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Share your data for a better PR program

Shift Communications

For example, if you’re a B2B technology company, you hopefully have a fairly good idea of where your desired buyers spend time in the media. For example, previous PPC ad data that shows certain taglines in ads to be more effective would be very useful for a creative team building an infographic on the same topic. Earned Media.

Data 157
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6 Common Problems Holding You Back from Content Mastery

Contently - Strategy

My friend is a web engineer for a large media company, and whenever we talk shop, I’m always surprised at how big of an impact his tinkering can have on the content we read. From my perspective, he noodles around in some code for an hour, and then the next time I see him, his company’s traffic reaches a new high.

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Study: Marketing Budgets Take Aim at Digital, Social and Mobile

Sword and the Script

B2C services companies saw the greatest shift from 5.8% Across segments – B2B and B2C (including product and services) – social media are seemingly well integrated into marketing activities. As in the point above, I’d suspect the bulk of that, flows to agencies focused on social media advertising buys. a year ago to 13.4%

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Are You Using These 33 Ways to Promote Your Content That Most Marketers Overlook?

MaccaPR

Having counseled clients, such as GNP Company, The National Theatre for Children (NTC), PeopleNet and RBA, through content marketing campaigns, and developed a few of our own for the Maccabee agency, my team often hears that big sigh of relief after a piece of content is marked "final." Here's how: 33 Content Marketing Promotion Ideas.

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Practical perspective of PR management

PR Conversations

He or she chooses the most appropriate channels (for instance, LinkedIn is ideal for B2B, while Pinterest or Instagram are best for B2C segment), sets up corporate accounts, proposes content directions (quotes? Some companies allocate budgets for promotion on social media. Some companies allocate budgets for promotion on social media.

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Paid Social: Cliff Notes to 3 Social Media Studies

Sword and the Script

The Social Media Inflation Index 2016 [Infographic]. per transaction for telecom companies. The same holds true for B2B and B2C. By contrast “legal services” post an average of 173 times per month and earn 151 interactions, according to the study. Recommended reading: Global Social Media Research Summary 2016.

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Five Ways To Repurpose Your Video Content

Prohibition

In the digital age, video content is also an essential component of any brand’s marketing strategy; for companies to not use video content could prove impactful – in a negative way – to your business. Convert To Infographics Infographics are an effective way to share information visually.

Video 62