Onclusive

MARCH 23, 2020

We know that any complex modeling can be as confusing as it is beneficial, so if you need some assistance wading through the options that can best help you understand the value of PR and communication in your firm, reach out to a trusted expert on the topic. MMM vs. Data Driven Attribution. Don’t hesitate to reach out to us for advice.

Media 195

Media Measurement Analysis Television 195

Cision

SEPTEMBER 1, 2015

Public relations and data analytics used to be worlds apart. In the old days, most PR measurement consisted of soliciting opinions directly through surveys and indirectly by measuring behaviors based on opinions, like buying or voting. Still, for most variables, data was expensive, limited, lagging or all three.

Measurement 120

Measurement Trends Analytics Data 120

Cision

JUNE 29, 2016

Do you know whether or not your communication strategy is working? In this interview, Ed discusses the benefits of analyzing your communication, why you shouldn’t leave analytics to the last minute and how conversion metrics can give you a good sense of your business impact. How do you envision the future of PR measurement?

Analytics 215

Analytics Measurement Big Data Data 215

Cision

JANUARY 30, 2017

In this interview, Akeroyd discusses what inspired him to join Cision as the chief executive, how the Cision Communication Cloud™ is trailblazing a new category in SaaS cloud technology, why earned media is every CMO’s best friend and more. Furrier: How do you aggregate the data? Akeroyd: “We are now a big data source ourselves.

Communications 96

Communications Software Interviews Data 96

Onclusive

MARCH 19, 2019

The ideal candidate will have experience providing exceptional customer success and recognizes the importance of PR measurement, attribution, and insights. If you love storytelling, are fascinated by Big Data, value relationships, and want to have a real impact on the future of a company and an industry, then we want to talk to you.

Engineering 150

Engineering Storytelling Big Data Data 150

Waxing UnLyrical

SEPTEMBER 29, 2017

In September, #measurePR celebrated Measurement Month with an all-star, all-female panel of #measurati. Here’s some of what we talked about: On changes to the PR measurement field: A2: Biggest changes in insights have been in big data, data visualisation and increased awareness of measurement #amecmm #measurepr.

Measurement 65

Measurement Data Big Data Banking 65

Onclusive

MARCH 8, 2018

Last week, AirPR hosted the webinar “How AI Will Be a PR Pro’s Dream Come True” with industry leaders Wendy Marx, President of Marx Communications, Sharam Fouladgar-Mercer, CEO of AirPR Software, and Heidi Sullivan, President of HKSully Consulting. Taking the crisis out of crisis communications. Gould & Partners Survey).

Case Study 170

Case Study Engineering Measurement Big Data 170

Communications Conversations

NOVEMBER 10, 2014

Are robots going to steal communications jobs? ” According to the site, Wordsmith “transforms Big Data into narrative reports by spotting patterns, correlations and key insights in the data and then describing them in plain English, just like a human would.” Wait, is this for real? Smart, right?

Corporate 146

Corporate Communications Tools Content Marketing 146

Onclusive

SEPTEMBER 20, 2017

PR professionals and communicators, however, have not, as a whole, significantly changed how they measure their success. CMOs and CEOs are starting to ask: Why can’t PR be measured and attributed the way that marketing efforts can? The typical response is that PR ROI and Earned Media are more difficult to measure.

Analytics 170

Analytics Measurement Data Technology 170

Onclusive

DECEMBER 17, 2018

San Francisco, December 18, 2018 – AirPR ( www.airpr.com ), the data science company for communication and public relations, today announced the closing of its Series C financing of 8 million dollars. Andy Cunningham , Board of Directors at AirPR and former Head of Corporate Communication at Apple. About AirPR.

Analytics 150

Analytics Data Big Data Technology 150

Cision

SEPTEMBER 22, 2016

Is your brand communication sparking conversations…or falling on deaf ears? In this interview, Peter discusses how brands can better engage audiences, improve their measurement practices and quantify their communication efforts. Why is measurement and analytics such a difficult area for marketers? How can they improve?

Measurement 120

Measurement Analytics Big Data Public Affairs 120

PRSay

JANUARY 3, 2018

Throughout January, PRsay will feature posts by a variety of thought leaders on the year ahead for communicators and the PR profession. In 2018, discussions about the future for PR and communications pros will likely include the topic of robots. Whether the effect is positive or negative, AI will likely impact PR and communications.

Publicity 162

Publicity Social Media Television Measurement 162

Cision

MARCH 28, 2017

Combined with the power of the Cision Communications Cloud™ technology platform, Cision and Bulletin Intelligence will continue to deliver trusted resources to executives making critical decisions based on data. Busy C-level leaders don’t need big data — they need big insights, and they need them quickly.

Big Data 120

Big Data Analysis Data Corporate 120

Onclusive

OCTOBER 12, 2016

I recently participated in the CommPRO.biz webinar “Your Path to Media Measurement.”

Data 150

Data How To Measurement Examples 150

Cision

MARCH 20, 2017

By doing this, Cision will gain a few important things: an influx of capital, a publicly traded stock as a currency, and material financial flexibility needed to make the investments we need to be the change agent and data/tech/measurement platform partner the industry needs. Participants in the Solicitation. No Offer or Solicitation.

Technology 227

Technology Data Big Data Measurement 227

Onclusive

MARCH 21, 2019

Increasingly in PR and communications, simply measuring the quantity of content that you publish or the number of earned media pieces you garner is not enough. That’s why AirPR invented Power of Voice – the leading content quality metric for PR and communications. Power of Voice was the missing metric.

Big Data 225

Big Data Data Meeting Measurement 225

5W PR

SEPTEMBER 9, 2018

These days, in many media circles, you can’t throw a rock without hitting someone talking about data analytics. Buzzwords like “ measurable metrics ” and “big data” are everywhere. Communication can be mysterious. People “get” the layers of context in communication, even if it’s not obvious in the actual text.

Big Data 60

Big Data Data Technology Creativity 60

Onclusive

MAY 31, 2017

My first job in social media sparked a passion for data. One of my projects was measuring sentiment around new film releases including compiling weekly sentiment reports. Here are three tips to help you become more data-minded too: 1. This will help you demonstrate ROI.

Data 150

Data Resources Engineering Film 150

Onclusive

MARCH 21, 2019

Increasingly in PR and communications, simply measuring the quantity of content that you publish or the number of earned media pieces you garner is not enough. That’s why AirPR invented Power of Voice – the leading content quality metric for PR and communications. Power of Voice was the missing metric.

Big Data 150

Big Data Data Meeting Measurement 150

Marketwired

FEBRUARY 11, 2016

– the REAL shift is that the really really smart people on the Comms side of things have started talking to the really really smart people on the Content side of things and figured this out: PR is good at communicating messages and stories. Thus, PR is probably a likely candidate to drive the Content machine. She holds a B.A.

Conference 100

Conference Big Data Pitching Employee 100

PRSay

NOVEMBER 16, 2016

Dear Member, Change has become the new normal for public relations and communications professionals, and developments continue to emerge. Big data offers insights that enable customization and pose new cyber security and privacy issues. Mobile technology is transforming how businesses communicate.

Privacy 60

Privacy Ethics Mobile Big Data 60

5W PR

DECEMBER 21, 2018

In just a few weeks, the big ball will drop, and we will be celebrating the beginning of yet another New Year. For many savvy communications professionals, that means creating a new content calendar for the coming year. Measuring Response. Evaluating ROI on communications efforts is not always a precise science.

Big Data 60

Big Data Data Storytelling Measurement 60

PRSay

DECEMBER 15, 2017

Emphasize projects where you had a measurable impact on your organization. Consider obtaining your MBA, or at the very least consume books and articles, watch videos, go to seminars, participate in webinars and meet with other communications professionals on a regular basis. Make sure it’s two pages or less.

Nonprofit 155

Nonprofit Local LinkedIn Big Data 155

Polaris

DECEMBER 18, 2014

Big data will allow us to measure everything—and as a result, nothing, if we don’t carefully select the metrics important to our business. Marketing communications will become even more complex, with so many tactical options we’ll feel as though we just stepped off a merry-go-round. How do we measure results?

Trends 135

Trends Marketing Pinterest Social Media 135

Cision

MAY 5, 2016

Lisa Martins, vice president at Finn Partners, says you must be open and honest with your audience and be mindful of what and how you are communicating with them. So it’s important to be mindful and thoughtful of how you communicate. . What do you see as some of the biggest communication challenges facing health brands today?

Healthcare 120

Healthcare Policies Pharmaceuticals Big Data 120

Waxing UnLyrical

MAY 24, 2018

It’s talk-show-meets-freak-show with popular contemporary music added in for good measure. “The goal is to talk to and through people and to build a community where the value of belonging is measured in how people feel and what they can do differently as a result of your engagement.” I still have my notes.).

Creativity 96

Creativity Storytelling LinkedIn System 96

Critical Mention

SEPTEMBER 9, 2018

The conference’s theme, communications convergence, is especially appropriate this year as technology continues to advance. The tracks include Marketing Communication, Leadership & Management, Big Data & Measurement, Reputation & Crisis Management, Tools & Techniques and Special Interests.

Conference 66

Conference Crisis Management Survey Big Data 66

Shift Communications

JANUARY 20, 2015

In today’s data-driven world, marketers must not only understand how to tailor their messages to audiences via different channels, but be adept at measuring the effectiveness of these messages as well. Zach Burrus. Marketing Analyst. Future of Marketing Marketing Marketing Technology'

Marketing 60

Marketing Privacy Big Data Technology 60

Mindful Marketing

JULY 15, 2015

The PR analytics and PR measurement landscape are continually evolving with the advent of owned vs earned media, social channels, the Barcelona Principles and a growing demand for standards around measurement and analytics. So we know PR measurement has changed and continues to evolve (thankfully). By Seedepth.

Analytics 50

Analytics Measurement Crisis Communications Tools 50

Waxing UnLyrical

JUNE 13, 2016

So what better way to kick the week off than to feature some of the world-class speakers and their thoughts on integrated communications, which is the theme of this year’s Summit? PR Measurement and Evaluation – an interview with Richard Bagnall. Lessons from NATO for Leading the Way in Digital Communication. Here you go.

Education 40

Education Measurement Government Interviews 40

Shift Communications

APRIL 29, 2015

This will continue to improve Twitter’s ad offering, which is of benefit to marketers and communicators. The second announcement was even more impactful: Twitter also announced a partnership with Google’s DoubleClick platform to improve advertising performance measurement and attribution for Twitter direct response marketers.

Twitter 60

Twitter Advertising Advertising B2C 60

Waxing UnLyrical

JULY 2, 2018

As Generation Z attends college and begins to enter the PR workforce, what better time than the present to reflect on how measurement has been taught and implemented by two generations prior. They let me take hold and run with social media, campaigns and the like where I learned early the value of measuring and evaluating #measurePR.

Measurement 40

Measurement Nonprofit Education Social Media 40

Shift Communications

FEBRUARY 4, 2015

The world seems awash in data with trends like IoT, wearables and big data dominating the headlines. They are most concerned with data that falls into their marketing domain (email, web traffic, social, earned media measurement) and feeding sales as much as possible. Derek Lyons.

B2B 60

B2B Data Data-Driven PR Enterprise 60

Shift Communications

FEBRUARY 19, 2015

Other forms of marketing communications have been automated and scale very well. Programmatic advertising is machine-to-machine communication. SEO is machine-to-machine communication as well. Finally, marketing analytics , measurement, and down-funnel marketing operations can be automated and scaled very well. Why not PR?

Advertising 60

Advertising Advertising SEO Software 60

Waxing UnLyrical

FEBRUARY 19, 2014

Advanced social media monitoring skills are a critical component of effective social media communications. By the same measure, “monitoring” sounds less sinister than surveillance, but they’re really the same thing. The value of social media in the workplace is its ability to relay spontaneous and authentic communications.

Social Media 96

Social Media Privacy Media Training 96

Beyond PR

NOVEMBER 28, 2016

It’s no secret that as the PR and communications function has had to evolve to adopt advanced marketing tactics for holistic outreach and promotion – so too has the agency field. Instill data-driven mindsets. Embrace big data. How can you obtain unique data from your client?

Agency 40

Agency Travel Big Data Data 40

Waxing UnLyrical

NOVEMBER 9, 2016

I say “again” simply because all communication vehicles eventually become mainstream, homogenized, and then the target audience tunes out and waits for the next iteration of communication style to appear. So truth and transparency, it seems, is on a spectrum of communication styles.

Storytelling 87

Storytelling Measurement Ethics Web 87