Newsfile

FEBRUARY 28, 2024

Media monitoring involves systematically tracking and analyzing media content (such as news articles, social media posts, and broadcast segments) related to a specific brand, industry, or topic. Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands.

Viral 52

Viral Crisis Communications SEO Reputation 52

Beyond PR

MARCH 22, 2018

Maybe you got some decent pick up and had your story featured in an article. Back in the old days of PR (screen fades to grainy black and white…), comms teams had to suffer through the tedious process of flipping through stacks of newspapers and magazines, searching for any mention of their brand.

Media 75

Media Radio Newspapers Print 75

Bianchi Biz Blog

NOVEMBER 19, 2020

This is part of the reason we created our Meet the Media blog series. Consider this response from Elizabeth Engler Modic of GIE Media’s Manufacturing Group that produces Today’s Motor Vehicles and Today’s eMobility : “Interesting insightful articles that aren’t commercials! Non-promotional Insight with a Reader Takeaway. Timeliness.

Automotive 86

Automotive Journalism Interviews Engineering 86

Waxing UnLyrical

MARCH 20, 2013

BuzzFeed eschewed the paywall model, opting instead for “native advertising,” essentially an article or editorial and advertiser has paid to place on the site. Newspapers have been losing revenue for years, mainly to Internet traffic. In the 1990s when the Internet was still a fad, the print industry made a crucial mistake.

Print 87

Print Advertising Advertising Newspapers 87

Solo PR Pro

NOVEMBER 15, 2016

The blog is dead, long live social media! The advent of the newspaper in the 17th century has had a long lasting impact on our culture. Yet, the invention of the radio in the 20th century, very likely had experts declaring the death of the newspaper as a communication tactic. The press release is dead! Boston: Pearson, 2013.

Communications 40

Communications Newspapers Television Radio 40

Prakkypedia

MAY 31, 2015

Did you keep a copy of the news article, or had you already told your connections in advance to watch the television to catch your seven seconds of fame? save a copy of any newspaper clippings; consider displaying them in your office. use that media coverage within a blog post on the topic. Please share in blog comments.

Media 60

Media Television Radio Newspapers 60

Mora Communications

DECEMBER 15, 2017

Traditional PR or media relations focuses on landing media coverage, garnering articles or segments in newspapers, magazines, TV, radio and online publications. That empowers them with a trust value that a commercial or print ad neither can nor will deliver. PR is perhaps the most misunderstood form of marketing.

Marketing 40

Marketing Radio Newspapers Print 40

Ishmael's Corner

JANUARY 25, 2015

Still, one could make the argument that real reading — setting aside time to read articles from start to finish annotating along the way — holds even more value in the communications industry. The New York Times : I’m not big on the old media guard, but the best newspaper in the country (yes, my opinion) delivers the goods.

Communications 60

Communications Storytelling Web Journalism 60

Presspage

JULY 25, 2018

Surely everyone knows by now that stuffy, old-style press releases don’t cut it when reporters are busier than ever and newspapers want multimedia assets for their online editions. As a Pulitzer Prize-winning former colleague once put it to me, Do organizations think we’ll just print a press release verbatim?

Wikipedia 103

Wikipedia Writing Video Report 103

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? A few years ago, Moz and BuzzSumo analyzed engagement trends of over one-million online articles.

Strategy 67

Strategy How To B2C Content Marketing 67

Burrelles Fresh Ideas

APRIL 2, 2024

Print media (magazine) consumption rose in 2023 , and this trend should continue in 2024, according to a study by Pew Research Center (via MediaPost). As more of us get our news digitally, newspapers have taken the hardest hit; however, the estimated total US daily newspaper circulation (print and digital combined) in 2022 was 20.9

Media 102

Media Radio Print Newspapers 102

MaccaPR

AUGUST 26, 2015

As a newer service offering, TimesMachine provides The New York Times subscribers with a fully searchable archive of past newspapers, such as the July 20, 1969, article, " The Day Before The Moon Landing." Speak to your community resources, such as historical societies, libraries and newspapers. Source: Unzipped ).

Corporate 48

Corporate Examples Storytelling Brand 48

Beyond PR

JUNE 8, 2016

DC Reporters Discuss How Social Media Has Changed the Game on PR Newswire’s media blog Beyond Bylines. In the article, senior audience relations manager Christine Cube ( @cpcube ) shares a few lessons from a recent Society of Professional Journalists panel. You just have to start with print,” she said.

Media Relations 40

Media Relations Media Journalism Print 40

Stuart Bruce

JUNE 24, 2015

Display advertising (paid) that was a cartoon strip that showed how to use the product (but the advice would be equally applicable to competitor products) at the same time as by-lined editorial articles on the same theme (earned). These were only used where there wasn’t a suitable media outlet to place a by-lined article (earned).

Advertising 60

Advertising Advertising Content Marketing Case Study 60

ZudePR

MARCH 22, 2018

In this 8,000-word article , you’ll discover how I – a 45-year-old Brit with no writerly mates – turned my pipedream into a not-so-shitty first draft of 87,000 words. I’d been business blogging since early 2014, and diligently sending out helpful stuff to my email list subscribers since early 2015. (I H: What about the print quality?

Writing 83

Writing Google Blogging Exercises 83

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Journalists produce 10+ articles per week.

Survey 176

Survey Marketing B2B Study 176

Shift Communications

DECEMBER 1, 2016

This Business Insider article was a matter of that. A brief mention in a local blog, where client SteelHouse’s $2,000 vacation stipend was referenced, immediately struck me as PR gold. To do this, there’s no substitute for consuming – reading print newspapers/magazines, watching broadcast to figure out which shows cover what, etc.

Strategy 60

Strategy Print Insurance Insurance 60

Journalistics

MARCH 2, 2013

If you’ve developed your own presence in social media throughout college – writing a blog, or building a following on Facebook, Instagram, or any other social media, this experience is particularly relevant for getting your first job. Here is a couple that stands out: You have a blog you’re managing that generates revenue (e.g.

Pinterest 52

Pinterest Writing Interviews Social Media 52

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Pin all your landing page URLs and blog posts to encourage sharing of them!

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Norton's Notes

JULY 17, 2014

Digital journalism can mean many things according to Wikipedia: Digital journalism also known as online journalism is a contemporary form of journalism where editorial content is distributed via the Internet as opposed to publishing via print or broadcast. So the future of journalism is creative clever digital journalism.

Journalism 50

Journalism Digital PR SEO Wikipedia 50

Beyond PR

MAY 17, 2018

With print becoming less important to audiences, telling stories in more visual ways is critical – and public relations professionals can help. I can write three articles in the amount of time I can shoot a video.”. Many of those images show up in magazines, newspapers and blogs, she says. Create High-Quality Assets.

Infographics 54

Infographics Print Video Real Estate 54

PR Fuel

SEPTEMBER 4, 2018

Try printing out your press releases and slashing through fluff (unnecessary words and info) with a red pen. That article in the city paper. That post on the top trending blog. Show them a bad press release next to a typical story from a newspaper or magazine they’re targeting. I know, we’re beating a dead horse here.

Writing 45

Writing Report Education Company 45

Waxing UnLyrical

MARCH 7, 2011

The newspapers print special editions and update their websites every few minutes. People are using articles about the earthquake or posting news about the earthquake with the specific purpose of directing Internet traffic to their website. People are writing controversial opinions about the earthquake for the same purpose.

Social Media 72

Social Media Facebook Twitter Radio 72

Stephen Waddington

DECEMBER 5, 2018

If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct. At the same time, the ability to print fast and cheaply bought about a concurrent revolution. Transatlantic television became possible.

Media Relations 115

Media Relations Media Print Newspapers 115

Bad Pitch Blog

MARCH 14, 2007

Everything I read in the Times seems like an editorial these days – very blog-like, I suppose, and a good way to compete with the ‘sphere. CORRECTIONS: FOR THE RECORD An article on Saturday about fund-raising efforts in New York by Senator Barack Obama misspelled the surname of one of President John F. You''re kidding?

Print 40

Print Newspapers Report Blogging 40

Stephen Waddington

SEPTEMBER 29, 2021

The New York Times printed the article in full. The industry has a wholly unrealistic expectation that graduates should be oven ready, and able to immediately undertake a stakeholder audit, write a blog, or pitch media. The print edition went monthly in 2013, and bi-monthly in 2016. It’s a reasonable enough purpose.

Industry 153

Industry Publicity Agency Community 153

Contently - Strategy

JULY 31, 2019

You can also use this dictionary as a lead tool, if you’re a marketing exec who wants to hire a team of Pulitzer Prize-winning writers for your brand’s blog. You’ll need to speak their language to recruit them, and veteran newspaper reporters don’t necessarily know what “ map against your KPIs ” means.

Content Marketing 111

Content Marketing Marketing Media SEO 111

Sword and the Script

OCTOBER 22, 2016

There’s a tag I’ve kept on this blog over the years called “ dynamic web.” As it is each week, below are three articles that drew my interest – and suspect will draw yours. For instance, when someone engages with a blog post, they do so by scrolling down the page as they read the content. 1) Best Practices for Pop-Up Forms.

Web 60

Web Google Mobile B2B 60

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. The printing press emerged around 600 years ago, but printed media technically existed for thousands of years.

Ethics 52

Ethics Communications Print Television 52

Sword and the Script

NOVEMBER 29, 2016

After several unsuccessful attempts, I re-worked my pitch into a blog post and published it on the company blog. The same is true in print. Where the major daily newspaper – even the online version – was the single most influential local publication in any American city, today it’s just one among many.

Content Marketing 60

Content Marketing Publicity Marketing Television 60