Reputation Us

MAY 12, 2020

As the president of ReputationUs and with 28 years of experience behind me, I have been striving to refine the art of managing corporate reputations during a crisis into a well-honed specialty. Since then, I’ve been advising banks and credit unions on issues ranging from hurricane relief efforts to active shooters and cyberattacks.

Crisis 78

Crisis Financial Banking Crisis Management 78

Communications Conversations

JUNE 8, 2017

I just wrote about this last week , but Susan is one of those rare corporate-side folks who gets the power of networking. I always tell people that I have one of the best roles within the Corporate Communications team at U.S. Bank and that I get to do all the “fun stuff.” Bank Stadium). She’s so great.”

Banking 113

Banking Sports Financial Corporate 113

PRSay

OCTOBER 25, 2017

8–10: Breaking Misconceptions About Communicating With Rural Americans. When PR professionals target people in poor, rural communities, relying on stereotypes and misconceptions often hinders their campaigns, said Deana Rachelle Haworth, M.A., 10, titled “ Rural Reach: Strategic Communication With Rural and Low Income Audiences.”

Social Media 117

Social Media Conference Media Corporate 117

Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Reputation management is crucial. Reputation management would become crucial in the face of recession, jobs loss and livelihood loss. PR as arbiters of ESG.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Stuart Bruce

FEBRUARY 19, 2015

Since columnist Peter Oborne sensationally resigned from The Telegraph with a devastating public critique of what he believed to be its declining ethical and editorial standards I’ve read very little about the role and implications for PR, corporate communications and business. ” Thereafter no fresh reports appeared.

Ethics 60

Ethics Journalism Banking Media 60

Solo PR Pro

APRIL 5, 2022

There’s a whole community of like minded people you can lean on. Michael Ares, MDA Corporate Marketing, LLC. All of you communications professionals seem to pretty much do the same thing, but I’m hiring you because you understand my business.”. Just because you’re a solo PR pro doesn’t mean you’re in this alone.

How To 104

How To Fashion Banking Industry 104

Communications Conversations

MARCH 29, 2019

Courtney landed her permanent role off a 6-month social media internship in the Corporate Communications department at UnitedHealth Group. She quickly demonstrated a willingness to ask questions in what can be large, intimidating corporate meetings, and she eagerly sought opportunities to get in front of C-suite executives.

Social Media 128

Social Media Agriculture Marketing Media 128

Ethical Voices

MAY 8, 2023

I don’t think anybody who’s been following Silicon Valley Bank’s meltdown would say that governance is not important. Then we look at your impact on your communities. And we look at your leadership and reputation. We look at governance practices. How are you thinking about your environmental and social impact?

Ethics 70

Ethics Training Financial Survey 70

Waxing UnLyrical

JULY 15, 2017

Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Author information Shonali Burke President & CEO at Shonali Burke Consulting, Inc.

LinkedIn 82

LinkedIn Reddit Banking Community 82

Beyond PR

SEPTEMBER 26, 2016

“The era of the one-and-done press release is behind us and the world of engagement got a whole lot more complicated,” said Pluhowski, senior vice president and chief communications officer, corporate and public affairs, at TD Bank. Use Insights For Continued Improvement.

Measurement 40

Measurement Banking Public Affairs Strategy 40

Waxing UnLyrical

MARCH 11, 2016

That might mean reputation, sales, etc.–get Community member Amanda Roe also had this to say: @shonali A3:always include competitive comparison; align w/co’s goals & how relationships positively impact sales. Conversions & engagement r good options #measurepr. shonali A3: connect to biz objectives.

Measurement 40

Measurement Meeting Comparison Banking 40

Waxing UnLyrical

OCTOBER 24, 2016

I’m currently working as the Director of Communications and Marketing at Teach For America – New York. In my opinion, Social PR has become the key to connect with and influence communities and to succeed in business. Why do you care about Social PR? I am obsessed with storytelling. What’s your secret Social PR Superhero power?

Nonprofit 40

Nonprofit Banking Education LinkedIn 40

Waxing UnLyrical

MARCH 7, 2016

Why: “No marketer wants to be vanilla, yet co-opting the ideals of feminism to promote your business without due diligence and authenticity is not only disingenuous, but extremely damaging to a brand’s reputation,” says Nicola Kemp as she takes a look at ways to avoid “pinkwashing.”

Internal 40

Internal International Case Study Banking 40

Waxing UnLyrical

MARCH 7, 2016

Why: “No marketer wants to be vanilla, yet co-opting the ideals of feminism to promote your business without due diligence and authenticity is not only disingenuous, but extremely damaging to a brand’s reputation,” says Nicola Kemp as she takes a look at ways to avoid “pinkwashing.”

Internal 40

Internal International Case Study Banking 40

Ethical Voices

MAY 6, 2023

I don’t think anybody who’s been following Silicon Valley Bank’s meltdown would say that governance is not important. Then we look at your impact on your communities. And we look at your leadership and reputation. We look at governance practices. How are you thinking about your environmental and social impact?

Ethics 52

Ethics Training Financial Survey 52

Prohibition

AUGUST 4, 2021

Your reputation is the most critical aspect of your business. That means online business reputation management isn’t an optional extra anymore—it’s essential. The Internet and social media have changed the game for all businesses, from large corporations to Mom-and-Pop shops. What is online reputation management?

Reputation 62

Reputation Company Engineering Banking 62

PRSay

APRIL 18, 2024

Taylor Swift’s much-anticipated album, The Tortured Poets Department (out April 19), sounds like it should be about a corporate communications team. Album: Reputation ) Prioritize relationships. How you respond to a reputational issue and bounce back from adversity speak volumes about your leadership.

Leadership 185

Leadership Storytelling Viral Banking 185

Karen Freberg

JUNE 6, 2017

Carlos has established himself in the field as well with corporate jobs at LinkedIn and now BMCSoftware while doing speaking engagements around the world. I do spend a lot of time creating posts (like this one) to help share my thoughts and insights with my community. If these two are not aligned, then there is no personal brand.

Social Media 40

Social Media Brand Branding Media 40

Norton's Notes

JULY 29, 2015

I provide strategic digital and social media advice on behalf of corporate, media and political communication clients. Despite by my age, I’m lucky enough to have worked with over 30 organisations including a number of banks, DuPont, Adobe UK, and even the Falkland Islands Tourist Board. Without a doubt it’s online reputation.

Interviews 28

Interviews SEO Banking Radio 28

Sword and the Script

DECEMBER 26, 2023

There’s no point in building a reputation if the startup is facing an existential threat. Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics. ” ~ Khaner Walker , Senior Director, Corporate Communications, Syneos Health 16. ” ~ Prof.

Writing 190

Writing Communications Marketing B2B 190

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 187

Marketing Content Marketing Data Social Media 187

Where the Fishermen Ain't

AUGUST 30, 2016

Now, in typical practice, such financial narratives are “secured” (in this sense, meaning “recorded, agreed-upon, and made relatively immutable”) by third parties, which include corporations, banks, regulators, clearinghouses, industry groups, auditors, and so on. where cryptocurrency concepts and effective communications intersect.

Storytelling 20

Storytelling Technology Financial Groups 20

Where the Fishermen Ain't

JULY 14, 2016

Now, in typical practice, such financial narratives are “secured” (in this sense, meaning “recorded, agreed-upon, and made relatively immutable”) by third parties, which include corporations, banks, regulators, clearinghouses, industry groups, auditors, and so on. EverLedger , Provenance.Org , Chronicled , SKUchain , etc.).

Storytelling 20

Storytelling Technology Financial Groups 20

ImPRessions - Crenshaw Communications

OCTOBER 10, 2017

Yet in the Trump era, there’s another sector that may have a unique opportunity to step into the breach — the business community, and those who help CEOs communicate. Certainly the public is cynical about business, particularly certain industries like pharma, banking, and the tech industry as epitomized by Silicon Valley.

Corporate 159

Corporate Trends Banking Healthcare 159

ImPRessions - Crenshaw Communications

OCTOBER 23, 2020

Company stability and reputation are also key to a business purchase. The buyer isn’t forking over his own money for a PC or a car lease; he’s buying with corporate funds, and any problems may reflect poorly on his performance. Business reputation counts. PR promotes customer success stories.

B2B 242

B2B B2C Software Consumer 242

ImPRessions - Crenshaw Communications

DECEMBER 29, 2019

The breach was potentially very serious, involving the Social Security numbers and Canadian Social Insurance numbers as well as bank account numbers of Capital One customers. The reputation journey of Barilla Pasta has taken years, and that’s precisely why its recovery deserves recognition. Barilla Pasta Comes Full Circle.

Crisis Management 218

Crisis Management Insurance Insurance Crisis 218

ImPRessions - Crenshaw Communications

DECEMBER 31, 2019

The breach was potentially very serious, involving the Social Security numbers and Canadian Social Insurance numbers as well as bank account numbers of Capital One customers. The reputation journey of Barilla Pasta has taken years, and that’s precisely why its recovery deserves recognition. Barilla Pasta Comes Full Circle.

Crisis Management 156

Crisis Management Insurance Insurance Crisis 156

Sword and the Script

DECEMBER 11, 2018

I believe there will be an acceleration towards humanizing brands, putting individuals in front of a corporate identity, in an effort to emotionally connect with customers.”. – BJ Schaknowski | Vertafore. Also see Network Latency and Endeavor for Jargon Free Corporate Communications; Off Script No. 4) New emphasis on trust.

Social Media 90

Social Media Marketing Media Creativity 90

ImPRessions - Crenshaw Communications

JANUARY 11, 2021

I’ve long thought that this perfect storm of disunity represents an obligation – and an opportunity – for corporate America. It’s time for the business community as a group and individual businesses as brands, to help us heal the divide. Still others, including Bank of America, Ford Motor Co. golf course.

Corporate 338

Corporate Policies Groups Public Affairs 338

Sword and the Script

DECEMBER 15, 2020

On the racial justice front, advocates enticed listeners to adopt an anti-racist mindset by sharing individual stories—what others experience and the toll it takes on them and their communities. Forward-thinking brands and organizations can tap into the screen-cautious with community stories that support the values they espouse.

Marketing 167

Marketing Employee Content Marketing Training 167

ImPRessions - Crenshaw Communications

JULY 12, 2017

Claiming the production “intended to provoke and offend,” Bank of America pulled its sponsorship of The Public Theater after 11 years. Wading into a third-rail issue like immigration, abortion, or even climate change, can be far more perilous to a brand reputation. Some advertisers lent their ears to the complaints as well.

Brand 174

Brand Branding Fashion Advertising 174