Marketwired
DECEMBER 10, 2015
If you’re curious about content marketing, a quick Google search will serve up no shortage of information on trends, best practices, benefits for B2B and B2C companies and what it all means as 2016 approaches. Check out the survey highlights in our original infographic and read more in our news release. [By Lisa Davis].
The Proactive Report
JULY 23, 2018
According to research from the Content Marketing Institute, 91 percent of B2B brands and 86 percent of B2C brands use it. But it’s still an emerging tactic and far too many companies are “flying blind” – just pumping out content without any strategy. Owned Media. It’s called ‘owned media’. Owned Links.
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The Proactive Report
MARCH 27, 2018
Develop, research, and write data-oriented stories, reports and infographics. The CMO survey of 2018 shows that reliance on marketing analytics to make decisions has increased from 30% to 42% in the past 5 years, with B2C companies using analytics 55% of the time. Informed Decision Making Instead of Trial and Error.
The Proactive Report
JANUARY 31, 2017
While B2C brands have been hitting content marketing full-bore, B2B companies have been a little more circumspect. According to a study by DemadnWave whitepapers, case studies, videos and infographics work well. According to a study by DemadnWave whitepapers, case studies, videos and infographics work well. type insights.
Contently - Strategy
AUGUST 22, 2019
It’s just that flashier B2C brands often muscle their way center stage, showing off the products and services that people genuinely love shopping for: sneakers, beauty products, vacation packages. When asked to recall your favorite online content, you probably don’t think about stuff made by banks.
Cision
APRIL 30, 2015
Infographic? That combined with its ability to drive conversions has made it a go-to medium for B2B and B2C public relations pros. The telecommunications company Cisco Systems relies on humor for its video. “ This post was inspired by our free “ Outside-The-Box Content Marketing for PR ” white paper.
Contently - Strategy
DECEMBER 5, 2019
There’s a common misconception that companies in conservative fields like finance, insurance, and healthcare have a harder time creating content. The fact that many finance organizations try to reach B2C and B2B audiences simultaneously adds another factor to the equation. However, there’s still room for improvement.
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