Critical Mention

APRIL 5, 2019

Without great content, you lessen your chance of generating leads and conversions. Simply put, content marketing is an effective way to generate and nurture leads, as well as keep your brand relevant in today’s digital world. What is content marketing? Research the types of content marketing that sell.

Content Marketing 75

Content Marketing Marketing Crisis Communications SEO 75

Cision

DECEMBER 14, 2017

You’re trying to pitch a story about an innovative new product aimed at financial services companies. In the B2B space, on the other hand, finding the right voices — and assessing their true value — is getting increasingly complicated. The post How Top PR Pros Track Down the Best B2B Influencers appeared first on Cision.

B2B 120

B2B B2C Pitching Social Media 120

Contently - Strategy

JULY 12, 2021

“Investment banking is just glorified content marketing.” ” That’s what Walter Chen, SEO of Sacra, a financial research platform, said on Wistia’s podcast in April 2021. Most importantly, COVID-19 led to a wave of financial uncertainty. Chen’s right.

Financial 109

Financial Banking How To Marketing 109

Sword and the Script

FEBRUARY 6, 2018

In reviewing the study, I think it has implications for business in public relations and content marketing. 50% trust financial industry analysts. Technical expertise is particularly relevant to the B2B technology space. You can and should run content marketing like a publisher. 61% trust academic experts.

Content Marketing 68

Content Marketing Marketing Journalism Financial 68

Sword and the Script

OCTOBER 31, 2017

Everyone is doing content marketing these days. In fact, some 80% of respondents say they are doing content marketing according to 2017 survey data. You can also think about these in stages of content marketing maturity, though I’d caution, you never done with any given stage. Analyze, but experiment.

Engineering 62

Engineering Content Marketing Marketing Analytics 62

MaccaPR

MARCH 18, 2015

Moderated by Maccabee''s Social Media Director Christina Milanowski, the panel discussions featured content marketing all-stars: Angela Dalton , Content Strategist and Senior Marketing Planner, General Mills – Tablespoon.com. Brian Enderlein , Digital Media, Interactive Marketing & Analytics, 3M.

Content Marketing 48

Content Marketing Financial Marketing Analytics 48

Sword and the Script

DECEMBER 22, 2020

Content marketing statistics from 2020. Marketing Statistics from 2020. Effective marketers focus on the long term. B2B marketers that outperform peers are more likely to devote 40% or more of their marketing budget to long-term goals, according to a survey of 450 respondents.

Survey 176

Survey Marketing B2B Study 176

Sword and the Script

FEBRUARY 29, 2020

Something similar has happened in content marketing and blogging in the marketing community. Too many marketers believe that short content outperforms long form. >>> Looking for a B2B tech PR with expertise and execution? I first spotted the data about the content length on MarketingProfs.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Contently - Strategy

AUGUST 18, 2021

It makes content accessible and helps audiences understand what you’re trying to convey. But marketers may be conflating conversational and agreeable, which is leading to blander stories that lack in-depth advice. This is especially crucial in financial services where people make life-changing decisions with their money.

Study 128

Study Brand Branding B2B 128

Sword and the Script

MAY 8, 2018

This latest survey polled 362 senior marketers and I’ve culled through the 95-page report to review the data from B2B product segment and the technology vertical, which are the markets I serve. Here are five points I think are relevant for B2B marketing leaders. 1) Marketers anticipate budget growth.

Survey 62

Survey B2B Marketing Mobile 62

MaccaPR

OCTOBER 5, 2015

It may go without saying that content marketing is one of the most discussed topics among public relations professional and marketers this year, a practice which centers on really great, high-quality content. Here at MaccaPR, we've blogged about content marketing a number of times (e.g."

Content Marketing 48

Content Marketing How To Marketing Infographics 48

Sword and the Script

DECEMBER 21, 2021

My B2B clients are more open to sponsored content. Another trend that grew in ’21 is authentic, purpose-driven marketing. There are financial costs that often cannot be sustained. An abbreviated version of this prediction was published by the Content Marketing Institute (see below). * * *. Happy New Year!

Marketing 214

Marketing Content Marketing Social Media Employee 214

PR 20/20

APRIL 28, 2016

Snackable content like listicles, quizzes and clickbait are popular in many industries. Complex B2C and B2B sales require content that educates and informs buyers on intricate software, technology, engineering or financial products, processes and concepts. That’s where hacking technical content marketing comes in.

Content Marketing 40

Content Marketing Marketing Financial Engineering 40

Sword and the Script

DECEMBER 20, 2022

be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. There are several platforms out there to simplify and manage B2C influencer marketing, such as Paladin, Heepsy, HypeAuditor, and InBeat. But B2B influencer marketing works completely differently.

Marketing 189

Marketing Content Marketing Data Social Media 189

Critical Mention

JUNE 26, 2019

Copyblogger is one of the best content marketing platforms anywhere online. Some of its main features teach you how to create, post and optimize your content. Most importantly, it gives you tips on how to keep your audience engaged by making the content easily digestible and user-friendly. . Content Marketing Institute.

Blogging 92

Blogging Marketing Content Marketing eBook 92

Contently - Strategy

FEBRUARY 9, 2021

Nearly five years ago, I wrote about why the email newsletter is the most important part of content marketing. Damn near every marketer uses email as a marketing channel. For us at The Content Strategist , that’s content marketing and content strategy best practices. That’s okay.

How To 142

How To Content Marketing Banking Advertising 142

Cision

OCTOBER 6, 2015

Each day, the Internet becomes increasingly crowded with content. Consequently, content marketers are finding it harder to get their content to stand out and receive recognition for their efforts. With such an informative webinar, many attendees posed questions on the process of content creation.

Content Marketing 120

Content Marketing How To Insurance Insurance 120

Onclusive

FEBRUARY 9, 2021

Or, if your company has a very specific communications need, such as deep product expertise or a niched B2B network in your sector, it may be optimal for you to build an experienced and well-connected in-house team that is integrated with the day-to-day operations of your business. technology, CPG, financial services, etc.)—make

Agency 195

Agency Strategy Communications How To 195

Contently - Strategy

JULY 27, 2021

Mint was building a budgeting app that could track spending and help with financial planning. But their secret sauce was content. Right now, the content topic with the most potential in financial services may be cryptocurrency. In our B2B finserv data set, the top 20 pieces of content averaged 4,221 shares.

Brand 77

Brand Branding Banking B2C 77

MaccaPR

OCTOBER 14, 2015

Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine. T he industries that generate the highest demand : Technology, financial services and higher education. Here are five benefits of doing so: Benefits of Marketing with LinkedIn Pulse.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Sword and the Script

MAY 11, 2019

A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations. The study suggests announcements about financial transactions like funding or acquisitions didn’t convert. c) Financial transaction releases do not underperform.

Study 139

Study Media Relations Media Measurement 139

Barokas

AUGUST 1, 2019

Earlier this year, Axios featured a story titled, “ The job of the future is editor in chief ,” which reported that the number of people in content/editor roles and non-media companies has grown by 32 percent in the past decade. Ninety-six percent of respondents also reported they want content with more input from industry thought leaders.

B2B 60

B2B Survey Case Study Enterprise 60

Flack's Revenge

MARCH 12, 2015

The outpouring on the blogs and social media showed its key place in the hearts and minds of those in the B2B tech space. I share more of what I learned, and offer takeaways for B2B tech PR and marketers below. Financial services firms worship them. The speed of the flameout left many of us grasping for answers.

B2B 120

B2B Trade Shows Enterprise Banking 120

Contently - Strategy

APRIL 3, 2019

Marketing vs. Sales: Getting Buy-In for Your Content Marketing Program. That’s what’s at risk when marketing and sales teams fail to work together. In this keynote, see how you can make sense of the numbers to escape content chaos and master the content lifecycle. How ContentlyOne Is Solving Content Chaos.

Enterprise 71

Enterprise Content Marketing B2C Data 71

Sword and the Script

APRIL 11, 2020

It’s amazing how fast our world can change, but there is a growing body of knowledge for how to market in troubling times. As I look out across my peers in B2B marketing , for many of us, this is our third trip to recession rodeo – after the dot-com bust and financial crisis of 2008. Give our services a try.

Study 93

Study Marketing Survey SEO 93

The Proactive Report

JUNE 17, 2018

91 percent of B2B brands and 86 percent of B2C brands use content as part of their marketing efforts. Source: Content Marketing Institute 2018) That’s a lot of content being dumped online every day. Why are these brands so content focused? They know that content powers the customer journey.

B2C 157

B2C Study Exercises Sports 157

Prohibition

NOVEMBER 21, 2022

Drawing on the financial pressure households will be facing this festive season, the campaign positions TK Maxx as the go to destination for affordable, quality gifts people can purchase for loved ones. What is content marketing and how can it help your business? TK Maxx – Christmas nailed.

Fashion 71

Fashion B2C Community Storytelling 71

PR 20/20

DECEMBER 6, 2016

For instance, the Associated Press and Automated Insights work together to “teach” the Automated Insights system each rule for successfully translating financial data into a text-based earnings report that reads just like one written by a human. In other words, you “teach” a NLG system the relationships between data points.

Content Marketing 40

Content Marketing Marketing System Technology 40

Sword and the Script

DECEMBER 24, 2019

Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. 2) The average content marketing budget is $185,000. The most successful content marketers invested more, with an average of $272,000, while the least successful content marketers spent less at $109,000.

Marketing 78

Marketing Publicity Survey Study 78

Cision

JANUARY 2, 2018

This type of approach is reminiscent of marketing days gone by, but it isn’t representative of what works best in 2018. The authentic content consumers are actually interested in is barely seeing the light of day, meaning she and her company are losing out on the free research and development that comes from customer feedback.

Facebook 0

Facebook Marketing Journalism Creativity 0

Sword and the Script

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Every year I read and write about dozens of reports on B2B marketing and PR. Trusted sources of B2B information.

B2B 116

B2B Marketing Survey Software 116

Sword and the Script

DECEMBER 3, 2016

1) What is Agile Marketing Again? In a piece for the Content Marketing Institute – How to Stop Working So Hard: Agile Marketers Work Smarter – writer Andrea Fryrear says it’s not really a case of doing more with less as some suggest. For starters, your marketing team agrees on a list of priorities.

Marketing 60

Marketing B2B Content Marketing Training 60

The Resolution Blog

JANUARY 8, 2018

Why links in coverage can provide PR value Does your PR coverage include links to owned content? Yes, they can help you add a financial value to your reporting. Can questions improve your content? A useful review and step by step guide on how to develop content that your audience wants and will read.

Tools 136

Tools Publicity SEO Measurement 136

Sword and the Script

APRIL 29, 2017

To that end, it’s really hard to sell more if you stop talking to your market. Instead of taking a hatchet to the budget, I’d suggest P&G re-allocate some of that ridiculous spend in display and programmatic ads into content marketing and PR. And that’s the theme for this week’s Unscripted Marketing links [UML].

Marketing 68

Marketing Measurement Content Marketing Survey 68

Sword and the Script

MAY 16, 2020

About three-quarters (74%) said proof of claims; 50% are looking for what makes the product or brand unique; 41% seek a personal hook or story; 41% like statistics; 35% want financial aspects. >>> Looking for a B2B tech PR with expertise and execution? 19) What are the characteristics of PR pitches not considered?

Survey 170

Survey Media Relations Pitching Media 170

Sword and the Script

SEPTEMBER 17, 2019

and I thought it could be a useful tool for content marketing. xiQ also has integrations with public financial information – like Yahoo Finance – that puts company data at your sales teams’ fingertips. The concept struck me as something as a mix between Curata and Paper.li 6) Customers and pricing.

Marketing 75

Marketing System Analytics Content Marketing 75

Sword and the Script

DECEMBER 26, 2023

Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. As the market lifts, brands will need to raise awareness and will be ready to invest for the longer term as their horizons extend. It’s like trying to lay down pipe before you even dug a ditch.

Writing 192

Writing Communications Marketing B2B 192