Sword and the Script

JUNE 3, 2020

2) Meltwater adds Signals to analytics Meltwater rolled out several enhancements to its product, the most significant of which is “Signals.” She joined the company as a sales associate in 1987 and before her promotion served as the company’s chief customer service officer. in 2019, reaching a record $4.5

Product Launch 97

Product Launch Survey Banking Pharmaceuticals 97

Sword and the Script

JANUARY 3, 2023

Event planning: PR practitioners may plan events such as product launches, conferences, or charity events to get media attention and generate positive publicity. Analytics: PR practitioners use a variety of analytics tools to track the effectiveness of their campaigns. That’s like saying the telephone is PR technology.

Interviews 106

Interviews Publicity Technology Social Media 106

Newsfile

JANUARY 30, 2024

List and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. Data-driven PR Trends PR pros are using data-driven analytics to guide PR strategies. Offer exceptional and empathetic customer service. Share customer stories and testimonials to build trust.

Trends 105

Trends YouTube Video Social Media 105

Sword and the Script

DECEMBER 20, 2022

Those companies that can take data, do a deep dive, and understand what the data tells them will see more success in achieving their goals from content than those who look at simple analytics. Building analytics to optimize those efforts will become as important as it is for earned media. PR adopts AI as a research and content tool.

Marketing 198

Marketing Content Marketing Data Social Media 198