Beyond PR

APRIL 28, 2017

People who work in the marketing communications field have grappled with a very existential question in recent years: If marketing comms is becoming a more data-driven profession, then what happens to the art of storytelling I’ve cultivated my whole career? The science of data and the art of storytelling shouldn’t be mutually exclusive.

Storytelling 45

Storytelling Data B2C B2B 45

Prohibition

MAY 18, 2023

Influencers are also skilled storytellers who know how to connect with their audience on a personal level. By partnering with influencers, brands can tap into their ideas and creativity to generate a constant stream of high-quality content which aligns with a brands key messages, and responds to emerging social media trends.

Strategy 62

Strategy Marketing SEO B2C 62

ImPRessions - Crenshaw Communications

MAY 24, 2018

In today’s atmosphere of continuous communications from a multitude of channels, PR people (and their marketing peers) must come up with original approaches to storytelling to break through the noise. Momondo started an important conversation by espousing its bold, positive values — through entertaining storytelling.

Creativity 174

Creativity Small Business Storytelling Travel 174

Prohibition

NOVEMBER 17, 2023

Storytelling through visuals – this creates a connection between the brand and its audience, fostering a sense of authenticity, whether you’re showing your journey through imagery, posting behind the scenes glimpses, or sharing user-generated content. Blurry visuals can turn away potential customers.

Social Media 62

Social Media Media B2C Instagram 62

Contently - Strategy

APRIL 19, 2021

The platform isn’t saturated with advertising, but many B2C companies are already active. Take Lysol’s “ #HealthyHabits6Step ” trend, for example. Even though Lysol is B2C, you could still adapt a similar model for a B2B company, adding a sprinkle of exhilaration to mundane activities—be it personal hygiene or work.

B2B 111

B2B Brand Branding B2C 111

ImPRessions - Crenshaw Communications

JUNE 14, 2018

Yet, in the digital age, technology, time and trends have a way of changing the game. They may also be reached through storytelling. As a principal analyst at Forrester put it, “Like it or not, B2B just got B2C-ed; the consumerization in B2B is here to stay.” See our earlier post for B2C tips for adding life to B2B programs.

B2B 147

B2B B2C Enterprise Pitching 147

The Resolution Blog

OCTOBER 15, 2019

Their approach riffed off the Star Wars film release at the time to tie in with current trends and to provide a fresh angle to the GDPR malarkey. Add a Storytelling Element PathFactory used pop culture and storytelling to make GDPR relevant and fun for their audience. Key Takeaway?—?Add Key Takeaway?—?Don’t

B2B 120

B2B B2C Facebook Storytelling 120

Prohibition

DECEMBER 16, 2022

To mark National Espresso Day, Costa Coffee tapped into the trending TikTok and Instagram hack – dying white trainers in coffee. At Prohibition, we work with various brands across all sectors, B2B and B2C, to create innovative PR campaigns that deliver real ROI and help meet business goals. Costa Coffee’s ‘Costa-Misation’.

Creativity 71

Creativity B2C Enterprise Examples 71

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Whether it’s a B2C company that needs a high volume of sales or a B2B with a slower selling cycle, every high-growth business invests heavily in customer acquisition. There are other forms of “news” — like research results or insights, or a CEO’s strong opinions about industry trends or changes.

B2C 120

B2C Product Launch SEO Storytelling 120

Prohibition

JANUARY 23, 2023

Videos are also a great storytelling device. Instagram is a largely B2C platform, with fun and engaging video content at the heart of most users day-to-day interactions on the channel. Instead, focus on using ‘trending’ audio. For more engagement, ensure your Instagram video follows the above advice.

Video 62

Video Social Media Instagram Media 62

Prohibition

JUNE 27, 2023

By showcasing behind-the-scenes footage, product launches, and creative storytelling, luxury brands can captivate their followers and build brand loyalty. ” Through TikTok, Lick shares DIY tips, trends, and ASMR-style packaging videos, showcasing its unique “peel and stick” testers.

Brand 71

Brand Branding Marketing Fashion 71

Sword and the Script

DECEMBER 21, 2021

Brad Marley , Chief Storyteller, Yelram Media . Several trends that started in 2021 will grow to carry over into 2022. Another trend that grew in ’21 is authentic, purpose-driven marketing. The trend is moving in this direction. PR grows more in demand. Public relations is HOT right now. third party tracking (e.g.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Polaris

JANUARY 2, 2015

times as many views as the runner-up post, 5 Storytelling Techniques to Master Before Your Next Presentation. Our most shared blog post in November and December was Guitar Center: Content Marketing and Storytelling at Their Best. As it turns out, other Canadian marketers also found Hearn’s answers useful.

Content Marketing 100

Content Marketing Blogging Marketing Storytelling 100

Landis PR

FEBRUARY 26, 2024

Helping clients understand the power of storytelling and giving them guidance on interacting with elected officials amplifies their influence and engagement. Individual stories and personal experiences help make those connections; they are real and often more persuasive than abstract arguments.

Policies 59

Policies Publicity Community Construction 59

Beyond PR

MARCH 6, 2018

Practiced by virtually all B2B and B2C organizations, content has quickly evolved into one of marketing’s staples. A few years ago, Moz and BuzzSumo analyzed engagement trends of over one-million online articles. Surveying thousands of marketers, here are this year’s trends: What the most successful B2B content marketers do?:

Strategy 67

Strategy How To B2C Content Marketing 67

Sword and the Script

FEBRUARY 2, 2019

This is why the event is so interesting for marketers: it’s a moment to study the marketing pitch, storytelling and irrational behavior. Going against the trend for longer ads, Unruly also found that shorter ads can be as effective, if not more effective, than longer ads. 1) The Big Game by the Numbers.

Advertising 87

Advertising Advertising B2C Retail 87

5W PR

MARCH 24, 2022

Companies in the B2B industry can bring new life to their content with the help of digital storytelling. There are plenty of opportunities for B2B businesses to utilize digital storytelling, given the amount of consumer engagement in the industry, as well as the consumer research that many companies have been executing. Authenticity.

Storytelling 88

Storytelling B2B Brand Branding 88

Sword and the Script

FEBRUARY 2, 2019

This is why the event is so interesting for marketers: it’s a moment to study the marketing pitch, storytelling and irrational behavior. Going against the trend for longer ads, Unruly also found that shorter ads can be as effective, if not more effective, than longer ads. 1) The Big Game by the Numbers.

Advertising 60

Advertising Advertising B2C Retail 60

Contently - Strategy

OCTOBER 15, 2020

Here are the five biggest trends you need to know. But according to Google Trends, that’s not the case. And if that goes well, then they can graduate to our next trend. How to take advantage of this trend: Do some research in your field to see what tools already exist and where you can stand out.

B2B 130

B2B Trends Video Course 130

PR 20/20

OCTOBER 9, 2018

Just in case you’re not familiar, CMI is the leading global content marketing education and training organization, teaching enterprises how to attract and retain customers through compelling, multi-channel storytelling. We do have some overlap, but not like a traditional B2C or B2B organization. Q&A with VP of Marketing at CMI.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Contently - Strategy

OCTOBER 15, 2021

Here are the five biggest trends you need to know. [If But according to Google Trends, that’s not the case. And if that goes well, then they can graduate to our next trend. How to take advantage of this trend: Do some research in your field to see what tools already exist and where you can stand out.

B2B 57

B2B Content Marketing Trends Marketing 57

NewsWhip

JUNE 10, 2021

So obviously you work for a big electronics company, does that present different risks than an everyday B2C company or an everyday B2B company? 18: The future of storytelling in healthcare communications. 17: How PepsiCo’s Creators League transforms trends into brand activations. read more. #18: read more. #17: read more. #17:

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” This emerging trend poses worrisome implications for journalists, PR professionals, and publishers alike.

Writing 192

Writing Communications Marketing B2B 192

Sword and the Script

DECEMBER 20, 2022

There are several platforms out there to simplify and manage B2C influencer marketing, such as Paladin, Heepsy, HypeAuditor, and InBeat. This type of authentic, transparent storytelling will likely help organizations standout from their competitors, win over customers and investors, and keep regulators in good graces.”. ~

Marketing 189

Marketing Content Marketing Data Social Media 189

Beyond PR

JUNE 21, 2016

According to Content Marketing Institute’s 2016 content marketing benchmarks, 82% of B2C and 79% of B2B marketers use video as a tactic. “If Ahead of the free webinar, Larry shared a sneak peek into three trending video best practices that today’s content marketers must know. The Fast and The Focused.

Content Marketing 73

Content Marketing Video Trends Marketing 73

Cision

APRIL 23, 2015

” A week into 2014, Mark Schaefer published a blog post that questioned whether content marketing – which he termed “the hottest marketing trend around” – was a sustainable strategy for businesses. A recent study by the Content Marketing Institute and MarketingProfs shows: 2015 B2B Content Marketing Trends.

Content Marketing 120

Content Marketing Strategy B2C Marketing 120

ImPRessions - Crenshaw Communications

MAY 28, 2019

Too many B2C brands have outsourced their customer relationships to influencers like celebrities for hire. Today, “co-creation” is a strong trend among those who market to millennials, because the younger cohort is all about creating, curating, and adapting images and content.

Brand 249

Brand Branding Insurance Insurance 249

Prohibition

DECEMBER 13, 2022

This could be activity around key dates and trends in the media and owning the story. We conducted detailed research, social media listening, and persona analysis amongst their target audience and identified a growing trend for unusual pop-up bars and restaurants. The importance of storytelling in PR. Proactive digital PR.

Digital PR 62

Digital PR Analysis B2C Examples 62

MaccaPR

MARCH 2, 2017

Don’t miss Buffer podcasts (which range from video marketing and Snapchat strategy to the storytelling secrets of National Geographic Travel) and its case studies, such as: “ How I Grew My Traffic By Almost 50% In Just 30 Days Using Twitter.”. The Buffer Guide to Video Metrics ”. “ All You Need to Know About Instagram Takeovers ”. “

Blogging 48

Blogging Marketing YouTube Content Marketing 48

Beyond PR

DECEMBER 5, 2017

Blogging is no longer an experimental trend that might be a waste of time. Similarly, B2C marketers report similar success. Seth Gilpin is a Senior Product Marketing Specialist for Cision where he blends his passion for storytelling with the science of data. You’re doing it. She’s doing it. I literally just did it.

Infographics 72

Infographics Case Study Video Survey 72

Marketwired

FEBRUARY 23, 2016

To grab the attention of your target audience (which could be B2B or B2C, and in any industry) you need to make your message super compelling in order to stand out from the noise and clutter. Everyone agrees that visual content is a major media trend that will continue to have prominence. Setting up specific Goals in GA can do this.

Tools 125

Tools Analytics Software B2C 125