. Nature of Influence.

Big Data 60

Big Data Data Storytelling Measurement 60

Cision

MAY 5, 2016

Personalization of these channels has led to consumers becoming more active gatekeepers in how, where and in what format they like to consume their information. My favorite social media platform is…Snapchat because it never disappoints in making me laugh. He lives it.

Healthcare 120

Healthcare Policies Pharmaceuticals Big Data 120

Flack's Revenge

AUGUST 9, 2016

Geetu Ambwani, Principal Data Scientist at Huffington Post, recalled the days when their editors monitored searches trending on Google to inform content creation and curation. Since then it is a new game, as more people are discovering and consuming news through social media. Data across the Content Life Cycle.

Viral 120

Viral Data Web Trends 120

Polaris

MARCH 31, 2015

The report, called Social Insights: CMO Edition, How CMOs Engage with People Brands and Content on Twitter , examines how marketing executives use social media to connect with their peers and learn about marketing strategies, as well as best practices. If you need help with your social media strategy, get in touch.

Twitter 60

Twitter Social Media Big Data Sports 60

The Hoffman Agency

JULY 18, 2023

Particularly with large-scale events, it can be difficult and time consuming to locate the companies and people you want to speak with. I’d say it’s a case of being active on social media and engaging with content. Big Data LDN is coming up in September, we’re going to be tagging along. If you are also, do say hi

Trade Shows 36

Trade Shows Meeting LinkedIn Big Data 36

Critical Mention

SEPTEMBER 9, 2018

A globally recognized thought leader in creative excellence and business strategy, his passion is connecting consumers with brands in a genuine way and promoting positive societal change. Former Airbnb CMO Jonathan Mildenhall will kick off the conference on Oct. 7 as the first Keynote Speaker. Reich / Monday, Oct. Digital Marketing Pioneer.

Conference 66

Conference Crisis Management Survey Big Data 66

Solo PR Pro

JUNE 12, 2018

Mary Meeker’s 2018 Internet Trends Report highlighted the tension between data privacy and innovation noting that data and data sharing drive innovation and improved product experiences for consumers, but it is still crucial “to manage for unintended consequences.” Have you changed the way you gather or use data?

Privacy 40

Privacy Data Ethics Policies 40

PR 20/20

JULY 24, 2019

Consider something you’re probably more familiar with like marketing automation, social media management tools or email marketing solutions. Vasquez shared what we (marketer + machine) are already achieving together and will continue to in the future: Clustering and interpreting consumer data in real time. Do not fear!

Marketing 59

Marketing Data Technology Analytics 59

Shift Communications

OCTOBER 31, 2016

Manual media monitoring and reporting is time-consuming, expensive, and often a waste of resources and human talent. At World of Watson, IBM data scientists demonstrated the latest technology solutions for delving through millions of papers, articles, and data to find hidden patterns and powerful insights.

Analytics 60

Analytics Data Analysis Technology 60

Shift Communications

FEBRUARY 19, 2015

Software from companies like Sysomos, Moz, and Zignal Labs can do plenty of heavy lifting up front, and enterprising firms can even start to use Big Data tools in pursuit of new answers. You can certainly automate and scale social media and social publishing with tools like Hootsuite, Buffer, and many others.

Advertising 60

Advertising Advertising SEO Software 60

Mark My Words

DECEMBER 21, 2017

You can listen to modish analyses of modern communications and you can join the high priests of Google worshipping at the altar of big data. But the fact is that all of the media we consume – from the papers we read to the soundbites we retweet – boils down to ballyhoo. He was the unsurpassed master of hype.

Viral 83

Viral Big Data Fashion Publicity 83

Masters in Communications

FEBRUARY 12, 2022

So far, we've seen the development of targeted advertising, big data collection, analytics, and other digital tracking methods for more efficient marketing and information dissemination (called Big Data), all of which have potentially sinister as well as positive uses. Social media is seen as a relative latecomer.

Ethics 52

Ethics Communications Print Television 52

Waxing UnLyrical

JUNE 13, 2016

The future of digital and social media in government comms.

Education 40

Education Measurement Government Interviews 40