5W PR

MARCH 26, 2024

In the rapidly changing arena of B2B tech , sound, and engaging communication plays a pivotal role in success. Audience The B2B tech landscape varies, each audience segment has unique needs and ways they prefer to communicate. Channels Selecting the best channels to spread the message is key in B2B tech PR.

B2B 78

B2B Strategy Communications Case Study 78

Agility PR Solutions

JANUARY 7, 2024

As said by Ted Coine: ‘Influence will lead marketing efforts by 2020. It’s the most effective form of advertising, and coupled with a solid content strategy, no TV or Facebook ad can even compare.’ ’ Influence is surely taking the lead today in the B2B space through influencer marketing.

B2B 108

B2B Brand Branding Marketing 108

ImPRessions - Crenshaw Communications

OCTOBER 1, 2020

Social media marketing and PR have recently become inseparable. That’s because social media plays a large role in most consumer and B2B PR programs. Fully 86% of B2B marketers combine paid and organic social tactics. Fully 86% of B2B marketers combine paid and organic social tactics. Here’s why.

Social Media 344

Social Media Media B2B Leadership 344

ImPRessions - Crenshaw Communications

MAY 24, 2022

But a well crafted PR program can have a powerful impact on B2B businesses, too. Yes, data can be compelling, but smart B2B marketers know that storytelling is more powerful than a list of facts. Here’s how B2B PR supports sales. The problem extends to marketing, but there’s some good news for PR.

B2B 170

B2B Brand Branding Education 170

Agility PR Solutions

FEBRUARY 14, 2024

SEO is already the most important strategy to apply to online content, but new research from media platform and a B2B marketplace DesignRush finds that major changes are expected to make SEO even more critical for PR, marketing and content creators in 2024 as it becomes more deeply intertwined with technological advancements like generative AI, […] (..)

SEO 98

SEO Agency B2B Technology 98

5W PR

JANUARY 12, 2024

Creative Ideas to Generate Leads for Your B2B Business In the realm of B2B marketing, the challenge often lies in finding creative and effective ways to generate leads. Unlike B2C (business-to-consumer) marketing, where the focus is on individual consumers, B2B marketing strategies target businesses and organizations.

B2B 78

B2B Creativity Case Study B2C 78

Sword and the Script

AUGUST 29, 2023

Studies show B2B buyers are getting younger and want to engage with companies on social media; B2B marketers are finding social media supports both leads and revenue About one-third of respondents find new products and hear about brands for the first time on social media. Stay with me, I’ll bring this back to B2B in a moment.

B2B 119

B2B Social Media Marketing Media 119

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

Dorothy Crenshaw expects to see new tools that go farther – into predictive intelligence, search, and training for PR and marketing teams. To engage younger audiences on these platforms, she expects B2B marketers will be taking lessons from their B2C peers. And he sees PR teams getting more involved in brand safety.

Trends 333

Trends Industry Government Data 333

ImPRessions - Crenshaw Communications

JUNE 22, 2020

The B2B landscape is changing, especially for technology brands. B2B tech companies typically deal with sophisticated and knowledgeable customers. With the help of social media, a B2B brand in the tech sector can establish a distinctive voice and build a unique community of followers. Reaching the right audience.

B2B 276

B2B Social Media Brand Branding 276

Stern + Associates

MAY 8, 2023

Social media has become an essential integrated marketing channel for B2B companies. According to a survey by Content Marketing Institute, 95% of B2B marketers use social media to distribute content. For example, let’s say you’re a B2B company that sells cybersecurity services.

B2B 111

B2B Social Media Company SMB 111

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

For anyone who works in public relations, content still reigns supreme. An effective content marketing calendar will complement a PR campaign to help differentiate a brand and generate business growth. But can we say that for sponsored content ? What is sponsored content?

Advertising 334

Advertising Advertising B2B SEO 334

ImPRessions - Crenshaw Communications

MARCH 11, 2020

For PR and marketing folks, it’s a key part of business communications. 71% of social media marketers say social media channels offer consumer insights that benefit other departments of their business, while 93% of all marketers cite more exposure for their business as its number one benefit. What about B2B marketers?

Social Media 272

Social Media Trends Media Instagram 272

Onclusive

MAY 12, 2022

One of the biggest challenges for communications professionals is understanding how their efforts influence consumer behavior so they can optimize media strategy and demonstrate tangible business value. The articles in the study included only earned media content (no owned or social media) published via digital media (no print or broadcast).

Consumer 370

Consumer Publicity Media Analysis 370

ImPRessions - Crenshaw Communications

SEPTEMBER 21, 2020

What started out as a Snapchat-like platform for younger generations of social media influencers and general users for sharing video snippets has grown into an essential platform for marketing and advertising. TikTok is a powerful brand marketing platform. billion views through user generated content (UGC) on the platform.

B2B 310

B2B Video Creativity Social Media 310

ImPRessions - Crenshaw Communications

OCTOBER 23, 2023

New York, NY (October 23, 2023) – Mod Op , a full-service digital marketing agency accelerating customer growth through human creativity and automation, today announced the acquisition of Crenshaw Communications , a leading public relations firm headquartered in New York City. Our commitment to innovation is part of what sets us apart.

Agency 156

Agency Communications B2C Creativity 156

ImPRessions - Crenshaw Communications

APRIL 15, 2021

Every PR person knows that strong customer case studies are powerful additions to the B2B PR toolkit. They also work well for sales and marketing. But what makes for a stellar piece of case study content that will win awards and attract media attention? That sums it up nicely. Second, outline the objective of the campaign.

Case Study 298

Case Study Study B2B Technology 298

ImPRessions - Crenshaw Communications

JUNE 28, 2023

Here’s where a thoughtful yet robust public relations (PR) strategy can help address predictable reaction. A well-designed PR strategy should be that voice. Navigating PR for disruptive B2B technologies The B2B tech PR perspective presents its own set of challenges as it pertains to disruptive technologies.

Technology 170

Technology Strategy Privacy Healthcare 170

Prohibition

OCTOBER 2, 2023

Struggling to make your B2B marketing ‘sexy’? In our latest podcast episode, we have the pleasure of discussing this topic with seasoned growth marketing specialist, Tom Basgil. It’s one of the biggest struggles facing marketing directors today, with over 19% of marketers saying its their biggest hurdle.

B2B 77

B2B Trends Strategy Marketing 77

Sword and the Script

JULY 20, 2021

Some B2B tech companies, especially in early stages, are eager to make a splash in their respective markets. They’re raring to go with branded content about who they are and promotional materials about what makes their product great. This type of content simply isn’t relevant to their audience – at least not yet.

B2B 172

B2B Company Marketing SEO 172

ImPRessions - Crenshaw Communications

AUGUST 9, 2022

While those outlets are undeniably desirable for B2B PR, the definition of top-tier media Isn’t the same for all programs. In B2B PR, you come across different audience segments, but the three main audience groups typically are: stakeholders, customers and reporters. Make vertical trades a MUST for PR strategy.

Media 310

Media Retail B2B Journalism 310

ImPRessions - Crenshaw Communications

SEPTEMBER 16, 2022

While many people think that a PR agency ’s responsibilities boil down to announcements and media placement, we can’t discount the power of thought leadership for business executives, especially for B2B companies. . Content that has legs.

Leadership 295

Leadership Industry Conference Trade Shows 295

Prohibition

FEBRUARY 13, 2024

Check out the changes that will impact your Q1 strategy below. For marketers, this means a new avenue to interact with audiences, gather feedback, and boost engagement directly in posts! It’s a reminder that responsible and ethical marketing practices are pivotal in this evolving digital landscape.

Instagram 62

Instagram LinkedIn Social Media Media 62

Prohibition

APRIL 12, 2024

Recently, several major updates have captured the attention of users and marketers alike – check them out below. Now, the platform directs users to broader search results, encompassing profiles and content beyond the popular posts. Get in contact today to find out how we could help you.

Social Media 62

Social Media Facebook Government B2C 62

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

Newsjacking is a powerful tactic for marketing and public relations. As B2B PR specialists, our team has helped adtech, data and cybersecurity brands like SOCi, MediaRadar, Lotame, National Cybersecurity Alliance (NCA), and Digital Remedy seize news opportunities.

Brand 323

Brand Branding eBook Advertising 323

Contently - Strategy

JULY 7, 2022

B2B content marketers may groan at the thought of optimizing their brilliantly written, carefully crafted copy for search engines. Here are seven top SEO tools every B2B content marketer should consider using to up their optimization game. Google Analytics. Likely, you are already using it.

Content Marketing 124

Content Marketing SEO B2B Tools 124

ImPRessions - Crenshaw Communications

AUGUST 6, 2021

In B2B public relations , there’s a lot of talk about thought leadership. Agency teams promise client executives that they’ll be positioned as thought leaders, we throw the term into proposals, and we call our content “thought capital.” Now is a great time to be a thought leader. How thought leaders are made.

Leadership 398

Leadership B2B Community Viral 398

Prohibition

OCTOBER 25, 2023

The question remains for brands and content creators around how to make the most of these new AI features to embrace more creativity into comms. The most notable update is ranked posts, meaning that paying users content is displayed above non-subscribers. Get in contact today to find out how we could help you.

LinkedIn 62

LinkedIn Social Media B2B Media 62

ImPRessions - Crenshaw Communications

MARCH 10, 2020

For PR and marketing folks, it’s a key part of business communications. 71% of social media marketers say social media channels offer consumer insights that benefit other departments of their business, while 93% of all marketers cite more exposure for their business as its number one benefit. What about B2B marketers?

Social Media 156

Social Media Trends Media Instagram 156

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I AI-written content adds more noise. “PR David Berkowitz , Founder, Serial Marketers.

Marketing 187

Marketing Content Marketing Data Social Media 187

5W PR

MARCH 24, 2022

Companies in the B2B industry can bring new life to their content with the help of digital storytelling. There are plenty of opportunities for B2B businesses to utilize digital storytelling, given the amount of consumer engagement in the industry, as well as the consumer research that many companies have been executing.

Storytelling 88

Storytelling B2B Brand Branding 88

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. The list below is broken into four sections: Marketing statistics from 2020. Content marketing statistics from 2020. Marketing Statistics from 2020.

Survey 174

Survey Marketing B2B Study 174

ImPRessions - Crenshaw Communications

FEBRUARY 7, 2023

It’s important for a CEO and others at the C-level to understand what the right PR strategy can bring to the table. Strategic PR builds reputation Public relations is sometimes mistakenly placed in the marketing bucket. But marketing and public relations are two very distinct functions. You need both.

Leadership 182

Leadership Reputation Internal International 182

Sword and the Script

FEBRUARY 12, 2022

Businesses should strive to build trust by being ethical and responsible in deed – and candid, consistent and reliable in content. So, trust is the theme for this week’s Unscripted Marketing Links [UML]. ” We’ll get some practical advice on trust for B2B marketing next. Candor makes content powerful.

B2B 112

B2B Government Ethics Survey 112

Sword and the Script

DECEMBER 19, 2023

More comms teams report to the C-suite Comms pros “are moving into the C-suite with nearly half (47%) now reporting to the CEO directly, a stark contrast from 2020, in which 57% reported communications was part of marketing,” according to a new survey Cision published with PRWeek. Need an extra pair of B2B marketing and PR hands?

B2B 105

B2B Survey Pitching Software 105

Sword and the Script

APRIL 27, 2021

And it’s not instructive for setting priorities in marketing. To that end, and assuming there’s a business strategy and marketing strategy in place, those priorities should be as follows: Owned – website, blog, newsletter. Because when marketing invests invest time and budget into owned media, you are building two assets.

B2B 148

B2B Marketing Content Marketing Course 148

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on HubSpot An effective content strategy doesn’t rely on only one tactic. Generating qualified leads requires you to regularly publish compelling, valuable content, explore guest blogging opportunities, identify co-marketing campaigns, and devise a strategy for promoting said content.

Media 100

Media Pinterest LinkedIn Case Study 100

Sword and the Script

OCTOBER 13, 2020

The most effective blogs in B2B marketing tend to publish longer posts, more frequently, with visuals, paid distribution and analytical measurement Blogging doesn’t have the appeal that voice search, personalization or influencer marketing do in B2B marketing, but when it’s done right, it’s surely effective, according to a new study.

B2B 147

B2B Study Blogging Marketing 147