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3 Ways to Measure Employee Communication

Waxing UnLyrical

Your average internal communicator is lonesome. There’s a magazine and intranet to write for, multiple special projects, and internal social media. That, my friends, is why employee communication measurement is in the state it is in. Measurement is absolutely essential. Measure what you are covering internally.

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For Sensitive Subject of Job Losses, CEOs Need Sound PR Counsel

PRSay

I arrived in Dallas in the mid-1980s, just as the city’s three biggest industries — real estate, banking, and oil and gas — were entering historic downturns. And when told they’ll lose their jobs, employees are just as shocked today. Garg came to represent accusations that corporations treat employees as expendable units.

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A Guide to Pride Without Pandering

PRSay

And after the murders of Black and Latinx trans women like Tiara Banks and Chyna Carillo, the murders of George Floyd and so many others across the country, this year’s celebration of Pride will be defined by the experience of the past 50-plus years and the past year in equal measure. We expect more now, and in the future.

Employee 201
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Can PR Take Ownership Of Reputation?

ImPRessions - Crenshaw Communications

Few corporate CEOs will deny that a company’s reputation colors every aspect of business, including marketing, talent recruitment, employee relations, shareholder relations, and the customer experience. It can help an organization weather a crisis situation because a well-earned reputation is like money in the bank.

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Rethinking how to introduce a new CEO to employees

Communications Conversations

US Bank has a new CEO. And, it got me thinking: Introducing a new CEO to the rank-and-file employees is a big job. APPrise Mobile recently conducted a study that found “nearly a quarter (23 percent) of Americans who work at companies with more than 500 employees are unsure of the name of their CEO.” Think about it.

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5 Ways to Measure Agency Operations

Waxing UnLyrical

PR lives in a near-ubiquitous digital landscape where every impression, click, and interaction can be measured. What can or should be measured about how the firm delivers its services? Employee Capacity. When planning for the upcoming month, do your employees have availability to take on additional work?

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The 6-Step Guide to Creating a Thought Leadership Content Program

Contently - Strategy

This example from Citigroup’s chief innovation officer and head of Citi Ventures, Vanessa Colella, positions her as a thought leader in how banks can stay competitive against big tech companies. Develop thought leadership content based on topics that interest your buyer personas, investors, or potential employees.