Agility PR Solutions

SEPTEMBER 16, 2020

Consumers have acquired new power when dealing with B2C brands and businesses, and they are throwing down the gauntlet about what they expect from those they choose to do business with. The post 4 new trends that are empowering consumers—and turning the tables on B2C brands and firms appeared first on Agility PR Solutions.

B2C 78

B2C Trends Consumer Brand 78

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2016

Some of this reputation is deserved; it’s true that B2C PR is often more glamorous and accessible than B2B. The same trend is happening in consumer sectors, thanks to social media. A well-crafted strategic PR campaign can help in either case, but here’s what many B2B PR programs do that B2C programs can benefit from.

B2C 120

B2C B2B Software Consumer 120

Agility PR Solutions

DECEMBER 13, 2022

On the heels of its crippled state during the pandemic, experiential marketing made quite a comeback in 2022—70 percent of B2C marketers and a whopping 90 percent of B2B marketers have executed a live, in-person event in the last six months.

Study 86

Study Trends Industry B2C 86

ImPRessions - Crenshaw Communications

MARCH 11, 2020

For most people social media is a great way to follow trending news, post food pictures and, most importantly, share memes. Here are some of the key trends all businesses should be #following this year. B2C marketers will want to grow a list of followers that they closely and frequently engage with. It’s not just a fad.

Social Media 272

Social Media Trends Media Instagram 272

Prohibition

MARCH 21, 2024

Social media analysis and trend identification is an important aspect to any social media strategy. Automating the process of data collection and processing from a range of social platforms, AI can leverage a range of data sources for a deeper understanding of consumer preferences, emerging trends, and competitor activity.

Social Media 62

Social Media Trends Analysis Media 62

Prohibition

OCTOBER 2, 2023

Tom guides us through the labyrinth of B2B marketing, uncovering insights about the future of the field, along with its latest trends and strategies. If you’re struggling to keep up with your competitors, social listening is great for competitive analysis – identifying market trends and formulating effective strategies.

B2B 77

B2B Trends Strategy Marketing 77

5W PR

JANUARY 16, 2020

That said, powerful trends have sparked changes in PR and communications, disrupting lives, media, and business in a few years. Three PR and Communication Trends to Watch. So what are the three powerful trends that you should keep an eye out on as a PR and Communication professional in 2020? Niche Targeting.

Trends 120

Trends Communications Big Data B2C 120

ImPRessions - Crenshaw Communications

MARCH 10, 2020

For most people social media is a great way to follow trending news, post food pictures and, most importantly, share memes. Here are some of the key trends all businesses should be #following this year. B2C marketers will want to grow a list of followers that they closely and frequently engage with. It’s not just a fad.

Social Media 156

Social Media Trends Media Instagram 156

Agility PR Solutions

JULY 15, 2019

The post B2B vs. B2C—defining the difference and adjusting marketing accordingly appeared first on Agility PR Solutions. This is entirely dependent on the market the business serves—and sometimes these markets overlap, prompting a need for slightly modified marketing approaches.

B2C 66

B2C B2B Marketing Strategy 66

Prohibition

APRIL 7, 2022

With the social media landscape ever-changing, there are always different updates and trends emerging that social media managers need to be mindful of. Here, we’ve put together a round up of the most recent trends to be aware of across various social channels. LinkedIn remains key for business recruitment drives.

Social Media 62

Social Media Trends Media Instagram 62

wiredPRworks

FEBRUARY 14, 2022

On February 22, 2022, American Marketing Association [AMA] Chicago will present a program on 2022 social media trends at Morningstar. Barbara Rozgonyi, CEO of CoryWest Media and host of the podcast “Growing Social Now,” will moderate an expert panel with four intrepid social media marketers representing B2B, B2C, NFP, and Startups.

Social Media 52

Social Media Trends B2C Media 52

Prohibition

APRIL 7, 2022

With the social media landscape ever-changing, there are always different updates and trends emerging that social media managers need to be mindful of. If you prefer a quick video to learn for the latest social media trends here are the highlights from our latest webinar. Instagram launches 3D avatars and story likes.

Instagram 62

Instagram Social Media Trends Media 62

Presspage

AUGUST 14, 2017

The following five trends will accelerate the change in practice of public relations: #1: Influencers are becoming increasingly more important A term that has been buzzing around this year, is influencer marketing. The biggest difficulty with this trend is engaging and interacting with influencers from a business point of view.

Trends 118

Trends Leadership Measurement B2C 118

Prohibition

MARCH 11, 2024

X introduces vertical video feed ads Following the trend of vertical videos on social platforms brought to light by TikTok, X is now jumping on the bandwagon with vertical video feed ads. LinkedIn shares audience insight statistics LinkedIn has shared some interesting opportunities for B2C marketers in recent piece of research.

Advertising 62

Advertising Advertising Social Media B2C 62

Prohibition

MARCH 26, 2024

The AI element supports with content idea generation based on current trends and also evergreen topics to tap into. At Prohibition, we work with a range of B2B and B2C brands across all sectors to create engaging social media marketing strategies that allow brands to stay up to date with the latest trends and updates.

Creativity 62

Creativity Social Media Facebook Instagram 62

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2023

It seems promising not only for B2C campaigns, but for the content and thought leadership promotion more typical of B2B PR. Unlike other social media platforms, Threads makes it difficult to search for relevant conversations or even trends.

B2B 170

B2B How To Instagram Reddit 170

Prohibition

APRIL 12, 2024

At Prohibition, we work with a range of B2B and B2C brands across all sectors to create engaging social media marketing strategies that allow brands to stay up to date with the latest trends and updates. Get in contact today to find out how we could help you.

Social Media 62

Social Media Facebook Government B2C 62

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

Make the calendar work harder Seasonal opportunities aren’t just a B2C thing; the calendar is a gold mine. Here’s a subset: CES (Early January) : The Consumer Electronics Show is an ideal platform to announce new tech products or share thought leadership pieces predicting tech-related trends for the new year.

B2B 156

B2B How To Privacy Retail 156

Prohibition

FEBRUARY 13, 2024

The absence of certain tracks could reshape trends – one to watch as the dispute unfolds! At Prohibition, we work with a range of B2B and B2C brands across all sectors to create engaging social media marketing strategies that allow brands to stay up to date with the latest trends and updates.

Instagram 62

Instagram LinkedIn Social Media Media 62

Prohibition

MARCH 1, 2024

But how Find a hidden gem Imagine searching for ‘sustainable fashion trends’, and not just getting the usual suspects (and not to mention the countless ads that appear with a Google search!). AI search engines go beyond basic keyword matching by analysing context among other factors to give relevant insights you might have missed.

Engineering 62

Engineering B2C Fashion Trends 62

Solo PR Pro

APRIL 2, 2019

The Content Marketing Institute (CMI) annual report on benchmarks, budgets, and trends, sourcing data from marketers creating content consistently for at least one year, reveals these highlights: 56% of content marketers increased their spending on content creation over the last 12 months. On the B2C side, a similar finding is true.

Content Marketing 45

Content Marketing Trends Report B2C 45

Agility PR Solutions

SEPTEMBER 8, 2022

The current state of rising inflation is making customers around the world more frugal, and it is impacting both B2B and B2C markets—and causing many companies to view planned investments with more caution and even delay them.

Crisis 147

Crisis B2C Enterprise B2B 147

ImPRessions - Crenshaw Communications

AUGUST 22, 2023

And while B2C brands are quick to build events around holidays, for B2B brands, holiday marketing can feel forced. A relevant topic trending among event and conference managers is diversity at business conference speaking panels. Yet, jumping on a newsworthy occasion can add timeliness for B2B tech and other high-growth categories.

B2B 156

B2B How To Conference B2C 156

PR 20/20

MARCH 11, 2015

The panel was moderated by Jim D’Orazio ( @jimdorazio ), CSU instructor and president of Practical Web Strategies, and focused on the B2C marketing trends of 2015. I recently had the opportunity to attend Afternoons at Ahuja , a panel discussion at Cleveland State University. Brand Industry Inbound Marketing'

B2C 40

B2C Marketing Web Industry 40

Prohibition

NOVEMBER 23, 2023

Newsjacking, in simple terms, is strategically aligning your brand or message with trending news stories; ‘jumping on’ trending topics in the wider news, if you will. Reactiveness The success of newsjacking lies in its immediacy – responding promptly to trending news stories while maintaining accuracy and sensitivity.

B2C 62

B2C Trends Banking Reputation 62

Solo PR Pro

APRIL 11, 2017

The infographic below shows that this year, B2B and B2C marketers will create more content than in the previous year with the majority planning to use content marketing as an ongoing, rather than campaign strategy. This is a good visual checklist to help you check planned strategies against trends and maximize your efforts.

Infographics 40

Infographics Content Marketing Trends B2C 40

Prohibition

AUGUST 2, 2023

Instagram simplifies content creation Instagram is rolling out new features on Reels that will make it easier for brands to jump on trends, increase reach and edit videos. Facebook has also been making it easier for users to discover popular and trending topics, as with Instagram, through redesigning the Explore tab for video.

Instagram 62

Instagram Twitter Social Media B2C 62

Prohibition

JULY 14, 2023

For more interesting articles from us check out these posts: At Prohibition, we work with a range of B2B and B2C brands across all sectors to create engaging social media marketing strategies that allow brands to stay up to date with the latest trends and updates. Get in contact today to find out how we could help you.

Brand 116

Brand Branding Social Media B2C 116

Agility PR Solutions

JUNE 12, 2023

B2C communicators have long known that, when done authentically, influencer marketing is well worth the investment. But the indirect path from influence to purchase has been hard to quantify, and therefore often difficult to convince brand and marketing decision makers that those dollars are paying off.

Advertising 78

Advertising Advertising Measurement B2C 78

Prohibition

APRIL 3, 2024

At Prohibition, we work with a range of B2B and B2C brands across all sectors to create engaging social media marketing strategies that allow brands to stay up to date with the latest trends and updates. Get in contact today to find out how we could help you.

Social Media 62

Social Media Advertising Advertising Marketing 62

Agility PR Solutions

MAY 17, 2023

In some ways, it feels like the future is now upon us: After years of hype that didn’t quite materialize, AI has arrived with a bang, and it’s already benefiting almost every sector of both B2B and B2C business operations—and yes, you can say it’s living up to the hype.

Retail 78

Retail B2C B2B Trends 78

Prohibition

DECEMBER 12, 2023

At Prohibition, we work with a range of B2B and B2C brands across all sectors to create engaging social media marketing strategies that allow brands to stay up to date with the latest trends and updates. These updates aim to simplify and streamline the hiring process, using AI to make the most appropriate data-driven suggestions.

LinkedIn 62

LinkedIn Social Media B2C Instagram 62

Waxing UnLyrical

DECEMBER 4, 2018

Everyone is jumping on the influencer marketing bandwagon because it’s all the rage, just like every other fly-by-night new trend. Funny thing is — it’s not really a hot new trend. Dawn has experience in both B2B and B2C communications in various sectors, such as government, nonprofits, financial, real estate and manufacturing.

Trends 77

Trends Marketing Real Estate Public Affairs 77

Prohibition

SEPTEMBER 3, 2023

At Prohibition, we work with a range of B2B and B2C brands across all sectors to create engaging social media marketing strategies that allow brands to stay up to date with the latest trends and updates. This will be for the influencer/partner to turn on for any posts they have been compensated for.

Advertising 116

Advertising Advertising Social Media SMB 116

Agility PR Solutions

MARCH 30, 2023

As helpful as it’s been with internal workflow like task automation, B2B companies (and B2C, for that matter) continue to struggle with using AI as a customer service tool—but with business buyers’ expectations now sky-high for seamless experiences, new research from market intelligence firm IDC asserts that getting the adoption of artificial intelligence (..)

Enterprise 78

Enterprise B2B B2C Customer Service 78

Agility PR Solutions

APRIL 9, 2023

CX leaders are increasingly turning to conversation AI to boost their customer service issues, which have become top priority in the post-pandemic age as the top-to-bottom customer experience has emerged as a leading factor in purchase decisions across B2B and B2C industries alike.

Consumer 78

Consumer B2C Customer Service Brand 78

ImPRessions - Crenshaw Communications

JUNE 22, 2020

As most PR agencies know, social media is not just for B2C companies anymore. Cisco, for example, stands out on YouTube with a variety of videos on service providers, business trends, industry solutions and product training. The B2B landscape is changing, especially for technology brands.

B2B 276

B2B Social Media Brand Branding 276