Presspage

FEBRUARY 1, 2019

It’s easy to get intimidated with analytics when you start your PR career. This is where Google Analytics can play a role. Google Analytics won’t measure the lifetime value of an earned media. After you register your site on the platform, GA prompts you to add a JavaScript code in HTML document of all web pages.

Analytics 154

Analytics Google Measurement Data 154

The Resolution Blog

JULY 20, 2017

You can get answers to this stuff with Google Analytics. In my experience many PR teams (both in-house and agency) just don’t get given access to Google Analytics accounts. As well as gaining analytics access, a good PR and SEO relationship can bring additional benefits to each other and the overall business too. Nowhere else.

Analytics 136

Analytics Google SEO Data 136

The Resolution Blog

JANUARY 29, 2019

Getting to grips with weird and wonderful analytics’ terms can be a headache for even the most experienced PR person. Google Analytics calls visits “sessions”. Most web pages feature a number of images and several buttons, each of which constitutes a file that is automatically downloaded when a page is loaded. What is a goal?

Web 120

Web Analytics Measurement Mobile 120

PR 20/20

DECEMBER 13, 2022

I n the digital marketing industry, Google Analytics is one of the most well-known software tools that enables you and your company to analyze your marketing strategy and user engagement. The version you are familiar with, Universal Analytics (UA), has received a major makeover with the announcement of Google Analytics 4 (GA4).

Analytics 52

Analytics Google Report Data 52

Konnect Agency

JUNE 8, 2022

These metrics are easily measured by having Google Analytics installed on your website and proper UTM terms attached to your digital content. Through Google Analytics, you can easily see which pages and posts are getting the most traction. Google Analytics provides many great tools that can help track user journeys.

Analytics 52

Analytics Google Measurement Advertising 52

Business Wire

FEBRUARY 18, 2020

Public relations reliance on impressions and Advertising Value Equivalents is both about the complexity of and lack of access to the data; PR is not on the front lines of data collection tools like Google Analytics which is often managed by web or marketing teams.

Corporate 259

Corporate Analytics Communications Web 259

Cision

APRIL 27, 2015

I started writing this piece with the intention of sharing “best practices” for using Google Analytics to measure PR. Google Analytics without an understanding of its mechanisms is useless hammer. The first question you might have before we dive into Google Analytics is “how much of GA is free?”

Analytics 120

Analytics Google Measurement Data 120

Onclusive

AUGUST 24, 2020

Since then, Patrick has built the company into the technical leader in PR analytics and, perhaps, the only fully integrated media monitoring company of its scale. All of that creates a rich meta-data layer that enables analysis with precision and scale never before attainable.

Analytics 347

Analytics Engineering System Software 347

Shift Communications

SEPTEMBER 12, 2017

In the last post, we introduced the idea of predictive analytics in public relations. Public relations would benefit strongly from predictive analytics, forecasting communications needs in advance. The foundation of predictive analytics is one familiar to modern PR practitioners: data. Compatible Data. Chosen Well.

Analytics 92

Analytics Software Data System 92

ImPRessions - Crenshaw Communications

JULY 10, 2023

However, with analytics tools, PR teams can now more easily estimate how many people are seeing their messages, how often they are shared, and how they are perceived. Digital-first publications, online video, podcasts, and even company blogs provide additional avenues for brands to connect with niche audiences.

Technology 266

Technology Television Web Social Media 266

Shift Communications

AUGUST 28, 2017

A Brief Recap of Predictive Analytics. Predictive analytics is the statistical discipline of predicting what’s likely to happen based on existing data. Today, we ingest thousands of news articles, millions of social media data points, web analytics, customer service data, CRM data – the list of data sources is nearly endless.

Analytics 96

Analytics Software Technology Data 96

Shift Communications

SEPTEMBER 25, 2017

In the last post , we looked at a sample prediction using Google Analytics™ data to make a prediction about my blog’s website traffic. The first and most common scenario in predictive analytics is flat-out bad data. A third circumstance in which predictive analytics often fail is with confounding variables.

Analytics 87

Analytics Engineering Data Reddit 87

Shift Communications

NOVEMBER 24, 2014

Here’s an example from web analytics: Look at those four standout events that are above and beyond normal traffic. Here’s another example using Twitter analytics and statistics: Again, ask the same three questions: What happened? Analytics Data Data-Driven PR Marketing Marketing Technology Metrics Strategy'

Analytics 155

Analytics Data-Driven PR Marketing How To 155

Onclusive

SEPTEMBER 7, 2021

PR analytics technology, such as Onclusive, can help by automatically tracking all of your worldwide media coverage, including digital, newswire, print, broadcast and radio, and analyzing which channels drove the most impact for your brand. The content provided on your web assets must tell your brand and product stories clearly and concisely.

Measurement 356

Measurement SEO Web Social Media 356

Axia PR

DECEMBER 10, 2023

Consider cost, design, support, and analytics when selecting the best content management system for your company. This allows companies to build, write, or modify web pages without having the skill or knowledge to code.

Company 62

Company Web System Analytics 62

The Proactive Report

FEBRUARY 22, 2016

News outlets are paying attention to analytics in an effort to learn more about what their audiences read and watch – and why. Contrary to idea that attention spans on the web are shrinking and you should keep your content short, this study revealed that people are reading longer news content – even on a mobile phone.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

The Proactive Report

FEBRUARY 22, 2016

News outlets are paying attention to analytics in an effort to learn more about what their audiences read and watch – and why. Contrary to idea that attention spans on the web are shrinking and you should keep your content short, this study revealed that people are reading longer news content – even on a mobile phone.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

The Proactive Report

OCTOBER 30, 2023

Brand Visibility in 2024 “The only thing I’d really be thinking about is, can I get my brand name next to more mentions of the words and phrases I want to be associated with all around the web.” In a recent Meritus Media survey, learning analytics and how to track results was the number two skill PR people wanted to learn.

Trends 182

Trends Marketing Wikipedia Reddit 182

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

This requires a combination of creative thinking, analytical skills, and the ability to develop and execute against plan. Some even admit to a secret fear of so-called left-brain skills like data analytics. Mastery of analytics tools is expected for both developing campaigns and showing their value.

Analytics 170

Analytics Tools Social Media Trends 170

Sword and the Script

DECEMBER 17, 2016

Web analytics have played a pivotal role in the advancement of measurement. Just as the content management systems have made it easier to create and publish, web analytics platforms have made it easier to measure and report. And that’s the theme for this week’s Unscripted Marketing links – confidence in analytics.

Analytics 60

Analytics Data Report Measurement 60

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2024

Examples of data-driven PR include media coverage analysis to identify effective outlets and journalists, audience engagement metrics for optimizing content strategies, and campaign performance evaluation through web analytics.

Data-Driven PR 212

Data-Driven PR Tools Training Data 212

Shift Communications

MARCH 30, 2015

Maryalicia asked about how you might use Google Analytics for a hospital: What a terrific question. As a Google Analytics Certified Partner , we’re happy to share how Google Analytics can integrate into healthcare and hospitals. Analytics Marketing Marketing Technology Metrics Strategy' Christopher S.

Healthcare 60

Healthcare Analytics Google Local 60

Critical Mention

SEPTEMBER 15, 2021

Quickly access mentions, advanced analytics and more . Refined searches & analytics. Another highly-requested feature from users was a Google Analytics integration to the Critical Mention platform. Easily navigate the Suite through all types of screen sizes; mobile, tablet, desktop, et. Now, users can: .

Radio 126

Radio Analytics Mobile Instagram 126

Remote PR Jobs

SEPTEMBER 25, 2023

Of course, metrics will always vary by program, but even with simple (and free) tools like Google trends and access to web analytics, we can often pinpoint the impact of earned and owned content and social sharing with a fair degree of accuracy. Goodwill has value. What is more valuable than a brand (or personal) reputation?

Mobile 100

Mobile SEO Reputation Web 100

Axia PR

APRIL 20, 2021

With this certification, Mudd is now an expert in measurable objectives, survey research, media analysis, data validation, web analytics, search engine optimization, integrated dashboards, and reporting communications results. Jason Mudd, CEO and Managing Partner of Axia Public Relations, earned a Measurement Master certification.

Measurement 118

Measurement Analysis Engineering Web 118

The Hoyt Organization

SEPTEMBER 8, 2023

As businesses become more digitized, paying attention to current trends, like the ever-growing importance of social media and data analytics, helps to promote and protect brand image. Data And Analytics In the past, many businesses did not measure the impact of their PR strategies.

Trends 97

Trends Brand Branding Analytics 97

Katie Paine's Measurement Blog

JULY 10, 2023

What that means for communications is that you will most likely be combining data from your: Web analytics platform (e.g., Google Analytics, Adobe, WebTrends); Listening data (e.g., Your “scavenger list” should include: Web analytics data from a platform like Google Analytics, Web Trends, or Adobe Omniture.

Measurement 98

Measurement Communications How To Survey 98

ImPRessions - Crenshaw Communications

OCTOBER 14, 2021

Crenshaw Communications has also recently added new clients, including Connatix, the next-generation video technology company for publishers, and BrandTotal, a leading social competitive intelligence and brand analytics platform. Longstanding clients include Yahoo, DoubleVerify, Innovid, Lotame, and LiveIntent. .

B2B 170

B2B Leadership Technology Web 170

ReimaginePR

JULY 25, 2018

Basically you want to design your site in a way that the Web at large can easily understand it and share it with your target audience. Today we’re teaming up with Yarra Web who are not only going to walk us through the most powerful SEO tools, but spoiler alert – the most powerful FREE SEO tools. A great example is Google Analytics.

SEO 211

SEO Tools Engineering Google 211

ImPRessions - Crenshaw Communications

JANUARY 24, 2022

Longstanding clients include Fractal Analytics, National Cybersecurity Alliance and Smart Communications. About Crenshaw Communications. Crenshaw Communications is a New York PR and content agency specializing in B2B public relations for high-growth technology companies.

Report 156

Report Communications B2B Enterprise 156

ImPRessions - Crenshaw Communications

MARCH 16, 2021

Facebook’s advanced machine learning algorithms, user data, and web tracking and analytics enable greater conversion optimization for ads. . It may also offer a greater reach, and its ad tools are far superior. Retargeting is easy.

B2B 344

B2B Facebook LinkedIn Small Business 344

ImPRessions - Crenshaw Communications

JULY 22, 2019

Of course, metrics will always vary by program, but even with simple (and free) tools like Google trends and access to web analytics, we can often pinpoint the impact of earned and owned content and social sharing with a fair degree of accuracy. Good will has value.

Mobile 244

Mobile SEO Web Journalism 244

Cision

FEBRUARY 13, 2017

Key features: Google’s Accelerated Mobile Pages is an HTML-lite language developed by Google for the purpose of making mobile web pages load faster (there is also an asynchronous load and caching component to the process). Google Analytics / Google Tag Manager. Key features: Google Chrome is Google’s web browser.

Google 244

Google Mobile How To Skype 244

The Proactive Report

APRIL 7, 2022

It’s time to supplement your skills by adapting your writing for the web, learning how to create high quality content, understanding search engine optimization and why it’s important for PR as well as marketing. Upskilling is a major concern for both workers and employers. Social advertising is a skill PR and marketing pros need to master.

Survey 147

Survey LinkedIn Engineering Web 147

PRSay

DECEMBER 12, 2019

Lists “are to the web reader’s eye what Brad Pitt is to the paparazzi,” says Kara Pernice, Kathryn Whitenton and Jakob Nielsen, the authors of How People Read on the Web. Indeed, according to Pernice, Whitenton and Nielson, web visitors look at 70 percent of the bulleted lists they encounter. Readers can’t resist a list.

Web 159

Web Writing Analytics Training 159

Critical Mention

DECEMBER 10, 2021

From new products to monitor to refined analytics throughout the platform, we invite you to take a look back at all of Critical Mention’s updates and additions to the Earned Media Suite throughout 2021. Navigate search display by Users, Sessions, Pageviews, Goal Completions and much more.

Radio 116

Radio Instagram Analytics Mobile 116

Buzzstream

JANUARY 16, 2024

Feature Highlight: The SERP overlay shows quick metrics for posts as you surf the web, making it a lot easier to uncover posts that are getting a lot of links and shares without needing to leave the SERP. The WAVE interface will quickly check your website against Web Content Accessibility Guidelines (WCAG). Pricing: Free 6.

SEO 83

SEO Web Tools Analysis 83